As I Am Classic Leave-In Conditioner delivers lightweight hydration and lasting softness to curly and coily hair. Whether you’re prepping for a twist-out or refreshing your wash day, this leave-in strengthens strands, reduces breakage, and enhances manageability by up to 80%.

Enriched with Coconut, Amla, and Green Tea, it nourishes from root to tip, boosting shine and moisture retention. The vegan, cruelty-free formula is gentle on curls and free from harsh ingredients, perfect for healthy, defined styles.

Key Benefits:
✔️ Strengthens and hydrates curls
✔️ Boosts shine and reduces breakage
✔️ Improves manageability by up to 80%
✔️ Lightweight, non-greasy formula
✔️ Vegan and cruelty-free

How to Use:
On clean, wet, detangled hair, apply generously from roots to ends. Comb through evenly to remove tangles, then style as desired. Click here to learn how to use it.

Keep your curls soft, shiny, and full of life with As I Am Double Butter Cream. This ultra-rich daily moisturizer is packed with nourishing butters and natural oils to deeply hydrate dry, thirsty hair while improving manageability and restoring shine.

🌿 Key Benefits:

• 💧 Intense Moisture: Hydrates and softens dry, brittle hair

• 💪 Strengthens & Repairs: Helps reduce breakage and split ends

• ✨ Boosts Shine & Manageability: Leaves curls radiant and easy to style

• 🔄 Ideal for Daily Use: Perfect for maintaining healthy, natural curls

• 🌱 Clean Formula: Free from parabens, sulfates, silicones, phthalates, gluten & cruelty

👩🏽🦱 Best for:

• Type 3 & Type 4 natural hair

• Transitioning from chemically treated hair

• Twist-outs and soft, defined styles

💡 How to Use:

Apply sparingly or generously based on your hair’s moisture needs. Rub between palms and gently scrunch into hair, keeping curls undisturbed. Also great for setting soft, lustrous twists and twist-outs.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

As I Am Hydration Elation delivers a surge of deep moisture and strength to curly and coily hair in need of revival. Whether your strands feel dry, brittle, or overworked, this rich treatment penetrates the hair shaft to restore softness, shine, and elasticity.

Infused with coconut, sugar cane, green tea, apple, lemon, shea butter, and vitamin E, it smooths the cuticle, repairs damage, and fortifies weak areas. The herbal-powered formula stimulates the scalp to encourage healthy growth and is 100% vegan and free from sulfates, parabens, and silicones.

Key Benefits:
✔️ Deeply hydrates and softens dry curls
✔️ Repairs split ends and strengthens weak spots
✔️ Promotes scalp health and hair growth
✔️ Leaves curls shiny, springy, and defined
✔️ Vegan and free of sulfates, parabens, and silicones

How to Use:
Apply evenly to clean, detangled hair after shampooing. Cover with a plastic cap and leave on for 15 to 30 minutes. For deeper penetration, use a warm hooded dryer during the treatment. Rinse thoroughly and style as usual. Click here to learn how to use.

As I Am Coconut CoWash is a creamy cleansing conditioner that gently removes build-up while keeping curls soft, smooth, and moisturized. Perfect for regular use on curly, coily, and color-treated hair, it detangles effortlessly and cleanses without stripping away natural oils.

Enriched with nourishing coconut and safe for keratin-treated hair, this gentle formula helps maintain curl definition, smoothness, and silkiness between wash days. It’s vegan and free from sulfates, silicones, and parabens made to refresh your hair without harsh ingredients.

Key Benefits:
✔️ Gently cleanses without stripping natural moisture
✔️ Effortlessly detangles and softens curls
✔️ Safe for color-treated and keratin-treated hair
✔️ Helps maintain smoothness and curl definition
✔️ Sulfate-, silicone-, and paraben-free

How to Use:
Apply to soaking wet hair and distribute evenly.
Detangle thoroughly while the hair is saturated.
Rinse only after detangling, keeping hair aligned.

Click here to learn how to use it