Styling Products

This viral favorite brings out the best in wavy, curly, and coily hair by delivering the perfect balance of hydration, frizz-free definition, and soft bounce, without any heaviness.

Lightweight yet nourishing, it clumps curls together for smoother styling, enhances moisture between wash days, and keeps your hair feeling touchably soft.

✅ Lightweight, frizz-fighting formula
✅ Clumps curls for better definition
✅ Boosts softness & hydration
✅ Ideal between washes
✅ Dermatologist-tested
✅ Great for wavy, curly & coily textures

How to Use:
Apply to damp hair and work a small amount through mid-lengths and ends after washing. Use the Bounce Curl Define EdgeLift Brush or Volume EdgeLift Brush to evenly distribute and shape your curls. Air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

This lightweight styling gel enhances curl definition while keeping wavy and curly hair soft, touchable, and naturally styled. Perfect for fine to medium textures, it provides gentle hold without buildup—ideal for smooth, effortless looks.

Infused with jojoba, oat protein, and aloe, this blend nourishes with nourishing botanicals for a frizz-free finish.

✅ Enhances curl definition with light hold
✅ Keeps hair soft and natural-looking
✅ Ideal for fine to medium textures
✅ Non-irritating, dermatologist-tested, and vegan
✅ Think Dirty rating: 0–1 (clean formula)
✅ Free from harsh chemicals and cruelty-free

How to Use:
Apply to damp hair after using Bounce Curl Moisture Balance Leave-In Conditioner. Distribute evenly, focusing on mid-lengths and ends. Style as desired, then air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

This curl mousse does it all—style, define, condition, and boost shine in one step. With silk protein and aloe, it strengthens hair, fights frizz, and delivers soft, touchable curls with flexible hold. No crunch, no flakes—just juicy definition and volume for natural hair, coils, and curls.

✨ Key Benefits:

• Styles, defines, and conditions in one step

• Soft, flexible hold with no crunch or flaking

• Adds volume while taming frizz and flyaways

• Strengthens and hydrates with silk protein & aloe

• Humidity-resistant, curl-defining finish

How to Use:
Apply to damp hair. Distribute evenly from roots to ends. Scrunch or style as desired. Air-dry or diffuse. Perfect for twist-outs, wash-n-go’s, or setting styles.

Safe For:
All curl types | Natural, textured, or chemically treated hair | Free of sulfates, parabens, and drying alcohols

Not Your Mother's Curl Talk Frizz Control Sculpting Gel and Defining Cream are the perfect duo for enhancing and defining all curl types while keeping frizz in check. The flake-free sculpting gel delivers a flexible-firm hold and long-lasting definition, while the rich cream locks in moisture, adds shine, and boosts curl shape without weighing hair down. Both are infused with the Rice Curl Complex—a blend of rice, keratin amino acids, and enzymes—to deeply hydrate, condition, and support curl retention. With a refreshing Citrus Jasmine scent, these styling essentials are safe for natural and color-treated hair, and are free from sulfates, silicones, parabens, drying alcohols, and cruelty.

How to use:

Scrunch into wet curly hair or comb through. Let dry or style as desired.

Turn up the volume, definition, and shine with The Doux CRAZY SEXY CURL Honey Setting Foam—an all-in-one styler powered by super-charged honey, aloe, bamboo, and silk amino acids. This fast-drying mousse delivers juicy, flexible curls with zero flakes, frizz, or fuss. It detangles, defines, conditions, and sets—all in one easy step.

✨ Key Benefits:

• Smooths the cuticle and locks in moisture with natural honey

• Defines curls with soft, flake-free hold

• Hydrates and adds brilliant shine with aloe & silk amino acids

• Sets all styles: wash & go’s, twist-outs, braids & TWA’s

• Lightweight formula dries quickly—no crunch, no grease

• Suitable for all hair types and textures

✔️ Safe For:
All curl types | Color-treated hair | Daily use | Wash & go, twist-outs & more

🌀 How to Use:
Apply a juicy amount to clean, damp hair in small sections. Smooth from roots to ends. Let air dry, diffuse, or sit under a hooded dryer. Allow hair to dry completely before fluffing or separating. Important: Do not apply oil before using this product.

CurlSmith In-Shower Style Fixer is the ultimate styling gel for curly hair enthusiasts. This powerful, paraben-free formula locks your curls in a super strong hold, delivering extreme definition, long-lasting frizz control, and reliable weather protection. While it creates a temporary crunchy cast during drying, that phase quickly gives way to beautifully defined, vibrant curls. Embrace bold, statement-making style with CurlSmith In-Shower Style Fixer—perfect for all curl types, best for medium to coarse textured hair, and suitable for any porosity.

How to use: Use on soaking wet hair, right out of the shower. Smooth down the length of your hair using the “praying hands” method. Scrunch gently upward, then air dry or diffuse. When fully dry, scrunch again to break the cast, revealing soft, bouncy, defined curls.

Define, hydrate, and shine—this feather-light curl cream wraps each strand in silky moisture for glossy, frizz-free curls that stay soft and polished.

Enriched with a nourishing trio of natural butters and oils, it enhances natural curl patterns while smoothing flyaways without weighing hair down.

✅ Lightweight moisture + definition
✅ Tames frizz without stiffness
✅ Glossy, smooth finish
✅ Natural butters + oils
✅ Cruelty-free + vegan
✅ Free from sulfates, parabens

How to Use:
Apply evenly to damp curls from roots to ends, using your fingertips to rake the product through. Let air dry for soft movement or diffuse for added volume and definition. Use a small amount on dry hair between washes to smooth and revive curls.

Click here to learn how this specially formulated product can transform your hair.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth flyaways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths flyaways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

Curlsmith Curl Defining Soufflé is a unique styling gel and moisturizer in one, designed to deliver both hydration and hold, perfect for curl-boosting. Its semi-solid jelly texture gives your curls long-lasting definition, volume, and bounce. As it dries, it forms a light cast to lock in moisture and shape, which can be easily scrunched out for soft, touchable curls with zero crunch. Perfect for all curl types looking for definition without stiffness.

✨ Key Benefits:

• Moisturizes and defines in one step

• Medium hold with soft, bouncy finish

• Lightweight, non-crunchy texture

• Curly Girl Method approved

• Vegan, cruelty-free, and free of sulphates, silicones, mineral oils, and phthalates

Safe For:
All curl types | Dry, frizzy, or dehydrated hair | Color-treated hair
Sulfate-free | Silicone-free | Vegan | Cruelty-free

How to Use:
Apply to soaking wet hair in small sections. Use the praying hands method to smooth through, then scrunch. Air dry or diffuse. Once fully dry, scrunch again to break the cast and reveal soft, defined curls.

Take your curls to the next level with Big Poppa Defining Gel—a holy grail styler for serious definition, high shine, and long-lasting hold. Whether you're rocking a wash & go, braid-out, or bun, this gel delivers juicy, touchable curls without flaking or crunch.

✨ Key Benefits:

• Defines curls, coils & waves with flexible, flake-free hold

• Babassu oil adds moisture and shine while fighting frizz

• Humidity-resistant for long-lasting curl control

• Perfect for wash & go’s, twist-outs, slick styles, and more

• Clean, light fragrance the whole family will love

How to Use:
Apply to clean, wet, product-free hair in small sections from root to tip. Do not touch while drying. Air dry or diffuse until 100% dry, then fluff and style. For extra hold and humidity protection, layer with Mousse Def Texture Foam.

Safe For:
Waves | Curls | Coils | High-density textures | All curl types

Give your hair an instant boost with our volume-enhancing curl mousse designed to deliver effortless bounce, frizz control, and defined curls in one step. Perfect for fine, wavy, or dry hair, this airy formula offers medium hold without any crunch or sticky residue. Infused with a botanical blend of ginseng, nettle, neroli, and bergamot, it nourishes with amino acids, B vitamins, and antioxidants—improving hair texture and shine. Use it on wash day or as a midweek refresh to revive limp strands and elevate your curl pattern.

✨ Key Benefits

• Adds instant volume & bounce without weight

• Enhances curl definition with soft, medium hold

• Nourishes with plant-based ingredients

• Tames frizz & dryness for smoother texture

• Vegan, cruelty-free & free from silicones, sulfates, and parabens

Get curls that pop, shine, and stay juicy all day with The Doux Bee Girl Honey Curl Custard—a lightweight, no-crunch styler packed with moisture-sealing honey, aloe, and silk amino acids. Designed for all curl types, this custard defines, hydrates, and leaves your curls bouncy, soft, and frizz-free—without the flakes or stiffness.

✨ Key Benefits:

• Delivers soft, touchable hold without crunch

• Defines curls and enhances natural texture

• Infuses intense moisture and shine

• Fights frizz and smooths the cuticle

• Promotes growth and elasticity with vitamins B, C, E & keratin

• Works for all curl types—waves, coils, and tight curls

✔️ Safe For:
All curl types | Color-treated hair | Daily styling | Low to high porosity hair

🌀 How to Use:
Start on clean, wet hair. Apply to small sections, raking through with fingers to clump curls. Dry completely using a diffuser or hooded dryer. Once dry, fluff and separate to your desired volume.

Just For Me Curl Peace Defining Curl & Coil Cream is a lightweight, nourishing styling cream specially crafted for kids’ kinks, coils, and curls. Enriched with a unique blend of natural oils, this formula provides long-lasting definition and balanced hydration without weighing hair down. The result? Soft, shiny, defined curls that pop—perfect for wash-and-go’s, finger coils, braid-outs, and rod sets. Safe, gentle, and joyfully effective, it makes styling easy and fun.

✨ Why You’ll Love It:

• Defines curls & coils without heaviness

• Enriched with flaxseed, avocado, and castor oils

• Hydrates, shines & seals to reduce breakage

• Free from parabens, sulfates, petrolatum & mineral oil

• Kid-friendly formula designed for natural textures

How to Use:
Section hair and apply a small amount to hands. Rub together and work into dry or damp hair. Do not rinse. Style as desired.

Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.

Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.

Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls

How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

Curlsmith Hydro Style Flexi Jelly is a lightweight, medium-hold styling gel designed to define curls without weighing them down or causing buildup. Infused with Hyaluronic Acid, a skincare favorite for its hydrating properties, this silky gel spreads effortlessly, evenly coating all hair types for beautifully defined, bouncy curls. Ideal for fine hair and suitable for all textures and porosities, it creates a temporary light cast while drying, which can be scrunched out for soft, touchable curls. Vegan and free from sulfates, silicones, and parabens, it’s the perfect choice for effortless, weightless curl styling. This product has a hold level 7 out of 10.

How to use:

• Rub the product between your hands.
• Apply to soaking wet hair using the “praying hands” method (smooth from roots to ends).
• Flip your head upside down and scrunch your hair upwards to encourage curls.
• Dry hair:
  • Air dry or use a diffuser.
  • Flip your head in all directions while drying to boost volume.
  • Avoid touching your hair while it dries.
• Once completely dry, scrunch your hair to "break the cast" and reveal soft, bouncy curls.

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.

Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
 • Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
 • Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.

How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click to learn how to use it.

What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

Curls Crème Brule Whipped Curl Cream is a non-holding, ultra-moisturizing styler designed to define, de-frizz, and rehydrate waves, curls, and coils from root to tip. Infused with aloe leaf juice, sunflower seed oil, and shea butter, this rich cream leaves your hair soft, shiny, and full of bounce—never stiff or crunchy. Perfect for creating defined looks with natural movement and lasting moisture.

✨ Key Benefits:

• Defines curls and controls frizz

• Refreshes and rehydrates dry curls

• Non-holding formula for soft, natural styles

• Infused with aloe, shea butter & sunflower oil

• Boosts shine without weighing hair down

How to Use:
Apply to freshly washed, conditioned, and wet hair. Scrunch into hair section by section and allow to air dry. Ideal for twist-outs, wash-and-gos, or daily hydration.

Safe For:
Wavy, curly, and coily hair | Daily styling | Dry or frizzy textures | Natural and color-treated hair

Miss Jessie’s Feather Soft Curls is your go-to lightweight styling lotion for soft, touchable, and defined curls. This quick-drying formula adds shine, tames frizz, and enhances your natural curl pattern—without the crunch or stiffness. It’s perfect for wash-and-go styles, waves, and curls that need a little hold without feeling heavy. Great for those who love volume, bounce, and soft definition.

✨ Key Benefits

• Soft, featherweight hold

• Enhances curls & waves

• Adds shine without buildup

• No crunch, no frizz

• Perfect for wash & go styles

• Great for transitioners & natural textures

Clean Formula:
No parabens, paraffin, mineral oil, petroleum, or animal testing.