Styling Products

This viral favorite brings out the best in wavy, curly, and coily hair by delivering the perfect balance of hydration, frizz-free definition, and soft bounce, without any heaviness.

Lightweight yet nourishing, it clumps curls together for smoother styling, enhances moisture between wash days, and keeps your hair feeling touchably soft.

✅ Lightweight, frizz-fighting formula
✅ Clumps curls for better definition
✅ Boosts softness & hydration
✅ Ideal between washes
✅ Dermatologist-tested
✅ Great for wavy, curly & coily textures

How to Use:
Apply to damp hair and work a small amount through mid-lengths and ends after washing. Use the Bounce Curl Define EdgeLift Brush or Volume EdgeLift Brush to evenly distribute and shape your curls. Air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth flyaways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths flyaways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

Curlsmith Curl Defining Soufflé is a unique styling gel and moisturizer in one, designed to deliver both hydration and hold, perfect for curl-boosting. Its semi-solid jelly texture gives your curls long-lasting definition, volume, and bounce. As it dries, it forms a light cast to lock in moisture and shape, which can be easily scrunched out for soft, touchable curls with zero crunch. Perfect for all curl types looking for definition without stiffness.

✨ Key Benefits:

• Moisturizes and defines in one step

• Medium hold with soft, bouncy finish

• Lightweight, non-crunchy texture

• Curly Girl Method approved

• Vegan, cruelty-free, and free of sulphates, silicones, mineral oils, and phthalates

Safe For:
All curl types | Dry, frizzy, or dehydrated hair | Color-treated hair
Sulfate-free | Silicone-free | Vegan | Cruelty-free

How to Use:
Apply to soaking wet hair in small sections. Use the praying hands method to smooth through, then scrunch. Air dry or diffuse. Once fully dry, scrunch again to break the cast and reveal soft, defined curls.

Take your curls to the next level with Big Poppa Defining Gel—a holy grail styler for serious definition, high shine, and long-lasting hold. Whether you're rocking a wash & go, braid-out, or bun, this gel delivers juicy, touchable curls without flaking or crunch.

✨ Key Benefits:

• Defines curls, coils & waves with flexible, flake-free hold

• Babassu oil adds moisture and shine while fighting frizz

• Humidity-resistant for long-lasting curl control

• Perfect for wash & go’s, twist-outs, slick styles, and more

• Clean, light fragrance the whole family will love

How to Use:
Apply to clean, wet, product-free hair in small sections from root to tip. Do not touch while drying. Air dry or diffuse until 100% dry, then fluff and style. For extra hold and humidity protection, layer with Mousse Def Texture Foam.

Safe For:
Waves | Curls | Coils | High-density textures | All curl types

Turn up the volume, definition, and shine with The Doux CRAZYSEXYCURL Honey Setting Foam—an all-in-one styler powered by super-charged honey, aloe, bamboo, and silk amino acids. This fast-drying mousse delivers juicy, flexible curls with zero flakes, frizz, or fuss. It detangles, defines, conditions, and sets—all in one easy step.

✨ Key Benefits:

• Smooths the cuticle and locks in moisture with natural honey

• Defines curls with soft, flake-free hold

• Hydrates and adds brilliant shine with aloe & silk amino acids

• Sets all styles: wash & go’s, twist-outs, braids & TWA’s

• Lightweight formula dries quickly—no crunch, no grease

• Suitable for all hair types and textures

✔️ Safe For:
All curl types | Color-treated hair | Daily use | Wash & go, twist-outs & more

🌀 How to Use:
Apply a juicy amount to clean, damp hair in small sections. Smooth from roots to ends. Let air dry, diffuse, or sit under a hooded dryer. Allow hair to dry completely before fluffing or separating. Important: Do not apply oil before using this product.

Get curls that pop, shine, and stay juicy all day with The Doux Bee Girl Honey Curl Custard—a lightweight, no-crunch styler packed with moisture-sealing honey, aloe, and silk amino acids. Designed for all curl types, this custard defines, hydrates, and leaves your curls bouncy, soft, and frizz-free—without the flakes or stiffness.

✨ Key Benefits:

• Delivers soft, touchable hold without crunch

• Defines curls and enhances natural texture

• Infuses intense moisture and shine

• Fights frizz and smooths the cuticle

• Promotes growth and elasticity with vitamins B, C, E & keratin

• Works for all curl types—waves, coils, and tight curls

✔️ Safe For:
All curl types | Color-treated hair | Daily styling | Low to high porosity hair

🌀 How to Use:
Start on clean, wet hair. Apply to small sections, raking through with fingers to clump curls. Dry completely using a diffuser or hooded dryer. Once dry, fluff and separate to your desired volume.

Define, hydrate, and shine—this feather-light curl cream wraps each strand in silky moisture for glossy, frizz-free curls that stay soft and polished.

Enriched with a nourishing trio of natural butters and oils, it enhances natural curl patterns while smoothing flyaways without weighing hair down.

✅ Lightweight moisture + definition
✅ Tames frizz without stiffness
✅ Glossy, smooth finish
✅ Natural butters + oils
✅ Cruelty-free + vegan
✅ Free from sulfates, parabens

How to Use:
Apply evenly to damp curls from roots to ends, using your fingertips to rake the product through. Let air dry for soft movement or diffuse for added volume and definition. Use a small amount on dry hair between washes to smooth and revive curls.

Click here to learn how this specially formulated product can transform your hair.

This lightweight styling gel enhances curl definition while keeping wavy and curly hair soft, touchable, and naturally styled. Perfect for fine to medium textures, it provides gentle hold without buildup—ideal for smooth, effortless looks.

Infused with jojoba, oat protein, and aloe, this blend nourishes with nourishing botanicals for a frizz-free finish.

✅ Enhances curl definition with light hold
✅ Keeps hair soft and natural-looking
✅ Ideal for fine to medium textures
✅ Non-irritating, dermatologist-tested, and vegan
✅ Think Dirty rating: 0–1 (clean formula)
✅ Free from harsh chemicals and cruelty-free

How to Use:
Apply to damp hair after using Bounce Curl Moisture Balance Leave-In Conditioner. Distribute evenly, focusing on mid-lengths and ends. Style as desired, then air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.

Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
 • Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
 • Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.

How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click to learn how to use it.

What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

This curl mousse does it all—style, define, condition, and boost shine in one step. With silk protein and aloe, it strengthens hair, fights frizz, and delivers soft, touchable curls with flexible hold. No crunch, no flakes—just juicy definition and volume for natural hair, coils, and curls.

✨ Key Benefits:

• Styles, defines, and conditions in one step

• Soft, flexible hold with no crunch or flaking

• Adds volume while taming frizz and flyaways

• Strengthens and hydrates with silk protein & aloe

• Humidity-resistant, curl-defining finish

How to Use:
Apply to damp hair. Distribute evenly from roots to ends. Scrunch or style as desired. Air-dry or diffuse. Perfect for twist-outs, wash-n-go’s, or setting styles.

Safe For:
All curl types | Natural, textured, or chemically treated hair | Free of sulfates, parabens, and drying alcohols

Miss Jessie’s Feather Soft Curls is your go-to lightweight styling lotion for soft, touchable, and defined curls. This quick-drying formula adds shine, tames frizz, and enhances your natural curl pattern—without the crunch or stiffness. It’s perfect for wash-and-go styles, waves, and curls that need a little hold without feeling heavy. Great for those who love volume, bounce, and soft definition.

✨ Key Benefits

• Soft, featherweight hold

• Enhances curls & waves

• Adds shine without buildup

• No crunch, no frizz

• Perfect for wash & go styles

• Great for transitioners & natural textures

Clean Formula:
No parabens, paraffin, mineral oil, petroleum, or animal testing.

Uncle Funky’s Daughter Thirsty Curls is your go-to curl enhancer for soft, juicy, and defined curls that crave moisture. Whether your texture is coily, curly, or wavy, this lightweight formula wakes up thirsty strands with a quick shot of hydration and shine—no buildup, no crunch.

✨ Key Benefits:

• Instantly hydrates dry curls and refreshes second- or third-day hair

• Defines curls with a light hold that keeps them bouncy and frizz-free

• Aloe vera, marshmallow, and jojoba oil work together to soften, smooth, and seal in moisture

• Alcohol-free, paraben-free, and BPA-free for healthy, nourished curls

• Revives dull curls without weighing them down

💦 How to Use:
Spray directly onto dry or damp curls as needed. Scrunch to refresh and reshape. Use it as a daily curl hydrator or to bring your style back to life between washes.

✔️ Safe For:
Coily, curly, and wavy hair | Daily use | Moisture retention | Lightweight styling

Uncle Funky’s Daughter Curly Magic Curl Stimulator is your holy grail for curl definition and elongation. Infused with aloe vera, marshmallow, and jojoba oil, this curl stimulator locks in moisture, enhances shine, and delivers long-lasting hold—all without the crunch. Whether you’ve got coils, curls, or waves, this gel helps your natural texture pop with definition and softness.

✨ Key Benefits:

• Defines and elongates curls with a firm yet flexible hold

• Retains moisture with aloe vera and jojoba oil

• Marshmallow root helps soften and condition hair

• Encourages natural curl pattern with no flaking

• Lightweight and non-sticky for touchable curls

• Great for Wash & Go styles and curl refreshes

🌀 How to Use:
Apply generously to soaking wet hair. Finger comb through small sections from root to tip to activate and define curls. Air dry or diffuse for best results. Avoid touching hair while drying for max definition.

✔️ Safe For:
Wavy, curly, coily hair | Wash & Go styling | Daily curl definition | Moisture retention

Taliah Waajid Curls, Waves & Naturals Curl Sealer is your go-to for defining, sealing, and shining your natural curls without the buildup. This lightweight formula tames frizz, locks in moisture, and adds lasting shine—perfect for setting your style or refreshing second-day curls.

✨ Why You’ll Love It:

• Stops frizz in its tracks

• Adds brilliant shine without residue or buildup

• Shapes and defines curls with a soft, touchable hold

• Works great on curls, waves, and coils

• Best used alone—no need to layer with Curly Curl Creams

How to Use:
Apply to wet hair to set and define curls. Use on dry hair to refresh and revive. For best results, avoid combing or touching your hair for 10–15 minutes after application to let curls fully seal and form.

Eco Style Olive Oil Gel delivers weightless styling with maximum moisture and hold. Infused with 100% pure olive oil, this alcohol-free gel deeply hydrates your scalp and hair while smoothing split ends and adding shine. Whether you’re braiding, coiling, or slicking it back, this versatile gel gives you soft, bouncy, flake-free styles that last all day—without heavy buildup.

✨ Key Benefits:

• Weightless hold with natural flexibility

• Made with pure olive oil for added moisture & shine

• No alcohol, flakes, or residue

• Tames frizz and smooths split ends

• Great for natural styles, locs, braids & more

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

Eco Style Black Castor & Flaxseed Oil Gel delivers the perfect blend of hold, hydration, and hair health. Infused with two powerhouse ingredients—Black Castor Oil to seal in moisture and Flaxseed Oil to strengthen—this gel helps repair damaged strands while keeping your style fresh and shiny all day. Free of wax and grease, it offers a superior hold that doesn’t sacrifice softness or moisture.

✨ Key Benefits:

• Black Castor Oil locks in hydration to prevent dryness

• Flaxseed Oil reinforces and strengthens hair strands

• Long-lasting shine without build-up or greasiness

• Strong yet flexible hold for all-day style support

• Ideal for natural hair styles, curls, & edges

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

Transform dry, shrunken curls and twists into beautifully elongated styles with Aunt Jackie’s Flaxseed Recipes Don’t Shrink Gel. Infused with moisturizing conditioners, flaxseed, shea butter, and extra virgin olive oil, this nutrient-rich formula delivers hydration, stretch, and definition for curly and coily hair.

Packed with Omega-3 fatty acids, flaxseed promotes hair growth, combats thinning, and supports scalp health, while leaving your hair soft, touchable, and free of crunch or tackiness. Achieve long-lasting, healthy-looking curls with every use!

Key Benefits:
✔️ Hydrates and stretches curls for elongation
✔️ Defines curls and coils without crunch or tackiness
✔️ Promotes hair growth and scalp health with flaxseed
✔️ Softens and nourishes dry, shrunken hair
✔️ Enriched with shea butter and extra virgin olive oil

How to Use:
Apply to clean, damp hair and distribute evenly. Style as desired for long-lasting definition and stretch. Click here to learn how this specially formulated product can transform your hair.

As I Am Classic Curling Crème delivers rich moisture and definition for curls and coils that shine and last. Whether you’re styling a wash n’ go or sculpting twist-outs, this crème locks in hydration while providing a soft, flexible hold—no frizz, no crunch.

Infused with fiber-strengthening ceramides and a blend of natural moisturizers and curl enhancers, it helps maintain healthy, manageable curls. The formula is free from sulfates, parabens, phthalates, and gluten—plus it’s cruelty-free and perfect for textured hair.

Key Benefits:
✔️ Defines curls and coils with long-lasting hold
✔️ Locks in moisture and adds shine
✔️ Reduces frizz without stiffness
✔️ Strengthens strands with ceramides
✔️ Sulfate- and cruelty-free

How to Use:
Apply to damp hair after using As I Am Leave-In Conditioner. Smooth through small sections from root to tip. Style as desired. Click here to learn how to use it.