Styling Products

Aunt Jackie’s Kids Baby Curls Custard delivers long-lasting definition and moisture for curls, coils, twists, and braids without any crunch or residue. Designed for little ones' delicate strands, it gives soft, manageable hold that keeps styles in place while maintaining bounce and shine.

Infused with coconut oil, shea butter, and extra virgin olive oil, this rich custard nourishes and softens every strand. Perfect for protective styles and everyday curl definition, the gentle, sulfate- and paraben-free formula is proudly made in the USA and free of mineral oil.

Key Benefits:
✔️ Defines curls, coils, and twists with soft hold
✔️ Moisturizes and adds natural shine
✔️ Non-sticky, non-crunchy finish
✔️ Enriched with coconut oil, shea butter & olive oil
✔️ Gentle and safe for kids—no sulfates or mineral oil

How to Use:
Apply to clean, damp, or towel-dried hair. Use generously for thick or coarse hair, and sparingly on finer textures. Comb through for even distribution, then style as desired. Click here to learn how this specially formulated product can transform your hair.

Achieve beautifully defined, hydrated curls with As I Am Curling Jelly, specially formulated for Type 3 and Type 4 hair. This lightweight jelly offers flexible, long-lasting hold to keep your curls looking fresh and natural for days. Enriched with natural moisturizers and curl-boosting ingredients, this product locks in moisture, minimizes frizz, and reduces shrinkage for enhanced curl definition and increased stretch. Perfect for harmonizing and maintaining curls, this jelly leaves hair soft, touchable, and bouncy, providing the ideal finish for curls that need moisture and definition.

How to use:

Apply the product to your hair to define curls and minimize frizz, and the style will hold its definition for days.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

Define, sculpt, and shine—naturally. This ultra-nourishing curl custard is packed with pomegranate extract, honey, citrus oils, babassu, and coconut oil to hydrate and strengthen your curls while delivering light hold and long-lasting definition.

✨ Why You’ll Love It:

• 💫 Sculpt & Define: Enhances your curl pattern with soft, touchable hold

• 🌿 Hydrating Formula: Moisturizes and strengthens dry, brittle curls without crunch or residue

• 💧 Frizz-Fighting Power: Controls flyaways and frizz—even in humid conditions

• 🌱 Clean & Natural: Free from sulfates, parabens, silicones, and other harsh ingredients

• 💁🏾♀️ Perfect for Type 3A–4C Hair: Great for both low and high porosity textures looking for definition and moisture

💡 How to Use:
Apply a small amount to clean, damp hair. Distribute evenly, scrunch or finger-style curls as desired. Air dry or diffuse for enhanced definition and volume.

Define your curls and fight frizz with this rich, creamy curl smoothie made for thick, coily, and curly hair. Infused with pomegranate extract, honey, and natural oils, this daily styling cream deeply moisturizes, enhances curl definition, and strengthens hair from root to tip.

🍯 Why You’ll Love It:

• 🌿 Frizz Control + Curl Definition: Leaves your hair silky, smooth, and beautifully defined

• 💧 Moisturizing Goodness: Pomegranate, honey, and botanical extracts hydrate and strengthen curls

• ✨ Gentle for All Hair Types: Perfectly crafted for Type 4 hair, but works wonders on wavy, curly, frizzy, and even straight textures

• 🌱 Wholesome Haircare: Free from harsh chemicals and full of nourishing, natural ingredients

• 💁🏽♀️ Easy Styling: Lightweight yet rich enough for daily use—no greasy residue or crunch

💡 How to Use:
Apply to freshly washed, conditioned, and towel-dried hair. Work the product from root to ends, section by section. Style as desired. Perfect for twist-outs, braid-outs, or wash-and-go styles.

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.

Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
 • Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
 • Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.

How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click here to learn how to use it.

What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

Maui Moisture Flexible Hold + Coconut Milk Curl Foam
Style your curls without the crunch! This lightweight, airy mousse helps define and hold your curls while boosting volume and fighting frizz — all without weighing your hair down.

Why You’ll Love It:
🌴 Soft, Flexible Hold: Keeps curls in place with a soft, touchable finish — no stiffness or stickiness.
💧 Hydrating Formula: Made with 100% aloe vera as the first ingredient and enriched with coconut milk and mango butter to nourish and moisturize.
💨 Weightless Volume: Adds body and bounce to tight curls without flattening or buildup.
✨ Frizz Control: Smooths flyaways and enhances definition, leaving curls shiny and healthy-looking.

How to Use:
Dispense foam into your hands and apply evenly to damp hair. Scrunch and let air dry or diffuse for best results.

What’s Not Inside:
❌ No parabens
❌ No silicones
❌ No sulfated surfactants
❌ No synthetic dyes
❌ No mineral oil
❌ No gluten

Perfect for curlies looking for soft hold, lightweight moisture, and effortless styling.

Revive and refresh your locs with our Rosewater & Peppermint Daily Spray—a lightweight, plant-based mist that delivers lasting hydration without buildup. Packed with antioxidants, this spray nourishes the scalp, protects against environmental damage, and enhances the look of your locs with just a few spritzes. Made with rosewater, peppermint oil, and other botanical ingredients, it's perfect for all loc styles—microlocks, twists, braidlocks, Sisterlocks, and more—as well as protective styles like braids. Enjoy soft, shiny, and healthy-looking locs every day.

How to use:

 Shake well. Spray daily from root to tips. Use during the day if you have itching.

Coco Crème Curl Shaping Cream Gel is a lightweight styling cream infused with sustainably sourced Coconut Oil to shape, define, and nourish curls without sacrificing softness. This coconut oil curl cream glides effortlessly through your strands, locking in moisture and enhancing your natural curl pattern. Free from parabens, silicones, petrolatum, mineral oil, and artificial colors, it’s perfect for achieving smooth, bouncy, and touchable curls that last.

✅ Lightweight styling cream with flexible hold
✅ Enhances curl definition without crunch or flakes
✅ Infused with sustainably sourced Coconut Oil
✅ Free from parabens, silicones, and artificial colors
✅ Great for wavy, curly & coily textures

How to use:
Apply evenly on clean, wet hair. Work through curls and style as desired. Do not rinse out. Click here to learn how this specially formulated product can transform your hair.

Enriched with agave nectar, avocado oil, and honey, Carol’s Daughter Hair Milk Curl Defining Butter provides deep hydration and definition that lasts up to 24 hours. Whether you’re rocking 1C waves or 4C coils, this rich, nourishing butter reduces frizz and leaves curls touchably soft and naturally shiny. Packed with the butters and oils your curls crave, it locks in moisture while promoting healthy-looking, defined hair. Free from parabens, silicones, and petrolatum—because your curls deserve clean, pure love.

✅ 24-hour curl definition
✅ Enriched with agave nectar, avocado oil & honey
✅ Great for 1C to 4C textures
✅ No crunch, flakes, or residue
✅ Free from parabens, silicones & petrolatum

How to use:
Part hair into sections and apply to damp strands, working the product from roots to ends. Use more as needed. Do not rinse. Style as desired. Click here to learn how this specially formulated product can transform your hair.

Hydrate and define your curls with the Maui Moisture Curl Quench + Coconut Oil Curl Smoothie! This rich, creamy leave-in treatment is made with 100% aloe vera as the first ingredient, blended with coconut oil, plumeria, and papaya extracts to deeply moisturize, smooth, and enhance your natural texture. 

✔ Rich, creamy leave-in styling smoothie
✔ Softens, defines, and adds shine to curls
✔ Hydrates and tames frizz for thick, curly, or coily textures
✔ Great for twist-outs, braids, and wash-and-go styles
✔ Vegan, silicone-free, paraben-free, and color-safe

How to use:
Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids, and wash-and-go styles.

SheaMoisture’s Coconut & Hibiscus Kids Curling Butter Cream keeps curly hair soft, shiny, and defined. This gentle styling cream helps detangle, control frizz, and add lasting moisture, leaving your child’s curls bouncy and manageable. Made with Fair Trade Shea Butter and free from silicones, sulfates, parabens, phthalates, mineral oil, and petrolatum, it's a safe and nourishing choice for healthy curls.

How to use:

Apply a small amount of the cream to hair. Gently work it through from roots to ends using your fingers, then style as desired.

This lightweight, protein-enriched mist is your curly hair’s ultimate defense against everyday damage. It protects strands from heat styling up to 230°C, as well as harmful effects of UV rays, sea water, chlorine, pollution, and mechanical stress from brushing or styling. Ideal for all curl types and hair textures, this miracle spray strengthens weak or damaged hair, boosts elasticity, and helps prevent breakage—all without sulfates, parabens, or silicones. Use it daily to keep curls resilient, shiny, and protected.

How to use: After your shower, on wet hair with leave-in applied, spray evenly from roots to ends. Use your fingers or a brush to spread it through your hair.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.

Tame, smooth, and shine—without the buildup. This lightweight edge gel is powered by biotin and essential oils to nourish your hairline while delivering a long-lasting, flake-free hold. Whether you're slicking down baby hairs or perfecting a protective style, this formula gives you control and care in one.

✨ Why You’ll Love It:

• 🧖🏾♀️ Flawless Hold: Smooths edges and ends without flaking, crunching, or greasiness

• 🌿 Strengthens & Nourishes: Biotin and essential oils promote healthy hair growth

• 💧 Moisture-Rich Formula: Helps combat dryness, frizz, and split ends at the hairline

• 🌱 Fresh, Invigorating Scent: Rosemary mint aroma refreshes and uplifts

• 💁🏽♀️ Versatile for All Hair Types: Works beautifully on natural curls (3A–4C), relaxed hair, weaves, braids, and everything in between

💡 How to Use:
Apply a small amount to edges and smooth with fingertips or edge brush for your desired hold and finish.

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Unleash your curls' full potential with Marc Anthony's Strictly Curls 3X Moisture Curl Control Styling Jelly. Formulated with a powerful triple blend of Marula Oil, Coconut, and Shea Butter, this lightweight styling jelly hydrates, protects, and defines your curls with a natural, flexible hold—without any crunchiness or flakes. It smooths frizz and restores moisture, leaving your curls beautifully controlled and naturally vibrant. Free from parabens, sulfates, and phthalates, it's the perfect solution for maintaining healthy, defined curls every day.

How to Use: Apply a small amount to your hands and work it through your hair. If desired, twist curls around your finger to enhance their definition. Style as desired.

Achieve sleek, long-lasting hairstyles with Goiple Edge Control Wax, designed to keep your edges smooth and in place all day without greasiness. Infused with organic ingredients like olive oil and beeswax to nourish and protect, plus argan oil to repair dry, damaged hair, it’s perfect for maintaining healthy edges. Suitable for black hair, including curls, coils, or kinky textures, this edge wax blends seamlessly and tames baby hairs effortlessly. With its strawberry scent and easy-to-use formula, it’s ideal for beginners and perfect for on-the-go styling.

How to Use: Remove the edge control wax from its packaging, apply a small amount to your hair edges, and style your hair as desired.

Define, defrizz, and shine with Curls Blueberry Bliss Curl Control Jelly! Formulated with blueberry extract, argan oil, and aloe leaf juice, this medium-hold styler enhances wavy, curly, and coily hair while taming frizz and adding hydration. Perfect for wash-and-go styles, it locks in moisture and protects curls from environmental damage with antioxidant-rich blueberries. It keeps your curls soft, vibrant, healthy, and free from sulfates, silicones, parabens, and artificial additives. Experience the magic of the Blueberry Bliss Collection for beautifully defined, strong, and nourished curls.

Click here to learn how this specially formulated product can transform your hair.

Say goodbye to shrinkage and hello to stretch! Miss Jessie’s Curly Pudding transforms tight, kinky, and curly textures into elongated, defined, and ultra-shiny curls. This iconic styling cream delivers firm hold without the crunch or weight, making it a go-to for wash 'n go styles, twist-outs, and stretched looks.

✨ Key Benefits:

• Firm hold for defined, elongated curls

• Smooths and stretches tight kinks and coils

• Adds brilliant shine and softness

• Ideal for wash-n-go, twist-outs & daily styling

• Perfect for transitioners and natural styles

How to Use:
Apply a palmful to damp, freshly washed and conditioned hair. For max elongation, comb a nickel-sized amount through small sections. Air dry or diffuse.

Safe For:
Kinky, coily, curly hair | Transitioners | Daily styling | Sulfate- and paraben-free regimens