Straight

This protein-free, medium-moisture leave-in hydrates, protects, and softens all hair types—including fine, medium, and coarse textures with wavy, curly, or coily patterns.

It nourishes and revitalizes hair while offering UV protection. Its ultra-concentrated, dermatologist-tested formula keeps strands smooth, manageable, and healthy-looking.

✅ Protein-free & ultra-hydrating
✅ Ideal for wavy, curly, and coily textures
✅ Protects against UV damage
✅ Vegan, color-safe & Think Dirty rated 0–1
✅ Dermatologist-tested & non-irritating

How to Use:
Apply to damp hair, focusing on mid-lengths and ends. Follow with Bounce Curl Light Gel or Bounce Curl Avocado & Rose Oil Clump and Define Cream, then style as desired. Click here to learn how this specially formulated product can transform your hair.

This lightweight cleanser is ideal for fine, medium, and coarse textures, and works beautifully on wavy, curly, and coily hair types. It gently removes excess oils without stripping moisture, prepping your hair for conditioning or treatments.

Infused with a refreshing citrus scent, it’s dermatologist-tested and proven to reduce breakage when paired with Bounce Curl’s conditioners—delivering a deep yet gentle cleanse for softer, healthier hair.

✅ Gently removes buildup & excess oils
✅ Maintains moisture balance
✅ Suitable for wavy, curly & coily hair
✅ Lightweight formula for all textures
✅ Refreshing natural citrus scent
✅ Dermatologist-tested
✅ Reduces breakage when paired with Bounce Curl conditioners

How to Use:
Wet hair thoroughly. Apply shampoo, lather gently into scalp and hair, then rinse. Repeat if needed. For best results, follow with Bounce Curl Super Smooth Cream Conditioner. Click here to learn how this specially formulated product can transform your hair.

This lightweight, moisture-rich shampoo gently cleanses and softens wavy, curly, and coily hair while nourishing the scalp. Packed with botanical ingredients, it promotes strength, shine, and hydration with every wash.

Key Benefits:
✅ Hydrates and softens dry, damaged hair
✅ Soothes the scalp and strengthens strands
✅ Reduces breakage when used with Bounce Curl conditioners
✅ Safe for all hair textures: fine, medium & coarse
✅ Vegan, sulfate-free & infused with a light citrus scent

How to Use:
Wet your hair and apply the shampoo to your scalp and strands. Gently massage to create a lather, then rinse thoroughly. Repeat if needed, and follow up with Bounce Curl Super Smooth Cream Conditioner. Click here to learn how this specially formulated product can transform your hair.

Just For Me Curl Peace Ultimate Detangling Shampoo is a gentle, sulfate-free cleanser that removes build-up while hydrating and softening kinks, coils, and curls. Specially formulated for kids, this shampoo detangles as it cleanses, thanks to its rich blend of slip-enhancing and moisturizing ingredients. Perfect for sensitive scalps, it leaves hair refreshed, manageable, and ready for conditioning.

✨ Why You’ll Love It:

• Gently cleanses without stripping natural oils

• Hydrates and detangles in one step

• Marshmallow Root soothes scalp & boosts slip

• Cocoa Butter strengthens and protects against breakage

• Raw Honey locks in moisture and adds shine

• Free from parabens, sulfates, mineral oil & petrolatum

How to Use:
Apply a generous amount to wet hair and work into a rich lather. Rinse thoroughly. Repeat as needed. Follow with Ultimate Detangling Conditioner for best results.

Just For Me Curl Peace Ultimate Detangling Conditioner is a gentle yet powerful treatment that instantly softens, hydrates, and detangles dry, depleted natural hair. Enriched with kid-friendly botanicals, this creamy conditioner delivers the perfect amount of slip for hassle-free combing while deeply nourishing each strand. Ideal for kinks, coils, and curls, it strengthens and protects against breakage, making wash day easier and more joyful.

✨ Why You’ll Love It:

• Instantly detangles with silky slip

• Hydrates and softens dry, brittle strands

• Marshmallow Root soothes scalp and eases detangling

• Cocoa Butter and Raw Honey add strength, moisture & shine

• Free from parabens, sulfates, mineral oil & petrolatum

How to Use:
Apply to clean, wet hair. Work through from roots to ends. Leave on for 3–5 minutes, then rinse thoroughly. For best results, follow with 5-In-1 Wonder Spray.

Curlsmith Multi-Tasking Conditioner is a versatile 3-in-1 moisturizer designed to hydrate, strengthen, and enhance elasticity for healthier hair. Its lightweight yet nourishing formula can be tailored to your unique needs, as a rinse-out conditioner, deep conditioner, or leave-in treatment. Enriched with low-dose proteins, it’s gentle enough for frequent use without the risk of protein overload, making it ideal for finding the perfect protein-moisture balance. Perfect for all curl types, and straight hair, and particularly beneficial for weak, damaged, or medium-to-high porosity hair, this vegan, sulfate-free, silicone-free, and paraben-free formula is your go-to for stronger, more resilient hair.

Click here to learn how to use this specially formulated 3-in-1conditioner

Wave goodbye to dryness and frizz—and wave hello to gentle, all-natural moisture. The tgin Rose Water Sulfate-Free Hydrating Shampoo deeply hydrates dry, thirsty strands while gently cleansing the scalp. Infused with antioxidant-rich rose water and a blend of vitamins, this shampoo refreshes your curls without stripping them, leaving hair clean, soft, and naturally shiny.

🌹 Key Benefits:

• Gently cleanses without stripping moisture

• Hydrates dry curls, kinks, and waves

• Reduces oiliness and frizz for a smoother finish

• Promotes hair growth and soothes the scalp

• Lightweight formula ideal for low porosity and fine hair

• Free of sulfates, parabens, petrolatum, lanolin, and artificial colors

• Cruelty-free and 100% Black, women-owned

💧 How to Use:
Wet hair thoroughly. Apply a liberal amount of shampoo to palms and distribute evenly throughout hair and scalp. Rinse well. Repeat if needed. Follow with the Rose Water Hydrating Conditioner or Hydrating Hair Mask for extra moisture.

This curl-loving duo gently cleanses, hydrates, and defines while keeping frizz under control. Infused with a blend of rice, keratin amino acids, and enzymes, it helps protect strands, boost curl retention, and leave curls soft and manageable. Both formulas are safe for natural and color-treated hair, with a refreshing Citrus Jasmine scent.

✔ Gently cleanses without stripping moisture
✔ Provides long-lasting hydration and frizz control
✔ Enhances curl retention with Rice Curl Complex™
✔ Works on all curl types (2A–4C)
✔ Free from sulfates, silicones, parabens, phthalates, dyes & gluten

How to use:
Massage Curl Talk Shampoo into wet hair, lather, and rinse thoroughly. Follow with Curl Talk 3-in-1 Conditioner—use as a rinse-out, leave-in, or co-wash depending on your curl needs.

Curlsmith Shape Up Aqua Gel is our lightest, water-like gel, perfect for those who find traditional gels too heavy. Designed to evenly coat curls without weighing them down, it provides a soft, natural hold while enhancing bounce and definition. Infused with a low dose of protein, it strengthens weak, brittle hair, making it ideal for medium to high porosity curls and fine textures. Depending on how much you apply, it may create a light cast while drying, which will feel slightly crunchy to the touch, but this is only temporary. Once fully dry, simply scrunch out the crunch for soft, bouncy curls. Free from sulfates, silicones, and phthalates, this vegan, cruelty-free formula works for all curl types.

How to use:

1. Rub the gel between your hands and smooth it onto soaking wet hair using the “praying hands” method.
2. Flip your head upside down and scrunch gently to enhance curl definition.
3. Air dry or diffuse, flipping your head in all directions for volume. Avoid touching while drying.
4. Once fully dry, scrunch again to break the cast for soft, bouncy curls.

Eco Style Olive Oil Gel delivers weightless styling with maximum moisture and hold. Infused with 100% pure olive oil, this alcohol-free gel deeply hydrates your scalp and hair while smoothing split ends and adding shine. Whether you’re braiding, coiling, or slicking it back, this versatile gel gives you soft, bouncy, flake-free styles that last all day—without heavy buildup.

✨ Key Benefits:

• Weightless hold with natural flexibility

• Made with pure olive oil for added moisture & shine

• No alcohol, flakes, or residue

• Tames frizz and smooths split ends

• Great for natural styles, locs, braids & more

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

CurlSmith Fragrance-Free Shine Oil is a lightweight, 100% naturally derived formula designed to deliver intense shine without weighing hair down or causing buildup. Powered by PlantSilk, an innovative plant-based blend that outperforms silicones, this oil instantly softens hair while enhancing gloss and hydration.

Perfect for all curl types, straight hair, any texture, and even fine strands, it provides nourishment without heaviness. Ideal for those with scalp and fragrance sensitivities, it’s free from sulfates, parabens, silicones, mineral oils, and phthalates, making it a clean, effective choice for healthy, radiant hair.

How to use: 

1. Apply to fully dry hair after air drying or diffusing.
2. Smooth over curls to lock in moisture.
3. Scrunch to soften and add bounce.
4. Separate larger curls for more volume.

The Frizz Control Duo Conditioner is a multi-use formula that works as both a rinse-out and a leave-in, giving your curls the flexibility they need. Infused with blackcurrant seed oil and coconut butter—rich in omegas 3, 6, and 9—it helps replenish moisture, smooth the cuticle, and fight frizz. Whether you're detangling or boosting shine and softness, this lightweight, nourishing conditioner leaves hair manageable and silky without build-up. Perfect for all curl and texture types, and free of parabens, silicones, and sulfates.

How to use:

How to Use (Rinse-Out):
After shampooing, apply to wet hair in sections. Detangle, leave for 1–2 minutes, then rinse.

How to Use (Leave-In):
On clean, wet hair, apply in sections. Comb through and scrunch to shape curls.

Curlsmith Core Strength Shampoo is a sulfate-free, protein-enriched cleanser designed for frequent washes and suitable for all curl types, straight hair, and any hair texture. Particularly beneficial for weak, damaged hair, it’s ideal for medium to high-porosity hair but can also be used for low-porosity hair thanks to its low protein content. This gentle formula removes dirt and build-up without stripping natural oils, leaving the scalp clean and refreshed. Unlike traditional shampoos, it foams luxuriously while using mild ingredients that won’t dry out curls, making it color-safe and perfect for regular use. Enriched with fortifying proteins, it strengthens hair, protects against breakage, and ensures vibrant, healthy locks with every wash.

How to use: 

• Wet hair thoroughly.
• Dispense a generous amount of shampoo into your palms and apply directly to the scalp.
• Massage gently but thoroughly to cleanse the scalp and remove dirt and buildup.
• Rinse well until water runs clear.
• Follow with Curlsmith Glow Perfecting Conditioner to detangle, enhance shine, and boost color vibrancy.

Eco Style Black Castor & Flaxseed Oil Gel delivers the perfect blend of hold, hydration, and hair health. Infused with two powerhouse ingredients—Black Castor Oil to seal in moisture and Flaxseed Oil to strengthen—this gel helps repair damaged strands while keeping your style fresh and shiny all day. Free of wax and grease, it offers a superior hold that doesn’t sacrifice softness or moisture.

✨ Key Benefits:

• Black Castor Oil locks in hydration to prevent dryness

• Flaxseed Oil reinforces and strengthens hair strands

• Long-lasting shine without build-up or greasiness

• Strong yet flexible hold for all-day style support

• Ideal for natural hair styles, curls, & edges

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

The Essential Moisture Cleanser is a gentle, moisturizing shampoo made for regular use. Its creamy lather effectively cleanses without stripping natural oils, making it perfect for frequent washes and safe for color-treated hair. Formulated with nourishing ingredients like betaine (from sugar beet), avocado, coconut, and sunflower oil, this cleanser supports hydration, frizz control, and scalp health. Ideal for all curl types—and even straight hair—it’s your go-to for soft, clean, manageable strands.

✨ Key Benefits:

• Gently cleanses without drying

• Moisturizes and softens with plant oils

• Helps fight frizz and supports healthy hair

• Safe for colored and frequently washed hair

Safe For:
All curl types & straight hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CGM-friendly

How to Use:
Apply to wet hair and massage into the scalp. Rinse thoroughly. Follow with the Essential Moisture Conditioner for added hydration. Click here to learn how this specially formulated product can transform your hair.

Difeel Premium Biotin Hair Oil is a lightweight, multitasking oil infused with fortifying Biotin to promote healthier, stronger, and shinier hair. Perfect for all hair types, this weightless oil tames frizz, adds shine to braids and scalp, smooths split ends, and boosts styling results. Use it daily for instant softness or apply generously for an overnight deep treatment to restore dry, damaged strands.

🌿 Key Benefits:
💧 Weightless Hydration: Leaves no greasy residue
💪 Strengthens & Repairs: Biotin promotes healthy growth
✨ Smooths & Adds Shine: Ideal for taming frizz and flyaways
🌙 Deep Treatment Option: Use overnight for intense nourishment

👩🏽🦱 Best For:

• Daily moisture & styling

• Frizz control & split ends

• All hair types needing a light yet powerful oil

💡 How to Use:
Apply a small amount daily to tame frizz and enhance shine. For a deep treatment, apply liberally to scalp and hair overnight, then rinse.

Eco Style Argan Oil Styling Gel is designed to condition, revitalize, and define your hair while giving it a soft, flexible hold. Infused with 100% pure argan oil, this gel deeply nourishes the hair, tames frizz, and adds long-lasting shine without flaking or stiffness. Perfect for creating smooth styles, enhancing curls, or laying edges, it provides lightweight control that lasts all day.

✨ Key Benefits:

• Infused with argan oil for deep nourishment

• Controls frizz and smooths flyaways

• Adds brilliant shine without heaviness

• Provides a lightweight, flexible hold

• Great for all hair types and textures

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

It’s a 10 Haircare Miracle Leave-In is your all-in-one solution for smooth, shiny, and manageable hair. This lightweight, leave-in treatment works instantly to eliminate frizz, detangle, restore shine, and protect against UV damage—making it perfect for everyday use or as a heat-styling primer.

Suitable for all hair types, this miracle formula hydrates, nourishes, and helps you achieve salon-level results at home. 

✨ Key Benefits:

• Hydrates, detangles, and smooths

• Restores shine and softness

• Provides UV and color protection

• Enhances manageability and prevents frizz

• Safe for color-treated and heat-styled hair

How to use:

Use on damp hair or before styling to unlock its full restorative power.