Styling Products

Achieve effortlessly soft, romantic curls with the Hold Me Softly Style Balm—a whipped-cream styling cream designed to enhance natural curls and waves. Offering a very soft hold without any cast or crunch, it’s perfect for creating a touchable, natural look. Use it on its own for looser curl patterns or layer it with stronger stylers for defined, frizz-free curls. This vegan, cruelty-free balm is suitable for all curl types, medium to coarse textures, and any hair porosity. Free from sulfates, silicones, parabens, and mineral oils, it’s a gentle, nourishing option for healthy, hydrated hair. 

How to use: Take a small amount of Balm (start with a dime-sized amount per section and add more if needed). Rake it through soaking wet hair, ensuring even coverage. Use the "prayer hands" method to smooth strands, seal the cuticles, and reduce frizz. Flip your hair and gently scrunch to encourage curls. Leave it as is for a soft, loose style, or layer with a gel for added hold!

CurlSmith Shape Up Aqua Gel is our lightest, water-like gel, perfect for those who find traditional gels too heavy. Designed to evenly coat curls without weighing them down, it provides a soft, natural hold while enhancing bounce and definition. Infused with a low dose of protein, it strengthens weak, brittle hair, making it ideal for medium to high porosity curls and fine textures. Depending on how much you apply, it may create a light cast while drying, which will feel slightly crunchy to the touch, but this is only temporary. Once fully dry, simply scrunch out the crunch for soft, bouncy curls. Free from sulfates, silicones, and phthalates, this vegan, cruelty-free formula works for all curl types.

How to use:

1. Rub the gel between your hands and smooth it onto soaking wet hair using the “praying hands” method.
2. Flip your head upside down and scrunch gently to enhance curl definition.
3. Air dry or diffuse, flipping your head in all directions for volume. Avoid touching while drying.
4. Once fully dry, scrunch again to break the cast for soft, bouncy curls.

CurlSmith Frizz Rescue Curl Retainer is a game-changing styler that delivers perfect definition and frizz control for up to 72 hours with a medium, non-crunchy hold. This lightweight, non-sticky jelly reduces frizz by 79% while enhancing curls, coils, and waves without stiffness. Powered by a nourishing tri-oil blend of sunflower, watermelon, and argan oils, it forms an invisible shield to lock in moisture and block humidity, leaving hair soft, shiny, and healthy-looking. This formula is free from sulfates, parabens, silicones, mineral oils, and phthalates, making it perfect for all curl and texture types.

How to use:

1. Rub between hands and smooth onto soaking wet hair using the “praying hands” method.
2. Flip head down, scrunch upwards to enhance curl pattern.
3. Air dry or diffuse, flipping in all directions for volume. Avoid touching.
4. Once dry, scrunch to break the cast for soft, bouncy curls.

Marc Anthony Strictly Curls Curl Defining & Enhancing Lotion delivers maximum curl definition without weight or stickiness, leaving curls soft, bouncy, and frizz-free. Infused with Vitamin E and Silk Proteins, this lightweight formula locks in shape and shine while repelling humidity for long-lasting, well-defined curls. It enhances texture, adds brilliant shine, and controls frizz for smooth, touchable curls.

Perfect for wavy and curly hair, this paraben-free, sulfate-free, and phthalate-free lotion ensures your best curl look yet.

How to use: Apply evenly to wet or damp hair and scrunch gently. For spiraled curls, twist small sections with your fingers without pulling. Let air dry or diffuse lightly.

Pro Tip: For more definition, once dry, wrap sections around a small or medium curling iron. Tousle with fingers—avoid combs or brushes.

Marc Anthony Strictly Curl Enhancing Styling Foam delivers extra hold, maximum shine, and frizz control for fine, limp curls needing a fuller, more defined finish. Infused with Silk Amino Acids and Vitamin E, this lightweight formula enhances curls with long-lasting volume, bounce, and high-definition shape. Its strong hold keeps curls in place without stiffness while boosting shine and eliminating frizz.

Perfect for curly hair, this paraben-free, sulfate-free, and phthalate-free styling foam ensures soft, touchable curls with all-day manageability.

How to use: 

Gently tousle hair before applying foam. Shake well, then apply generously without pulling. Let hair air dry or blow-dry lightly. For extra curl, diffuse with your head flipped over.

Get ultimate hold and control with Got2b Ultra Glued Invincible Styling Gel—designed for extreme, long-lasting styles that stay put for up to 48 hours. Its slow-drying formula gives you time to perfect your look before locking it in place, making it ideal for bold, spunky hairstyles. Made with 96% naturally derived ingredients, this vegan-friendly gel works for all hair types, delivering strong, indestructible hold without compromise.

How to Use:

• Apply to damp hair.
• Squeeze a small amount into your palms, rub hands together, and distribute evenly throughout your hair.

Style Tip: For precise edges, use together with Got2b Glued 4 Brows & Edges.

Transform curly and dry hair with Crème of Nature Pure Honey Curl Activator. Infused with a luxurious blend of Pure Honey, Certified Natural Coconut Oil, and Shea Butter, this shrinkage-defense formula defines and elongates curls and coils while creating soft, bouncy textures. Perfect for nourishing dry hair, it delivers intense moisture and radiant shine. It's gentle yet effective and free from sulfates, silicones, and mineral oil, leaving your curls hydrated, smooth, and frizz-free for their healthiest, most vibrant look.

How to use: After cleansing and conditioning hair, section damp hair. Apply Curl Activator from root to tip, section by section. Finger style to define curls and air dry. Do not rinse.

Level up your styling game with the ORS Olive Oil Wrap/Set Hair Mousse—a fast-drying, lightweight foam that delivers long-lasting hold, shine, and moisture. Perfect for wraps, roller sets, braids, and molds, this salon-favorite formula is enriched with nourishing olive oil and panthenol to moisturize, smooth, and tame frizz in all hair types—even in humid climates.

✨ Key Benefits:

• Provides long-lasting hold without crunch

• Fast-drying formula cuts down styling time

• Moisturizes and softens with olive oil & Vitamin E

• Great for natural, relaxed, and color-treated hair

• Reduces frizz—ideal for humid weather

How to Use:
Apply enough mousse to coat each hair strand. Comb through for even distribution. Mold, wrap, or set as desired. Dry thoroughly before styling.

Safe For:
All hair types | Color-treated hair | Natural and relaxed textures | Paraben-, sulfate- & cruelty-free hair routines

Taliah Waajid Curls Waves Natural Curly Curl Cream is your go-to for defining curls, waves, and coils while locking in moisture and shine. This non-greasy, paraben-free formula conditions hair, tames frizz, and enhances curl definition without buildup. Whether you're rocking spiral sets, braid-outs, or two-strand twists, it delivers a soft, lasting hold that keeps curls bouncy and styles intact.

✔️ Defines curls, waves, and coils with lasting hold
✔️ Moisturizes and conditions without greasy residue
✔️ Fights frizz and prevents sticky buildup
✔️ Ideal for spiral sets, braid-outs, and twists
✔️ Perfect for curly, coily, kinky, and wavy textures

How to Use:
Use on wet or dry hair. Section and apply evenly. Use fingers to smooth through and define curls. Great for spiral sets, two-strand twists, and braid-outs.

Take your style to the extreme with Got2b Glued Water-Resistant Spiking Gel, designed for an ultra-strong hold that lasts until your next wash. Whether you're creating spikes, sleek edges, or bold styles, this waterproof and sweatproof formula keeps everything in place, no matter the occasion. Made with 88% naturally derived ingredients, this vegan-friendly gel is perfect for all hair types, giving you long-lasting control without compromise.

How to Use:

• Apply to damp hair.
• Rub a small amount into your palms.
• Distribute evenly throughout your hair.
• Avoid contact with eyes.

Style Tip: For an even stiffer hold, slightly dampen the tips of your spikes and reapply a small amount.

Get ultimate hold and control with Got2b Ultra Glued Invincible Styling Gel—designed for extreme, long-lasting styles that stay put for up to 48 hours. Its slow-drying formula gives you time to perfect your look before locking it in place, making it ideal for bold, spunky hairstyles. Made with 96% naturally derived ingredients, this vegan-friendly gel works for all hair types, delivering strong, indestructible hold without compromise.

How to Use:

• Apply to damp hair.
• Squeeze a small amount into your palms, rub hands together, and distribute evenly throughout your hair.

Style Tip: For precise edges, use together with Got2b Glued 4 Brows & Edges.

Got2b Glued Brow & Edge Gel is your go-to solution for taming unruly brows and styling edges with ease. This compact, on-the-go gel shapes and holds your eyebrows and hairline in place all day long for a flawless look. Designed with a two-sided brush, the wide side smooths and applies the gel effortlessly, while the narrow side styles and fixes for precise definition. Its vegan formula is free from animal-derived ingredients, ensuring a long-lasting hold without compromise. This handbag-friendly essential for quick touch-ups keeps your brows and edges sleek wherever you go. (Not for use on eyelashes.)

How to Use:

• Use the raised side of the brush to apply the product to your brows and hairline.
• Use the flat side to style and set your brows and edges.

Lock in your boldest looks with Got2b Glued Blasting Freeze Spray—the ultimate styling weapon for rock-hard hold that lasts until your next shampoo. Whether you're going for a sexy, tousled look or gravity-defying spikes, this powerful formula freezes your style in place with an ultra-strong, long-lasting hold. Perfect for stuck-up styles and extreme definition, this hairspray ensures your hair stays exactly where you want it—no matter what. Great for lace front wigs! 

How to use: For strong hold, spray evenly on your hair from 30 cm away. For a more defined style, spray selectively on separated strands.

Style Tip: For extreme spikes, start with Got2b Glued Water-Resistant Spiking Gel on wet hair, twist the tips, and spray generously to set. Let it dry, then finish with another spray for extra hold.

The Olive Oil Nourishing Sheen Spray adds a beautiful shine without weighing down the hair. For over 5,000 years, olive oil has been used as a healing elixir. 

Proclaimed as "liquid gold," olive oil is rich in essential fatty acids that impart moisture directly into the scalp and hair shaft. ORS Olive Oil Nourishing Sheen Spray is a non-greasy sheen enhancer created to restore the hair's natural moisture balance.

It features a blend of vitamin E, olive oil, coconut oil, and herbal extracts that provide new life to all hair textures. This product is free of fluorocarbons and drying alcohols. It won't fog or bead like other sheen sprays and does not weigh hair down. Perfect for all hair types as well as braids and loc styles.

How to use:

• Hold the can 10 - 12 inches from the hair. 
• Spray lightly and evenly for lustrous shine

Bounce Curl Hair Spray is a humidity-resistant, non-aerosol styling spray designed for wavy, curly, and coily hair with fine to medium textures.

Offering medium-to-strong, customizable hold, it controls frizz, enhances curl definition, and maintains volume and texture while locking in your style. Dermatologist-tested, non-irritating, vegan, color-safe, and rated 0-1 on the Think Dirty App, this spray delivers a smooth, long-lasting finish with added hydration and vitality. Perfect for flexible, long-lasting curls and a polished look every day!

How to use for best results:

• Hold 8-10 inches away, spray lightly on dry curls
• For maximum hold, use with the Bounce Curl Light Hold Gel for added hold
• Style and air dry or diffuse

This rich, ultra-moisturizing cream is designed for thick, textured hair, including kinky-coily types 4a to 4c. It hydrates, defines curls, and enhances twist-outs, wash-and-go styles, and protective looks with a light to medium hold that keeps hair soft and manageable.

✅ Made for type 4a–4c curls & thick textures
✅ Boosts moisture, definition & curl retention
✅ Ideal for twist-outs, wash & gos & protective styles
✅ Light to medium hold without crunch
✅ Strengthens & nourishes dry, brittle strands
✅ Vegan, color-safe & Think Dirty rated 0–1
✅ Dermatologist-tested & non-irritating

How to Use:
Section clean, damp hair and apply the Bounce Curl Moisture Balance Leave-In Conditioner. Follow with the Defining Butta, distributing evenly through each section. Style as desired. Click here to learn how this specially formulated product can transform your hair.