Marc Anthony Strictly Curls Curl Defining & Enhancing Lotion delivers maximum curl definition without weight or stickiness, leaving curls soft, bouncy, and frizz-free. Infused with Vitamin E and Silk Proteins, this lightweight formula locks in shape and shine while repelling humidity for long-lasting, well-defined curls. It enhances texture, adds brilliant shine, and controls frizz for smooth, touchable curls.

Perfect for wavy and curly hair, this paraben-free, sulfate-free, and phthalate-free lotion ensures your best curl look yet.

How to use: Apply evenly to wet or damp hair and scrunch gently. For spiraled curls, twist small sections with your fingers without pulling. Let air dry or diffuse lightly.

Pro Tip: For more definition, once dry, wrap sections around a small or medium curling iron. Tousle with fingers—avoid combs or brushes.

Restore and protect your color-treated hair with Maui Moisture Color Protection + Sea Minerals Shampoo and Conditioner. This nourishing duo is infused with sea minerals, algae, and sea kelp to rejuvenate strands while creamy shea butter deeply hydrates and softens hair for a healthy glow. Perfect for maintaining vibrant, soft, and strong curls without harsh chemicals.

✔ Rejuvenates and protects color-treated hair
✔ Deeply hydrates and softens strands for healthy-looking hair
✔ Contains creamy shea butter to moisturize and mend split ends
✔ Features a unique aloe vera juice and coconut water blend
✔ Sulfate-free, paraben-free, silicone-free formula ideal for curly hair

How to use:
Apply shampoo to wet hair, lather, and rinse thoroughly. Follow with conditioner, apply from mid-lengths to ends, leave on for a few minutes, then rinse. Use regularly for best results.

Treat your curls to the ultimate hydration duo with this curl-quenching shampoo and conditioner. Ideal for thick, tight curls, this vegan pair leaves your hair soft, shiny, and full of bounce, all while smelling like a tropical dream.

✓ Deeply hydrates and quenches dry curls
✓ Smooths frizz and enhances softness
✓ Defines natural curl pattern
✓ Safe for color-treated hair
✓ Infused with coconut oil, papaya & plumeria extract
✓ Sulfate-free, silicone-free, paraben-free
✓ Leaves curls shiny, bouncy & smelling divine

How to use:
Massage shampoo into wet hair, lather, and rinse thoroughly. Follow with conditioner, applying generously from mid-length to ends. Leave on for 3–5 minutes, then rinse.

Hydrate and define your curls with the Maui Moisture Curl Quench + Coconut Oil Curl Smoothie! This rich, creamy leave-in treatment is made with 100% aloe vera as the first ingredient, blended with coconut oil, plumeria, and papaya extracts to deeply moisturize, smooth, and enhance your natural texture. 

✔ Rich, creamy leave-in styling smoothie
✔ Softens, defines, and adds shine to curls
✔ Hydrates and tames frizz for thick, curly, or coily textures
✔ Great for twist-outs, braids, and wash-and-go styles
✔ Vegan, silicone-free, paraben-free, and color-safe

How to use:
Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids, and wash-and-go styles.

Maui Moisture Frizz-Free + Shea Butter Leave-in Conditioning Mist
Keep your curls hydrated, frizz-free, and ready for anything with this lightweight, nourishing leave-in spray.

Why You’ll Love It:
🌴 Soft, Carefree Curls: Helps block humidity, detangles with ease, and protects strands from heat for defined shiny curls.
💧 Hydrating Formula: Made with 100% aloe vera as the first ingredient, plus shea butter, coconut oil, and macadamia oil to deeply moisturize without weighing curls down.
✨ Frizz Control: Smooths and softens while fighting frizz for healthy-looking, touchable curls all day.
💨 Effortless Styling: Great for daily use—just spray and go!

How to Use:
Spray evenly on damp hair and style as usual. No rinsing needed.

What’s Not Inside:
❌ No parabens
❌ No silicones
❌ No sulfated surfactants
❌ No synthetic dyes
❌ No mineral oil
❌ No gluten

Made with 100% aloe vera as the first ingredient, this ultra-nourishing duo is your daily solution for dry, damaged curls. It delivers deep hydration while restoring softness, shine, and bounce. The creamy formula helps repair and moisturize coarse to normal hair textures, making curls feel soft, touchable, and healthy-looking. Plus, the tropical citrus-melon-shea scent leaves your hair smelling divine after every wash.

✅ Deeply hydrates dry, damaged curls
✅ Helps repair and strengthen strands
✅ Softens and smooths coarse textures
✅ Safe for color-treated hair
✅ Enhances softness and glow
✅ Silicone-free, sulfate-free & vegan
✅ Daily use-friendly for thick, curly hair
✅ Leaves hair smelling fresh and tropical

How to Use:
After wetting hair, apply shampoo generously and work into a lather. Rinse thoroughly. Follow with conditioner, applying from mid-length to ends. Leave on for 3–5 minutes, then rinse well.

Revive brittle, thinning curls with the strengthening power of bamboo! This thickening shampoo and conditioner duo is infused with a fortifying blend of bamboo fibers, castor oil, and neem oil to help densify, soften, and bring bounce back to your strands. Whether you’re transitioning, color-treated, or embracing your natural texture, this vegan formula helps strengthen and restore your curls to their fullest potential—without silicones, sulfates, parabens, or synthetic dyes.

✔ Helps thicken and strengthen weak, brittle hair
✔ Revives curls with fuller bounce and body
✔ Renews and softens natural, transitioning, or color-treated hair
✔ Ideal for wavy to tight curl patterns
✔ Silicone-free, sulfate-free, vegan formula

How to use:
Apply shampoo to wet hair, lather, and rinse thoroughly. Follow with conditioner, working through from roots to ends. Leave on for 3–5 minutes, then rinse. For best results, use regularly as part of your thickening hair care routine.

Define your curls and fight frizz with this rich, creamy curl smoothie made for thick, coily, and curly hair. Infused with pomegranate extract, honey, and natural oils, this daily styling cream deeply moisturizes, enhances curl definition, and strengthens hair from root to tip.

🍯 Why You’ll Love It:

• 🌿 Frizz Control + Curl Definition: Leaves your hair silky, smooth, and beautifully defined

• 💧 Moisturizing Goodness: Pomegranate, honey, and botanical extracts hydrate and strengthen curls

• ✨ Gentle for All Hair Types: Perfectly crafted for Type 4 hair, but works wonders on wavy, curly, frizzy, and even straight textures

• 🌱 Wholesome Haircare: Free from harsh chemicals and full of nourishing, natural ingredients

• 💁🏽♀️ Easy Styling: Lightweight yet rich enough for daily use—no greasy residue or crunch

💡 How to Use:
Apply to freshly washed, conditioned, and towel-dried hair. Work the product from root to ends, section by section. Style as desired. Perfect for twist-outs, braid-outs, or wash-and-go styles.

Take your curls from dry to divine with this ultra-nourishing conditioner made for thick, coily, and curly hair. Packed with pomegranate extract, honey, babassu oil, and other restorative botanicals, it delivers deep hydration, fights frizz, and defines curls—all without the weight or residue.

🍯 Why You’ll Love It:

• 🌿 Plant-Based Moisture: Enriched with natural oils and extracts to hydrate and repair

• ✨ Frizz-Free Finish: Smooths flyaways and adds shine for soft, bouncy curls

• 💧 Weightless Detangling: Conditions without buildup or heaviness

• 🌸 Perfect for Type 4 Hair: Targets dryness, dullness, and tangles with ease

• 💖 Damage Repair in Minutes: Improves texture and manageability after just one use

💡 How to Use:
After shampooing, apply a generous amount from roots to ends. Let it sit for 10–15 minutes to deeply nourish. Rinse thoroughly. For best results, pair with the Mielle Pomegranate & Honey Shampoo.

Hydrate, smooth, and define your curls with this ultra-lightweight leave-in made for thick, curly, and coily hair. Infused with pomegranate extract, honey, babassu oil, and citrus botanicals, this daily essential delivers lasting moisture without buildup—leaving your hair soft, manageable, and frizz-free.

🍯 Why You’ll Love It:

• 🌿 Nourishing Ingredients: Packed with plant-powered moisture from pomegranate, honey, and babassu oil

• ✨ No Frizz, All Shine: Tames flyaways and leaves curls defined, shiny, and touchably soft

• 💧 Weightless Formula: Hydrates without stickiness or residue

• 🌸 Perfect for Type 4 Hair: Strengthens and softens the thickest textures

• 💖 Everyday Curl Care: Ideal for daily use to support healthy growth and bounce

💡 How to Use:
Apply a generous amount to damp hair from roots to ends. Comb through for even distribution and style as usual. No rinse needed!

Gentle yet powerful, this ultra-moisturizing shampoo is a must-have for Type 4 hair. Infused with pomegranate extract, honey, babassu oil, and silk protein, it delivers the perfect balance of hydration and strength. Say goodbye to dryness, tangles, and frizz—this shampoo smooths, softens, and defines curls from the first wash.

🌸 What Makes It Special:

• 🍯 Moisture-Rich Formula: Hydrates and strengthens curls without residue or buildup

• 💪 Tangles, Handled: Smooths and softens for easier detangling and less breakage

• 🌿 Clean, Natural Ingredients: Powered by organic botanicals like babassu oil and silk protein

• ✨ Defines Type 4 Hair: Tames frizz and flyaways for bouncy, shiny, defined curls

• 🌱 Daily-Friendly: Gentle enough for everyday cleansing and color-treated hair

💡 How to Use:
Apply to wet hair and gently massage into scalp for a rich lather. Finger-comb through to loosen tangles. Rinse well and follow with the Mielle Pomegranate & Honey Conditioner for best results.

Mielle’s Pomegranate & Honey Twisting Soufflé is your go-to for twist-outs, braid-outs, and bantu knots, delivering intense hydration, shine, and definition. This lightweight, whipped formula is made with pomegranate extract, honey, and essential oils to nourish and condition your hair while protecting it during styling. Perfect for Type 4 hair, it leaves your curls soft, defined, and healthy-looking—without any harmful chemicals or preservatives.

How to use:

Apply Twisting Soufflé to damp or dry sectioned hair. Finger-comb to evenly distribute, then twist or braid. Air dry or use a hooded dryer.

Infused with biotin and a powerful blend of over 30 essential oils and nutrients, the Rosemary Mint Scalp & Hair Strengthening Oil is a versatile treatment designed to nourish, strengthen, and protect all hair types, from 3A to 4C, including chemically treated hair, braids, and weaves. Whether used daily or as an intensive deep treatment, this lightweight yet nutrient-rich formula helps smooth split ends, combat dandruff, and soothe dry, itchy scalps by deeply penetrating the hair and scalp to increase circulation and promote healthy growth.

How to Use:

• For Scalp Treatment: Part your hair into four sections to expose the scalp. Apply a small amount of oil, massage it in with your fingers, and comb through to the ends. Leave it in and style as usual.
• For Daily Use: Apply a little oil to your scalp and comb through to the ends.
• For Split End Care: Apply oil to the ends, cover your hair with a processing cap, and leave it on for 10 minutes. Rinse and shampoo as usual.

Tame, smooth, and shine—without the buildup. This lightweight edge gel is powered by biotin and essential oils to nourish your hairline while delivering a long-lasting, flake-free hold. Whether you're slicking down baby hairs or perfecting a protective style, this formula gives you control and care in one.

✨ Why You’ll Love It:

• 🧖🏾♀️ Flawless Hold: Smooths edges and ends without flaking, crunching, or greasiness

• 🌿 Strengthens & Nourishes: Biotin and essential oils promote healthy hair growth

• 💧 Moisture-Rich Formula: Helps combat dryness, frizz, and split ends at the hairline

• 🌱 Fresh, Invigorating Scent: Rosemary mint aroma refreshes and uplifts

• 💁🏽♀️ Versatile for All Hair Types: Works beautifully on natural curls (3A–4C), relaxed hair, weaves, braids, and everything in between

💡 How to Use:
Apply a small amount to edges and smooth with fingertips or edge brush for your desired hold and finish.

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Mielle’s Rosemary Mint Strengthening Hair Masque delivers deep nourishment to dry, damaged hair with a nutrient-rich blend of biotin, aloe, honey, and essential oils. This intensive treatment smooths, strengthens, and helps reduce frizz while restoring softness and bounce. Ideal for all hair types—especially types 3A to 4C, chemically-treated hair, braids, and weaves—it works to mend split ends and improve texture. Enjoy the fresh, invigorating scent and healthier-looking hair with every use.

How to use:

After shampooing, apply evenly to damp hair from roots to ends. Leave on for 15–20 minutes, then rinse thoroughly for deeply nourished, stronger hair.

Mielle’s Rosemary Mint Strengthening Leave-In Conditioner is infused with biotin and rosemary to deeply hydrate, strengthen, and protect all hair types. This lightweight formula leaves your hair soft, manageable, and easy to style, while the refreshing rosemary mint scent keeps it smelling fresh. Perfect for anyone looking to revitalize dry, brittle strands and promote healthier hair growth—without sulfates, parabens, paraffins, or mineral oils.

How to use:

Apply a generous amount to sectioned hair and work through using your preferred detangling tool. Do not rinse—leave in for lasting moisture and manageability.

Miss Jessie’s Coily Custard is the perfect wash-n-go styler for tight curls, TWAs, and kinky-coily textures. This rich, slippery custard coats every strand with deep moisture and shine while defining your natural curl pattern and fighting frizz. Ideal for elongating curls and reducing shrinkage without weighing down your hair, it leaves curls soft, shiny, and ready to shine—day one or refresh.

✨ Key Benefits

• Defines and elongates tight curls and coils

• Fights frizz and shrinkage

• Adds moisture and lasting shine

• Perfect for TWAs and wash-n-gos

• Non-drying, lightweight formula

How to Use:
Apply a generous amount to damp, freshly washed, conditioned, and detangled hair. Distribute evenly and scrunch to activate curls. Air dry or diffuse. To refresh, dampen curls and reapply.

Clean Formula:
No sulfates, parabens, mineral oil, or petroleum. Not tested on animals.