Straight

Give your curls the lightweight love they deserve with the tgin Rose Water Frizz-Free Hydrating Conditioner—a moisture-rich formula that detangles, nourishes, and enhances shine without weighing your hair down. Infused with antioxidant-packed Rose Water and vitamins A, C, D, E, and B3, this conditioner smooths frizz, promotes healthy growth, and leaves curls soft, defined, and full of bounce.

🌸 Key Benefits:

• Hydrates and softens without heavy buildup

• Detangles curls, coils, and waves with ease

• Smooths frizz and boosts natural shine

• Stimulates hair growth and helps reduce dandruff

• Lightweight formula—perfect for low porosity and fine hair

• Free from sulfates, parabens, petrolatum, lanolin, and artificial colors

• Black-owned, women-led, cruelty-free brand

💧 How to Use:
Wet hair thoroughly. Apply a generous amount to palms and distribute evenly from root to ends. Leave on for a few minutes to deep condition, then rinse well.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth flyaways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths flyaways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

Curlsmith Wash & Scrub Detox Shampoo is a clarifying formula made for dry, itchy, or flaky scalps. Infused with Apple Cider Vinegar and micro-exfoliating particles, it gently removes buildup and impurities without stripping moisture. Leaves your scalp clean and refreshed, and your curls light and shiny.

✔️ Gently exfoliates the scalp
✔️ Removes buildup and impurities
✔️ Helps soothe dry, flaky, or itchy scalps
✔️ Leaves curls shiny and refreshed
✔️ Ideal for all hair types

How to Use:
Wet hair thoroughly. Apply a generous amount directly to the scalp and massage gently to exfoliate and lift buildup. Rinse thoroughly until the water runs clear.

Give your hair a surge of weightless moisture with Curlsmith's Hydro Crème Soothing Mask—a deeply hydrating treatment ideal for all hair types, including fine and low porosity strands. Infused with moisture-boosting Hyaluronic Acid, this buttery mask melts into the hair to deliver intense hydration, improve elasticity, and reduce the appearance of breakage and shedding—all without weighing curls down.

✨ Key Benefits:

• Deep hydration with a lightweight finish

• Supports elasticity and natural growth

• Softens, soothes, and detangles

• Perfect for fine, thin, or low porosity hair

Safe For:
All curl types | Low porosity hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply to clean, wet hair from root to tip. Leave on for 10–15 minutes for a quick boost or up to 30 minutes for a deep treatment. Rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Give your hair the ultimate boost with our intensive treatment enriched with Vitamin E, D, Rice Proteins, Corn Starch, and Amino Acids. Designed for all hair types—natural, relaxed, or chemically treated—this powerful formula works deep within the hair shaft to hydrate, repair, and strengthen from root to tip. Whether you're battling dryness, dullness, or breakage, this treatment leaves your strands smooth, aligned, and frizz-free.

✨ Key Benefits:

• Gentle & Clean Formula: Free from sulfates, parabens, and mineral oil

• Vitamin-Powered Care: Vitamins E & D deliver moisture and protection

• Natural Shine Restored: Rice proteins bring lifeless hair back to life

• Strength from Within: Corn starch supports fiber reconstruction

• Damage Repair: Amino acids restore elasticity and reduce frizz

Perfect for weekly deep conditioning or as part of your regular hair care ritual.

Sunny Isle Jamaican Black Castor Oil is a 100% pure, traditionally processed oil rich in ricinoleic acid and essential nutrients. Its high ash content nourishes the scalp, strengthens hair follicles, and creates the ideal environment for healthy growth. 

Beyond hair care, it enhances eyebrows and eyelashes by conditioning follicles and encouraging fuller, defined growth. It also doubles as a skin moisturizer, leaving your complexion soft, radiant, and youthful. Free from harmful chemicals or additives, this versatile oil is a natural beauty essential for strong hair and glowing skin.

✔ Stimulates scalp circulation to encourage healthy hair growth
✔ Strengthens follicles and reduces breakage for longer, thicker strands
✔ Conditions and supports the growth of fuller eyelashes and eyebrows
✔ Restores moisture to dry, damaged hair and soothes scalp irritation

How to use:

Apply a small amount to the scalp, beard area and ends of hair, massaging gently. For eyelashes and brows, dip a clean spoolie or cotton swab in oil and apply sparingly before bedtime. For skin, massage a few drops into dry areas to restore softness and hydration.

Revive and restore your hair with Not Your Mother's Naturals Protect & Nourish Shampoo & Conditioner Set! Perfect for damaged hair, this duo provides an intensely nourishing cleanse and deep conditioning to help repair and rejuvenate your strands. Infused with 98% naturally derived ingredients, including a refreshing blend of Royal Honey and Kalahari Melon, it delivers hydration and care with every use. Featuring a delightful Honey Melon fragrance, this dermatologist-tested formula is safe for all hair types, including natural and color-treated hair. Made with good vibes only, it’s sulfate surfactant-free, silicone-free, paraben-free, dye-free, and drying alcohol-free, and even packaged in bottles made with 75% PCR. Your hair deserves this nourishing care!

How to Use: Lather and work into wet hair, then rinse thoroughly and follow with conditioner; Apply conditioner from mid-length to ends, then rinse thoroughly.

Maui Moisture Flexible Hold + Coconut Milk Curl Foam
Style your curls without the crunch! This lightweight, airy mousse helps define and hold your curls while boosting volume and fighting frizz — all without weighing your hair down.

Why You’ll Love It:
🌴 Soft, Flexible Hold: Keeps curls in place with a soft, touchable finish — no stiffness or stickiness.
💧 Hydrating Formula: Made with 100% aloe vera as the first ingredient and enriched with coconut milk and mango butter to nourish and moisturize.
💨 Weightless Volume: Adds body and bounce to tight curls without flattening or buildup.
✨ Frizz Control: Smooths flyaways and enhances definition, leaving curls shiny and healthy-looking.

How to Use:
Dispense foam into your hands and apply evenly to damp hair. Scrunch and let air dry or diffuse for best results.

What’s Not Inside:
❌ No parabens
❌ No silicones
❌ No sulfated surfactants
❌ No synthetic dyes
❌ No mineral oil
❌ No gluten

Perfect for curlies looking for soft hold, lightweight moisture, and effortless styling.

Support fuller, healthier-looking hair with Luseta Biotin & Collagen Hair Serum, infused with biotin, collagen, and argan oil to help stimulate the scalp, promote growth, and improve thickness and shine. This nourishing serum strengthens the hair shaft and protects against UV damage and pollutants, leaving hair soft, smooth, and voluminous.

✨ Key Benefits:

• Encourages healthy hair growth with biotin and collagen

• Adds volume and thickness for a fuller appearance

• Protects strands from environmental damage

• Hydrates, softens, and tames frizz

• Enhances shine without feeling greasy

🧴 How to Use:
Apply a small amount to clean, damp hair from root to tip. Style as usual, or use on dry hair to smooth and add shine.

🔒 Safe For:
Color-treated hair | Daily use | Sulfate- & paraben-free haircare

Strengthen, smooth, and revitalize your hair with Luseta Rosemary Oil Hair Growth Serum. Infused with rosemary extract, this lightweight yet deeply nourishing serum helps restore moisture to dry, damaged, and color-treated hair. It promotes scalp health, fortifies follicles, and enhances shine for smoother, more vibrant hair. Whether you have thin, frizzy, or chemically treated strands, this serum detangles with ease, reduces breakage, and improves overall hair strength—leaving your scalp refreshed and your hair healthier with every use.

✨ Key Benefits:

• Conditions dry, damaged, and color-treated hair

• Strengthens follicles and supports healthy growth

• Reduces frizz and adds brilliant shine

• Detangles for easier combing and less breakage

• Safe and effective for all hair types

How to Use:
Shake well before use. Apply a small amount to fingertips and massage into scalp. Style as desired. Use regularly for best results.

Safe For:
All hair types | Color-treated hair | Damaged or dry hair
Sulfate-free | Paraben-free | Gentle on scalp

The Skala Dona Skala is specially crafted for wavy and straight hair 1A–2C in need of strength and shine. Powered by a nourishing blend of vegetable oils, it offers lightweight hydration, softness, and versatility for everyday hair care.

Infused With
Sunflower Oil, Avocado Oil, Coconut Oil, and Linseed Oil

Main Benefits

• 2-in-1 Cream: Works as a deep conditioner, leave-in, or co-wash

• Strengthens and Adds Shine

• Nourishing, Lightweight Formula

Free From
Sulfates, Parabens, Petrolatum, Silicones, and Mineral Oil

How to Use

Conditioning Hair Treatment
Apply to freshly washed hair, massaging along the lengths for 3 minutes while avoiding the roots. Rinse thoroughly. For deep treatment, use a heat cap for 15 minutes before rinsing.

Leave-in
With damp hair, section and apply a small amount, avoiding the roots. Distribute evenly. Do not rinse. Style as desired.

Co-wash
Apply to wet hair, gently massaging the scalp with your fingertips as you would with shampoo. Rinse thoroughly. Repeat if necessary.

Pre-Shampoo
On dry, unwashed hair, divide into sections and apply the product. Wrap hair and leave on for 15 minutes. Rinse, then follow with your favorite shampoo and conditioner.

Argan Oil penetrates deep into each strand to moisturize, repair, and restore your hair from within, leaving it noticeably healthier, silkier, and shinier. Rich in vitamin E and essential fatty acids, this ultra-nourishing oil supports long-term hair repair while helping to balance scalp oils and promote healthy growth.

✅ Deeply moisturizes and repairs each hair strand
✅ Rich in vitamin E and essential fatty acids
✅ Restores silkiness and boosts natural shine
✅ Promotes a healthy, balanced scalp
✅ Supports long-term hair health and strength

How to use:
Apply several drops to your palms and finger-comb through your hair as a standard oil. For a scalp treatment, massage a few drops into the scalp for 5–10 minutes to stimulate circulation and balance oil production. Rinse with shampoo.

Sunny Isle Jamaican Black Castor Oil is a 100% pure, traditionally processed oil rich in ricinoleic acid and essential nutrients. Its high ash content nourishes the scalp, strengthens hair follicles, and creates the ideal environment for healthy growth. 

Beyond hair care, it enhances eyebrows and eyelashes by conditioning follicles and encouraging fuller, defined growth. It also doubles as a skin moisturizer, leaving your complexion soft, radiant, and youthful. Free from harmful chemicals or additives, this versatile oil is a natural beauty essential for strong hair and glowing skin.

✔ Stimulates scalp circulation to encourage healthy hair growth
✔ Strengthens follicles and reduces breakage for longer, thicker strands
✔ Conditions and supports the growth of fuller eyelashes and eyebrows
✔ Restores moisture to dry, damaged hair and soothes scalp irritation

How to use:

Apply a small amount to the scalp, beard area and ends of hair, massaging gently. For eyelashes and brows, dip a clean spoolie or cotton swab in oil and apply sparingly before bedtime. For skin, massage a few drops into dry areas to restore softness and hydration.

The SoCozy Kids Swim Leave-In is a must-have for protecting and restoring your child's hair after a day in the pool or ocean. This ultra-hydrating leave-in conditioner is specially formulated to repair and protect dry, chlorine- and salt-damaged hair. It removes green tones and infuses moisture, leaving hair soft and nourished. Designed for children's delicate, developing hair, it offers UVA/UVB and chlorine protection while also detangling and conditioning. Free from parabens, sulfates, phthalates, formaldehyde, synthetic colors, propylene glycol, gluten, wheat, and nuts, this cruelty-free formula is safe and gentle on your child’s skin.

How to Use: Spray generously onto hair and leave in for conditioning treatment.

Salon Pro 30 Sec Lace Wig Bond is your go-to for a flawless, long-lasting lace wig install. This strong, fast-drying adhesive delivers extreme hold that keeps your lace front wig secure—whether you're running errands, dancing the night away, or heading to a big event. No slipping. No lifting. Just confidence.

✔️ Fast-drying formula sets in 30 seconds
✔️ Extreme hold for all-day wear
✔️ Works with all lace wig types
✔️ Natural, secure finish
✔️ Compact 0.5 oz bottle perfect for travel

How to Use:
Apply a thin, even layer of adhesive to your clean scalp. Wait 30 seconds until tacky, then press your lace front wig weave into place. Style as desired.

Refresh, rebalance, and replenish your hair with Not Your Mother's Naturals Essential Nourish Shampoo & Conditioner Set! This dynamic duo is formulated to cleanse and restore essential moisture, leaving your hair soft, hydrated, and revitalized. Infused with 98% naturally derived ingredients, including antioxidant-rich Matcha Green Tea and Apple Blossom, it delivers a nourishing boost while enveloping your senses in a fresh Apple Blossom fragrance. Dermatologist-tested and safe for all hair types, including natural and color-treated hair, this set is made with good vibes only: sulfate surfactant-free, silicone-free, paraben-free, dye-free, and drying alcohol-free. Plus, it’s packaged in eco-conscious bottles made with 75% PCR. Give your hair the care it deserves!

How to Use: Lather and work into wet hair, then rinse thoroughly and follow with conditioner; Apply conditioner from mid-length to ends, then rinse thoroughly.

Manetain Moisturizing Shampoo cleanses while deeply hydrating, strengthening, and repairing curls with protein-rich and moisture-locking ingredients. Designed to help curls retain water, it reduces frizz, enhances manageability, and improves curl formation for soft, shiny hair you can’t stop touching. Free from sulfates, parabens, and silicones, this vegan formula delivers the perfect balance of strength and moisture for healthy, bouncy curls.

How to Use:

1. Cleanse: Lather a coin-sized amount with water and massage into your scalp and hair.

2. Rinse: Rinse thoroughly to remove all shampoo.

3. Condition: Apply Manetain Multipurpose Conditioner, let sit, then rinse well.

Transform your hair care routine with the ORS Olive Oil Replenishing Pack, a unisex organic root stimulator conditioner that delivers deep hydration and nourishment. Each pack contains 1.75 oz of rich, thick conditioner that clings perfectly to your hair without the mess—no dripping onto your neck or shoulders. Infused with the goodness of olive oil, this conditioner penetrates deeply to restore moisture, repair damage, and strengthen hair from the roots, leaving it soft, shiny, and more manageable. Ideal for all hair types.

How to use: 

1. Apply a generous amount to the palm of your hand.
2. Rub your palms together and apply to the hair, massaging thoroughly.
3. Use a wide-tooth comb to distribute the product evenly through your hair.
4. Cover your entire head with a plastic cap and let it sit for 10-15 minutes without heat if used after a relaxer, or with heat if applied after a regular shampoo.
5. For a deeper treatment, leave on for 45 minutes to 1 hour without heat.
6. Rinse thoroughly with warm water, then proceed with styling.