Styling Products

This rich, ultra-moisturizing cream is designed for thick, textured hair, including kinky-coily types 4a to 4c. It hydrates, defines curls, and enhances twist-outs, wash-and-go styles, and protective looks with a light to medium hold that keeps hair soft and manageable.

✅ Made for type 4a–4c curls & thick textures
✅ Boosts moisture, definition & curl retention
✅ Ideal for twist-outs, wash & gos & protective styles
✅ Light to medium hold without crunch
✅ Strengthens & nourishes dry, brittle strands
✅ Vegan, color-safe & Think Dirty rated 0–1
✅ Dermatologist-tested & non-irritating

How to Use:
Section clean, damp hair and apply the Bounce Curl Moisture Balance Leave-In Conditioner. Follow with the Defining Butta, distributing evenly through each section. Style as desired. Click here to learn how this specially formulated product can transform your hair.

Designed for curls and waves that need extra moisture without heaviness, Luster’s SCurl Curl & Wave Jel Activator helps revive, define, and maintain curl patterns with ease.

This non-greasy, lightweight gel activates natural and texturized curls while helping reduce shrinkage for longer-looking, fuller styles. Ideal for daily use, it refreshes dry curls, fights frizz, and adds healthy shine without buildup.

Infused with Olive Oil, Argan Oil, and Vitamin B5, this formula deeply hydrates and softens brittle hair, leaving curls feeling conditioned, flexible, and touchable.

Why you’ll love it:

• Activates and defines curls & waves

• Provides deep moisture without a greasy feel

• Helps minimize shrinkage for more length and volume

• Fights frizz and enhances shine

• Refreshes curls for daily styling

• Softens dry, brittle hair

• Paraben-free

Best for:
Natural or texturized hair types looking to boost moisture, definition, and curl longevity.

How to use:
Apply to damp or dry hair. Distribute evenly through curls and style as desired. Can be used daily to refresh and reactivate curls.

This curl-enhancing Leave-in Conditioner is your ultimate prep step for flawless styling. Infused with slippery elm, seaweed, and marshmallow root extracts, it delivers lightweight moisture that detangles effortlessly, smooths the hair cuticle, and locks in hydration. Designed to reduce breakage and control frizz, it leaves your curls soft, defined, and ready to clump beautifully with a glossy, frizz-free finish. Perfect for all curl types, this leave-in boosts shine and manageability while setting the stage for long-lasting style.

✨ Key Benefits

• Lightweight moisture for soft, hydrated curls

• Smooths and detangles with ease

• Reduces frizz and protects from breakage

• Enhances curl clumps for definition

• Adds shine and improves manageability

Wake up your curls with Aussie Miracle Curls Curl Refresher Spray! Perfect for waves, curls, and coils, this lightweight spray redefines and revitalizes your texture while fighting frizz. Infused with coconut oil, it restores bounce, definition, and smoothness for curls that look and feel fresh all day long. With a tropical blend of fruits, florals, and musk, your curls will smell as good as they look.

✔ Revitalizes curls, coils, and waves between washes
✔ Enhances body, bounce, and curl definition
✔ Fights frizz with lightweight, coconut oil-infused formula
✔ Silicone-free and gentle on curls
✔ Leaves hair smelling fresh with tropical fruit and floral notes

How to use: Spray evenly over damp or dry hair, working section by section. Use more for thicker or longer hair. Scrunch with fingers and style as desired.

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.

Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
 • Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
 • Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.

How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click to learn how to use it.

What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

When you want it all but need it easy—this lightweight prep treatment is your curls' personal assistant. It detangles, defrizzes, and protects in one go. Perfect as your first step after washing, it sets the stage for defined, frizz-free curls without weighing hair down.

✨ Key Benefits:

• Detangles instantly

• Smooths frizz and flyaways

• Preps hair for styling products

• Lightweight, non-greasy texture

• Boosts the performance of your stylers

How to Use:

1. Start with clean, towel-dried hair

2. Apply a small amount from mid-length to ends

3. Comb through for smooth, tangle-free strands

4. Layer your favorite stylers on top

5. Style as usual

Safe For:
All curl types | Daily use | Sulfate-, paraben-, and cruelty-free

Murray’s Beeswax Braiding Wax is your go-to for tighter, longer-lasting braids, locs, and twists. Formulated with a powerful blend of natural ingredients, it delivers superior hold without flaking or build-up. Beeswax tames frizz, while Panthenol (Vitamin B5) locks in moisture. Coconut and Canola oils deeply hydrate and add brilliant shine for sleek, polished styles.

✨ Key Benefits:

• Holds braids, locs & twists tighter and longer

• Smooths frizz and enhances shine

• Moisturizes and seals in hydration

• Non-greasy, no build-up formula

• Ideal for protective styling

How to Use:
Apply a small amount to each section of damp or dry hair before braiding or twisting. Smooth in and style as desired.

Free From:
Parabens | Silicones | SLS/SLES | Mineral Oil | Paraffin | Propylene Glycol | Drying Alcohols

Revive your curls with the Moisture Memory Reactivator, a lightweight, silky spray that rehydrates and reactivates your style between wash days. This 2nd-day curl essential instantly blends into the hair, helping curls bounce back with renewed definition, softness, and shine. It also works beautifully as a primer or a super-lightweight leave-in for finer hair types, offering hydration without build-up.

✨ Key Benefits:

• Refreshes curls and restores bounce

• Lightweight moisture without heaviness

• Perfect primer under stylers

• Ideal leave-in for fine hair

Safe For:
All curl types | Straight textures | Fine hair | High or low porosity
Sulfate-free | Paraben-free | Vegan

How to Use:
Spray evenly on dry or damp hair to refresh curls. Layer under your favorite styler or use alone on fine hair. Style as desired. Click here to learn how this specially formulated product can transform your hair.

Curls Crème Brule Whipped Curl Cream is a non-holding, ultra-moisturizing styler designed to define, de-frizz, and rehydrate waves, curls, and coils from root to tip. Infused with aloe leaf juice, sunflower seed oil, and shea butter, this rich cream leaves your hair soft, shiny, and full of bounce—never stiff or crunchy. Perfect for creating defined looks with natural movement and lasting moisture.

✨ Key Benefits:

• Defines curls and controls frizz

• Refreshes and rehydrates dry curls

• Non-holding formula for soft, natural styles

• Infused with aloe, shea butter & sunflower oil

• Boosts shine without weighing hair down

How to Use:
Apply to freshly washed, conditioned, and wet hair. Scrunch into hair section by section and allow to air dry. Ideal for twist-outs, wash-and-gos, or daily hydration.

Safe For:
Wavy, curly, and coily hair | Daily styling | Dry or frizzy textures | Natural and color-treated hair

The Doux 808 Base Gel is your go-to for juicy, shiny curls with frizz-free definition that lasts. This medium-hold gel acts as the perfect base layer for Wash & Go’s, Twist-Outs, and locking in moisture, bounce, and control without the crunch. Packed with Honey, Slippery Elm, Marshmallow Root, and Aloe, this formula delivers the nourishment curls crave and the style they deserve.

✨ Key Benefits:

• Medium hold with high-impact definition and bounce

• Locks in moisture and protects against frizz all day

• Perfect for layering with other stylers

• Infused with plant-based ingredients that condition and shine

• Ideal for Wash & Go’s, Twist-Outs, and all curl routines

• Non-sticky, no flakes, no crunch—just juicy, shiny curls

🌀 How to Use:
Apply to clean, wet hair in small sections. Smooth through with fingers, allowing curls to naturally clump. Dry using a diffuser for more bounce, or air dry for a soft hold. Do not apply oils before use. For best results, layer this gel as your base styler.

✔️ Safe For:
All curl types | Color-treated hair | Layered routines | Daily styling

Get a longer, stronger hold with a flake-free finish using Taliah Waajid’s Curly Curl “Gello.” This concentrated, lightweight gel is infused with all-natural ingredients to smooth, hydrate, and define your curls, coils, and waves whether natural or relaxed.

✨ Key Benefits:

• Delivers a stronger, long-lasting hold

• Lightweight, alcohol-free formula won’t dry out your hair

• Flake-free finish—no crunch, no residue

• Enhances definition while taming frizz

• Perfect for straw sets, two-strand twists, coils, and wash & go styles

• Works beautifully on natural and chemically relaxed hair

How to Use:
Apply to clean, damp hair. Section and distribute evenly with fingers or a comb. Style as desired and let air dry or diffuse. Avoid touching hair while drying to lock in definition and prevent frizz.    

Aunt Jackie’s Curl Boss Coconut Curling Gel defines and enhances curls, coils, and waves with lightweight moisture and touchable hold. Perfect for wash‑and‑go styles or defined twist‑outs, this gel helps minimize shrinkage while keeping hair soft, shiny, and bouncy.

Formulated with coconut oil, it delivers hydration without flaking, caking, or leaving hair stiff or sticky. It’s ideal for hair textures ranging from 1C to 4C and works beautifully for styling, shaping, or refreshing curls, without buildup. Sulfate-free, paraben-free, and mineral oil-free for healthy, radiant results.

Key Benefits:
✔️ Defines curls and adds lasting shine
✔️ Lightweight, non-crunchy formula
✔️ Reduces shrinkage and frizz
✔️ Great for wash-and-go and twist-out styles
✔️ Sulfate-, paraben-, and mineral oil-free

How to Use:
Apply to damp hair and distribute evenly with fingers. For defined curls, scrunch and diffuse or allow to air dry. For bouncy styles, blow dry on a low setting. Use a comb to shape and smooth for protective styles. Click here to learn how this specially formulated product can transform your hair.

Define, hydrate, and shine—all in one step! Aunt Jackie’s Ice Curls is your go-to styling gel for soft, defined curls with lasting moisture and brilliant shine.

🌿 Key Benefits:
✨ Shine & Definition: Adds captivating shine and defines curls without crunch
💧 Moisture Boost: Hydrates with Grapeseed Oil, Almond Oil & Marshmallow Root
🌀 Frizz Control: Helps reduce shrinkage and tame frizz
🛠 Multi-Styling Use: Perfect for Wash-n-Gos, twist-outs, braid-outs, and more
🥥 Lightweight Hold: No heavy buildup, sticky residue, or flaking

👩🏽🦱 Best for:
Hair Types 3A–4C
Natural curls, coils & waves
Protective styles like twists, braids, Bantu knots, and coils

💡 How to Use:
Apply to clean, wet, or damp hair. For Wash-n-Gos, rake through sections and finger-style. For other styles, evenly distribute using a brush or comb, then style as desired. Let hair dry fully before separating and fluffing. Click here to learn how this specially formulated product can transform your hair.

🌱 Clean Formula:
No sulfates, parabens, mineral oil, petrolatum, or drying alcohols.

Hydrate and define your curls with the Maui Moisture Curl Quench + Coconut Oil Curl Smoothie! This rich, creamy leave-in treatment is made with 100% aloe vera as the first ingredient, blended with coconut oil, plumeria, and papaya extracts to deeply moisturize, smooth, and enhance your natural texture. 

✔ Rich, creamy leave-in styling smoothie
✔ Softens, defines, and adds shine to curls
✔ Hydrates and tames frizz for thick, curly, or coily textures
✔ Great for twist-outs, braids, and wash-and-go styles
✔ Vegan, silicone-free, paraben-free, and color-safe

How to use:
Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids, and wash-and-go styles.

Marc Anthony Strictly Curls Curl Defining & Enhancing Lotion delivers maximum curl definition without weight or stickiness, leaving curls soft, bouncy, and frizz-free. Infused with Vitamin E and Silk Proteins, this lightweight formula locks in shape and shine while repelling humidity for long-lasting, well-defined curls. It enhances texture, adds brilliant shine, and controls frizz for smooth, touchable curls.

Perfect for wavy and curly hair, this paraben-free, sulfate-free, and phthalate-free lotion ensures your best curl look yet.

How to use: Apply evenly to wet or damp hair and scrunch gently. For spiraled curls, twist small sections with your fingers without pulling. Let air dry or diffuse lightly.

Pro Tip: For more definition, once dry, wrap sections around a small or medium curling iron. Tousle with fingers—avoid combs or brushes.

Get ultimate hold and control with Got2b Ultra Glued Invincible Styling Gel—designed for extreme, long-lasting styles that stay put for up to 48 hours. Its slow-drying formula gives you time to perfect your look before locking it in place, making it ideal for bold, spunky hairstyles. Made with 96% naturally derived ingredients, this vegan-friendly gel works for all hair types, delivering strong, indestructible hold without compromise.

How to Use:

• Apply to damp hair.
• Squeeze a small amount into your palms, rub hands together, and distribute evenly throughout your hair.

Style Tip: For precise edges, use together with Got2b Glued 4 Brows & Edges.

Level up your styling game with the ORS Olive Oil Wrap/Set Hair Mousse—a fast-drying, lightweight foam that delivers long-lasting hold, shine, and moisture. Perfect for wraps, roller sets, braids, and molds, this salon-favorite formula is enriched with nourishing olive oil and panthenol to moisturize, smooth, and tame frizz in all hair types—even in humid climates.

✨ Key Benefits:

• Provides long-lasting hold without crunch

• Fast-drying formula cuts down styling time

• Moisturizes and softens with olive oil & Vitamin E

• Great for natural, relaxed, and color-treated hair

• Reduces frizz—ideal for humid weather

How to Use:
Apply enough mousse to coat each hair strand. Comb through for even distribution. Mold, wrap, or set as desired. Dry thoroughly before styling.

Safe For:
All hair types | Color-treated hair | Natural and relaxed textures | Paraben-, sulfate- & cruelty-free hair routines