Coily

The Essential Moisture Cleanser is a gentle, moisturizing shampoo made for regular use. Its creamy lather effectively cleanses without stripping natural oils, making it perfect for frequent washes and safe for color-treated hair. Formulated with nourishing ingredients like betaine (from sugar beet), avocado, coconut, and sunflower oil, this cleanser supports hydration, frizz control, and scalp health. Ideal for all curl types—and even straight hair—it’s your go-to for soft, clean, manageable strands.

✨ Key Benefits:

• Gently cleanses without drying

• Moisturizes and softens with plant oils

• Helps fight frizz and supports healthy hair

• Safe for colored and frequently washed hair

Safe For:
All curl types & straight hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CGM-friendly

How to Use:
Apply to wet hair and massage into the scalp. Rinse thoroughly. Follow with the Essential Moisture Conditioner for added hydration. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.

Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.

Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls

How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Transform Leave-In Conditioner delivers intense hydration and lasting softness to dry, brittle curls, coils, and waves. This rich, nourishing formula restores manageability and helps reduce thinning, shedding, and breakage, leaving your hair smooth, healthy-looking, and ready to style.

Infused with flaxseed and castor oils to support scalp health and hair strength, it also features argan oil for added shine and shea butter for deep, lasting moisture. Perfect for all hair types and textures, this leave-in breathes life into dull strands and defines your curls without weighing them down.

Key Benefits:
✔️ Deeply hydrates and softens dry, damaged hair
✔️ Helps reduce thinning and shedding
✔️ Strengthens and adds shine with argan oil
✔️ Enhances manageability and curl definition
✔️ Ideal for all textures and curl types

How to Use:
Apply to damp hair and distribute evenly from roots to ends. Do not rinse out. For best results, use after shampooing and before styling. Click here to learn how this specially formulated product can transform your hair.

Eco Style Black Castor & Flaxseed Oil Gel delivers the perfect blend of hold, hydration, and hair health. Infused with two powerhouse ingredients—Black Castor Oil to seal in moisture and Flaxseed Oil to strengthen—this gel helps repair damaged strands while keeping your style fresh and shiny all day. Free of wax and grease, it offers a superior hold that doesn’t sacrifice softness or moisture.

✨ Key Benefits:

• Black Castor Oil locks in hydration to prevent dryness

• Flaxseed Oil reinforces and strengthens hair strands

• Long-lasting shine without build-up or greasiness

• Strong yet flexible hold for all-day style support

• Ideal for natural hair styles, curls, & edges

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

It’s a 10 Haircare Miracle Leave-In is your all-in-one solution for smooth, shiny, and manageable hair. This lightweight, leave-in treatment works instantly to eliminate frizz, detangle, restore shine, and protect against UV damage—making it perfect for everyday use or as a heat-styling primer.

Suitable for all hair types, this miracle formula hydrates, nourishes, and helps you achieve salon-level results at home. 

✨ Key Benefits:

• Hydrates, detangles, and smooths

• Restores shine and softness

• Provides UV and color protection

• Enhances manageability and prevents frizz

• Safe for color-treated and heat-styled hair

How to use:

Use on damp hair or before styling to unlock its full restorative power.

Uncle Funky’s Daughter Curly Magic Curl Stimulator is your holy grail for curl definition and elongation. Infused with aloe vera, marshmallow, and jojoba oil, this curl stimulator locks in moisture, enhances shine, and delivers long-lasting hold—all without the crunch. Whether you’ve got coils, curls, or waves, this gel helps your natural texture pop with definition and softness.

✨ Key Benefits:

• Defines and elongates curls with a firm yet flexible hold

• Retains moisture with aloe vera and jojoba oil

• Marshmallow root helps soften and condition hair

• Encourages natural curl pattern with no flaking

• Lightweight and non-sticky for touchable curls

• Great for Wash & Go styles and curl refreshes

🌀 How to Use:
Apply generously to soaking wet hair. Finger comb through small sections from root to tip to activate and define curls. Air dry or diffuse for best results. Avoid touching hair while drying for max definition.

✔️ Safe For:
Wavy, curly, coily hair | Wash & Go styling | Daily curl definition | Moisture retention

Give your hair a surge of weightless moisture with Curlsmith's Hydro Crème Soothing Mask—a deeply hydrating treatment ideal for all hair types, including fine and low porosity strands. Infused with moisture-boosting Hyaluronic Acid, this buttery mask melts into the hair to deliver intense hydration, improve elasticity, and reduce the appearance of breakage and shedding—all without weighing curls down.

✨ Key Benefits:

• Deep hydration with a lightweight finish

• Supports elasticity and natural growth

• Softens, soothes, and detangles

• Perfect for fine, thin, or low porosity hair

Safe For:
All curl types | Low porosity hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply to clean, wet hair from root to tip. Leave on for 10–15 minutes for a quick boost or up to 30 minutes for a deep treatment. Rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Give ultra-dry curls the moisture surge they crave with Curlsmith Double Cream Deep Quencher. This rich, buttery deep conditioner is specially designed to revive dull, thirsty strands in just minutes. Infused with nourishing Andiroba and Resurrection Flower, it delivers deep hydration, softness, and elasticity to even the driest curls.

✨ Key Benefits:

• Intense hydration for very dry hair

• Softens, smooths, and restores elasticity

• Rich, creamy texture is perfect for thick or coarse curls

• Boosts moisture retention and curl vibrancy

Safe For:
Very dry, dull curls | Thick or coarse hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply generously to clean, wet hair. Distribute evenly and leave on for 15–30 minutes. Rinse thoroughly. Use weekly for best results. Click here to learn how this specially formulated product can transform your hair.

Say goodbye to shrinkage and hello to stretch! Miss Jessie’s Curly Pudding transforms tight, kinky, and curly textures into elongated, defined, and ultra-shiny curls. This iconic styling cream delivers firm hold without the crunch or weight, making it a go-to for wash 'n go styles, twist-outs, and stretched looks.

✨ Key Benefits:

• Firm hold for defined, elongated curls

• Smooths and stretches tight kinks and coils

• Adds brilliant shine and softness

• Ideal for wash-n-go, twist-outs & daily styling

• Perfect for transitioners and natural styles

How to Use:
Apply a palmful to damp, freshly washed and conditioned hair. For max elongation, comb a nickel-sized amount through small sections. Air dry or diffuse.

Safe For:
Kinky, coily, curly hair | Transitioners | Daily styling | Sulfate- and paraben-free regimens

Unleash your curls' full potential with Marc Anthony's Strictly Curls 3X Moisture Curl Control Styling Jelly. Formulated with a powerful triple blend of Marula Oil, Coconut, and Shea Butter, this lightweight styling jelly hydrates, protects, and defines your curls with a natural, flexible hold—without any crunchiness or flakes. It smooths frizz and restores moisture, leaving your curls beautifully controlled and naturally vibrant. Free from parabens, sulfates, and phthalates, it's the perfect solution for maintaining healthy, defined curls every day.

How to Use: Apply a small amount to your hands and work it through your hair. If desired, twist curls around your finger to enhance their definition. Style as desired.

SheaMoisture Manuka Honey Shampoo with Mafura Oil is a sulfate-free, deeply moisturizing shampoo designed for Type 4 hair. Enriched with Shea Butter, Mafura and Baobab Oils, and Fig, it gently cleanses while infusing hair with intense hydration and nutrients, leaving it soft, revitalized, and protected from environmental stress. Perfect for dry, damaged hair, this formula is free from sulfates, parabens, phthalates, mineral oil, petrolatum, and animal testing, offering a clean, ethical solution for healthier, more manageable hair. Click here to learn how this specially formulated product can transform your hair.

How to use: Massage into wet hair to create a rich lather, then rinse thoroughly.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.

Curlsmith Wash & Scrub Detox Shampoo is a clarifying formula made for dry, itchy, or flaky scalps. Infused with Apple Cider Vinegar and micro-exfoliating particles, it gently removes buildup and impurities without stripping moisture. Leaves your scalp clean and refreshed, and your curls light and shiny.

✔️ Gently exfoliates the scalp
✔️ Removes buildup and impurities
✔️ Helps soothe dry, flaky, or itchy scalps
✔️ Leaves curls shiny and refreshed
✔️ Ideal for all hair types

How to Use:
Wet hair thoroughly. Apply a generous amount directly to the scalp and massage gently to exfoliate and lift buildup. Rinse thoroughly until the water runs clear.

Aunt Jackie’s Kids Baby Curls Custard delivers long-lasting definition and moisture for curls, coils, twists, and braids without any crunch or residue. Designed for little ones' delicate strands, it gives soft, manageable hold that keeps styles in place while maintaining bounce and shine.

Infused with coconut oil, shea butter, and extra virgin olive oil, this rich custard nourishes and softens every strand. Perfect for protective styles and everyday curl definition, the gentle, sulfate- and paraben-free formula is proudly made in the USA and free of mineral oil.

Key Benefits:
✔️ Defines curls, coils, and twists with soft hold
✔️ Moisturizes and adds natural shine
✔️ Non-sticky, non-crunchy finish
✔️ Enriched with coconut oil, shea butter & olive oil
✔️ Gentle and safe for kids—no sulfates or mineral oil

How to Use:
Apply to clean, damp, or towel-dried hair. Use generously for thick or coarse hair, and sparingly on finer textures. Comb through for even distribution, then style as desired. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Fix My Hair Masque is your go-to deep treatment for reviving dry, brittle, and overworked curls, coils, and waves. Whether your hair has been stressed by color, weaves, wigs, or protective styles, this rich repair formula brings it back to life.

Infused with flaxseed, shea butter, avocado, and coconut oil, it delivers deep moisture while helping reduce breakage, smooth frizz, and improve elasticity. Ideal for hard-to-soften textures and curl types 2C to 4C, this masque restores shine and strength with every use. It’s sulfate-free, paraben-free, and contains no mineral oil or petrolatum.

Key Benefits:
✔️ Deeply moisturizes and strengthens damaged hair
✔️ Helps reduce breakage and frizz
✔️ Restores softness and shine to curls and coils
✔️ Infused with flaxseed, shea butter, avocado & coconut oil
✔️ Free from sulfates, parabens, mineral oil, and petrolatum

How to Use:
Apply generously to clean, damp hair from roots to ends. For deep repair, cover with a plastic cap and sit under a warm dryer for 10 minutes, then rinse. For regular conditioning, leave on for 5 minutes, rinse thoroughly, towel dry, and style as usual. Click here to learn how this specially formulated product can transform your hair.

SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo
Transform your curls from dry and brittle to vibrant and defined! This gentle, sulfate-free shampoo cleanses without stripping essential moisture, making it perfect for wavy, curly, and coily hair.

✨ Why You’ll Love It:

• 🥥 Hydrating Formula: Coconut oil and silk protein deeply moisturize and enhance curl elasticity.

• 🌿 Nourishing Ingredients: Neem oil helps repair and add brilliant shine.

• 💧 Defines Natural Curls: Instantly improves texture and bounce after just one use.

• ✅ Clean Beauty: Made with Fair Trade Shea Butter, and free from silicones, sulfates, parabens, phthalates, mineral oil, and petrolatum.

• 🌱 For All Curl Types: Ideal for wavy, curly, and coily hair seeking shine and moisture.

💡 How to Use:
Massage gently into wet hair, focusing on the roots. Rinse thoroughly. Repeat if needed, then follow with SheaMoisture Curl & Shine Conditioner for best results.

Bring the bounce back to your curls with this ultra-nourishing, rinse-out conditioner. It instantly hydrates, softens, and defines wavy, curly, and coily hair without weighing it down.

✨ Why You’ll Love It:

• 🥥 Moisture Boost: Deeply hydrates dry, brittle strands to restore softness and shine.

• 🌿 Curl-Defining Power: Enhances elasticity and helps define your natural curl pattern.

• 💧 Healthy-Looking Hair: Neem oil and coconut oil leave curls shiny, healthy, and vibrant.

• ✅ Clean & Conscious: Made with Fair Trade Shea Butter. No silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum.

• 🌱 For All Curl Types: Designed for wavy, curly, and coily textures needing extra care.

💡 How to Use:
After shampooing, apply generously and use a wide-tooth comb to distribute evenly. Leave in for 3 minutes, rinse thoroughly, and style as desired.

Difeel Premium Biotin Hair Oil is a lightweight, multitasking oil infused with fortifying Biotin to promote healthier, stronger, and shinier hair. Perfect for all hair types, this weightless oil tames frizz, adds shine to braids and scalp, smooths split ends, and boosts styling results. Use it daily for instant softness or apply generously for an overnight deep treatment to restore dry, damaged strands.

🌿 Key Benefits:
💧 Weightless Hydration: Leaves no greasy residue
💪 Strengthens & Repairs: Biotin promotes healthy growth
✨ Smooths & Adds Shine: Ideal for taming frizz and flyaways
🌙 Deep Treatment Option: Use overnight for intense nourishment

👩🏽🦱 Best For:

• Daily moisture & styling

• Frizz control & split ends

• All hair types needing a light yet powerful oil

💡 How to Use:
Apply a small amount daily to tame frizz and enhance shine. For a deep treatment, apply liberally to scalp and hair overnight, then rinse.