Styling Products

Define, hydrate, and shine—all in one step! Aunt Jackie’s Ice Curls is your go-to styling gel for soft, defined curls with lasting moisture and brilliant shine.

🌿 Key Benefits:
✨ Shine & Definition: Adds captivating shine and defines curls without crunch
💧 Moisture Boost: Hydrates with Grapeseed Oil, Almond Oil & Marshmallow Root
🌀 Frizz Control: Helps reduce shrinkage and tame frizz
🛠 Multi-Styling Use: Perfect for Wash-n-Gos, twist-outs, braid-outs, and more
🥥 Lightweight Hold: No heavy buildup, sticky residue, or flaking

👩🏽🦱 Best for:
Hair Types 3A–4C
Natural curls, coils & waves
Protective styles like twists, braids, Bantu knots, and coils

💡 How to Use:
Apply to clean, wet, or damp hair. For Wash-n-Gos, rake through sections and finger-style. For other styles, evenly distribute using a brush or comb, then style as desired. Let hair dry fully before separating and fluffing. Click here to learn how this specially formulated product can transform your hair.

🌱 Clean Formula:
No sulfates, parabens, mineral oil, petrolatum, or drying alcohols.

Crème of Nature Argan Oil Moisture & Shine Curl Activator Crème is a rich, creamy formula designed to define and smooth your curls while keeping them bouncy and springy. Perfect for frizzy, coily, and curly hair, this curl enhancer instantly revives dry curls, tames frizz, and makes detangling a breeze. Infused with nourishing Argan Oil of Morocco, it provides lasting moisture and shine without using sulfates, silicones, petrolatum, or mineral oil, giving your hair a natural, healthy glow.

Click here to learn how this specially formulated product can transform your hair.

Creamy, weightless, and packed with coconutty moisture, this curl cream leaves your hair softer, bouncier, and more defined than ever.

Formulated with pure shea butter, Cantu’s award-winning Coconut Curling Cream lengthens, defines, and deeply hydrates Type 3 curls and Type 4 coils without weighing them down. It’s a lightweight conditioning solution that helps curls reach their fullest, healthiest potential—free from mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, and propylene.

✅ Defines & softens curls
✅ Moisturizes without weighing hair down
✅ Shea butter–rich, coconut-scented formula
✅ Perfect for Type 3 & 4 textured hair
✅ Free from harsh ingredients
✅ Ideal for daily curl care or revitalizing dry curls

How to use:
Smooth onto damp hair, section by section, starting at the ends and working toward the roots. Do not rinse. It can also be used on dry hair to revitalize curls. Click here to learn how this specially formulated product can transform your hair.

Transform dry, shrunken curls and twists into beautifully elongated styles with Aunt Jackie’s Flaxseed Recipes Don’t Shrink Gel. Infused with moisturizing conditioners, flaxseed, shea butter, and extra virgin olive oil, this nutrient-rich formula delivers hydration, stretch, and definition for curly and coily hair.

Packed with Omega-3 fatty acids, flaxseed promotes hair growth, combats thinning, and supports scalp health, while leaving your hair soft, touchable, and free of crunch or tackiness. Achieve long-lasting, healthy-looking curls with every use!

Key Benefits:
✔️ Hydrates and stretches curls for elongation
✔️ Defines curls and coils without crunch or tackiness
✔️ Promotes hair growth and scalp health with flaxseed
✔️ Softens and nourishes dry, shrunken hair
✔️ Enriched with shea butter and extra virgin olive oil

How to Use:
Apply to clean, damp hair and distribute evenly. Style as desired for long-lasting definition and stretch. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Kids Baby Curls Custard delivers long-lasting definition and moisture for curls, coils, twists, and braids without any crunch or residue. Designed for little ones' delicate strands, it gives soft, manageable hold that keeps styles in place while maintaining bounce and shine.

Infused with coconut oil, shea butter, and extra virgin olive oil, this rich custard nourishes and softens every strand. Perfect for protective styles and everyday curl definition, the gentle, sulfate- and paraben-free formula is proudly made in the USA and free of mineral oil.

Key Benefits:
✔️ Defines curls, coils, and twists with soft hold
✔️ Moisturizes and adds natural shine
✔️ Non-sticky, non-crunchy finish
✔️ Enriched with coconut oil, shea butter & olive oil
✔️ Gentle and safe for kids—no sulfates or mineral oil

How to Use:
Apply to clean, damp, or towel-dried hair. Use generously for thick or coarse hair, and sparingly on finer textures. Comb through for even distribution, then style as desired. Click here to learn how this specially formulated product can transform your hair.

Achieve beautifully defined, hydrated curls with As I Am Curling Jelly, specially formulated for Type 3 and Type 4 hair. This lightweight jelly offers flexible, long-lasting hold to keep your curls looking fresh and natural for days. Enriched with natural moisturizers and curl-boosting ingredients, this product locks in moisture, minimizes frizz, and reduces shrinkage for enhanced curl definition and increased stretch. Perfect for harmonizing and maintaining curls, this jelly leaves hair soft, touchable, and bouncy, providing the ideal finish for curls that need moisture and definition.

How to use:

Apply the product to your hair to define curls and minimize frizz, and the style will hold its definition for days.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

Define, sculpt, and shine—naturally. This ultra-nourishing curl custard is packed with pomegranate extract, honey, citrus oils, babassu, and coconut oil to hydrate and strengthen your curls while delivering light hold and long-lasting definition.

✨ Why You’ll Love It:

• 💫 Sculpt & Define: Enhances your curl pattern with soft, touchable hold

• 🌿 Hydrating Formula: Moisturizes and strengthens dry, brittle curls without crunch or residue

• 💧 Frizz-Fighting Power: Controls flyaways and frizz—even in humid conditions

• 🌱 Clean & Natural: Free from sulfates, parabens, silicones, and other harsh ingredients

• 💁🏾♀️ Perfect for Type 3A–4C Hair: Great for both low and high porosity textures looking for definition and moisture

💡 How to Use:
Apply a small amount to clean, damp hair. Distribute evenly, scrunch or finger-style curls as desired. Air dry or diffuse for enhanced definition and volume.

Define your curls and fight frizz with this rich, creamy curl smoothie made for thick, coily, and curly hair. Infused with pomegranate extract, honey, and natural oils, this daily styling cream deeply moisturizes, enhances curl definition, and strengthens hair from root to tip.

🍯 Why You’ll Love It:

• 🌿 Frizz Control + Curl Definition: Leaves your hair silky, smooth, and beautifully defined

• 💧 Moisturizing Goodness: Pomegranate, honey, and botanical extracts hydrate and strengthen curls

• ✨ Gentle for All Hair Types: Perfectly crafted for Type 4 hair, but works wonders on wavy, curly, frizzy, and even straight textures

• 🌱 Wholesome Haircare: Free from harsh chemicals and full of nourishing, natural ingredients

• 💁🏽♀️ Easy Styling: Lightweight yet rich enough for daily use—no greasy residue or crunch

💡 How to Use:
Apply to freshly washed, conditioned, and towel-dried hair. Work the product from root to ends, section by section. Style as desired. Perfect for twist-outs, braid-outs, or wash-and-go styles.

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.

Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
 • Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
 • Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.

How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click here to learn how to use it.

What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

Revive and refresh your locs with our Rosewater & Peppermint Daily Spray—a lightweight, plant-based mist that delivers lasting hydration without buildup. Packed with antioxidants, this spray nourishes the scalp, protects against environmental damage, and enhances the look of your locs with just a few spritzes. Made with rosewater, peppermint oil, and other botanical ingredients, it's perfect for all loc styles—microlocks, twists, braidlocks, Sisterlocks, and more—as well as protective styles like braids. Enjoy soft, shiny, and healthy-looking locs every day.

How to use:

 Shake well. Spray daily from root to tips. Use during the day if you have itching.

Coco Crème Curl Shaping Cream Gel is a lightweight styling cream infused with sustainably sourced Coconut Oil to shape, define, and nourish curls without sacrificing softness. This coconut oil curl cream glides effortlessly through your strands, locking in moisture and enhancing your natural curl pattern. Free from parabens, silicones, petrolatum, mineral oil, and artificial colors, it’s perfect for achieving smooth, bouncy, and touchable curls that last.

✅ Lightweight styling cream with flexible hold
✅ Enhances curl definition without crunch or flakes
✅ Infused with sustainably sourced Coconut Oil
✅ Free from parabens, silicones, and artificial colors
✅ Great for wavy, curly & coily textures

How to use:
Apply evenly on clean, wet hair. Work through curls and style as desired. Do not rinse out. Click here to learn how this specially formulated product can transform your hair.

Enriched with agave nectar, avocado oil, and honey, Carol’s Daughter Hair Milk Curl Defining Butter provides deep hydration and definition that lasts up to 24 hours. Whether you’re rocking 1C waves or 4C coils, this rich, nourishing butter reduces frizz and leaves curls touchably soft and naturally shiny. Packed with the butters and oils your curls crave, it locks in moisture while promoting healthy-looking, defined hair. Free from parabens, silicones, and petrolatum—because your curls deserve clean, pure love.

✅ 24-hour curl definition
✅ Enriched with agave nectar, avocado oil & honey
✅ Great for 1C to 4C textures
✅ No crunch, flakes, or residue
✅ Free from parabens, silicones & petrolatum

How to use:
Part hair into sections and apply to damp strands, working the product from roots to ends. Use more as needed. Do not rinse. Style as desired. Click here to learn how this specially formulated product can transform your hair.

Not Your Mother's Curl Talk Frizz Control Sculpting Gel and Defining Cream are the perfect duo for enhancing and defining all curl types while keeping frizz in check. The flake-free sculpting gel delivers a flexible-firm hold and long-lasting definition, while the rich cream locks in moisture, adds shine, and boosts curl shape without weighing hair down. Both are infused with the Rice Curl Complex—a blend of rice, keratin amino acids, and enzymes—to deeply hydrate, condition, and support curl retention. With a refreshing Citrus Jasmine scent, these styling essentials are safe for natural and color-treated hair, and are free from sulfates, silicones, parabens, drying alcohols, and cruelty.

How to use:

Scrunch into wet curly hair or comb through. Let dry or style as desired.

Hydrate and define your curls with the Maui Moisture Curl Quench + Coconut Oil Curl Smoothie! This rich, creamy leave-in treatment is made with 100% aloe vera as the first ingredient, blended with coconut oil, plumeria, and papaya extracts to deeply moisturize, smooth, and enhance your natural texture. 

✔ Rich, creamy leave-in styling smoothie
✔ Softens, defines, and adds shine to curls
✔ Hydrates and tames frizz for thick, curly, or coily textures
✔ Great for twist-outs, braids, and wash-and-go styles
✔ Vegan, silicone-free, paraben-free, and color-safe

How to use:
Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids, and wash-and-go styles.

SheaMoisture’s Coconut & Hibiscus Kids Curling Butter Cream keeps curly hair soft, shiny, and defined. This gentle styling cream helps detangle, control frizz, and add lasting moisture, leaving your child’s curls bouncy and manageable. Made with Fair Trade Shea Butter and free from silicones, sulfates, parabens, phthalates, mineral oil, and petrolatum, it's a safe and nourishing choice for healthy curls.

How to use:

Apply a small amount of the cream to hair. Gently work it through from roots to ends using your fingers, then style as desired.

As I Am Classic Curling Crème delivers rich moisture and definition for curls and coils that shine and last. Whether you’re styling a wash n’ go or sculpting twist-outs, this crème locks in hydration while providing a soft, flexible hold—no frizz, no crunch.

Infused with fiber-strengthening ceramides and a blend of natural moisturizers and curl enhancers, it helps maintain healthy, manageable curls. The formula is free from sulfates, parabens, phthalates, and gluten—plus it’s cruelty-free and perfect for textured hair.

Key Benefits:
✔️ Defines curls and coils with long-lasting hold
✔️ Locks in moisture and adds shine
✔️ Reduces frizz without stiffness
✔️ Strengthens strands with ceramides
✔️ Sulfate- and cruelty-free

How to Use:
Apply to damp hair after using As I Am Leave-In Conditioner. Smooth through small sections from root to tip. Style as desired. Click here to learn how to use it.

This lightweight, protein-enriched mist is your curly hair’s ultimate defense against everyday damage. It protects strands from heat styling up to 230°C, as well as harmful effects of UV rays, sea water, chlorine, pollution, and mechanical stress from brushing or styling. Ideal for all curl types and hair textures, this miracle spray strengthens weak or damaged hair, boosts elasticity, and helps prevent breakage—all without sulfates, parabens, or silicones. Use it daily to keep curls resilient, shiny, and protected.

How to use: After your shower, on wet hair with leave-in applied, spray evenly from roots to ends. Use your fingers or a brush to spread it through your hair.