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This protein-free, medium-moisture leave-in hydrates, protects, and softens all hair types—including fine, medium, and coarse textures with wavy, curly, or coily patterns.

It nourishes and revitalizes hair while offering UV protection. Its ultra-concentrated, dermatologist-tested formula keeps strands smooth, manageable, and healthy-looking.

✅ Protein-free & ultra-hydrating
✅ Ideal for wavy, curly, and coily textures
✅ Protects against UV damage
✅ Vegan, color-safe & Think Dirty rated 0–1
✅ Dermatologist-tested & non-irritating

How to Use:
Apply to damp hair, focusing on mid-lengths and ends. Follow with Bounce Curl Light Gel or Bounce Curl Avocado & Rose Oil Clump and Define Cream, then style as desired. Click here to learn how this specially formulated product can transform your hair.

The Bounce Curl Define EdgeLift Brush is your go-to tool for defining waves, curls, and coils with ease. Designed for hair longer than 3 inches, this versatile brush detangles, defines, parts, and even coils — all in one.

Made with flexible bristles and medium-spaced edges, it helps separate and clump curls while reducing frizz. Plus, it’s crafted from eco-friendly, vegan, FSC-certified materials.

Key Benefits:
✅ Defines curls and reduces frizz
✅ Works as a detangler, parting tool & coiler
✅ Great for fine, medium & coarse textures
✅ Made from sustainable, vegan materials

How to Use:
Click here to learn how this specially designed brush can transform your curls.

Meet the viral 5-in-1 brush that does it all—define, lift, part, coil, and detangle! The Bounce Curl Volume EdgeLift Brush effortlessly enhances curls and adds volume to wavy, curly, and coily hair textures. Its flexible bristles glide through hair, while the unique handle doubles as a parting tool and heatless curler.

Perfect for hair longer than 3 inches, and made from eco-friendly, vegan materials.

✅ Adds volume and lift
✅ Defines waves, curls, and coils
✅ Works as a styler, parting tool & heatless curler
✅ Ideal for all textures—fine, medium, coarse
✅ Eco-conscious and cruelty-free

How to use for best results:

Click here to learn how this specially designed brush can transform your curls.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth flyaways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths flyaways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

Turn up the volume, definition, and shine with The Doux CRAZYSEXYCURL Honey Setting Foam—an all-in-one styler powered by super-charged honey, aloe, bamboo, and silk amino acids. This fast-drying mousse delivers juicy, flexible curls with zero flakes, frizz, or fuss. It detangles, defines, conditions, and sets—all in one easy step.

✨ Key Benefits:

• Smooths the cuticle and locks in moisture with natural honey

• Defines curls with soft, flake-free hold

• Hydrates and adds brilliant shine with aloe & silk amino acids

• Sets all styles: wash & go’s, twist-outs, braids & TWA’s

• Lightweight formula dries quickly—no crunch, no grease

• Suitable for all hair types and textures

✔️ Safe For:
All curl types | Color-treated hair | Daily use | Wash & go, twist-outs & more

🌀 How to Use:
Apply a juicy amount to clean, damp hair in small sections. Smooth from roots to ends. Let air dry, diffuse, or sit under a hooded dryer. Allow hair to dry completely before fluffing or separating. Important: Do not apply oil before using this product.

Take your curls to the next level with Big Poppa Defining Gel—a holy grail styler for serious definition, high shine, and long-lasting hold. Whether you're rocking a wash & go, braid-out, or bun, this gel delivers juicy, touchable curls without flaking or crunch.

✨ Key Benefits:

• Defines curls, coils & waves with flexible, flake-free hold

• Babassu oil adds moisture and shine while fighting frizz

• Humidity-resistant for long-lasting curl control

• Perfect for wash & go’s, twist-outs, slick styles, and more

• Clean, light fragrance the whole family will love

How to Use:
Apply to clean, wet, product-free hair in small sections from root to tip. Do not touch while drying. Air dry or diffuse until 100% dry, then fluff and style. For extra hold and humidity protection, layer with Mousse Def Texture Foam.

Safe For:
Waves | Curls | Coils | High-density textures | All curl types

This curl mousse does it all—style, define, condition, and boost shine in one step. With silk protein and aloe, it strengthens hair, fights frizz, and delivers soft, touchable curls with flexible hold. No crunch, no flakes—just juicy definition and volume for natural hair, coils, and curls.

✨ Key Benefits:

• Styles, defines, and conditions in one step

• Soft, flexible hold with no crunch or flaking

• Adds volume while taming frizz and flyaways

• Strengthens and hydrates with silk protein & aloe

• Humidity-resistant, curl-defining finish

How to Use:
Apply to damp hair. Distribute evenly from roots to ends. Scrunch or style as desired. Air-dry or diffuse. Perfect for twist-outs, wash-n-go’s, or setting styles.

Safe For:
All curl types | Natural, textured, or chemically treated hair | Free of sulfates, parabens, and drying alcohols

Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.

Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.

Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls

How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

This viral favorite brings out the best in wavy, curly, and coily hair by delivering the perfect balance of hydration, frizz-free definition, and soft bounce, without any heaviness.

Lightweight yet nourishing, it clumps curls together for smoother styling, enhances moisture between wash days, and keeps your hair feeling touchably soft.

✅ Lightweight, frizz-fighting formula
✅ Clumps curls for better definition
✅ Boosts softness & hydration
✅ Ideal between washes
✅ Dermatologist-tested
✅ Great for wavy, curly & coily textures

How to Use:
Apply to damp hair and work a small amount through mid-lengths and ends after washing. Use the Bounce Curl Define EdgeLift Brush or Volume EdgeLift Brush to evenly distribute and shape your curls. Air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

This lightweight cleanser is ideal for fine, medium, and coarse textures, and works beautifully on wavy, curly, and coily hair types. It gently removes excess oils without stripping moisture, prepping your hair for conditioning or treatments.

Infused with a refreshing citrus scent, it’s dermatologist-tested and proven to reduce breakage when paired with Bounce Curl’s conditioners—delivering a deep yet gentle cleanse for softer, healthier hair.

✅ Gently removes buildup & excess oils
✅ Maintains moisture balance
✅ Suitable for wavy, curly & coily hair
✅ Lightweight formula for all textures
✅ Refreshing natural citrus scent
✅ Dermatologist-tested
✅ Reduces breakage when paired with Bounce Curl conditioners

How to Use:
Wet hair thoroughly. Apply shampoo, lather gently into scalp and hair, then rinse. Repeat if needed. For best results, follow with Bounce Curl Super Smooth Cream Conditioner. Click here to learn how this specially formulated product can transform your hair.

This lightweight, hydrating conditioner is made to enhance manageability, detangle with ease, and soften fine to medium hair textures. Perfect for wavy and curly hair, it smooths without weighing hair down, leaving it touchably soft and easy to style.

Clinically proven to reduce breakage by 62% when used with the Pure Silk Moisturizing Shampoo and Moisture Balance Leave-In Conditioner.

✅ Detangles and softens
✅ Lightweight and non-greasy
✅ Free of silicones, parabens & sulfates
✅ Dermatologist-tested, vegan, and color-safe
✅ Think Dirty rating: 0–1 (clean formula)

How to Use:
After shampooing with Bounce Curl's Gentle Clarifying or Pure Silk Moisturizing Shampoo, apply generously from root to ends. Work through hair, detangle, and rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Experience the power of 100% organic Batana oil, a time-tested remedy for thicker, healthier hair. Raw and unrefined, this nutrient-rich oil strengthens strands, combats hair loss, and promotes growth for both men and women. Free from harsh chemicals and allergens, it nourishes the scalp for optimal hair vitality, leaving you with luscious, long locks. 

Key Benefits:
✅ 100% raw and unrefined Batana oil
✅ Strengthens hair and reduces breakage
✅ Supports healthy hair growth for men & women
✅ Nourishes and revitalizes the scalp
✅ Free from chemicals, parabens, and allergens
✅ PETA-approved and cruelty-free

How to Use:
Warm a small amount of oil in your hands.
Massage it onto your scalp and hair.
Let it sit for 30–60 minutes for deep nourishment.
Rinse with warm water, then shampoo and condition as usual. 

Turn up the volume with OGX Thick & Full + Biotin & Collagen Shampoo. This nutrient-rich formula instantly boosts body and fullness, giving hair 72+ hours of texture in just one wash. It delivers 2x more protein and lipid protection to help defend against frizz, breakage, and damage. Infused with vitamin B7 biotin to support healthy growth and collagen to build strength, it leaves hair visibly thicker, fuller, and more resilient, all without sulfated surfactants, parabens, phthalates, microplastics, or dyes.

Key Benefits

✔ Instantly boosts volume and body for 72+ hours
✔ Strengthens strands to resist breakage and frizz
✔ Supports healthy growth with biotin
✔ Collagen helps create thicker, fuller-looking hair
✔ Gentle, sulfate-free, paraben-free formula

How to Use

Apply generously to wet hair, massaging into a rich lather from scalp to ends.

Give your scalp the refreshing reset it craves with this invigorating shampoo. Infused with rosemary, peppermint, and witch hazel, this lightweight formula helps clear away oil, residue, and buildup while nourishing your scalp. The minty-tingle awakens your senses, leaving hair feeling soft, shiny, and full of life perfect for oily hair types.

✔ Refreshes & clarifies by removing excess oil & buildup
✔ Infused with rosemary & peppermint for an invigorating tingle
✔ Witch hazel gently cleanses without stripping moisture
✔ Leaves hair soft, shiny, & healthy-looking
✔ Lightweight, sulfate-free & silicone-free formula

How to use:
Apply shampoo to wet hair, massage into a rich lather, and rinse thoroughly. For best results, follow with OGX Extra Strength Refreshing Scalp + Rosemary Mint Conditioner.

Give your scalp a refreshing burst of nourishment with this invigorating conditioner. Infused with rosemary, peppermint, and witch hazel, the lightweight formula helps remove residue and buildup while conditioning your strands for softness, shine, and a healthy-looking finish. Perfect for oily hair and everyday freshness, it leaves your scalp feeling clean and your senses tingling with a minty-cool vibe.

✔ Refreshes & nourishes the scalp without stripping
✔ Infused with rosemary & peppermint for an invigorating tingle
✔ Contains witch hazel to gently remove buildup & residue
✔ Leaves hair shiny, soft, and healthy-looking
✔ Lightweight, sulfate-free formula safe for daily use

How to use:
After shampooing, apply generously to hair, working through from roots to ends. Leave on for 3–5 minutes, then rinse thoroughly.

Indulge your hair with the fortifying power of keratin and argan oil! This strengthening shampoo nourishes from within, smooths strands, and helps resist breakage for longer, stronger locks. The sulfate-free formula leaves hair soft, shiny, and touchably smooth without parabens or harsh surfactants. Plus, the tropical blend of orange, pineapple, and golden amber leaves your hair smelling irresistibly good after every wash.

✔ Fortifies hair from within to reduce breakage
✔ Smooths frizz and strengthens split ends
✔ Boosts elasticity for longer, stronger hair
✔ Infused with keratin proteins & argan oil
✔ Sulfate-free, paraben-free, gentle care

How to use:
Apply shampoo generously to wet hair, massage into a rich lather, then rinse thoroughly. For best results, follow with OGX Anti-Breakage + Keratin Oil Conditioner.

Indulge your hair in strengthening care with this fortifying conditioner! Infused with keratin proteins and argan oil, the Anti-Breakage + Keratin Oil Conditioner helps nourish strands from within, smooth frizz, and strengthen split ends. This damage-repairing formula boosts elasticity to help resist breakage caused by brushing and styling, leaving your hair soft, shiny, and smelling deliciously tropical.

✔ Strengthens and fortifies weak, brittle hair
✔ Helps repair split ends & reduce frizz
✔ Boosts elasticity for longer, stronger locks
✔ Infused with keratin proteins & argan oil
✔ Sulfate-free, paraben-free, gentle on hair

How to use:
After shampooing, apply conditioner generously to hair, working through from mid-lengths to ends. Leave on for 3–5 minutes, then rinse. For best results, use regularly with OGX Anti-Breakage + Keratin Oil Shampoo.

Elevate your beauty routine with Tyche’s 100% Organic Batana Oil, a natural powerhouse for healthy hair and radiant skin. This cold-pressed, chemical-free oil nourishes your hair from root to tip, promoting growth, hydration, and strength while enhancing your skin’s natural glow and youthfulness. Packaged in a dark amber glass bottle to preserve potency, Tyche Batana Oil is safe for all hair types and free from sulfates, phthalates, gluten, and parabens.

✔ 100% organic, cold-pressed Batana Oil for pure nourishment
✔ Supports healthy hair growth and prevents damage
✔ Hydrates and strengthens hair from root to tip
✔ Enhances skin clarity, youthfulness, and natural glow
✔ Packaged in dark amber glass to maintain oil effectiveness
✔ Free from sulfates, phthalates, gluten, and parabens

How to use:
Apply a few drops to hair and scalp for hydration and growth. It can also be applied to the skin to boost radiance and moisture.