Curlsmith Multi-Tasking Conditioner is a versatile 3-in-1 moisturizer designed to hydrate, strengthen, and enhance elasticity for healthier hair. Its lightweight yet nourishing formula can be tailored to your unique needs, as a rinse-out conditioner, deep conditioner, or leave-in treatment. Enriched with low-dose proteins, it’s gentle enough for frequent use without the risk of protein overload, making it ideal for finding the perfect protein-moisture balance. Perfect for all curl types, and straight hair, and particularly beneficial for weak, damaged, or medium-to-high porosity hair, this vegan, sulfate-free, silicone-free, and paraben-free formula is your go-to for stronger, more resilient hair.

Click here to learn how to use this specially formulated 3-in-1conditioner

SheaMoisture Coconut & Hibiscus Kids Extra Moisturizing Detangler is the ultimate solution for wavy, curly, dry, or frizzy hair, transforming tangled tresses into soft, manageable curls. Enriched with Shea Butter, Coconut Oil, Hibiscus Flower Extract, and Slippery Elm Extract, this cruelty-free formula hydrates from roots to ends, reduces frizz, and defines curls while adding volume and bounce. Free from sulfates, parabens, silicones, and phthalates, it’s safe and gentle for everyday use, leaving your little one's hair smooth, silky, and full of life—perfect for carefree, beautiful curls.

How to Use:
Apply SheaMoisture Kids Extra Moisturizing Detangler to wet or dry hair. Gently work through hair with fingers or a wide-tooth comb. Do not rinse. Style as desired.

CurlSmith In-Shower Style Fixer is the ultimate styling gel for curly hair enthusiasts. This powerful, paraben-free formula locks your curls in a super strong hold, delivering extreme definition, long-lasting frizz control, and reliable weather protection. While it creates a temporary crunchy cast during drying, that phase quickly gives way to beautifully defined, vibrant curls. Embrace bold, statement-making style with CurlSmith In-Shower Style Fixer—perfect for all curl types, best for medium to coarse textured hair, and suitable for any porosity.

How to use: Use on soaking wet hair, right out of the shower. Smooth down the length of your hair using the “praying hands” method. Scrunch gently upward, then air dry or diffuse. When fully dry, scrunch again to break the cast, revealing soft, bouncy, defined curls.

Curlsmith Shape Up Aqua Gel is our lightest, water-like gel, perfect for those who find traditional gels too heavy. Designed to evenly coat curls without weighing them down, it provides a soft, natural hold while enhancing bounce and definition. Infused with a low dose of protein, it strengthens weak, brittle hair, making it ideal for medium to high porosity curls and fine textures. Depending on how much you apply, it may create a light cast while drying, which will feel slightly crunchy to the touch, but this is only temporary. Once fully dry, simply scrunch out the crunch for soft, bouncy curls. Free from sulfates, silicones, and phthalates, this vegan, cruelty-free formula works for all curl types.

How to use:

1. Rub the gel between your hands and smooth it onto soaking wet hair using the “praying hands” method.
2. Flip your head upside down and scrunch gently to enhance curl definition.
3. Air dry or diffuse, flipping your head in all directions for volume. Avoid touching while drying.
4. Once fully dry, scrunch again to break the cast for soft, bouncy curls.

As I Am Classic Leave-In Conditioner delivers lightweight hydration and lasting softness to curly and coily hair. Whether you’re prepping for a twist-out or refreshing your wash day, this leave-in strengthens strands, reduces breakage, and enhances manageability by up to 80%.

Enriched with Coconut, Amla, and Green Tea, it nourishes from root to tip, boosting shine and moisture retention. The vegan, cruelty-free formula is gentle on curls and free from harsh ingredients, perfect for healthy, defined styles.

Key Benefits:
✔️ Strengthens and hydrates curls
✔️ Boosts shine and reduces breakage
✔️ Improves manageability by up to 80%
✔️ Lightweight, non-greasy formula
✔️ Vegan and cruelty-free

How to Use:
On clean, wet, detangled hair, apply generously from roots to ends. Comb through evenly to remove tangles, then style as desired. Click here to learn how to use it.

The Frizz Control Duo Conditioner is a multi-use formula that works as both a rinse-out and a leave-in, giving your curls the flexibility they need. Infused with blackcurrant seed oil and coconut butter—rich in omegas 3, 6, and 9—it helps replenish moisture, smooth the cuticle, and fight frizz. Whether you're detangling or boosting shine and softness, this lightweight, nourishing conditioner leaves hair manageable and silky without build-up. Perfect for all curl and texture types, and free of parabens, silicones, and sulfates.

How to use:

How to Use (Rinse-Out):
After shampooing, apply to wet hair in sections. Detangle, leave for 1–2 minutes, then rinse.

How to Use (Leave-In):
On clean, wet hair, apply in sections. Comb through and scrunch to shape curls.

Achieve effortlessly soft, romantic curls with the Hold Me Softly Style Balm—a whipped-cream styling cream designed to enhance natural curls and waves. Offering a very soft hold without any cast or crunch, it’s perfect for creating a touchable, natural look. Use it on its own for looser curl patterns or layer it with stronger stylers for defined, frizz-free curls. This vegan, cruelty-free balm is suitable for all curl types, medium to coarse textures, and any hair porosity. Free from sulfates, silicones, parabens, and mineral oils, it’s a gentle, nourishing option for healthy, hydrated hair. 

How to use: Take a small amount of Balm (start with a dime-sized amount per section and add more if needed). Rake it through soaking wet hair, ensuring even coverage. Use the "prayer hands" method to smooth strands, seal the cuticles, and reduce frizz. Flip your hair and gently scrunch to encourage curls. Leave it as is for a soft, loose style, or layer with a gel for added hold!

Purad'or Jamaican Black Castor Oil is a 100% Pure, USDA Organic oil that deeply nourishes from root to tip. Cold-pressed and rich in nutrients, it stimulates scalp circulation to encourage stronger, thicker hair growth while restoring shine and manageability. Its conditioning power also strengthens lash follicles and brow roots, supporting naturally fuller, longer-looking eyelashes and eyebrows. Beyond hair care, it doubles as a hydrating treatment for dry scalp, cuticles, nails, and skin.

✨ Key Benefits

✔ Stimulates scalp circulation to promote stronger, thicker hair growth
✔ Strengthens lash follicles to support longer, thicker eyelashes
✔ Conditions brows for fuller, healthier-looking growth
✔ Moisturizes scalp to reduce dryness, flaking & itchiness
✔ Multi-use for hair, lashes, brows, cuticles & dry skin

How to Use:
Apply 1–2 drops to lashes or brows using clean fingers or a spoolie. Massage onto scalp and hair as needed. Safe for daily use.

Mixed Chicks Curl Defining & Frizz Eliminating Leave-In Conditioner is the ultimate solution for dry, unmanageable curls. This lightweight, non-sticky formula hydrates and conditions while enhancing bounce, softness, and definition. Infused with jojoba oil to add shine and protect color, and evening primrose oil to nourish and strengthen, it locks in moisture and tames frizz for flawless styling. Whether your hair has been exposed to heat, chemicals, or sun damage, this leave-in keeps your curls vibrant, defined, and protected. Perfect for all curl types!

✔ Hydrates & conditions curls without stickiness
✔ Eliminates frizz & controls flyaways
✔ Boosts bounce, softness & shine
✔ Infused with jojoba & evening primrose oils
✔ Safe for color-treated hair & all curl patterns

How to use:
Work evenly through wet hair, focusing on mid-lengths to ends. Leave in and let air dry naturally or diffuse for added volume. For a quick refresh, reapply a small amount to slightly damp hair between washes to maintain definition and frizz-free curls.

Got2b Glued Brow & Edge Gel is your go-to solution for taming unruly brows and styling edges with ease. This compact, on-the-go gel shapes and holds your eyebrows and hairline in place all day long for a flawless look. Designed with a two-sided brush, the wide side smooths and applies the gel effortlessly, while the narrow side styles and fixes for precise definition. Its vegan formula is free from animal-derived ingredients, ensuring a long-lasting hold without compromise. This handbag-friendly essential for quick touch-ups keeps your brows and edges sleek wherever you go. (Not for use on eyelashes.)

How to Use:

• Use the raised side of the brush to apply the product to your brows and hairline.
• Use the flat side to style and set your brows and edges.

SheaMoisture Manuka Honey Shampoo with Mafura Oil is a sulfate-free, deeply moisturizing shampoo designed for Type 4 hair. Enriched with Shea Butter, Mafura and Baobab Oils, and Fig, it gently cleanses while infusing hair with intense hydration and nutrients, leaving it soft, revitalized, and protected from environmental stress. Perfect for dry, damaged hair, this formula is free from sulfates, parabens, phthalates, mineral oil, petrolatum, and animal testing, offering a clean, ethical solution for healthier, more manageable hair. Click here to learn how this specially formulated product can transform your hair.

How to use: Massage into wet hair to create a rich lather, then rinse thoroughly.

Unleash your curls' full potential with Marc Anthony's Strictly Curls 3X Moisture Curl Control Styling Jelly. Formulated with a powerful triple blend of Marula Oil, Coconut, and Shea Butter, this lightweight styling jelly hydrates, protects, and defines your curls with a natural, flexible hold—without any crunchiness or flakes. It smooths frizz and restores moisture, leaving your curls beautifully controlled and naturally vibrant. Free from parabens, sulfates, and phthalates, it's the perfect solution for maintaining healthy, defined curls every day.

How to Use: Apply a small amount to your hands and work it through your hair. If desired, twist curls around your finger to enhance their definition. Style as desired.

Tame, smooth, and shine—without the buildup. This lightweight edge gel is powered by biotin and essential oils to nourish your hairline while delivering a long-lasting, flake-free hold. Whether you're slicking down baby hairs or perfecting a protective style, this formula gives you control and care in one.

✨ Why You’ll Love It:

• 🧖🏾♀️ Flawless Hold: Smooths edges and ends without flaking, crunching, or greasiness

• 🌿 Strengthens & Nourishes: Biotin and essential oils promote healthy hair growth

• 💧 Moisture-Rich Formula: Helps combat dryness, frizz, and split ends at the hairline

• 🌱 Fresh, Invigorating Scent: Rosemary mint aroma refreshes and uplifts

• 💁🏽♀️ Versatile for All Hair Types: Works beautifully on natural curls (3A–4C), relaxed hair, weaves, braids, and everything in between

💡 How to Use:
Apply a small amount to edges and smooth with fingertips or edge brush for your desired hold and finish.

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SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.

Maui Moisture Flexible Hold + Coconut Milk Curl Foam
Style your curls without the crunch! This lightweight, airy mousse helps define and hold your curls while boosting volume and fighting frizz — all without weighing your hair down.

Why You’ll Love It:
🌴 Soft, Flexible Hold: Keeps curls in place with a soft, touchable finish — no stiffness or stickiness.
💧 Hydrating Formula: Made with 100% aloe vera as the first ingredient and enriched with coconut milk and mango butter to nourish and moisturize.
💨 Weightless Volume: Adds body and bounce to tight curls without flattening or buildup.
✨ Frizz Control: Smooths flyaways and enhances definition, leaving curls shiny and healthy-looking.

How to Use:
Dispense foam into your hands and apply evenly to damp hair. Scrunch and let air dry or diffuse for best results.

What’s Not Inside:
❌ No parabens
❌ No silicones
❌ No sulfated surfactants
❌ No synthetic dyes
❌ No mineral oil
❌ No gluten

Perfect for curlies looking for soft hold, lightweight moisture, and effortless styling.

SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo
Transform your curls from dry and brittle to vibrant and defined! This gentle, sulfate-free shampoo cleanses without stripping essential moisture, making it perfect for wavy, curly, and coily hair.

✨ Why You’ll Love It:

• 🥥 Hydrating Formula: Coconut oil and silk protein deeply moisturize and enhance curl elasticity.

• 🌿 Nourishing Ingredients: Neem oil helps repair and add brilliant shine.

• 💧 Defines Natural Curls: Instantly improves texture and bounce after just one use.

• ✅ Clean Beauty: Made with Fair Trade Shea Butter, and free from silicones, sulfates, parabens, phthalates, mineral oil, and petrolatum.

• 🌱 For All Curl Types: Ideal for wavy, curly, and coily hair seeking shine and moisture.

💡 How to Use:
Massage gently into wet hair, focusing on the roots. Rinse thoroughly. Repeat if needed, then follow with SheaMoisture Curl & Shine Conditioner for best results.

Revive limp, lifeless curls with this lightweight volumizing conditioner, infused with a plant-based stem cell complex designed to nourish and plump hair from the inside out. Powered by Olive Stem Cell Extract and Linden Buds, it targets the hair cortex to deliver fuller, thicker, and more bouncy curls. Enjoy up to 72 hours of volume, enhanced manageability, and soft, detangled strands without added weight.

✨ Key Benefits:

• Plumps hair from the inside out

• Boosts fullness, bounce & volume 

• Softens and detangles without weighing curls down

• Improves manageability and curl vitality

Safe For:
All curl types | Especially fine to medium hair
Color-treated hair | Sulfate-free | Paraben-free | Vegan

How to Use:
Apply to clean, wet hair. Distribute evenly from mid-lengths to ends. Leave on for 1–2 minutes, then rinse thoroughly.

Lift, fluff, and define your curls without disturbing your pattern. The Curl Collective Metal Pick is designed especially for coily, kinky, and tight curl textures. The smooth, metal prongs glide through the hair to gently lift at the root, add effortless volume, and shape your style without creating frizz.

Perfect for wash-and-go days, twist-outs, braid-outs, and any time your curls need extra height or definition.

Why You’ll Love It

• Root-Lift & Volume without breaking up your curl definition

• Smooth Metal Prongs glide easily with less snagging

• Comfort-Grip Handle for better control while styling

• Ideal for Coily, Kinky & 4A–4C Textures

• Great for Everyday Styling or refreshing second-day curls

How to Use
Gently lift hair at the roots and fluff upward. Avoid pulling through the ends to maintain curl shape and minimize frizz.