Curlsmith Multi-Tasking Conditioner is a versatile 3-in-1 moisturizer designed to hydrate, strengthen, and enhance elasticity for healthier hair. Its lightweight yet nourishing formula can be tailored to your unique needs, as a rinse-out conditioner, deep conditioner, or leave-in treatment. Enriched with low-dose proteins, it’s gentle enough for frequent use without the risk of protein overload, making it ideal for finding the perfect protein-moisture balance. Perfect for all curl types, and straight hair, and particularly beneficial for weak, damaged, or medium-to-high porosity hair, this vegan, sulfate-free, silicone-free, and paraben-free formula is your go-to for stronger, more resilient hair.

Click here to learn how to use this specially formulated 3-in-1conditioner

CurlSmith In-Shower Style Fixer is the ultimate styling gel for curly hair enthusiasts. This powerful, paraben-free formula locks your curls in a super strong hold, delivering extreme definition, long-lasting frizz control, and reliable weather protection. While it creates a temporary crunchy cast during drying, that phase quickly gives way to beautifully defined, vibrant curls. Embrace bold, statement-making style with CurlSmith In-Shower Style Fixer—perfect for all curl types, best for medium to coarse textured hair, and suitable for any porosity.

How to use: Use on soaking wet hair, right out of the shower. Smooth down the length of your hair using the “praying hands” method. Scrunch gently upward, then air dry or diffuse. When fully dry, scrunch again to break the cast, revealing soft, bouncy, defined curls.

Bring dry, porous hair back to life with Curlsmith's Oil-in-Cream, a rich, ultra-moisturizing leave-in conditioner that deeply nourishes and softens curls. This creamy formula melts into the hair to hydrate from within, improve manageability, and restore vitality. Whether you're rocking waves, curls, or coils, it delivers intense moisture without heaviness, leaving your strands silky, frizz-free, and defined.

✨ Key Benefits:

• Deep hydration for dry, thirsty curls

• Rich leave-in formula to soften and nourish

• Enhances manageability and curl definition

• Ideal for medium to coarse hair textures

Safe For:
All curl types | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply to wet hair after your wash routine. Divide hair into sections and rake or smooth through for even coverage. Do not rinse. Click here to learn how this specially formulated product can transform your hair.

SheaMoisture Coconut & Hibiscus Kids Extra Moisturizing Detangler is the ultimate solution for wavy, curly, dry, or frizzy hair, transforming tangled tresses into soft, manageable curls. Enriched with Shea Butter, Coconut Oil, Hibiscus Flower Extract, and Slippery Elm Extract, this cruelty-free formula hydrates from roots to ends, reduces frizz, and defines curls while adding volume and bounce. Free from sulfates, parabens, silicones, and phthalates, it’s safe and gentle for everyday use, leaving your little one's hair smooth, silky, and full of life—perfect for carefree, beautiful curls.

How to Use:
Apply SheaMoisture Kids Extra Moisturizing Detangler to wet or dry hair. Gently work through hair with fingers or a wide-tooth comb. Do not rinse. Style as desired.

Curlsmith Shape Up Aqua Gel is our lightest, water-like gel, perfect for those who find traditional gels too heavy. Designed to evenly coat curls without weighing them down, it provides a soft, natural hold while enhancing bounce and definition. Infused with a low dose of protein, it strengthens weak, brittle hair, making it ideal for medium to high porosity curls and fine textures. Depending on how much you apply, it may create a light cast while drying, which will feel slightly crunchy to the touch, but this is only temporary. Once fully dry, simply scrunch out the crunch for soft, bouncy curls. Free from sulfates, silicones, and phthalates, this vegan, cruelty-free formula works for all curl types.

How to use:

1. Rub the gel between your hands and smooth it onto soaking wet hair using the “praying hands” method.
2. Flip your head upside down and scrunch gently to enhance curl definition.
3. Air dry or diffuse, flipping your head in all directions for volume. Avoid touching while drying.
4. Once fully dry, scrunch again to break the cast for soft, bouncy curls.

The Frizz Control Duo Conditioner is a multi-use formula that works as both a rinse-out and a leave-in, giving your curls the flexibility they need. Infused with blackcurrant seed oil and coconut butter—rich in omegas 3, 6, and 9—it helps replenish moisture, smooth the cuticle, and fight frizz. Whether you're detangling or boosting shine and softness, this lightweight, nourishing conditioner leaves hair manageable and silky without build-up. Perfect for all curl and texture types, and free of parabens, silicones, and sulfates.

How to use:

How to Use (Rinse-Out):
After shampooing, apply to wet hair in sections. Detangle, leave for 1–2 minutes, then rinse.

How to Use (Leave-In):
On clean, wet hair, apply in sections. Comb through and scrunch to shape curls.

As I Am Classic Leave-In Conditioner delivers lightweight hydration and lasting softness to curly and coily hair. Whether you’re prepping for a twist-out or refreshing your wash day, this leave-in strengthens strands, reduces breakage, and enhances manageability by up to 80%.

Enriched with Coconut, Amla, and Green Tea, it nourishes from root to tip, boosting shine and moisture retention. The vegan, cruelty-free formula is gentle on curls and free from harsh ingredients, perfect for healthy, defined styles.

Key Benefits:
✔️ Strengthens and hydrates curls
✔️ Boosts shine and reduces breakage
✔️ Improves manageability by up to 80%
✔️ Lightweight, non-greasy formula
✔️ Vegan and cruelty-free

How to Use:
On clean, wet, detangled hair, apply generously from roots to ends. Comb through evenly to remove tangles, then style as desired. Click here to learn how to use it.

Achieve effortlessly soft, romantic curls with the Hold Me Softly Style Balm—a whipped-cream styling cream designed to enhance natural curls and waves. Offering a very soft hold without any cast or crunch, it’s perfect for creating a touchable, natural look. Use it on its own for looser curl patterns or layer it with stronger stylers for defined, frizz-free curls. This vegan, cruelty-free balm is suitable for all curl types, medium to coarse textures, and any hair porosity. Free from sulfates, silicones, parabens, and mineral oils, it’s a gentle, nourishing option for healthy, hydrated hair. 

How to use: Take a small amount of Balm (start with a dime-sized amount per section and add more if needed). Rake it through soaking wet hair, ensuring even coverage. Use the "prayer hands" method to smooth strands, seal the cuticles, and reduce frizz. Flip your hair and gently scrunch to encourage curls. Leave it as is for a soft, loose style, or layer with a gel for added hold!

Keep your curls soft, shiny, and full of life with As I Am Double Butter Cream. This ultra-rich daily moisturizer is packed with nourishing butters and natural oils to deeply hydrate dry, thirsty hair while improving manageability and restoring shine.

🌿 Key Benefits:

• 💧 Intense Moisture: Hydrates and softens dry, brittle hair

• 💪 Strengthens & Repairs: Helps reduce breakage and split ends

• ✨ Boosts Shine & Manageability: Leaves curls radiant and easy to style

• 🔄 Ideal for Daily Use: Perfect for maintaining healthy, natural curls

• 🌱 Clean Formula: Free from parabens, sulfates, silicones, phthalates, gluten & cruelty

👩🏽🦱 Best for:

• Type 3 & Type 4 natural hair

• Transitioning from chemically treated hair

• Twist-outs and soft, defined styles

💡 How to Use:

Apply sparingly or generously based on your hair’s moisture needs. Rub between palms and gently scrunch into hair, keeping curls undisturbed. Also great for setting soft, lustrous twists and twist-outs.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

The Essential Moisture Cleanser is a gentle, moisturizing shampoo made for regular use. Its creamy lather effectively cleanses without stripping natural oils, making it perfect for frequent washes and safe for color-treated hair. Formulated with nourishing ingredients like betaine (from sugar beet), avocado, coconut, and sunflower oil, this cleanser supports hydration, frizz control, and scalp health. Ideal for all curl types—and even straight hair—it’s your go-to for soft, clean, manageable strands.

✨ Key Benefits:

• Gently cleanses without drying

• Moisturizes and softens with plant oils

• Helps fight frizz and supports healthy hair

• Safe for colored and frequently washed hair

Safe For:
All curl types & straight hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CGM-friendly

How to Use:
Apply to wet hair and massage into the scalp. Rinse thoroughly. Follow with the Essential Moisture Conditioner for added hydration. Click here to learn how this specially formulated product can transform your hair.

Purad'or Jamaican Black Castor Oil is a 100% Pure, USDA Organic oil that deeply nourishes from root to tip. Cold-pressed and rich in nutrients, it stimulates scalp circulation to encourage stronger, thicker hair growth while restoring shine and manageability. Its conditioning power also strengthens lash follicles and brow roots, supporting naturally fuller, longer-looking eyelashes and eyebrows. Beyond hair care, it doubles as a hydrating treatment for dry scalp, cuticles, nails, and skin.

✨ Key Benefits

✔ Stimulates scalp circulation to promote stronger, thicker hair growth
✔ Strengthens lash follicles to support longer, thicker eyelashes
✔ Conditions brows for fuller, healthier-looking growth
✔ Moisturizes scalp to reduce dryness, flaking & itchiness
✔ Multi-use for hair, lashes, brows, cuticles & dry skin

How to Use:
Apply 1–2 drops to lashes or brows using clean fingers or a spoolie. Massage onto scalp and hair as needed. Safe for daily use.

Give your hair a surge of weightless moisture with Curlsmith's Hydro Crème Soothing Mask—a deeply hydrating treatment ideal for all hair types, including fine and low porosity strands. Infused with moisture-boosting Hyaluronic Acid, this buttery mask melts into the hair to deliver intense hydration, improve elasticity, and reduce the appearance of breakage and shedding—all without weighing curls down.

✨ Key Benefits:

• Deep hydration with a lightweight finish

• Supports elasticity and natural growth

• Softens, soothes, and detangles

• Perfect for fine, thin, or low porosity hair

Safe For:
All curl types | Low porosity hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply to clean, wet hair from root to tip. Leave on for 10–15 minutes for a quick boost or up to 30 minutes for a deep treatment. Rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

SheaMoisture Manuka Honey Shampoo with Mafura Oil is a sulfate-free, deeply moisturizing shampoo designed for Type 4 hair. Enriched with Shea Butter, Mafura and Baobab Oils, and Fig, it gently cleanses while infusing hair with intense hydration and nutrients, leaving it soft, revitalized, and protected from environmental stress. Perfect for dry, damaged hair, this formula is free from sulfates, parabens, phthalates, mineral oil, petrolatum, and animal testing, offering a clean, ethical solution for healthier, more manageable hair. Click here to learn how this specially formulated product can transform your hair.

How to use: Massage into wet hair to create a rich lather, then rinse thoroughly.

Revitalize your hair with DOO GRO Stimulating Hair Oil, the perfect solution for softening dry, brittle hair. Enriched with a special blend of botanical oils, vitamins A & E, and nourishing herbs, this lightweight formula conditions deeply while strengthening and repairing damaged or over-processed hair. Safe for all hair types, including color-treated, relaxed, braided, and weaved styles, it promotes strong, shiny, and healthy hair. This paraben- and silicone-free oil also helps eliminate dry scalp, tame frizz, and reduce breakage, supporting longer, healthier hair growth. 

How to use: Apply directly to damp or dry hair and scalp. Gently massage in and do not rinse out. Style as usual. Use daily or as often as needed. For best results, pair with DOO GRO® products.

Unleash your curls' full potential with Marc Anthony's Strictly Curls 3X Moisture Curl Control Styling Jelly. Formulated with a powerful triple blend of Marula Oil, Coconut, and Shea Butter, this lightweight styling jelly hydrates, protects, and defines your curls with a natural, flexible hold—without any crunchiness or flakes. It smooths frizz and restores moisture, leaving your curls beautifully controlled and naturally vibrant. Free from parabens, sulfates, and phthalates, it's the perfect solution for maintaining healthy, defined curls every day.

How to Use: Apply a small amount to your hands and work it through your hair. If desired, twist curls around your finger to enhance their definition. Style as desired.

Tame, smooth, and shine—without the buildup. This lightweight edge gel is powered by biotin and essential oils to nourish your hairline while delivering a long-lasting, flake-free hold. Whether you're slicking down baby hairs or perfecting a protective style, this formula gives you control and care in one.

✨ Why You’ll Love It:

• 🧖🏾♀️ Flawless Hold: Smooths edges and ends without flaking, crunching, or greasiness

• 🌿 Strengthens & Nourishes: Biotin and essential oils promote healthy hair growth

• 💧 Moisture-Rich Formula: Helps combat dryness, frizz, and split ends at the hairline

• 🌱 Fresh, Invigorating Scent: Rosemary mint aroma refreshes and uplifts

• 💁🏽♀️ Versatile for All Hair Types: Works beautifully on natural curls (3A–4C), relaxed hair, weaves, braids, and everything in between

💡 How to Use:
Apply a small amount to edges and smooth with fingertips or edge brush for your desired hold and finish.

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As I Am Hydration Elation delivers a surge of deep moisture and strength to curly and coily hair in need of revival. Whether your strands feel dry, brittle, or overworked, this rich treatment penetrates the hair shaft to restore softness, shine, and elasticity.

Infused with coconut, sugar cane, green tea, apple, lemon, shea butter, and vitamin E, it smooths the cuticle, repairs damage, and fortifies weak areas. The herbal-powered formula stimulates the scalp to encourage healthy growth and is 100% vegan and free from sulfates, parabens, and silicones.

Key Benefits:
✔️ Deeply hydrates and softens dry curls
✔️ Repairs split ends and strengthens weak spots
✔️ Promotes scalp health and hair growth
✔️ Leaves curls shiny, springy, and defined
✔️ Vegan and free of sulfates, parabens, and silicones

How to Use:
Apply evenly to clean, detangled hair after shampooing. Cover with a plastic cap and leave on for 15 to 30 minutes. For deeper penetration, use a warm hooded dryer during the treatment. Rinse thoroughly and style as usual. Click here to learn how to use.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.