Curly

This curl-enhancing Leave-in Conditioner is your ultimate prep step for flawless styling. Infused with slippery elm, seaweed, and marshmallow root extracts, it delivers lightweight moisture that detangles effortlessly, smooths the hair cuticle, and locks in hydration. Designed to reduce breakage and control frizz, it leaves your curls soft, defined, and ready to clump beautifully with a glossy, frizz-free finish. Perfect for all curl types, this leave-in boosts shine and manageability while setting the stage for long-lasting style.

✨ Key Benefits

• Lightweight moisture for soft, hydrated curls

• Smooths and detangles with ease

• Reduces frizz and protects from breakage

• Enhances curl clumps for definition

• Adds shine and improves manageability

The Doux 808 Base Gel is your go-to for juicy, shiny curls with frizz-free definition that lasts. This medium-hold gel acts as the perfect base layer for Wash & Go’s, Twist-Outs, and locking in moisture, bounce, and control without the crunch. Packed with Honey, Slippery Elm, Marshmallow Root, and Aloe, this formula delivers the nourishment curls crave and the style they deserve.

✨ Key Benefits:

• Medium hold with high-impact definition and bounce

• Locks in moisture and protects against frizz all day

• Perfect for layering with other stylers

• Infused with plant-based ingredients that condition and shine

• Ideal for Wash & Go’s, Twist-Outs, and all curl routines

• Non-sticky, no flakes, no crunch—just juicy, shiny curls

🌀 How to Use:
Apply to clean, wet hair in small sections. Smooth through with fingers, allowing curls to naturally clump. Dry using a diffuser for more bounce, or air dry for a soft hold. Do not apply oils before use. For best results, layer this gel as your base styler.

✔️ Safe For:
All curl types | Color-treated hair | Layered routines | Daily styling

Curls Crème Brule Whipped Curl Cream is a non-holding, ultra-moisturizing styler designed to define, de-frizz, and rehydrate waves, curls, and coils from root to tip. Infused with aloe leaf juice, sunflower seed oil, and shea butter, this rich cream leaves your hair soft, shiny, and full of bounce—never stiff or crunchy. Perfect for creating defined looks with natural movement and lasting moisture.

✨ Key Benefits:

• Defines curls and controls frizz

• Refreshes and rehydrates dry curls

• Non-holding formula for soft, natural styles

• Infused with aloe, shea butter & sunflower oil

• Boosts shine without weighing hair down

How to Use:
Apply to freshly washed, conditioned, and wet hair. Scrunch into hair section by section and allow to air dry. Ideal for twist-outs, wash-and-gos, or daily hydration.

Safe For:
Wavy, curly, and coily hair | Daily styling | Dry or frizzy textures | Natural and color-treated hair

Looking for fuller, bouncier hair without the weight? This volumizing lotion delivers instant lift, airy definition, and natural movement—without stickiness. Formulated with a plant-based stem cell complex powered by Olive Stem Cell Extract and Linden Buds, it plumps the hair from within the cortex. Infused with Rosemary, Watercress, and Scots Pine Bud, it increases volume by up to 68%* while nourishing strands for silky-soft, touchable curls that last.

✨ Key Benefits:

• Adds instant volume and lift

• Enhances natural movement and curl definition

• Lightweight, non-sticky finish

• Strengthens and plumps from the inside out

• Leaves hair silky, smooth, and soft

How to Use:
Apply to damp hair, focusing on roots or throughout for all-over volume. Style as desired and allow to air dry or diffuse.

Safe For:
All hair types | Especially ideal for fine or limp hair
Color-treated hair | Sulfate-free | Paraben-free | Vegan

Murray’s Beeswax Braiding Wax is your go-to for tighter, longer-lasting braids, locs, and twists. Formulated with a powerful blend of natural ingredients, it delivers superior hold without flaking or build-up. Beeswax tames frizz, while Panthenol (Vitamin B5) locks in moisture. Coconut and Canola oils deeply hydrate and add brilliant shine for sleek, polished styles.

✨ Key Benefits:

• Holds braids, locs & twists tighter and longer

• Smooths frizz and enhances shine

• Moisturizes and seals in hydration

• Non-greasy, no build-up formula

• Ideal for protective styling

How to Use:
Apply a small amount to each section of damp or dry hair before braiding or twisting. Smooth in and style as desired.

Free From:
Parabens | Silicones | SLS/SLES | Mineral Oil | Paraffin | Propylene Glycol | Drying Alcohols

When you want it all but need it easy—this lightweight prep treatment is your curls' personal assistant. It detangles, defrizzes, and protects in one go. Perfect as your first step after washing, it sets the stage for defined, frizz-free curls without weighing hair down.

✨ Key Benefits:

• Detangles instantly

• Smooths frizz and flyaways

• Preps hair for styling products

• Lightweight, non-greasy texture

• Boosts the performance of your stylers

How to Use:

1. Start with clean, towel-dried hair

2. Apply a small amount from mid-length to ends

3. Comb through for smooth, tangle-free strands

4. Layer your favorite stylers on top

5. Style as usual

Safe For:
All curl types | Daily use | Sulfate-, paraben-, and cruelty-free

Wake up your curls with Aussie Miracle Curls Curl Refresher Spray! Perfect for waves, curls, and coils, this lightweight spray redefines and revitalizes your texture while fighting frizz. Infused with coconut oil, it restores bounce, definition, and smoothness for curls that look and feel fresh all day long. With a tropical blend of fruits, florals, and musk, your curls will smell as good as they look.

✔ Revitalizes curls, coils, and waves between washes
✔ Enhances body, bounce, and curl definition
✔ Fights frizz with lightweight, coconut oil-infused formula
✔ Silicone-free and gentle on curls
✔ Leaves hair smelling fresh with tropical fruit and floral notes

How to use: Spray evenly over damp or dry hair, working section by section. Use more for thicker or longer hair. Scrunch with fingers and style as desired.

Get soft, defined curls without the crunch. Not Your Mother's Curl Talk Activating Mousse enhances your natural curl pattern with lightweight, flexible hold while helping protect against frizz and humidity. Infused with Rice Curl Complex, it helps nourish your curls, reduce breakage, and keep them looking healthy, bouncy, and defined all day.

Whether you're air drying or diffusing, this mousse delivers touchable hold that won't leave your hair stiff or sticky.

Why You'll Love It

• Defines and enhances natural curls
• Lightweight, flexible hold with no crunch
• Helps fight frizz and humidity
• Adds bounce and long-lasting curl definition
• Nourishes curls with Rice Curl Complex
• Helps reduce breakage
• Suitable for daily styling
• Safe for color-treated hair

Perfect For

• Wavy, curly, and coily hair
• Hair types 2A–2C, 3A–3C, and 4A–4C
• Anyone looking for lightweight definition without weighing curls down

Free From

• Sulfates
• Silicones
• Parabens
• Drying alcohols
• Cruelty (not tested on animals)

How to Use

Apply evenly to clean, damp hair, working section by section from roots to ends. Scrunch to encourage curl formation, then air dry or diffuse. For extra definition and hold, pair with your favorite Curl Talk styling products.

Achieve fuller, more resilient hair with OGX Thick & Full + Biotin & Collagen Volumizing Conditioner. Designed with a nutrient-rich formula, this conditioner provides 72+ hours of body and volume while nourishing your hair for noticeable health in just one wash. The new and improved formula protects against excessive loss of lipids and proteins, helping to reduce frizz and breakage. Free from sulfated surfactants, parabens, phthalates, microplastics, and dyes, it’s perfect for all hair types—from fine to coarse and from oily to thinning. Enjoy strong, smooth hair that’s full of life and free from damage.

Click here to learn how this specially formulated product can transform your hair.

Transform your hair with OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, a nutrient-rich formula crafted to deliver fuller, more voluminous hair for 72+ hours! Just one wash makes your hair healthier, fortified, and protected from damage. Enriched with vitamin B7 biotin, it strengthens strands to support growth, while collagen, a key building block, adds essential body and texture. Free from sulfated surfactants, parabens, phthalates, microplastics, and dyes, this gentle formula is naturally designed for normal hair types seeking volume, strength, and vibrant health!

Click here to learn how this specially formulated product can transform your hair.

The Argan Magic Ultra Shampoo & Conditioner Combo Pack includes a 32 oz bottle of Ultra Nourishing Shampoo and a 32 oz bottle of Ultra Hydrating Conditioner, designed to restore, soften, and hydrate all hair types—including color-treated and chemically processed hair. Infused with antioxidant-rich Argan Oil, this gentle, paraben-free formula drenches overworked, brittle strands in moisture while enhancing softness and shine without weighing hair down. Made in the USA and cruelty-free, this duo helps transform distressed, unruly, or coarse hair into smooth, manageable locks.

How to use:

Wet hair, apply shampoo, lather from roots to ends, rinse and repeat if needed. Follow with conditioner, leave for 1–3 minutes, then rinse.

The ACE 7.5" Dressing Hair Comb is a classic grooming essential designed for smooth detangling, clean parting, and precise styling. Featuring fine teeth for controlled grooming, it’s ideal for thin to medium hair and perfect for daily use at home or on the go. Its compact, pocket-friendly size makes touch-ups easy anytime, anywhere. Built with durable, professional-grade quality, this timeless comb has been trusted by barbers and stylists for generations.

Benefits:

• Fine teeth for precise styling and neat parting

• Ideal for thin to medium hair

• Smooth detangling without snagging

• Compact 7.5" size for travel and daily grooming

• Durable, long-lasting quality

• Trusted grooming brand since 1924

Seal, strengthen, and shine — Argan Magic Split Endz Cream is a lightweight, leave-in treatment that instantly binds split ends and smooths frayed strands while protecting against future breakage. This powerful formula is enriched with Argan Oil, Hemp Oil, Vitamin B5, and Wheat Proteins to strengthen hair, improve elasticity, and restore a healthy texture.

Ideal for dry, damaged, or over-processed hair, it helps reduce frizz, tame static, and add a silky finish without weighing your hair down. Whether used alone or mixed with other finishing products, this USA-made, paraben-free, and cruelty-free solution delivers lasting repair and shine.

Key Benefits:

• Seals and smooths split ends instantly

• Strengthens and prevents breakage

• Enhances shine and manageability

• Reduces frizz and static

• Lightweight, non-greasy formula

• Paraben-free and cruelty-free

How to Use:
Apply a small amount to wet or dry hair, focusing on the ends. Leave in and style as desired. For deeper absorption, mix with your favorite finishing product.

Argan Magic Intensive Hair Oil is a lightweight, fast-absorbing treatment that delivers intense hydration, softness, and shine, without any greasy residue. Infused with premium Argan Oil and potent antioxidants, it helps repair and revive dry, damaged, or chemically treated hair, restoring its natural strength and luster.

This nourishing oil boosts elasticity, manageability, and smoothness, while cutting down blow-dry and styling time. Perfect for all hair types, it’s a must-have for sleek, healthy-looking results with every use. Paraben-free and cruelty-free, made in the USA.

Key Benefits:

• Deeply hydrates and softens

• Adds shine without buildup

• Restores damaged or processed hair

• Improves elasticity and manageability

• Reduces blow-dry and styling time

• Paraben-free & cruelty-free

How to Use:
Apply a small amount to damp or dry hair, focusing on the ends. Distribute evenly with fingers or a comb. Do not rinse. Style as usual. Click here to learn how to use it.

Argan Magic 10-in-1 Leave-In Treatment is your all-in-one hair hero, a lightweight, multi-tasking spray that hydrates, protects, and restores shine in a single step. Powered by Argan Oil and sunflower seed oil, this treatment detangles, tames frizz, strengthens strands, and smooths split ends for noticeably healthier hair.

It also protects against heat styling and sun damage, making it a daily essential whether you’re blow-drying, curling, or air-drying. Inspired by Moroccan beauty rituals, this paraben-free, cruelty-free formula delivers silky softness, radiant shine, and lasting manageability for all hair types.

Key Benefits:

• Detangles and moisturizes

• Controls frizz and smooths cuticles

• Strengthens and helps prevent breakage

• Protects from heat and UV damage

• Adds shine and softens

• Paraben-free & cruelty-free

How to Use:
Spray onto damp or dry hair, starting from the ends and working upward for even coverage. Style as desired. Click here to learn how to use it.

Mixed Chicks Coil, Kink & Curl Styling Cream is a nourishing treatment in every application. Packed with moisture-retaining natural oils and botanical extracts, this cream defines, conditions, and strengthens textured hair. Whether you're doing a wash & go, twist-out, or finger styling, it enhances shine, bounce, and manageability while supporting hair growth and scalp health.

✔️ Defines curls, coils, and kinks with long-lasting hold
✔️ Infused with six natural oils to retain moisture and add shine
✔️ Promotes hair growth and improves scalp health
✔️ Conditions and strengthens hair with botanical infusions
✔️ Great for wash & go, twists, coils, and finger styling

How to Use:
Apply to damp or dry hair. Use fingers to distribute evenly from roots to ends. Perfect for wash & go styles, twists, coils, or spirals. Style as desired.

Achieve goddess-like length and strength with Carol's Daughter Goddess Strength True Stretch Defining Hair Cream. This elongating cream is designed to reduce shrinkage and define curls for up to 48 hours while deeply moisturizing and reinforcing strands to support a smoother, longer appearance. Infused with the power of castor oil and ginger, it combats breakage, tames frizz, and enhances stretch, perfect for curly textures seeking soft hold with definition. 

✅ Reduces shrinkage & defines curls
✅ Provides 48-hour curl stretch
✅ Helps reduce breakage & frizz
✅ No silicones, parabens, or mineral oil
✅ Perfect for curly hair needing elongation

How to use:
After shampooing and conditioning, evenly apply to wet hair and style as desired. Leave it in for the best results. Pair with Goddess Strength Shampoo and Conditioner. 

Enriched with agave nectar, avocado oil, and honey, Carol’s Daughter Hair Milk Curl Defining Butter provides deep hydration and definition that lasts up to 24 hours. Whether you’re rocking 1C waves or 4C coils, this rich, nourishing butter reduces frizz and leaves curls touchably soft and naturally shiny. Packed with the butters and oils your curls crave, it locks in moisture while promoting healthy-looking, defined hair. Free from parabens, silicones, and petrolatum—because your curls deserve clean, pure love.

✅ 24-hour curl definition
✅ Enriched with agave nectar, avocado oil & honey
✅ Great for 1C to 4C textures
✅ No crunch, flakes, or residue
✅ Free from parabens, silicones & petrolatum

How to use:
Part hair into sections and apply to damp strands, working the product from roots to ends. Use more as needed. Do not rinse. Style as desired. Click here to learn how this specially formulated product can transform your hair.