Sort by:


Cake Beauty The Curl Friend Defining Curl Cream 6oz
Cake Beauty The Curl Friend Defining Curl Cream 6oz
Define, hydrate, and shine—this feather-light curl cream wraps each strand in silky moisture for glossy, frizz-free curls that stay soft and polished.
Enriched with a nourishing trio of natural butters and oils, it enhances natural curl patterns while smoothing flyaways without weighing hair down.
✅ Lightweight moisture + definition
✅ Tames frizz without stiffness
✅ Glossy, smooth finish
✅ Natural butters + oils
✅ Cruelty-free + vegan
✅ Free from sulfates, parabens
How to Use:
Apply evenly to damp curls from roots to ends, using your fingertips to rake the product through. Let air dry for soft movement or diffuse for added volume and definition. Use a small amount on dry hair between washes to smooth and revive curls.
Click here to learn how this specially formulated product can transform your hair.


Skala Abacate Hair Treatment Conditioning Cream 35.2oz
Skala Abacate Hair Treatment Conditioning Cream 35.2oz
Skala Abacate is your go-to 3-in-1 multitasker that works as a treatment cream, leave-in conditioner, and heat protector (up to 230°C/446°F). Infused with avocado and castor oil, this powerful blend delivers deep hydration, frizz control, and promotes healthy hair growth. Whether you’re styling, repairing, or protecting, this product wraps your strands in natural nourishment, without weighing them down.
Benefits
-
3-in-1: Use as a deep treatment, leave-in, or heat protector
-
Hydrates, strengthens, and smooths all hair types
-
Boosts shine, reduces frizz, and encourages growth
-
Heat protection up to 230°C / 446°F
-
Lightweight, non-greasy formula
-
Free from petrolatum, silicones, and mineral oil
How to Use
Treatment Cream: After shampooing, apply to clean hair (avoiding roots), massage through strands, and leave for 3 minutes. For intense hydration, use a heat cap for 15 minutes before rinsing.
Leave-In: Apply a small amount to damp or dry hair. Do not rinse. Style as usual.
Heat Protector: Apply to damp hair before using heat tools. It forms a protective barrier around the hair fiber for safe heat styling.

Skala Super Curly Hair Treatment Conditioning Cream 35.2oz
Skala Super Curly Hair Treatment Conditioning Cream 35.2oz
The Skala #Maiscrespos line is specially formulated for those embracing bold, beautiful volume. Designed for super curly and coily hair (3C–4C), this powerful blend strengthens, hydrates, detangles, and enhances natural volume.
Main Benefits
-
2-in-1 Cream: Can be used as a deep conditioner, leave-in, or co-wash
-
Strength and Hydration
-
Boosts Volume and Definition
Free From
Sulfates, Parabens, Petrolatum, Silicones, and Mineral Oil
How to Use
Conditioning Hair Treatment
Apply to washed hair, massaging along the entire length for 3 minutes while avoiding the roots. Rinse thoroughly. For deep treatment, use a heat cap for 15 minutes, then rinse.
Leave-in
On damp hair, section and apply a small amount, avoiding the roots. Distribute evenly. Do not rinse. Style as desired.
Co-wash
Apply a small amount to wet hair and gently massage into the scalp with your fingertips, as you would a shampoo. Rinse thoroughly. Repeat if needed.
Pre-Shampoo
On dry, unwashed hair, divide into sections, apply the product, and wrap hair. Leave on for 15 minutes, then rinse and follow with your preferred SKALA BRASIL shampoo and conditioner.

TGIN Rose Water Sulfate-Free Hydrating Shampoo 13oz
TGIN Rose Water Sulfate-Free Hydrating Shampoo 13oz
Wave goodbye to dryness and frizz—and wave hello to gentle, all-natural moisture. The tgin Rose Water Sulfate-Free Hydrating Shampoo deeply hydrates dry, thirsty strands while gently cleansing the scalp. Infused with antioxidant-rich rose water and a blend of vitamins, this shampoo refreshes your curls without stripping them, leaving hair clean, soft, and naturally shiny.
🌹 Key Benefits:
-
Gently cleanses without stripping moisture
-
Hydrates dry curls, kinks, and waves
-
Reduces oiliness and frizz for a smoother finish
-
Promotes hair growth and soothes the scalp
-
Lightweight formula ideal for low porosity and fine hair
-
Free of sulfates, parabens, petrolatum, lanolin, and artificial colors
-
Cruelty-free and 100% Black, women-owned
💧 How to Use:
Wet hair thoroughly. Apply a liberal amount of shampoo to palms and distribute evenly throughout hair and scalp. Rinse well. Repeat if needed. Follow with the Rose Water Hydrating Conditioner or Hydrating Hair Mask for extra moisture.

Uncle Funky's Thirsty Curls 8oz
Uncle Funky's Thirsty Curls 8oz
Uncle Funky’s Daughter Thirsty Curls is your go-to curl enhancer for soft, juicy, and defined curls that crave moisture. Whether your texture is coily, curly, or wavy, this lightweight formula wakes up thirsty strands with a quick shot of hydration and shine—no buildup, no crunch.
✨ Key Benefits:
-
Instantly hydrates dry curls and refreshes second- or third-day hair
-
Defines curls with a light hold that keeps them bouncy and frizz-free
-
Aloe vera, marshmallow, and jojoba oil work together to soften, smooth, and seal in moisture
-
Alcohol-free, paraben-free, and BPA-free for healthy, nourished curls
-
Revives dull curls without weighing them down
💦 How to Use:
Spray directly onto dry or damp curls as needed. Scrunch to refresh and reshape. Use it as a daily curl hydrator or to bring your style back to life between washes.
✔️ Safe For:
Coily, curly, and wavy hair | Daily use | Moisture retention | Lightweight styling

African Pride Black Castor Miracle Extra Hold Twist Gel 12oz
African Pride Black Castor Miracle Extra Hold Twist Gel 12oz
African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.
Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
• Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
• Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.
How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click to learn how to use it.
What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

Miss Jessie's Feather Soft Curls Unisex Conditioner 8.5oz
Miss Jessie's Feather Soft Curls Unisex Conditioner 8.5oz
Miss Jessie’s Feather Soft Curls is your go-to lightweight styling lotion for soft, touchable, and defined curls. This quick-drying formula adds shine, tames frizz, and enhances your natural curl pattern—without the crunch or stiffness. It’s perfect for wash-and-go styles, waves, and curls that need a little hold without feeling heavy. Great for those who love volume, bounce, and soft definition.
✨ Key Benefits
-
Soft, featherweight hold
-
Enhances curls & waves
-
Adds shine without buildup
-
No crunch, no frizz
-
Perfect for wash & go styles
-
Great for transitioners & natural textures
Clean Formula:
No parabens, paraffin, mineral oil, petroleum, or animal testing.

The Doux Mousse Def Texture Foam 7oz
The Doux Mousse Def Texture Foam 7oz
This curl mousse does it all—style, define, condition, and boost shine in one step. With silk protein and aloe, it strengthens hair, fights frizz, and delivers soft, touchable curls with flexible hold. No crunch, no flakes—just juicy definition and volume for natural hair, coils, and curls.
✨ Key Benefits:
-
Styles, defines, and conditions in one step
-
Soft, flexible hold with no crunch or flaking
-
Adds volume while taming frizz and flyaways
-
Strengthens and hydrates with silk protein & aloe
-
Humidity-resistant, curl-defining finish
How to Use:
Apply to damp hair. Distribute evenly from roots to ends. Scrunch or style as desired. Air-dry or diffuse. Perfect for twist-outs, wash-n-go’s, or setting styles.
Safe For:
All curl types | Natural, textured, or chemically treated hair | Free of sulfates, parabens, and drying alcohols

Curlsmith Curl Conditioning Oil in Cream 8oz
Curlsmith Curl Conditioning Oil in Cream 8oz
Bring dry, porous hair back to life with Curlsmith's Oil-in-Cream, a rich, ultra-moisturizing leave-in conditioner that deeply nourishes and softens curls. This creamy formula melts into the hair to hydrate from within, improve manageability, and restore vitality. Whether you're rocking waves, curls, or coils, it delivers intense moisture without heaviness, leaving your strands silky, frizz-free, and defined.
✨ Key Benefits:
-
Deep hydration for dry, thirsty curls
-
Rich leave-in formula to soften and nourish
-
Enhances manageability and curl definition
-
Ideal for medium to coarse hair textures
Safe For:
All curl types | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved
How to Use:
Apply to wet hair after your wash routine. Divide hair into sections and rake or smooth through for even coverage. Do not rinse. Click here to learn how this specially formulated product can transform your hair.

Curlsmith Essential Moisture Cleanser 12oz
Curlsmith Essential Moisture Cleanser 12oz
The Essential Moisture Cleanser is a gentle, moisturizing shampoo made for regular use. Its creamy lather effectively cleanses without stripping natural oils, making it perfect for frequent washes and safe for color-treated hair. Formulated with nourishing ingredients like betaine (from sugar beet), avocado, coconut, and sunflower oil, this cleanser supports hydration, frizz control, and scalp health. Ideal for all curl types—and even straight hair—it’s your go-to for soft, clean, manageable strands.
✨ Key Benefits:
-
Gently cleanses without drying
-
Moisturizes and softens with plant oils
-
Helps fight frizz and supports healthy hair
-
Safe for colored and frequently washed hair
Safe For:
All curl types & straight hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CGM-friendly
How to Use:
Apply to wet hair and massage into the scalp. Rinse thoroughly. Follow with the Essential Moisture Conditioner for added hydration. Click here to learn how this specially formulated product can transform your hair.

Not Your Mother's Aquatic Mint & Sea Holly Scalp Refresh Shampoo and Conditioner Set Aquatic Mint & Sea Holly 15.2oz
Not Your Mother's Aquatic Mint & Sea Holly Scalp Refresh Shampoo and Conditioner Set Aquatic Mint & Sea Holly 15.2oz
Give your scalp and hair the refresh they deserve with Not Your Mother's Naturals Scalp Refresh Shampoo and Conditioner Set! Designed to cleanse and purify, this set effectively removes build-up caused by environmental pollutants, leaving your scalp and hair feeling balanced and revitalized. Infused with 98% naturally derived ingredients, including a refreshing blend of Aquatic Mint and Coastal Sea Holly, it delivers a cooling mint sensation that energizes from root to tip. With a fresh woody mint scent and a formula that’s sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, dye-free, cruelty-free, and vegan, it’s perfect for all hair types, including natural and color-treated hair. Clean beauty with good vibes only!
How to Use: Apply to wet hair, lather, and rinse thoroughly. Safe for daily use. For best results, follow with Scalp Refresh Conditioner.

Chi Infra Silk Infusion Leave-In Reconstructing Treatment 6oz
Chi Infra Silk Infusion Leave-In Reconstructing Treatment 6oz
Experience the transformative power of CHI Infra Silk Infusion, a luxurious leave-in reconstructing treatment enriched with pure natural silk, wheat, and soy proteins. This sulfate-free, cruelty-free, and alcohol-free formula penetrates deep into the hair to strengthen strands while delivering exceptional softness, manageability, and radiant shine, without buildup. Ideal for all hair types, it restores essential moisture, protects against heat and environmental damage, and is paraben-free for safe, daily use.
✅ Strengthens and softens all hair types
✅ Infused with silk, wheat, and soy proteins
✅ Alcohol-free, sulfate-free & paraben-free
✅ Adds shine and manageability without buildup
✅ Protects against heat and environmental damage
How to use:
Apply a small amount into the palm of your hand and work evenly throughout the hair from midshaft to ends. Proceed with styling. Click here to learn how this specially formulated product can transform your hair.

CurlSmith Hydro Style Flexi-Jelly Hair Vegan 8oz
CurlSmith Hydro Style Flexi-Jelly Hair Vegan 8oz
CurlSmith Hydro Style Flexi Jelly is a lightweight, medium-hold styling gel designed to define curls without weighing them down or causing buildup. Infused with Hyaluronic Acid, a skincare favorite for its hydrating properties, this silky gel spreads effortlessly, evenly coating all hair types for beautifully defined, bouncy curls. Ideal for fine hair and suitable for all textures and porosities, it creates a temporary light cast while drying, which can be scrunched out for soft, touchable curls. Vegan and free from sulfates, silicones, and parabens, it’s the perfect choice for effortless, weightless curl styling. This product has a hold level 7 out of 10.
How to use:
- Rub the product between your hands.
- Apply to soaking wet hair using the “praying hands” method (smooth from roots to ends).
- Flip your head upside down and scrunch your hair upwards to encourage curls.
- Dry hair:
- Air dry or use a diffuser.
- Flip your head in all directions while drying to boost volume.
- Avoid touching your hair while it dries.
- Once completely dry, scrunch your hair to "break the cast" and reveal soft, bouncy curls.

Aunt Jackie's Flaxseed Recipes Don't Shrink Elongating Hair Curling Gel 15oz
Aunt Jackie's Flaxseed Recipes Don't Shrink Elongating Hair Curling Gel 15oz
Transform dry, shrunken curls and twists into beautifully elongated styles with Aunt Jackie’s Flaxseed Recipes Don’t Shrink Gel. Infused with moisturizing conditioners, flaxseed, shea butter, and extra virgin olive oil, this nutrient-rich formula delivers hydration, stretch, and definition for curly and coily hair.
Packed with Omega-3 fatty acids, flaxseed promotes hair growth, combats thinning, and supports scalp health, while leaving your hair soft, touchable, and free of crunch or tackiness. Achieve long-lasting, healthy-looking curls with every use!
Key Benefits:
✔️ Hydrates and stretches curls for elongation
✔️ Defines curls and coils without crunch or tackiness
✔️ Promotes hair growth and scalp health with flaxseed
✔️ Softens and nourishes dry, shrunken hair
✔️ Enriched with shea butter and extra virgin olive oil
How to Use:
Apply to clean, damp hair and distribute evenly. Style as desired for long-lasting definition and stretch. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie's Curl La La Defining Custard 15oz
Aunt Jackie's Curl La La Defining Custard 15oz
Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.
Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.
Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls
How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

Detangling Flexi-Hair Brush for Wavy Curly Coily Hair
Detangling Flexi-Hair Brush for Wavy Curly Coily Hair
Our Detangling Hair Brush is designed to make hair care easier and gentler, especially for curly, coily, wavy, and kinky hair. It effortlessly detangles matted, thick, or long hair without causing damage, split ends, or breakage, helping you save time and reduce scalp discomfort. Whether your hair is wet or dry, and whether you’ve applied conditioner or oil, the flexible bristles glide smoothly through even the most stubborn tangles. Ideal for all hair types—curly, straight, thick, or fine—this brush is perfect for men, women, and kids, leaving hair soft and manageable.

Sulfur8 Anti-Dandruff Hair & Scalp Care Shampoo 7.5oz
Sulfur8 Anti-Dandruff Hair & Scalp Care Shampoo 7.5oz
Sulfur8 Deep Cleaning Shampoo delivers a rich, lathering experience for thorough cleansing of your hair and scalp. Specially formulated to clean away dandruff flakes, this deep-cleansing shampoo leaves your hair feeling soft, smooth, and manageable after every wash. Ideal for the entire family, it works gently yet effectively to maintain scalp health while keeping hair fresh and revitalized. Experience the power of deep cleaning with Sulfur8, your trusted solution for a clean scalp and manageable hair.
How to use: Apply shampoo to wet hair, lather, rinse, and repeat if necessary. Apply conditioner to wet hair, let it sit, and then rinse out.

Mixed Chicks Curl Defining & Frizz Eliminating Leave-In Conditioner 6.7oz
Mixed Chicks Curl Defining & Frizz Eliminating Leave-In Conditioner 6.7oz
Mixed Chicks Curl Defining & Frizz Eliminating Leave-In Conditioner is the ultimate solution for dry, unmanageable curls. This lightweight, non-sticky formula hydrates and conditions while enhancing bounce, softness, and definition. Infused with jojoba oil to add shine and protect color, and evening primrose oil to nourish and strengthen, it locks in moisture and tames frizz for flawless styling. Whether your hair has been exposed to heat, chemicals, or sun damage, this leave-in keeps your curls vibrant, defined, and protected. Perfect for all curl types!
✔ Hydrates & conditions curls without stickiness
✔ Eliminates frizz & controls flyaways
✔ Boosts bounce, softness & shine
✔ Infused with jojoba & evening primrose oils
✔ Safe for color-treated hair & all curl patterns
How to use:
Work evenly through wet hair, focusing on mid-lengths to ends. Leave in and let air dry naturally or diffuse for added volume. For a quick refresh, reapply a small amount to slightly damp hair between washes to maintain definition and frizz-free curls.