Moisturizer

This protein-free, medium-moisture leave-in hydrates, protects, and softens all hair types—including fine, medium, and coarse textures with wavy, curly, or coily patterns.

It nourishes and revitalizes hair while offering UV protection. Its ultra-concentrated, dermatologist-tested formula keeps strands smooth, manageable, and healthy-looking.

✅ Protein-free & ultra-hydrating
✅ Ideal for wavy, curly, and coily textures
✅ Protects against UV damage
✅ Vegan, color-safe & Think Dirty rated 0–1
✅ Dermatologist-tested & non-irritating

How to Use:
Apply to damp hair, focusing on mid-lengths and ends. Follow with Bounce Curl Light Gel or Bounce Curl Avocado & Rose Oil Clump and Define Cream, then style as desired. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.

Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.

Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls

How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

This viral favorite brings out the best in wavy, curly, and coily hair by delivering the perfect balance of hydration, frizz-free definition, and soft bounce, without any heaviness.

Lightweight yet nourishing, it clumps curls together for smoother styling, enhances moisture between wash days, and keeps your hair feeling touchably soft.

✅ Lightweight, frizz-fighting formula
✅ Clumps curls for better definition
✅ Boosts softness & hydration
✅ Ideal between washes
✅ Dermatologist-tested
✅ Great for wavy, curly & coily textures

How to Use:
Apply to damp hair and work a small amount through mid-lengths and ends after washing. Use the Bounce Curl Define EdgeLift Brush or Volume EdgeLift Brush to evenly distribute and shape your curls. Air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

Hydrate and define your curls with the Maui Moisture Curl Quench + Coconut Oil Curl Smoothie! This rich, creamy leave-in treatment is made with 100% aloe vera as the first ingredient, blended with coconut oil, plumeria, and papaya extracts to deeply moisturize, smooth, and enhance your natural texture. 

✔ Rich, creamy leave-in styling smoothie
✔ Softens, defines, and adds shine to curls
✔ Hydrates and tames frizz for thick, curly, or coily textures
✔ Great for twist-outs, braids, and wash-and-go styles
✔ Vegan, silicone-free, paraben-free, and color-safe

How to use:
Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids, and wash-and-go styles.

Transform your hair care routine with ORS Olive Oil Fortifying Cream Hair Dress, the ultimate solution for dry, damaged hair. Rich in essential fatty acids, this luxurious olive oil crème infuses moisture directly into the hair shaft and cuticle, boosting elasticity and delivering a deeper, longer-lasting shine. It imparts lustrous softness and can be used as an overnight treatment for intensified hydration and resilience. Perfect for anyone seeking intense moisture and vitality, this paraben-free formula revives dry, dirty hair into a silky, radiant mane.

How to use:

Daily Use: Apply olive oil sparingly to the entire scalp. Massage the scalp and comb or brush your hair to distribute the olive oil creme throughout the hair shaft.

Split Ends Treatment: Apply a small amount of the cream to the ends of your hair nightly before putting in rollers or wrapping your hair.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.

Just For Me Curl Peace Defining Curl & Coil Cream is a lightweight, nourishing styling cream specially crafted for kids’ kinks, coils, and curls. Enriched with a unique blend of natural oils, this formula provides long-lasting definition and balanced hydration without weighing hair down. The result? Soft, shiny, defined curls that pop—perfect for wash-and-go’s, finger coils, braid-outs, and rod sets. Safe, gentle, and joyfully effective, it makes styling easy and fun.

✨ Why You’ll Love It:

• Defines curls & coils without heaviness

• Enriched with flaxseed, avocado, and castor oils

• Hydrates, shines & seals to reduce breakage

• Free from parabens, sulfates, petrolatum & mineral oil

• Kid-friendly formula designed for natural textures

How to Use:
Section hair and apply a small amount to hands. Rub together and work into dry or damp hair. Do not rinse. Style as desired.

Just For Me Curl Peace Nourishing Hair & Scalp Butter is a rich, soothing blend designed to hydrate and protect kinks, coils, and curls. Ideal for tender scalps and dry hair, this creamy butter locks in moisture, softens strands, and encourages healthy growth—making it a must-have for your little one’s wash day or daily styling routine.

✨ Why You’ll Love It:

• Soothes dry, sensitive scalps

• Deeply hydrates and seals in moisture

• Ideal for dry, textured hair

• Grapeseed Oil adds shine and thermal protection

• Shea Butter strengthens and softens

• Castor Oil promotes healthy growth

• Free of parabens, mineral oil, sulfates & petrolatum

How to Use:
Apply to damp or dry hair. Rub a small amount between hands and gently work through hair and scalp, focusing on the ends. Style as desired.

Just For Me Curl Peace 5-In-1 Wonder Spray is the ultimate leave-in for kids’ curls, coils, and kinks—offering tangle-free detangling, heat protection, frizz control, added shine, and intense hydration all in one lightweight mist. Perfect for both damp and dry hair, this non-drying spray softens strands, making styling a breeze without buildup.

✨ Why You’ll Love It:

• Detangles tough knots with ease

• Adds moisture and long-lasting shine

• Lightweight and non-drying formula

• Protects against heat damage

• Reduces frizz and flyaways

• Infused with Flaxseed, Avocado & Castor Oils

• Free from parabens, sulfates, petrolatum & mineral oil

How to Use:
For damp hair: Mist onto clean, damp hair before detangling or heat styling. Blow dry for added shine.
For dry hair: Spray into palm, then run fingers through hair to refresh curls and rehydrate strands.

Marc Anthony Strictly Curls Curl Defining & Enhancing Lotion delivers maximum curl definition without weight or stickiness, leaving curls soft, bouncy, and frizz-free. Infused with Vitamin E and Silk Proteins, this lightweight formula locks in shape and shine while repelling humidity for long-lasting, well-defined curls. It enhances texture, adds brilliant shine, and controls frizz for smooth, touchable curls.

Perfect for wavy and curly hair, this paraben-free, sulfate-free, and phthalate-free lotion ensures your best curl look yet.

How to use: Apply evenly to wet or damp hair and scrunch gently. For spiraled curls, twist small sections with your fingers without pulling. Let air dry or diffuse lightly.

Pro Tip: For more definition, once dry, wrap sections around a small or medium curling iron. Tousle with fingers—avoid combs or brushes.

Curlsmith Curl Defining Soufflé is a unique styling gel and moisturizer in one, designed to deliver both hydration and hold, perfect for curl-boosting. Its semi-solid jelly texture gives your curls long-lasting definition, volume, and bounce. As it dries, it forms a light cast to lock in moisture and shape, which can be easily scrunched out for soft, touchable curls with zero crunch. Perfect for all curl types looking for definition without stiffness.

✨ Key Benefits:

• Moisturizes and defines in one step

• Medium hold with soft, bouncy finish

• Lightweight, non-crunchy texture

• Curly Girl Method approved

• Vegan, cruelty-free, and free of sulphates, silicones, mineral oils, and phthalates

Safe For:
All curl types | Dry, frizzy, or dehydrated hair | Color-treated hair
Sulfate-free | Silicone-free | Vegan | Cruelty-free

How to Use:
Apply to soaking wet hair in small sections. Use the praying hands method to smooth through, then scrunch. Air dry or diffuse. Once fully dry, scrunch again to break the cast and reveal soft, defined curls.

Revive your curls with the Moisture Memory Reactivator, a lightweight, silky spray that rehydrates and reactivates your style between wash days. This 2nd-day curl essential instantly blends into the hair, helping curls bounce back with renewed definition, softness, and shine. It also works beautifully as a primer or a super-lightweight leave-in for finer hair types, offering hydration without build-up.

✨ Key Benefits:

• Refreshes curls and restores bounce

• Lightweight moisture without heaviness

• Perfect primer under stylers

• Ideal leave-in for fine hair

Safe For:
All curl types | Straight textures | Fine hair | High or low porosity
Sulfate-free | Paraben-free | Vegan

How to Use:
Spray evenly on dry or damp hair to refresh curls. Layer under your favorite styler or use alone on fine hair. Style as desired. Click here to learn how this specially formulated product can transform your hair.

Achieve soft, frizz-free waves with Effortless Waves, a lightweight styling spray designed to define and shape your natural texture. Infused with moisturizing aloe vera, this spray enhances wave patterns without crunch or stiffness, leaving your hair touchably soft and full of body. Perfect for air drying or diffusing, it's the effortless way to style wavy or curly hair.

✨ Key Benefits:

• Enhances natural waves and curl patterns

• Adds lightweight body and soft definition

• Reduces frizz and improves manageability

• Moisturizes with aloe vera

• Perfect for air drying or diffusing

Safe For:
All wave and curl types | Sulfate-free | Silicone-free | Vegan | Curly Girl Method approved

How to Use:
Apply to wet hair after your leave-in. Spray from mid-lengths to ends, rake through sections, scrunch upwards, and let air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

Seal, strengthen, and shine — Argan Magic Split Endz Cream is a lightweight, leave-in treatment that instantly binds split ends and smooths frayed strands while protecting against future breakage. This powerful formula is enriched with Argan Oil, Hemp Oil, Vitamin B5, and Wheat Proteins to strengthen hair, improve elasticity, and restore a healthy texture.

Ideal for dry, damaged, or over-processed hair, it helps reduce frizz, tame static, and add a silky finish without weighing your hair down. Whether used alone or mixed with other finishing products, this USA-made, paraben-free, and cruelty-free solution delivers lasting repair and shine.

Key Benefits:

• Seals and smooths split ends instantly

• Strengthens and prevents breakage

• Enhances shine and manageability

• Reduces frizz and static

• Lightweight, non-greasy formula

• Paraben-free and cruelty-free

How to Use:
Apply a small amount to wet or dry hair, focusing on the ends. Leave in and style as desired. For deeper absorption, mix with your favorite finishing product.

Get ready for defined, bouncy, frizz-free curls that stay poppin’ all day! This leave-in curl cream is like a beauty balm for your hair — made with coconut oil, shea butter, and silk amino acids to nourish, shape, and shine your curls without weighing them down.

🌟 Why You'll Love It:

💧 Moisture Lock – Keeps curls hydrated and prevents dryness
💁🏽Defined Curls – Shapes and holds each curl for a clean, sculpted look
🌬 Frizz Control – Smooths flyaways for that sleek, soft finish
✨ Silky Softness – Leaves curls touchably soft and shiny
🌀 Bounce-Friendly – Lightweight formula keeps your natural bounce
⏳ All-Day Hold – Keeps curls styled and fresh from morning to night
🛡 Environmental Shield – Protects curls from humidity and damage

💡 How to Use:

1. Apply to damp, towel-dried hair

2. Distribute evenly with fingers

3. Focus on ends (especially if you have thick or coarse hair)

4. For best results, pair with other Girls With Curls products!

Give your curls the magic touch with Argan Magic Defining Curl Cream—a lightweight, hydrating formula designed to enhance your natural texture while delivering intense nourishment. Infused with Argan Oil, Biotin, and powerful antioxidants, this curl cream defines each ringlet, reduces frizz, and boosts shine for soft, bouncy, and tangle-free curls that feel as good as they look.

✨ Key Benefits:

• Defines curls without weighing them down

• Detangles and softens medium to coarse textures

• Reduces frizz and enhances shine

• Enriched with nourishing Argan Oil and Biotin

• Improves elasticity and curl retention

How to Use:
Apply a small amount to damp hair, distributing evenly from roots to ends. Style as desired. Perfect for wash-and-gos, twist-outs, or daily curl refreshing. Click here to learn how to use it.

Safe For:
Wavy and curly hair | Color-treated or dry hair | Paraben-free & cruelty-free care

Looking for fuller, bouncier hair without the weight? This volumizing lotion delivers instant lift, airy definition, and natural movement—without stickiness. Formulated with a plant-based stem cell complex powered by Olive Stem Cell Extract and Linden Buds, it plumps the hair from within the cortex. Infused with Rosemary, Watercress, and Scots Pine Bud, it increases volume by up to 68%* while nourishing strands for silky-soft, touchable curls that last.

✨ Key Benefits:

• Adds instant volume and lift

• Enhances natural movement and curl definition

• Lightweight, non-sticky finish

• Strengthens and plumps from the inside out

• Leaves hair silky, smooth, and soft

How to Use:
Apply to damp hair, focusing on roots or throughout for all-over volume. Style as desired and allow to air dry or diffuse.

Safe For:
All hair types | Especially ideal for fine or limp hair
Color-treated hair | Sulfate-free | Paraben-free | Vegan

Define, hydrate, and stretch your curls with this multi-benefit styling crème, formerly known as Curl Defining Crème. Enriched with shea butter, honey, hydrolyzed silk protein, coconut oil, and olive oil, this curl crème provides lasting moisture, strength, and style control for natural hair. Ideal for twist-outs, coils, and wash-and-go styles, it elongates tightly coiled curls without flakes or buildup.

✨ Key Benefits:

• Deeply nourishes dry, damaged hair

• Enhances definition and style hold

• Elongates tightly coiled curls

• Strengthens and softens with protein and oils

• No flakes or residue

How to Use:
Scoop a generous amount into your palm and apply evenly throughout damp hair. Use for shingling, twist-outs, coils, or other natural styles.

Safe For:
Tightly coiled curls | Dry, damaged hair | Natural styling | No flakes or residue | Same formula, new name