Styling Products

Aunt Jackie’s Curl Mane‑Tenance Defining Curl Whip delivers soft, bouncy, well‑defined curls with long‑lasting moisture and shine. This rich formula smooths frizz, enhances curl pattern, and keeps your hair touchably soft—all without stiffness or buildup.

Infused with flaxseed, argan oil, shea butter, and mango butter, it deeply nourishes curls, coils, and waves while boosting manageability. Perfect for dry, frizzy, or natural hair textures, it helps your curls stay defined and moisturized all day long.

Key Benefits:
✔️ Defines and softens curls without crunch
✔️ Controls frizz and adds shine
✔️ Provides long-lasting moisture
✔️ Enriched with flaxseed, argan, shea, and mango butter
✔️ Ideal for natural curls, coils, and waves

How to Use:
Apply to wet or dry hair, using more product for longer or thicker textures. Rake through with fingers and style as desired. For tighter curls, use a diffuser to dry. For soft, bouncy curls or waves, air dry or blow dry on a low setting. For protective styles, distribute evenly with a wide-tooth comb before styling. Click here to learn how this specially formulated product can transform your hair.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth fly-aways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths fly-aways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

Bring your curls back to life—no wash required. This lightweight refresher spray reactivates and hydrates your curls while taming frizz and adding shine. Use it as a leave-in conditioner, daily curl activator, or midweek pick-me-up. Powered by aloe, bamboo, grapeseed oil, and keratin, it keeps your curls soft, smooth, and popping.

✨ Key Benefits:

• Instantly revives and moisturizes dry curls

• Works as a leave-in and curl activator spray

• Detangles and controls frizz and flyaways

• Infused with aloe, grapeseed oil, bamboo & keratin

• Lightweight formula with no sticky buildup

How to Use:
Spray a small amount onto dry curls, focusing on frizzy or dull areas. Smooth from root to ends. Do not rinse. Use daily or as needed to refresh your style.

Safe For:
All curl types | Color-treated hair | Sulfate-, paraben-, and cruelty-free care

When you want it all but need it easy—this lightweight prep treatment is your curls' personal assistant. It detangles, defrizzes, and protects in one go. Perfect as your first step after washing, it sets the stage for defined, frizz-free curls without weighing hair down.

✨ Key Benefits:

• Detangles instantly

• Smooths frizz and flyaways

• Preps hair for styling products

• Lightweight, non-greasy texture

• Boosts the performance of your stylers

How to Use:

1. Start with clean, towel-dried hair

2. Apply a small amount from mid-length to ends

3. Comb through for smooth, tangle-free strands

4. Layer your favorite stylers on top

5. Style as usual

Safe For:
All curl types | Daily use | Sulfate-, paraben-, and cruelty-free

Get long-lasting, ultra-defined curls with this 5-Day Curl Hold Formula! This curl enhancing glaze locks in style without crunch or flakes—perfect for wash-n-go’s, twist-outs, and defined sets. Infused with moisturizing honey and argan oil, it hydrates, adds shine, and fights frizz while protecting against humidity. Ideal for high-porosity and frizz-prone hair, this pro-formulated styler delivers salon-worthy results at home.

✨ Key Benefits:

• Long-lasting hold (up to 5 days)

• Anti-frizz & humidity protection

• Deep hydration & enhanced shine

• No crunch, no flakes

• Perfect for clean, product-free hair

How to Use:
Apply to clean, wet hair. Rake or shingle through small sections from roots to ends. Diffuse or air-dry. Avoid layering with oils or leave-ins.

Safe For:
All curl types | High-porosity hair | Sulfate-, paraben-, and mineral oil–free

Infused with the hydrating power of Coconut and Avocado oils, this rich styling cream delivers intense moisture and protection for curls and coils. It smooths frizz, boosts manageability, and helps guard against breakage—making it perfect for styling or refreshing your look on second-day hair.

✨ Key Benefits:

• Adds lasting moisture

• Smooths curls & reduces frizz

• Helps prevent breakage

• Enhances definition and texture

• Works on damp or dry hair

Hero Ingredients:
Coconut Oil – Deeply moisturizes and smooths curls
Avocado Oil – Strengthens and protects against breakage

How to Use:
Apply a generous amount to damp or dry hair from root to tip. Use fingers to define curls, coils, or twists. Great as a styling primer or second-day moisturizer.

Murray’s Beeswax Braiding Wax is your go-to for tighter, longer-lasting braids, locs, and twists. Formulated with a powerful blend of natural ingredients, it delivers superior hold without flaking or build-up. Beeswax tames frizz, while Panthenol (Vitamin B5) locks in moisture. Coconut and Canola oils deeply hydrate and add brilliant shine for sleek, polished styles.

✨ Key Benefits:

• Holds braids, locs & twists tighter and longer

• Smooths frizz and enhances shine

• Moisturizes and seals in hydration

• Non-greasy, no build-up formula

• Ideal for protective styling

How to Use:
Apply a small amount to each section of damp or dry hair before braiding or twisting. Smooth in and style as desired.

Free From:
Parabens | Silicones | SLS/SLES | Mineral Oil | Paraffin | Propylene Glycol | Drying Alcohols

Achieve instant lift and long-lasting fullness with this ultra-lightweight Root Boost Spray. Free from drying alcohols, this non-sticky, non-greasy mist delivers up to 203% more volume* and visible root lift that lasts up to 72 hours. Formulated with a powerful plant-based stem cell complex featuring Olive Stem Cell Extract and Linden Buds, it plumps hair from within while nourishing the hair cortex. Ivy Leaf, Calendula Flower, and Scots Pine Buds support scalp health and shine for curls that look and feel fuller, thicker, and more vibrant.

✨ Key Benefits:

• Instant volume and lift at the roots

• Lightweight, non-sticky, and non-greasy

• Nourishes and plumps the hair from within

• Adds fullness and bounce for up to 72 hours

Safe For:
All curl types | Fine to coarse textures | Color-treated hair | Alcohol-free | Sulfate-free | Vegan | Cruelty-free | CGM-friendly

How to Use:
Shake well and spray directly at the roots on damp or dry hair. Blow-dry or diffuse to activate volume. Style as desired. Click here to learn how this specially formulated product can transform your hair.

Achieve soft, frizz-free waves with Effortless Waves, a lightweight styling spray designed to define and shape your natural texture. Infused with moisturizing aloe vera, this spray enhances wave patterns without crunch or stiffness, leaving your hair touchably soft and full of body. Perfect for air drying or diffusing, it's the effortless way to style wavy or curly hair.

✨ Key Benefits:

• Enhances natural waves and curl patterns

• Adds lightweight body and soft definition

• Reduces frizz and improves manageability

• Moisturizes with aloe vera

• Perfect for air drying or diffusing

Safe For:
All wave and curl types | Sulfate-free | Silicone-free | Vegan | Curly Girl Method approved

How to Use:
Apply to wet hair after your leave-in. Spray from mid-lengths to ends, rake through sections, scrunch upwards, and let air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

Revive your curls with the Moisture Memory Reactivator, a lightweight, silky spray that rehydrates and reactivates your style between wash days. This 2nd-day curl essential instantly blends into the hair, helping curls bounce back with renewed definition, softness, and shine. It also works beautifully as a primer or a super-lightweight leave-in for finer hair types, offering hydration without build-up.

✨ Key Benefits:

• Refreshes curls and restores bounce

• Lightweight moisture without heaviness

• Perfect primer under stylers

• Ideal leave-in for fine hair

Safe For:
All curl types | Straight textures | Fine hair | High or low porosity
Sulfate-free | Paraben-free | Vegan

How to Use:
Spray evenly on dry or damp hair to refresh curls. Layer under your favorite styler or use alone on fine hair. Style as desired. Click here to learn how this specially formulated product can transform your hair.

Give your curls the magic touch with Argan Magic Defining Curl Cream—a lightweight, hydrating formula designed to enhance your natural texture while delivering intense nourishment. Infused with Argan Oil, Biotin, and powerful antioxidants, this curl cream defines each ringlet, reduces frizz, and boosts shine for soft, bouncy, and tangle-free curls that feel as good as they look.

✨ Key Benefits:

• Defines curls without weighing them down

• Detangles and softens medium to coarse textures

• Reduces frizz and enhances shine

• Enriched with nourishing Argan Oil and Biotin

• Improves elasticity and curl retention

How to Use:
Apply a small amount to damp hair, distributing evenly from roots to ends. Style as desired. Perfect for wash-and-gos, twist-outs, or daily curl refreshing. Click here to learn how to use it.

Safe For:
Wavy and curly hair | Color-treated or dry hair | Paraben-free & cruelty-free care

Curls Crème Brule Whipped Curl Cream is a non-holding, ultra-moisturizing styler designed to define, de-frizz, and rehydrate waves, curls, and coils from root to tip. Infused with aloe leaf juice, sunflower seed oil, and shea butter, this rich cream leaves your hair soft, shiny, and full of bounce—never stiff or crunchy. Perfect for creating defined looks with natural movement and lasting moisture.

✨ Key Benefits:

• Defines curls and controls frizz

• Refreshes and rehydrates dry curls

• Non-holding formula for soft, natural styles

• Infused with aloe, shea butter & sunflower oil

• Boosts shine without weighing hair down

How to Use:
Apply to freshly washed, conditioned, and wet hair. Scrunch into hair section by section and allow to air dry. Ideal for twist-outs, wash-and-gos, or daily hydration.

Safe For:
Wavy, curly, and coily hair | Daily styling | Dry or frizzy textures | Natural and color-treated hair

The Curls Blueberry Bliss Curl Sculpting Mousse delivers lightweight definition and soft hold for twist-outs, braid-outs, and voluminous wash-and-gos. Formulated with nourishing blueberry seed oil, green tea extract, and centella asiatica, this curl-loving mousse defines and sculpts without sacrificing bounce or vibrancy.

✨ Key Benefits:

• Lightweight, touchable hold with zero crunch

• Defines curls while maintaining volume

• Ideal for twist-outs, braid-outs, and wash-and-gos

• Infused with antioxidant-rich blueberry seed oil

• Nourishes and strengthens with every use

How to Use:
Apply evenly to damp hair before twisting, braiding, or styling a wash-and-go. Let air dry or diffuse for best results. Perfect as a prep styler or final step for sculpted curls.

Safe For:
All curl types | Daily styling | Twist-outs & braid-outs | Wash-and-go styles

Miss Jessie’s Coily Custard is the perfect wash-n-go styler for tight curls, TWAs, and kinky-coily textures. This rich, slippery custard coats every strand with deep moisture and shine while defining your natural curl pattern and fighting frizz. Ideal for elongating curls and reducing shrinkage without weighing down your hair, it leaves curls soft, shiny, and ready to shine—day one or refresh.

✨ Key Benefits

• Defines and elongates tight curls and coils

• Fights frizz and shrinkage

• Adds moisture and lasting shine

• Perfect for TWAs and wash-n-gos

• Non-drying, lightweight formula

How to Use:
Apply a generous amount to damp, freshly washed, conditioned, and detangled hair. Distribute evenly and scrunch to activate curls. Air dry or diffuse. To refresh, dampen curls and reapply.

Clean Formula:
No sulfates, parabens, mineral oil, or petroleum. Not tested on animals.

Miss Jessie's Curly Meringue is your curl revival hero—packed with rich emollients to define, elongate, and energize your natural texture. Whether you’re rocking waves, spirals, or coils, this frizz-fighting styling cream delivers soft hold and bold bounce for curls that pop and last all day.

✨ Key Benefits:

• Enhances curl definition with medium hold

• Tames frizz and smooths strands without crunch

• Adds long-lasting bounce and elongation to curls

• Ideal for finger styling, twist-outs, rod sets, and transitioners

• Works on wavy, curly, tight curly, and kinky textures

🌀 How to Use:
Apply a palmful of Curly Meringue to freshly shampooed and conditioned damp hair. Rake through large sections using fingers and allow to air dry.

✔️ Safe For:
Wavy, curly, coily, kinky, and transitioning hair | Natural or relaxed hair | Texturizers and silkens

The Doux 808 Base Gel is your go-to for juicy, shiny curls with frizz-free definition that lasts. This medium-hold gel acts as the perfect base layer for Wash & Go’s, Twist-Outs, and TWA’s—locking in moisture, bounce, and control without the crunch. Packed with Honey, Slippery Elm, Marshmallow Root, and Aloe, this formula delivers the nourishment curls crave and the style they deserve.

✨ Key Benefits:

• Medium hold with high-impact definition and bounce

• Locks in moisture and protects against frizz all day

• Perfect for layering with other stylers

• Infused with plant-based ingredients that condition and shine

• Ideal for Wash & Go’s, Twist-Outs, and all curl routines

• Non-sticky, no flakes, no crunch—just juicy, shiny curls

🌀 How to Use:
Apply to clean, wet hair in small sections. Smooth through with fingers, allowing curls to naturally clump. Dry using a diffuser for more bounce, or air dry for a soft hold. Do not apply oils before use. For best results, layer this gel as your base styler.

✔️ Safe For:
All curl types | Color-treated hair | Layered routines | Daily styling

Salute your curls with The Doux CHIEF ROCKA Xtreme Moisture Mousse—a gel-to-foam styler that brings heavyweight hydration with a featherlight feel. Designed to condition and hold, this moisture-rich mousse defines curls, boosts shine, and keeps hair soft and touchable—no crunch, no flakes, no compromises.

✨ Key Benefits:

• Gel-to-foam formula gives the definition of a gel with the softness of a mousse

• Deep hydration locks in moisture for touchable, long-lasting styles

• Delivers brilliant shine without greasy build-up

• No crunch, no flakes—just soft, defined curls

• Ideal for wash-and-gos, twist-outs, and stretched styles

• Works especially well for curls craving both moisture and hold

🌀 How to Use:
Start with clean, damp hair—skip the oils for best results. Apply generously in small sections from root to tip. Air dry for soft hold, diffuse for volume, or hood dry for max definition. Let hair dry 100% before separating curls for bigger results.

✔️ Safe For:
All curl types | Color-treated hair | Daily use | Wash & go, twist-outs & more

Go bananas for unbeatable hold. The Doux Bananas Xtreme Hold Hair Gel brings pro-level performance with a wild side—offering next-level control for curls, coils, slick-backs, spikes, and sculptural styles that do not budge. This is not your average gel. This is extreme hold that means business—without the crunch, flaking, or buildup.

🍌 Key Benefits:

• Delivers professional-strength, long-lasting hold

• Perfect for sleek styles, edgy spikes, curl definition & more

• No flaking, helmet-head, or sticky residue

• Reactivates with water—style stays flexible and refreshable

• Great for all curl types and hair textures

• Leaves hair with a clean finish and natural-looking shine

💦 How to Use:
Wet It – Soak your hair; this gel thrives on water
Apply It – Be generous, root to tip
Define It – Shingle, finger coil, or sculpt into place
Dry It – Diffuse or sit under a hooded dryer until 100% dry
Style It – Fluff, separate, and show out
Reactivate It – Just spritz with water to remix your style