Mielle’s Rosemary Mint Strengthening Hair Masque delivers deep nourishment to dry, damaged hair with a nutrient-rich blend of biotin, aloe, honey, and essential oils. This intensive treatment smooths, strengthens, and helps reduce frizz while restoring softness and bounce. Ideal for all hair types—especially types 3A to 4C, chemically-treated hair, braids, and weaves—it works to mend split ends and improve texture. Enjoy the fresh, invigorating scent and healthier-looking hair with every use.

How to use:

After shampooing, apply evenly to damp hair from roots to ends. Leave on for 15–20 minutes, then rinse thoroughly for deeply nourished, stronger hair.

Mielle’s Rosemary Mint Strengthening Leave-In Conditioner is infused with biotin and rosemary to deeply hydrate, strengthen, and protect all hair types. This lightweight formula leaves your hair soft, manageable, and easy to style, while the refreshing rosemary mint scent keeps it smelling fresh. Perfect for anyone looking to revitalize dry, brittle strands and promote healthier hair growth—without sulfates, parabens, paraffins, or mineral oils.

How to use:

Apply a generous amount to sectioned hair and work through using your preferred detangling tool. Do not rinse—leave in for lasting moisture and manageability.

Miss Jessie’s Coily Custard is the perfect wash-n-go styler for tight curls, TWAs, and kinky-coily textures. This rich, slippery custard coats every strand with deep moisture and shine while defining your natural curl pattern and fighting frizz. Ideal for elongating curls and reducing shrinkage without weighing down your hair, it leaves curls soft, shiny, and ready to shine—day one or refresh.

✨ Key Benefits

• Defines and elongates tight curls and coils

• Fights frizz and shrinkage

• Adds moisture and lasting shine

• Perfect for TWAs and wash-n-gos

• Non-drying, lightweight formula

How to Use:
Apply a generous amount to damp, freshly washed, conditioned, and detangled hair. Distribute evenly and scrunch to activate curls. Air dry or diffuse. To refresh, dampen curls and reapply.

Clean Formula:
No sulfates, parabens, mineral oil, or petroleum. Not tested on animals.

Miss Jessie's Curly Meringue is your curl revival hero—packed with rich emollients to define, elongate, and energize your natural texture. Whether you’re rocking waves, spirals, or coils, this frizz-fighting styling cream delivers soft hold and bold bounce for curls that pop and last all day.

✨ Key Benefits:

• Enhances curl definition with medium hold

• Tames frizz and smooths strands without crunch

• Adds long-lasting bounce and elongation to curls

• Ideal for finger styling, twist-outs, rod sets, and transitioners

• Works on wavy, curly, tight curly, and kinky textures

🌀 How to Use:
Apply a palmful of Curly Meringue to freshly shampooed and conditioned damp hair. Rake through large sections using fingers and allow to air dry.

✔️ Safe For:
Wavy, curly, coily, kinky, and transitioning hair | Natural or relaxed hair | Texturizers and silkens

Say goodbye to shrinkage and hello to stretch! Miss Jessie’s Curly Pudding transforms tight, kinky, and curly textures into elongated, defined, and ultra-shiny curls. This iconic styling cream delivers firm hold without the crunch or weight, making it a go-to for wash 'n go styles, twist-outs, and stretched looks.

✨ Key Benefits:

• Firm hold for defined, elongated curls

• Smooths and stretches tight kinks and coils

• Adds brilliant shine and softness

• Ideal for wash-n-go, twist-outs & daily styling

• Perfect for transitioners and natural styles

How to Use:
Apply a palmful to damp, freshly washed and conditioned hair. For max elongation, comb a nickel-sized amount through small sections. Air dry or diffuse.

Safe For:
Kinky, coily, curly hair | Transitioners | Daily styling | Sulfate- and paraben-free regimens

Miss Jessie’s Feather Soft Curls is your go-to lightweight styling lotion for soft, touchable, and defined curls. This quick-drying formula adds shine, tames frizz, and enhances your natural curl pattern—without the crunch or stiffness. It’s perfect for wash-and-go styles, waves, and curls that need a little hold without feeling heavy. Great for those who love volume, bounce, and soft definition.

✨ Key Benefits

• Soft, featherweight hold

• Enhances curls & waves

• Adds shine without buildup

• No crunch, no frizz

• Perfect for wash & go styles

• Great for transitioners & natural textures

Clean Formula:
No parabens, paraffin, mineral oil, petroleum, or animal testing.

Mixed Chicks Coil, Kink & Curl Styling Cream is a nourishing treatment in every application. Packed with moisture-retaining natural oils and botanical extracts, this cream defines, conditions, and strengthens textured hair. Whether you're doing a wash & go, twist-out, or finger styling, it enhances shine, bounce, and manageability while supporting hair growth and scalp health.

✔️ Defines curls, coils, and kinks with long-lasting hold
✔️ Infused with six natural oils to retain moisture and add shine
✔️ Promotes hair growth and improves scalp health
✔️ Conditions and strengthens hair with botanical infusions
✔️ Great for wash & go, twists, coils, and finger styling

How to Use:
Apply to damp or dry hair. Use fingers to distribute evenly from roots to ends. Perfect for wash & go styles, twists, coils, or spirals. Style as desired.

Mixed Chicks Curl Defining & Frizz Eliminating Leave-In Conditioner is the ultimate solution for dry, unmanageable curls. This lightweight, non-sticky formula hydrates and conditions while enhancing bounce, softness, and definition. Infused with jojoba oil to add shine and protect color, and evening primrose oil to nourish and strengthen, it locks in moisture and tames frizz for flawless styling. Whether your hair has been exposed to heat, chemicals, or sun damage, this leave-in keeps your curls vibrant, defined, and protected. Perfect for all curl types!

✔ Hydrates & conditions curls without stickiness
✔ Eliminates frizz & controls flyaways
✔ Boosts bounce, softness & shine
✔ Infused with jojoba & evening primrose oils
✔ Safe for color-treated hair & all curl patterns

How to use:
Work evenly through wet hair, focusing on mid-lengths to ends. Leave in and let air dry naturally or diffuse for added volume. For a quick refresh, reapply a small amount to slightly damp hair between washes to maintain definition and frizz-free curls.

Maui Moisture Nourish & Moisture + Coconut Milk Shampoo is not your average moisture fix, because not all moisture is created equal. This ultra-hydrating, vegan shampoo is crafted with 100% aloe vera as the primary ingredient, blended with coconut milk, guava extract, and mango butter to nourish and restore your curls deeply. Free from sulfates, silicones, parabens, and mineral oil, this clean formula gently detangles and softens without buildup, leaving your strands refreshed, revived, and glowing with shine. Suitable for daily use and color-treated hair.

✔️ Deeply hydrates with aloe vera and coconut milk
✔️ Gently cleanses and detangles without buildup
✔️ Vegan and free from sulfates, silicones & parabens
✔️ Safe for daily use and color-treated curls
✔️ Ideal for wavy to tight curly hair types
✔️ Infused with a tropical coconut milk, floral, and woody scent

How to Use:
Apply generously to wet hair and massage into a lather. Rinse thoroughly. For best results, follow with Maui Moisture Coconut Milk Conditioner and Weightless Oil Mist.

Murray’s Beeswax Braiding Wax is your go-to for tighter, longer-lasting braids, locs, and twists. Formulated with a powerful blend of natural ingredients, it delivers superior hold without flaking or build-up. Beeswax tames frizz, while Panthenol (Vitamin B5) locks in moisture. Coconut and Canola oils deeply hydrate and add brilliant shine for sleek, polished styles.

✨ Key Benefits:

• Holds braids, locs & twists tighter and longer

• Smooths frizz and enhances shine

• Moisturizes and seals in hydration

• Non-greasy, no build-up formula

• Ideal for protective styling

How to Use:
Apply a small amount to each section of damp or dry hair before braiding or twisting. Smooth in and style as desired.

Free From:
Parabens | Silicones | SLS/SLES | Mineral Oil | Paraffin | Propylene Glycol | Drying Alcohols

Give your scalp and hair the refresh they deserve with Not Your Mother's Naturals Scalp Refresh Shampoo and Conditioner Set! Designed to cleanse and purify, this set effectively removes build-up caused by environmental pollutants, leaving your scalp and hair feeling balanced and revitalized. Infused with 98% naturally derived ingredients, including a refreshing blend of Aquatic Mint and Coastal Sea Holly, it delivers a cooling mint sensation that energizes from root to tip. With a fresh woody mint scent and a formula that’s sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, dye-free, cruelty-free, and vegan, it’s perfect for all hair types, including natural and color-treated hair. Clean beauty with good vibes only!

How to Use: Apply to wet hair, lather, and rinse thoroughly. Safe for daily use. For best results, follow with Scalp Refresh Conditioner.

Skip the wash and refresh your hair in minutes with Not Your Mother’s Dry Shampoo. Instantly absorbs excess oil, leaving hair soft, clean, and freshly scented, no water needed.

Benefits:

• Instantly absorbs oil for a refreshed, clean look

• Leaves hair soft with a light citrus fragrance

• No white residue or powdery buildup

• No rinsing required — perfect for on-the-go styling

• Sulfate surfactant-free, silicone-free, paraben-free, aluminum-free, and dye-free

• Vegan and cruelty-free

• Safe for natural and color-treated hair

How to Use:
Shake vigorously. Hold the can 8–10 inches from the roots and spray evenly. Massage with fingertips, brush through, and style as usual.

This curl-loving duo gently cleanses, hydrates, and defines while keeping frizz under control. Infused with a blend of rice, keratin amino acids, and enzymes, it helps protect strands, boost curl retention, and leave curls soft and manageable. Both formulas are safe for natural and color-treated hair, with a refreshing Citrus Jasmine scent.

✔ Gently cleanses without stripping moisture
✔ Provides long-lasting hydration and frizz control
✔ Enhances curl retention with Rice Curl Complex™
✔ Works on all curl types (2A–4C)
✔ Free from sulfates, silicones, parabens, phthalates, dyes & gluten

How to use:
Massage Curl Talk Shampoo into wet hair, lather, and rinse thoroughly. Follow with Curl Talk 3-in-1 Conditioner—use as a rinse-out, leave-in, or co-wash depending on your curl needs.

Refresh, rebalance, and replenish your hair with Not Your Mother's Naturals Essential Nourish Shampoo & Conditioner Set! This dynamic duo is formulated to cleanse and restore essential moisture, leaving your hair soft, hydrated, and revitalized. Infused with 98% naturally derived ingredients, including antioxidant-rich Matcha Green Tea and Apple Blossom, it delivers a nourishing boost while enveloping your senses in a fresh Apple Blossom fragrance. Dermatologist-tested and safe for all hair types, including natural and color-treated hair, this set is made with good vibes only: sulfate surfactant-free, silicone-free, paraben-free, dye-free, and drying alcohol-free. Plus, it’s packaged in eco-conscious bottles made with 75% PCR. Give your hair the care it deserves!

How to Use: Lather and work into wet hair, then rinse thoroughly and follow with conditioner; Apply conditioner from mid-length to ends, then rinse thoroughly.

Revitalize your hair with Not Your Mother's Naturals Weightless Hydration Shampoo & Conditioner, a lightweight duo that delivers intense hydration without weighing hair down. The shampoo gently cleanses without stripping, while the conditioner detangles, smooths, and enhances shine for effortlessly silky locks. Infused with a hydrating blend of Coconut Water & Blue Sea Kale, this formula locks in essential moisture, leaving hair soft, refreshed, and radiant. Perfect for all hair types, including natural and color-treated hair, this dermatologist-tested set is made with 98% naturally derived ingredients and a refreshing Mandarin Coconut fragrance. Free from sulfates, silicones, parabens, dyes, and drying alcohols, it’s crafted with good vibes only for truly healthy, hydrated hair.

How to Use: Lather and work into wet hair, then rinse thoroughly and follow with conditioner. Apply conditioner from mid-length to ends, then rinse thoroughly.

Revive and restore your hair with Not Your Mother's Naturals Protect & Nourish Shampoo & Conditioner Set! Perfect for damaged hair, this duo provides an intensely nourishing cleanse and deep conditioning to help repair and rejuvenate your strands. Infused with 98% naturally derived ingredients, including a refreshing blend of Royal Honey and Kalahari Melon, it delivers hydration and care with every use. Featuring a delightful Honey Melon fragrance, this dermatologist-tested formula is safe for all hair types, including natural and color-treated hair. Made with good vibes only, it’s sulfate surfactant-free, silicone-free, paraben-free, dye-free, and drying alcohol-free, and even packaged in bottles made with 75% PCR. Your hair deserves this nourishing care!

How to Use: Lather and work into wet hair, then rinse thoroughly and follow with conditioner; Apply conditioner from mid-length to ends, then rinse thoroughly.

Enhance and embrace your curls with Not Your Mother's Naturals Moisturize & Enhance Curl Definition 3-Pack! This complete set includes a shampoo to cleanse, tame frizz, and boost shine; a conditioner to deeply nourish and define curls; and a detangler to hydrate, add shine, and restore your curls’ natural bounce. Infused with 98% naturally derived ingredients, including intensely hydrating Tahitian Gardenia Flower and Mango Butter, this trio leaves your curls looking and feeling their best. Safe for all curl types—curly, coily, and wavy—and color-treated hair, it features a delightful Peach Coconut fragrance. Made with good vibes only, these products are sulfate surfactant-free, silicone-free, paraben-free, dye-free, and drying alcohol-free, with shampoo and conditioner bottles crafted from 75% PCR materials.

How to Use: Lather and work shampoo into wet hair, then rinse thoroughly. Apply conditioner from mid-length to ends and rinse thoroughly. Spray detangler onto damp, towel-dried hair, then comb through.