Styling Products

Aunt Jackie’s Curl Boss Coconut Curling Gel defines and enhances curls, coils, and waves with lightweight moisture and touchable hold. Perfect for wash‑and‑go styles or defined twist‑outs, this gel helps minimize shrinkage while keeping hair soft, shiny, and bouncy.

Formulated with coconut oil, it delivers hydration without flaking, caking, or leaving hair stiff or sticky. It’s ideal for hair textures ranging from 1C to 4C and works beautifully for styling, shaping, or refreshing curls, without buildup. Sulfate-free, paraben-free, and mineral oil-free for healthy, radiant results.

Key Benefits:
✔️ Defines curls and adds lasting shine
✔️ Lightweight, non-crunchy formula
✔️ Reduces shrinkage and frizz
✔️ Great for wash-and-go and twist-out styles
✔️ Sulfate-, paraben-, and mineral oil-free

How to Use:
Apply to damp hair and distribute evenly with fingers. For defined curls, scrunch and diffuse or allow to air dry. For bouncy styles, blow dry on a low setting. Use a comb to shape and smooth for protective styles. Click here to learn how this specially formulated product can transform your hair.

Define, hydrate, and shine—all in one step! Aunt Jackie’s Ice Curls is your go-to styling gel for soft, defined curls with lasting moisture and brilliant shine.

🌿 Key Benefits:
✨ Shine & Definition: Adds captivating shine and defines curls without crunch
💧 Moisture Boost: Hydrates with Grapeseed Oil, Almond Oil & Marshmallow Root
🌀 Frizz Control: Helps reduce shrinkage and tame frizz
🛠 Multi-Styling Use: Perfect for Wash-n-Gos, twist-outs, braid-outs, and more
🥥 Lightweight Hold: No heavy buildup, sticky residue, or flaking

👩🏽🦱 Best for:
Hair Types 3A–4C
Natural curls, coils & waves
Protective styles like twists, braids, Bantu knots, and coils

💡 How to Use:
Apply to clean, wet, or damp hair. For Wash-n-Gos, rake through sections and finger-style. For other styles, evenly distribute using a brush or comb, then style as desired. Let hair dry fully before separating and fluffing. Click here to learn how this specially formulated product can transform your hair.

🌱 Clean Formula:
No sulfates, parabens, mineral oil, petrolatum, or drying alcohols.

SheaMoisture’s Coconut & Hibiscus Kids Curling Butter Cream keeps curly hair soft, shiny, and defined. This gentle styling cream helps detangle, control frizz, and add lasting moisture, leaving your child’s curls bouncy and manageable. Made with Fair Trade Shea Butter and free from silicones, sulfates, parabens, phthalates, mineral oil, and petrolatum, it's a safe and nourishing choice for healthy curls.

How to use:

Apply a small amount of the cream to hair. Gently work it through from roots to ends using your fingers, then style as desired.

Dippity-Do Girls With Curls Light Hold Gelee is expertly crafted to shape, smooth, and define curls while eliminating frizz and calming kinks. Enriched with natural aloe, vitamin E, and wheat protein, it nourishes hair without harsh chemicals—free from sulfates, parabens, alcohol, and silicones.

This lightweight formula provides a long-lasting, natural hold without stiffness or crunch, keeping curls soft, bouncy, and beautifully defined all day. Perfect for all curly hair types, it delivers effortless styling with the hydration and control your curls need.

How to use: 

• Apply generously to freshly washed, damp hair.
• Style as you dry.
• Mist hair with water and reapply generously.
• Style as desired.

Creme of Nature Argan Oil from Morocco Style & Shine Foaming Mousse is a lightweight styling essential that creates soft, bouncy wraps, defines curls, and prevents frizz while adding radiant shine. Infused with 100% organic Argan Oil from Morocco, this nourishing formula optimizes moisture balance, helping to detangle, soften, and hydrate dry, brittle hair. Perfect for all hair types, it delivers lasting hold for twist-outs without stiffness, leaving hair full of body and movement. Free from drying alcohol, mineral oil, and petrolatum, this mousse ensures a flawless finish. Great for braided hairstyles to reduce frizz and add shine.

How to use: For definition, apply foam liberally to towel-dried hair from roots to ends. Allow hair to air dry, or use a diffuser.

Taliah Waajid Curls Waves Natural Curly Curl Cream is your go-to for defining curls, waves, and coils while locking in moisture and shine. This non-greasy, paraben-free formula conditions hair, tames frizz, and enhances curl definition without buildup. Whether you're rocking spiral sets, braid-outs, or two-strand twists, it delivers a soft, lasting hold that keeps curls bouncy and styles intact.

✔️ Defines curls, waves, and coils with lasting hold
✔️ Moisturizes and conditions without greasy residue
✔️ Fights frizz and prevents sticky buildup
✔️ Ideal for spiral sets, braid-outs, and twists
✔️ Perfect for curly, coily, kinky, and wavy textures

How to Use:
Use on wet or dry hair. Section and apply evenly. Use fingers to smooth through and define curls. Great for spiral sets, two-strand twists, and braid-outs.

This curl-enhancing Leave-in Conditioner is your ultimate prep step for flawless styling. Infused with slippery elm, seaweed, and marshmallow root extracts, it delivers lightweight moisture that detangles effortlessly, smooths the hair cuticle, and locks in hydration. Designed to reduce breakage and control frizz, it leaves your curls soft, defined, and ready to clump beautifully with a glossy, frizz-free finish. Perfect for all curl types, this leave-in boosts shine and manageability while setting the stage for long-lasting style.

✨ Key Benefits

• Lightweight moisture for soft, hydrated curls

• Smooths and detangles with ease

• Reduces frizz and protects from breakage

• Enhances curl clumps for definition

• Adds shine and improves manageability

Wake up your curls with Aussie Miracle Curls Curl Refresher Spray! Perfect for waves, curls, and coils, this lightweight spray redefines and revitalizes your texture while fighting frizz. Infused with coconut oil, it restores bounce, definition, and smoothness for curls that look and feel fresh all day long. With a tropical blend of fruits, florals, and musk, your curls will smell as good as they look.

✔ Revitalizes curls, coils, and waves between washes
✔ Enhances body, bounce, and curl definition
✔ Fights frizz with lightweight, coconut oil-infused formula
✔ Silicone-free and gentle on curls
✔ Leaves hair smelling fresh with tropical fruit and floral notes

How to use: Spray evenly over damp or dry hair, working section by section. Use more for thicker or longer hair. Scrunch with fingers and style as desired.

Mixed Chicks Coil, Kink & Curl Styling Cream is a nourishing treatment in every application. Packed with moisture-retaining natural oils and botanical extracts, this cream defines, conditions, and strengthens textured hair. Whether you're doing a wash & go, twist-out, or finger styling, it enhances shine, bounce, and manageability while supporting hair growth and scalp health.

✔️ Defines curls, coils, and kinks with long-lasting hold
✔️ Infused with six natural oils to retain moisture and add shine
✔️ Promotes hair growth and improves scalp health
✔️ Conditions and strengthens hair with botanical infusions
✔️ Great for wash & go, twists, coils, and finger styling

How to Use:
Apply to damp or dry hair. Use fingers to distribute evenly from roots to ends. Perfect for wash & go styles, twists, coils, or spirals. Style as desired.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth fly-aways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths fly-aways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

When you want it all but need it easy—this lightweight prep treatment is your curls' personal assistant. It detangles, defrizzes, and protects in one go. Perfect as your first step after washing, it sets the stage for defined, frizz-free curls without weighing hair down.

✨ Key Benefits:

• Detangles instantly

• Smooths frizz and flyaways

• Preps hair for styling products

• Lightweight, non-greasy texture

• Boosts the performance of your stylers

How to Use:

1. Start with clean, towel-dried hair

2. Apply a small amount from mid-length to ends

3. Comb through for smooth, tangle-free strands

4. Layer your favorite stylers on top

5. Style as usual

Safe For:
All curl types | Daily use | Sulfate-, paraben-, and cruelty-free

Curls Crème Brule Whipped Curl Cream is a non-holding, ultra-moisturizing styler designed to define, de-frizz, and rehydrate waves, curls, and coils from root to tip. Infused with aloe leaf juice, sunflower seed oil, and shea butter, this rich cream leaves your hair soft, shiny, and full of bounce—never stiff or crunchy. Perfect for creating defined looks with natural movement and lasting moisture.

✨ Key Benefits:

• Defines curls and controls frizz

• Refreshes and rehydrates dry curls

• Non-holding formula for soft, natural styles

• Infused with aloe, shea butter & sunflower oil

• Boosts shine without weighing hair down

How to Use:
Apply to freshly washed, conditioned, and wet hair. Scrunch into hair section by section and allow to air dry. Ideal for twist-outs, wash-and-gos, or daily hydration.

Safe For:
Wavy, curly, and coily hair | Daily styling | Dry or frizzy textures | Natural and color-treated hair

The Doux 808 Base Gel is your go-to for juicy, shiny curls with frizz-free definition that lasts. This medium-hold gel acts as the perfect base layer for Wash & Go’s, Twist-Outs, and locking in moisture, bounce, and control without the crunch. Packed with Honey, Slippery Elm, Marshmallow Root, and Aloe, this formula delivers the nourishment curls crave and the style they deserve.

✨ Key Benefits:

• Medium hold with high-impact definition and bounce

• Locks in moisture and protects against frizz all day

• Perfect for layering with other stylers

• Infused with plant-based ingredients that condition and shine

• Ideal for Wash & Go’s, Twist-Outs, and all curl routines

• Non-sticky, no flakes, no crunch—just juicy, shiny curls

🌀 How to Use:
Apply to clean, wet hair in small sections. Smooth through with fingers, allowing curls to naturally clump. Dry using a diffuser for more bounce, or air dry for a soft hold. Do not apply oils before use. For best results, layer this gel as your base styler.

✔️ Safe For:
All curl types | Color-treated hair | Layered routines | Daily styling

Get a longer, stronger hold with a flake-free finish using Taliah Waajid’s Curly Curl “Gello.” This concentrated, lightweight gel is infused with all-natural ingredients to smooth, hydrate, and define your curls, coils, and waves whether natural or relaxed.

✨ Key Benefits:

• Delivers a stronger, long-lasting hold

• Lightweight, alcohol-free formula won’t dry out your hair

• Flake-free finish—no crunch, no residue

• Enhances definition while taming frizz

• Perfect for straw sets, two-strand twists, coils, and wash & go styles

• Works beautifully on natural and chemically relaxed hair

How to Use:
Apply to clean, damp hair. Section and distribute evenly with fingers or a comb. Style as desired and let air dry or diffuse. Avoid touching hair while drying to lock in definition and prevent frizz.    

Jamaican Mango & Lime Locking Firm Wax delivers extra hold for locs, twists, and braids—without the flakes or buildup of traditional gels. Infused with Manuka Honey and Moringa Seed Oil, this nourishing formula strengthens and repairs distressed hair while keeping your style sleek, soft, and frizz-free. Designed to tame even coarse, resistant, or gray hair, this wax blends natural beeswax with moisture-rich ingredients to lock styles in place and promote healthy hair growth—minus the stickiness or residue.

✨ Why You’ll Love It:

• Long-lasting hold for locs, twists & braids

• Fortified with Manuka Honey & Moringa Seed Oil

• Ideal for coarse, gray, or resistant hair

• Flake-free finish—no buildup or residue

• Petrolatum-, mineral oil-, sulfate- & paraben-free

How to Use:
To start/maintain locs: After shampooing with Jamaican Mango & Lime Tingle Shampoo and Protein Conditioner, towel-dry hair. Apply a generous amount of Locking Firm Wax to roots or new growth. Twist using fingers, a small comb, or palm roll technique. Sit under a hair dryer for 20 minutes to set.
As a hairdress: Apply generously to dry scalp and massage in.

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.

Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
 • Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
 • Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.

How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click here to learn how to use it.

What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

Hydrate and define your curls with the Maui Moisture Curl Quench + Coconut Oil Curl Smoothie! This rich, creamy leave-in treatment is made with 100% aloe vera as the first ingredient, blended with coconut oil, plumeria, and papaya extracts to deeply moisturize, smooth, and enhance your natural texture. 

✔ Rich, creamy leave-in styling smoothie
✔ Softens, defines, and adds shine to curls
✔ Hydrates and tames frizz for thick, curly, or coily textures
✔ Great for twist-outs, braids, and wash-and-go styles
✔ Vegan, silicone-free, paraben-free, and color-safe

How to use:
Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids, and wash-and-go styles.

Get ultimate hold and control with Got2b Ultra Glued Invincible Styling Gel—designed for extreme, long-lasting styles that stay put for up to 48 hours. Its slow-drying formula gives you time to perfect your look before locking it in place, making it ideal for bold, spunky hairstyles. Made with 96% naturally derived ingredients, this vegan-friendly gel works for all hair types, delivering strong, indestructible hold without compromise.

How to Use:

• Apply to damp hair.
• Squeeze a small amount into your palms, rub hands together, and distribute evenly throughout your hair.

Style Tip: For precise edges, use together with Got2b Glued 4 Brows & Edges.