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This versatile Rosewater Spray is a timeless beauty essential that hydrates, tones, and refreshes both hair and skin. Known for its soothing and antioxidant-rich properties, rosewater helps replenish moisture, reduce redness, and calm irritation. Whether you spritz it on your locs, loose hair, or skin, it leaves you feeling refreshed and revitalized. Its gentle astringent qualities may also help control excess oil, making it the perfect all-in-one natural refresher.

How to use:

For Hair- Spray evenly on damp or dry hair from root to ends. Style as desired. For daily use. Can also be added to your favorite shampoo and conditioner. 

For Face - Spray mist 12-15 inches away from the face with eyes and mouth closed. For daily use.

Maui Moisture Flexible Hold + Coconut Milk Curl Foam
Style your curls without the crunch! This lightweight, airy mousse helps define and hold your curls while boosting volume and fighting frizz — all without weighing your hair down.

Why You’ll Love It:
🌴 Soft, Flexible Hold: Keeps curls in place with a soft, touchable finish — no stiffness or stickiness.
💧 Hydrating Formula: Made with 100% aloe vera as the first ingredient and enriched with coconut milk and mango butter to nourish and moisturize.
💨 Weightless Volume: Adds body and bounce to tight curls without flattening or buildup.
✨ Frizz Control: Smooths flyaways and enhances definition, leaving curls shiny and healthy-looking.

How to Use:
Dispense foam into your hands and apply evenly to damp hair. Scrunch and let air dry or diffuse for best results.

What’s Not Inside:
❌ No parabens
❌ No silicones
❌ No sulfated surfactants
❌ No synthetic dyes
❌ No mineral oil
❌ No gluten

Perfect for curlies looking for soft hold, lightweight moisture, and effortless styling.

Maui Moisture Frizz-Free + Shea Butter Leave-in Conditioning Mist
Keep your curls hydrated, frizz-free, and ready for anything with this lightweight, nourishing leave-in spray.

Why You’ll Love It:
🌴 Soft, Carefree Curls: Helps block humidity, detangles with ease, and protects strands from heat for defined shiny curls.
💧 Hydrating Formula: Made with 100% aloe vera as the first ingredient, plus shea butter, coconut oil, and macadamia oil to deeply moisturize without weighing curls down.
✨ Frizz Control: Smooths and softens while fighting frizz for healthy-looking, touchable curls all day.
💨 Effortless Styling: Great for daily use—just spray and go!

How to Use:
Spray evenly on damp hair and style as usual. No rinsing needed.

What’s Not Inside:
❌ No parabens
❌ No silicones
❌ No sulfated surfactants
❌ No synthetic dyes
❌ No mineral oil
❌ No gluten

Revive brittle, thinning curls with the strengthening power of bamboo! This thickening shampoo and conditioner duo is infused with a fortifying blend of bamboo fibers, castor oil, and neem oil to help densify, soften, and bring bounce back to your strands. Whether you’re transitioning, color-treated, or embracing your natural texture, this vegan formula helps strengthen and restore your curls to their fullest potential—without silicones, sulfates, parabens, or synthetic dyes.

✔ Helps thicken and strengthen weak, brittle hair
✔ Revives curls with fuller bounce and body
✔ Renews and softens natural, transitioning, or color-treated hair
✔ Ideal for wavy to tight curl patterns
✔ Silicone-free, sulfate-free, vegan formula

How to use:
Apply shampoo to wet hair, lather, and rinse thoroughly. Follow with conditioner, working through from roots to ends. Leave on for 3–5 minutes, then rinse. For best results, use regularly as part of your thickening hair care routine.

Made with 100% aloe vera as the first ingredient, this ultra-nourishing duo is your daily solution for dry, damaged curls. It delivers deep hydration while restoring softness, shine, and bounce. The creamy formula helps repair and moisturize coarse to normal hair textures, making curls feel soft, touchable, and healthy-looking. Plus, the tropical citrus-melon-shea scent leaves your hair smelling divine after every wash.

✅ Deeply hydrates dry, damaged curls
✅ Helps repair and strengthen strands
✅ Softens and smooths coarse textures
✅ Safe for color-treated hair
✅ Enhances softness and glow
✅ Silicone-free, sulfate-free & vegan
✅ Daily use-friendly for thick, curly hair
✅ Leaves hair smelling fresh and tropical

How to Use:
After wetting hair, apply shampoo generously and work into a lather. Rinse thoroughly. Follow with conditioner, applying from mid-length to ends. Leave on for 3–5 minutes, then rinse well.

PURA D’OR Deep Moisturizing Biotin Conditioner
Nourish, strengthen, and hydrate from root to tip with this deeply moisturizing conditioner that restores softness, shine, and scalp health.

Why You’ll Love It:
💧 Deep Hydration: Targets dry scalp and hair by locking in moisture to reduce breakage, frizz, and damage.
🌿 Botanical Power: Infused with Argan Oil, Apple Extract, and Pumpkin Seed Extract to support stronger, healthier strands.
💪 Fuller, Thicker Hair: Helps promote volume and thickness while reducing tangles and frizz for easy styling.
🌱 Clean Formula: Free from sulfates, parabens, and artificial additives. Hypoallergenic and cruelty-free.
☀️ Eco-Conscious: Made in the USA using renewable solar energy in a facility committed to sustainable practices.

How to Use:
Apply to freshly shampooed hair. Leave on for 2 minutes for deep absorption, then rinse thoroughly.

What’s Not Inside:
❌ No sulfates
❌ No parabens
❌ No artificial additives
✅ Cruelty-free & hypoallergenic
✅ Made with renewable energy

Perfect for dry, damaged hair in need of moisture, strength, and natural nourishment.

African Pride Black Castor Miracle Extra Hold Braid, Loc & Twist Gel
Tame frizz, smooth edges, and lock in long-lasting styles with this extra-hold gel designed for neat, polished braids, locs, and twists.

Why You’ll Love It:
💪 Extra Hold Formula: Keeps styles sleek, frizz-free, and in place all day without flaking.
🌟 Shine Boost: Adds a healthy-looking shine for neat, defined styles that last.
🌿 Enriched with Natural Oils:
 • Black Castor Oil – Nourishes the scalp and supports healthy hair growth.
 • Coconut Oil – Hydrates, conditions, and helps repair strands.
🧪 Naturally Formulated: Made without parabens, mineral oil, sulfates, or petrolatum for worry-free styling.
🌀 Multi-Use Styling: Ideal for braids, locs, and twists on both damp and dry hair.

How to Use:
Apply a small amount to roots or hairline. Style as desired. Let air dry or sit under a hooded dryer to set your look. Click here to learn how to use it.

What’s Not Inside:
❌ No parabens
❌ No mineral oil
❌ No sulfates
❌ No petrolatum
✅ Natural oils & safe ingredients

African Pride Moisture Miracle 5 Essential Oils
Nourish your hair and scalp with this lightweight oil blend that restores moisture, promotes growth, and strengthens strands for healthy, radiant curls.

Why You’ll Love It:
💧 Lightweight Moisture: Hydrates without heaviness, leaving your hair soft and your scalp nourished.
🌿 Nutrient-Rich Oil Blend:
 • Argan Oil – Adds shine and smooths cuticles.
 • Castor Oil – Supports growth and nourishes roots.
 • Grapeseed Oil – Offers thermal protection and strengthens strands.
💪 Breakage Prevention: Helps reduce split ends and damage while promoting healthy growth.
✨ Perfect for Protective Styles: Ideal for braids, locs, twists, and more—keeps hair soft, manageable, and moisturized.

How to Use:
Apply to hair and scalp as needed. Use as a daily oil, a sealing treatment, or a hot oil treatment for deep hydration. Click here to learn how to use it

What’s Not Inside:
❌ No parabens
❌ No sulfates
❌ No mineral oil
❌ No petrolatum
✅ Just clean, natural oils your hair will love

A multitasking essential for curls and coils that crave lightweight nourishment and long-lasting shine.

Treat your curls to the ultimate hydration duo with this curl-quenching shampoo and conditioner. Ideal for thick, tight curls, this vegan pair leaves your hair soft, shiny, and full of bounce, all while smelling like a tropical dream.

✓ Deeply hydrates and quenches dry curls
✓ Smooths frizz and enhances softness
✓ Defines natural curl pattern
✓ Safe for color-treated hair
✓ Infused with coconut oil, papaya & plumeria extract
✓ Sulfate-free, silicone-free, paraben-free
✓ Leaves curls shiny, bouncy & smelling divine

How to use:
Massage shampoo into wet hair, lather, and rinse thoroughly. Follow with conditioner, applying generously from mid-length to ends. Leave on for 3–5 minutes, then rinse.

Restore and protect your color-treated hair with Maui Moisture Color Protection + Sea Minerals Shampoo and Conditioner. This nourishing duo is infused with sea minerals, algae, and sea kelp to rejuvenate strands while creamy shea butter deeply hydrates and softens hair for a healthy glow. Perfect for maintaining vibrant, soft, and strong curls without harsh chemicals.

✔ Rejuvenates and protects color-treated hair
✔ Deeply hydrates and softens strands for healthy-looking hair
✔ Contains creamy shea butter to moisturize and mend split ends
✔ Features a unique aloe vera juice and coconut water blend
✔ Sulfate-free, paraben-free, silicone-free formula ideal for curly hair

How to use:
Apply shampoo to wet hair, lather, and rinse thoroughly. Follow with conditioner, apply from mid-lengths to ends, leave on for a few minutes, then rinse. Use regularly for best results.

Maui Moisture Nourish & Moisture + Coconut Milk Shampoo is not your average moisture fix, because not all moisture is created equal. This ultra-hydrating, vegan shampoo is crafted with 100% aloe vera as the primary ingredient, blended with coconut milk, guava extract, and mango butter to nourish and restore your curls deeply. Free from sulfates, silicones, parabens, and mineral oil, this clean formula gently detangles and softens without buildup, leaving your strands refreshed, revived, and glowing with shine. Suitable for daily use and color-treated hair.

✔️ Deeply hydrates with aloe vera and coconut milk
✔️ Gently cleanses and detangles without buildup
✔️ Vegan and free from sulfates, silicones & parabens
✔️ Safe for daily use and color-treated curls
✔️ Ideal for wavy to tight curly hair types
✔️ Infused with a tropical coconut milk, floral, and woody scent

How to Use:
Apply generously to wet hair and massage into a lather. Rinse thoroughly. For best results, follow with Maui Moisture Coconut Milk Conditioner and Weightless Oil Mist.

Experience instant relief and all-day hydration with Head & Shoulders Instant Soothe Scalp Elixir. Infused with a refreshing blend of menthol and peppermint oils, this no-rinse treatment calms scalp irritation and delivers a lasting cooling sensation—without disrupting your style.

Perfect for protective styles like twists, braids, and locs, this sulfate-free formula helps maintain your scalp's moisture balance between wash days, leaving it feeling fresh, soothed, and clean.

Highlights:

• 💧 Instant Relief & Hydration – Cools and calms dry, itchy scalp with menthol and peppermint oils

• 🌿 No-Rinse & Style-Friendly – Great for use between wash days, even with protective styles

• 🚫 Free from Sulfates, Parabens, Dyes & Alcohol – Gentle, clean formula that supports scalp health

• 👑 Made for Black Hair – Developed by Black scientists to respect and care for your crown

• 📅 How to Use – Apply directly to the scalp up to 4x daily to soothe and hydrate

Let your scalp breathe and your style thrive—no rinse needed, just relief.

Seal in moisture and soothe itch with this leave-in scalp treatment, expertly crafted for natural, relaxed, kinky, and coily hair types. The lightweight, no-rinse formula locks in hydration for up to 24 hours while helping prevent flakes and dryness associated with dandruff. Perfect for protective styles like twists and locs, it’s infused with nourishing coconut oil and free from sulfates, dyes, and mineral oils. Developed for Black hair by Black scientists, this daily cream respects the crown and supports a healthy scalp routine with every use.

Why You’ll Love It:

• 🌿 Daily Scalp Relief: Hydrates, soothes, and helps restore scalp health

• 💧 Moisture Lock: Lightweight cream helps seal in moisture & extend your style

• 🚫 No Nasties: Sulfate-free, dye-free, and mineral oil–free

• 👑 For Crown Care: Developed for textured hair types—natural, relaxed, kinky, and coily

• 🔄 No Rinse Needed: Great for use between wash days and on-the-go hydration

How to Use:
Apply daily by placing the tip directly on the scalp and squeezing as you move from front to back. Gently massage in with fingers. Use up to four times daily for best results.

Hydrate your crown and soothe your scalp with this rich, creamy shampoo designed for natural, relaxed, kinky, and coily hair. Infused with Coconut Oil and Apple Cider Vinegar, it helps relieve dry, itchy scalp associated with dandruff (with regular use) while restoring your hair’s moisture balance. The nourishing lather deeply cleanses without stripping, making it the perfect foundation for healthy scalp and beautiful curls.

Why You’ll Love It:

• 🧴 Moisturizing Lather: Gently cleanses and hydrates without buildup

• 🌿 Scalp Relief: Soothes dryness and itch linked to dandruff (with regular use)

• 💧 Infused with Goodness: Coconut oil + apple cider vinegar for balanced care

• 🚫 Clean Formula: Free from parabens, dyes, and sulfated surfactants (SLS/SLES)

• 👑 Crown Respect: Created for curly and coily textures by Black scientists

How to Use:
Shake well. Wet hair and massage the shampoo into your scalp. Rinse thoroughly. Repeat if needed. For best results, use at least twice a week.

Restore your crown’s natural balance with this rich and creamy conditioner, expertly designed to deeply hydrate and soothe dry scalp. Infused with a fresh coconut scent, it brings moisture back to natural, relaxed, kinky, and coily hair types — leaving your strands soft, healthy, and touchably smooth.

✨ Why You’ll Love It:

• 🧴 Restores moisture to dry hair and scalp

• 💆♀️ Helps balance and support scalp health* (*with regular use)

• 🌴 Infused with a refreshing coconut scent

• 🌀 Designed for natural, relaxed, kinky & coily textures

• 🧼 Free of sulfates, parabens, and dyes

How to Use:
Use at least twice a week or as directed by a doctor. After shampooing, apply generously to wet hair. Gently massage onto scalp and strands, then rinse thoroughly.

Unlock your best skin and fuller hair with this versatile derma roller, designed to elevate your self-care routine from head to toe. Whether you're targeting thinning hair, patchy beards, or dull skin, fine lines and hyperpigmentation, this tool is effective, yet gentle enough for daily use.

✨ Why You’ll Love It:

• 🔄 Versatile Tool: Perfect for use on the face, beard, and scalp for all-in-one rejuvenation.

• 🧸 Safe & Gentle: Features 0.25mm needles—ideal for beginners and sensitive skin types.

• 🖐️ Easy to Use: Ergonomic design makes rolling effortless and comfortable.

• 🛠️ Durable Quality: Built with premium materials for long-lasting use.

• 🌍 Compact & Portable: Travel-friendly and easy to carry for on-the-go skincare.

• 🥇 Benefits: This tool is scientifically proven to increase the quality of collagen, thus contributing to cellular renewal in the skin, hair growth and thickening, and it also helps to reduce the appearance of fine lines and wrinkles.

💧 How to Use:
Start by cleansing and drying your face, scalp, or beard. Sanitize the roller head, then divide the area into sections. Gently roll vertically, horizontally, and diagonally across each section with light pressure (4–5 passes each direction). Rinse your skin with cool water, pat dry, and finish with a hydrating serum or aftershave.

Deeply hydrate, restore, and strengthen dry or transitioning hair with this moisture-rich, sulfate-free shampoo. Infused with Fair Trade Shea Butter, Argan Oil, and Sea Kelp, it gently cleanses while helping fortify strands from root to tip.

✨ Why You’ll Love It:

• 💧 Ultra Moisturizing: Delivers intense hydration to dry, damaged, or transitioning hair.

• 🌿 Nourishing Ingredients: Formulated with nutrient-rich Argan Oil, Sea Kelp & Fair Trade Shea Butter.

• 🌀 Perfect for Natural Hair: Ideal for curly, coily, and chemically treated textures.

• 🚫 No Nasties: Sulfate-free, silicone-free, and made without harmful ingredients.

• 🌍 Ethically Made: Sustainably produced, cruelty-free, and supports community empowerment.

💡 How to Use:
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly and repeat if needed. Follow with conditioner for best results.

Make wash day a breeze! This rich, gentle conditioner softens and smooths children’s hair while helping to detangle and protect against breakage. Formulated with nourishing Mango Butter, Carrot Oil, and Fair Trade Shea Butter, it strengthens delicate strands and leaves curls soft, healthy, and manageable.

✨ Why Parents Love It:

• 🥭 Tames Tangles: Makes detangling easier for curly, coily, and wavy hair.

• 🥕 Strengthens Strands: Carrot oil and shea butter nourish and help protect from breakage.

• 💧 Moisture-Rich: Deeply conditions without heaviness.

• 🚫 No Nasties: Free of silicones, sulfates, parabens, phthalates, mineral oil & petrolatum.

• 🌍 Kid-Friendly Care: Gentle enough for daily use and crafted with Fair Trade ingredients.

💡 How to Use:
After shampooing, apply a dollop to wet hair. Gently run fingers through to distribute evenly. Rinse well and style as desired.