As I Am Coconut CoWash is a creamy cleansing conditioner that gently removes build-up while keeping curls soft, smooth, and moisturized. Perfect for regular use on curly, coily, and color-treated hair, it detangles effortlessly and cleanses without stripping away natural oils.

Enriched with nourishing coconut and safe for keratin-treated hair, this gentle formula helps maintain curl definition, smoothness, and silkiness between wash days. It’s vegan and free from sulfates, silicones, and parabens made to refresh your hair without harsh ingredients.

Key Benefits:
✔️ Gently cleanses without stripping natural moisture
✔️ Effortlessly detangles and softens curls
✔️ Safe for color-treated and keratin-treated hair
✔️ Helps maintain smoothness and curl definition
✔️ Sulfate-, silicone-, and paraben-free

How to Use:
Apply to soaking wet hair and distribute evenly.
Detangle thoroughly while the hair is saturated.
Rinse only after detangling, keeping hair aligned.

Click here to learn how to use it

Achieve beautifully defined, hydrated curls with As I Am Curling Jelly, specially formulated for Type 3 and Type 4 hair. This lightweight jelly offers flexible, long-lasting hold to keep your curls looking fresh and natural for days. Enriched with natural moisturizers and curl-boosting ingredients, this product locks in moisture, minimizes frizz, and reduces shrinkage for enhanced curl definition and increased stretch. Perfect for harmonizing and maintaining curls, this jelly leaves hair soft, touchable, and bouncy, providing the ideal finish for curls that need moisture and definition.

How to use:

Apply the product to your hair to define curls and minimize frizz, and the style will hold its definition for days.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

Keep your curls soft, shiny, and full of life with As I Am Double Butter Cream. This ultra-rich daily moisturizer is packed with nourishing butters and natural oils to deeply hydrate dry, thirsty hair while improving manageability and restoring shine.

🌿 Key Benefits:

• 💧 Intense Moisture: Hydrates and softens dry, brittle hair

• 💪 Strengthens & Repairs: Helps reduce breakage and split ends

• ✨ Boosts Shine & Manageability: Leaves curls radiant and easy to style

• 🔄 Ideal for Daily Use: Perfect for maintaining healthy, natural curls

• 🌱 Clean Formula: Free from parabens, sulfates, silicones, phthalates, gluten & cruelty

👩🏽🦱 Best for:

• Type 3 & Type 4 natural hair

• Transitioning from chemically treated hair

• Twist-outs and soft, defined styles

💡 How to Use:

Apply sparingly or generously based on your hair’s moisture needs. Rub between palms and gently scrunch into hair, keeping curls undisturbed. Also great for setting soft, lustrous twists and twist-outs.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

As I Am Hydration Elation delivers a surge of deep moisture and strength to curly and coily hair in need of revival. Whether your strands feel dry, brittle, or overworked, this rich treatment penetrates the hair shaft to restore softness, shine, and elasticity.

Infused with coconut, sugar cane, green tea, apple, lemon, shea butter, and vitamin E, it smooths the cuticle, repairs damage, and fortifies weak areas. The herbal-powered formula stimulates the scalp to encourage healthy growth and is 100% vegan and free from sulfates, parabens, and silicones.

Key Benefits:
✔️ Deeply hydrates and softens dry curls
✔️ Repairs split ends and strengthens weak spots
✔️ Promotes scalp health and hair growth
✔️ Leaves curls shiny, springy, and defined
✔️ Vegan and free of sulfates, parabens, and silicones

How to Use:
Apply evenly to clean, detangled hair after shampooing. Cover with a plastic cap and leave on for 15 to 30 minutes. For deeper penetration, use a warm hooded dryer during the treatment. Rinse thoroughly and style as usual. Click here to learn how to use.

Aunt Jackie’s Curl Boss Coconut Curling Gel defines and enhances curls, coils, and waves with lightweight moisture and touchable hold. Perfect for wash‑and‑go styles or defined twist‑outs, this gel helps minimize shrinkage while keeping hair soft, shiny, and bouncy.

Formulated with coconut oil, it delivers hydration without flaking, caking, or leaving hair stiff or sticky. It’s ideal for hair textures ranging from 1C to 4C and works beautifully for styling, shaping, or refreshing curls, without buildup. Sulfate-free, paraben-free, and mineral oil-free for healthy, radiant results.

Key Benefits:
✔️ Defines curls and adds lasting shine
✔️ Lightweight, non-crunchy formula
✔️ Reduces shrinkage and frizz
✔️ Great for wash-and-go and twist-out styles
✔️ Sulfate-, paraben-, and mineral oil-free

How to Use:
Apply to damp hair and distribute evenly with fingers. For defined curls, scrunch and diffuse or allow to air dry. For bouncy styles, blow dry on a low setting. Use a comb to shape and smooth for protective styles. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.

Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.

Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls

How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Curl Mane‑Tenance Defining Curl Whip delivers soft, bouncy, well‑defined curls with long‑lasting moisture and shine. This rich formula smooths frizz, enhances curl pattern, and keeps your hair touchably soft—all without stiffness or buildup.

Infused with flaxseed, argan oil, shea butter, and mango butter, it deeply nourishes curls, coils, and waves while boosting manageability. Perfect for dry, frizzy, or natural hair textures, it helps your curls stay defined and moisturized all day long.

Key Benefits:
✔️ Defines and softens curls without crunch
✔️ Controls frizz and adds shine
✔️ Provides long-lasting moisture
✔️ Enriched with flaxseed, argan, shea, and mango butter
✔️ Ideal for natural curls, coils, and waves

How to Use:
Apply to wet or dry hair, using more product for longer or thicker textures. Rake through with fingers and style as desired. For tighter curls, use a diffuser to dry. For soft, bouncy curls or waves, air dry or blow dry on a low setting. For protective styles, distribute evenly with a wide-tooth comb before styling. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Quench Moisture Intensive Leave‑In Conditioner quenches thirsty curls, coils, and waves with superb slip and lightweight hydration. Whether refreshing twist‑outs or daily styles, it restores softness and manageability without weighing hair down.

Enriched with Shea Butter, extra virgin olive oil, and marshmallow root, it combats dryness and fortifies strands, leaving hair soft, smooth, and deeply nourished. Ideal for natural hair and free from sulfates and parabens, it supports healthy curl definition and shine.

Key Benefits:
✔️ Provides lightweight moisture and slip
✔️ Softens and hydrates dry, tangled hair
✔️ Enhances manageability and ease of styling
✔️ Contains Shea Butter, olive oil, and marshmallow root
✔️ Free from sulfates and parabens

How to Use:
On clean, damp hair, scoop some into your palms and smooth through evenly. Gently comb from ends to roots, applying more product to areas that are tangled or dry. Style as usual. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Fix My Hair Masque is your go-to deep treatment for reviving dry, brittle, and overworked curls, coils, and waves. Whether your hair has been stressed by color, weaves, wigs, or protective styles, this rich repair formula brings it back to life.

Infused with flaxseed, shea butter, avocado, and coconut oil, it delivers deep moisture while helping reduce breakage, smooth frizz, and improve elasticity. Ideal for hard-to-soften textures and curl types 2C to 4C, this masque restores shine and strength with every use. It’s sulfate-free, paraben-free, and contains no mineral oil or petrolatum.

Key Benefits:
✔️ Deeply moisturizes and strengthens damaged hair
✔️ Helps reduce breakage and frizz
✔️ Restores softness and shine to curls and coils
✔️ Infused with flaxseed, shea butter, avocado & coconut oil
✔️ Free from sulfates, parabens, mineral oil, and petrolatum

How to Use:
Apply generously to clean, damp hair from roots to ends. For deep repair, cover with a plastic cap and sit under a warm dryer for 10 minutes, then rinse. For regular conditioning, leave on for 5 minutes, rinse thoroughly, towel dry, and style as usual. Click here to learn how this specially formulated product can transform your hair.

Transform dry, shrunken curls and twists into beautifully elongated styles with Aunt Jackie’s Flaxseed Recipes Don’t Shrink Gel. Infused with moisturizing conditioners, flaxseed, shea butter, and extra virgin olive oil, this nutrient-rich formula delivers hydration, stretch, and definition for curly and coily hair.

Packed with Omega-3 fatty acids, flaxseed promotes hair growth, combats thinning, and supports scalp health, while leaving your hair soft, touchable, and free of crunch or tackiness. Achieve long-lasting, healthy-looking curls with every use!

Key Benefits:
✔️ Hydrates and stretches curls for elongation
✔️ Defines curls and coils without crunch or tackiness
✔️ Promotes hair growth and scalp health with flaxseed
✔️ Softens and nourishes dry, shrunken hair
✔️ Enriched with shea butter and extra virgin olive oil

How to Use:
Apply to clean, damp hair and distribute evenly. Style as desired for long-lasting definition and stretch. Click here to learn how this specially formulated product can transform your hair.

This nutrient-rich formula, infused with Coconut Milk, Avocado, and Marshmallow Root, provides the ultimate hydration therapy for dry, thirsty hair. It softens, detangles, and enhances manageability, leaving your hair silky smooth. Packed with the power of Flaxseed, a superfood known for its Omega fatty acids, this hair milk spray helps reduce thinning, combat shedding, and strengthen strands to prevent damage and breakage. Whether your hair type is 1a or 4c, it’s perfect for everyday hydration or as a go-to solution during protective styling. Free from sulfates, parabens, and dairy.

Key Benefits:
✔️ Delivers intense moisture to dry, thirsty hair
✔️ Helps reduce shedding and thinning
✔️ Strengthens strands to prevent breakage
✔️ Softens and detangles for easy styling
✔️ Ideal for protective styles and daily hydration
✔️ Suitable for all hair types (1a–4c)

How to Use:
Shake well before use. Spray evenly onto damp or dry hair and gently comb through to distribute. Use daily or as needed for moisture and manageability. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Purify Me Co-Wash Cleanser delivers gentle cleansing and deep hydration in one nourishing step. Perfect for dry, damaged, or protective styles, this creamy co-wash refreshes hair without stripping away natural oils, leaving your curls soft, manageable, and full of moisture.

Infused with flaxseed, avocado, coconut, and apple cider vinegar, it works to improve hair health over time while softening and detangling with ease. Ideal for all hair types and textures, it’s your go-to for clean, hydrated curls between wash days.

Key Benefits:
✔️ Gently cleanses while deeply moisturizing
✔️ Softens and detangles dry, brittle hair
✔️ Ideal for protective styles and dry textures
✔️ Enriched with flaxseed, avocado, and apple cider vinegar
✔️ Safe for all hair types and textures

How to Use:
Wet your hair thoroughly, then apply the co-wash and gently massage it into your scalp and strands. Use your fingers to detangle if needed, rinse well, and repeat if necessary. Click here to learn how this specially formulated product can transform your hair.

Seal in moisture, protect your ends, and give dry hair the TLC it deserves with Aunt Jackie’s Seal It Up!
This ultra-nourishing butter is enriched with Flaxseed, Honey, Avocado, and Shea Butter to deeply hydrate and strengthen your hair while preventing breakage and split ends.

🌿 Key Benefits:
💧 Locks in Moisture: Long-lasting hydration for dry, brittle strands
💪 Strengthens & Protects: Helps reduce breakage, shedding & thinning
✨ Softens & Shines: Adds natural radiance and improves manageability
🛡️ Perfect for Protective Styles: Ideal for wigs, braids, twists & more
🌱 Clean Formula: No sulfates, parabens, mineral oil, petrolatum or animal testing

👩🏽🦱 Best for:
Type 3A–4C natural curls & coils
Protective styling (braids, wigs, weaves)
Hair in need of oil-based moisture therapy

💡 How to Use:
Use on dry or damp hair as needed. Rub a small amount between palms and apply throughout hair, focusing on the ends. Gently comb or brush through using a wide-tooth comb or soft bristle brush. Use daily for best results. Click here to learn how this specially formulated product can transform your hair.

Define, hydrate, and shine—all in one step! Aunt Jackie’s Ice Curls is your go-to styling gel for soft, defined curls with lasting moisture and brilliant shine.

🌿 Key Benefits:
✨ Shine & Definition: Adds captivating shine and defines curls without crunch
💧 Moisture Boost: Hydrates with Grapeseed Oil, Almond Oil & Marshmallow Root
🌀 Frizz Control: Helps reduce shrinkage and tame frizz
🛠 Multi-Styling Use: Perfect for Wash-n-Gos, twist-outs, braid-outs, and more
🥥 Lightweight Hold: No heavy buildup, sticky residue, or flaking

👩🏽🦱 Best for:
Hair Types 3A–4C
Natural curls, coils & waves
Protective styles like twists, braids, Bantu knots, and coils

💡 How to Use:
Apply to clean, wet, or damp hair. For Wash-n-Gos, rake through sections and finger-style. For other styles, evenly distribute using a brush or comb, then style as desired. Let hair dry fully before separating and fluffing. Click here to learn how this specially formulated product can transform your hair.

🌱 Clean Formula:
No sulfates, parabens, mineral oil, petrolatum, or drying alcohols.

Aunt Jackie’s Kids Heads Up Shampoo gently cleanses young curls and waves without stripping natural moisture. This nourishing wash is specially formulated for delicate, dry, or tangle-prone hair, leaving strands soft, refreshed, and easy to manage after every wash.

Infused with coconut oil, shea butter, and extra virgin olive oil, it restores hydration while making detangling a breeze. Free from sulfates, mineral oil, and petrolatum, it’s the perfect wash day companion for keeping kids’ curls healthy, soft, and happy.

Key Benefits:
✔️ Gently cleanses without harsh stripping
✔️ Softens and hydrates delicate hair
✔️ Nourishes with coconut oil, shea butter & olive oil
✔️ Helps improve manageability and reduce tangles
✔️ Safe and sulfate-free for kids’ curls and waves

How to Use:
Massage a small amount into wet hair and gently work into a lather. Lightly cleanse the scalp and strands—avoid scrubbing too hard. Rinse thoroughly and repeat if needed. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s In Control is your go-to solution for taming frizz and hydrating dry, brittle hair. Perfect for all hair types, including natural, colored, relaxed, and texturized. It’s gentle enough for daily use and enriched with Shea Butter, Extra Virgin Olive Oil, and Keratin to restore softness, strength, shine, and manageability.

This deep-conditioning formula nourishes and improves elasticity, making curls, coils, and waves more defined and easier to style. Plus, it’s free from sulfates, parabens, mineral oil, and petrolatum, giving your hair the care it deserves without compromise.

Key Benefits:
✔️ Hydrates and softens dry, brittle hair
✔️ Tames frizz and improves manageability
✔️ Enriched with Shea Butter, Olive Oil, and Keratin
✔️ Restores shine, elasticity, and strength
✔️ Gentle enough for daily use on all hair types

How to Use:
Apply generously to clean, damp hair from roots to ends. Leave on for 3–5 minutes for a quick condition, or cover with a plastic cap and sit under a warm dryer for deep conditioning. Rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Kids Baby Curls Custard delivers long-lasting definition and moisture for curls, coils, twists, and braids without any crunch or residue. Designed for little ones' delicate strands, it gives soft, manageable hold that keeps styles in place while maintaining bounce and shine.

Infused with coconut oil, shea butter, and extra virgin olive oil, this rich custard nourishes and softens every strand. Perfect for protective styles and everyday curl definition, the gentle, sulfate- and paraben-free formula is proudly made in the USA and free of mineral oil.

Key Benefits:
✔️ Defines curls, coils, and twists with soft hold
✔️ Moisturizes and adds natural shine
✔️ Non-sticky, non-crunchy finish
✔️ Enriched with coconut oil, shea butter & olive oil
✔️ Gentle and safe for kids—no sulfates or mineral oil

How to Use:
Apply to clean, damp, or towel-dried hair. Use generously for thick or coarse hair, and sparingly on finer textures. Comb through for even distribution, then style as desired. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Kids E-Blast is a vitamin-rich scalp elixir specially crafted to relieve dryness, flaking, and irritation while promoting a healthier scalp environment for growing curls and coils. Perfect for daily use, this nourishing oil blend is ideal for braids, locs, twists, and protective styles.

Infused with Vitamin E, Flaxseed, Coconut Oil, Shea Butter, and Extra Virgin Olive Oil, this lightweight formula penetrates the scalp to hydrate and soothe without clogging pores or leaving a heavy residue. Whether it’s wash day or a quick scalp refresh, E-Blast supports overall root health and helps maintain a flake-free, moisturized scalp.

🌿 Key Benefits:
🧴 Calms and nourishes dry, irritated scalp
🌱 Promotes healthy roots and stronger hair
🌾 Vitamin E & flaxseed help soothe and protect
🌀 Perfect for braids, locs, twists & coils

How to Use:
Apply directly to scalp and gently massage. Use daily or as needed to maintain a healthy, hydrated scalp.