Define, hydrate, and shine—all in one step! Aunt Jackie’s Ice Curls is your go-to styling gel for soft, defined curls with lasting moisture and brilliant shine.

🌿 Key Benefits:
✨ Shine & Definition: Adds captivating shine and defines curls without crunch
💧 Moisture Boost: Hydrates with Grapeseed Oil, Almond Oil & Marshmallow Root
🌀 Frizz Control: Helps reduce shrinkage and tame frizz
🛠 Multi-Styling Use: Perfect for Wash-n-Gos, twist-outs, braid-outs, and more
🥥 Lightweight Hold: No heavy buildup, sticky residue, or flaking

👩🏽🦱 Best for:
Hair Types 3A–4C
Natural curls, coils & waves
Protective styles like twists, braids, Bantu knots, and coils

💡 How to Use:
Apply to clean, wet, or damp hair. For Wash-n-Gos, rake through sections and finger-style. For other styles, evenly distribute using a brush or comb, then style as desired. Let hair dry fully before separating and fluffing. Click here to learn how this specially formulated product can transform your hair.

🌱 Clean Formula:
No sulfates, parabens, mineral oil, petrolatum, or drying alcohols.

Maui Moisture Flexible Hold + Coconut Milk Curl Foam
Style your curls without the crunch! This lightweight, airy mousse helps define and hold your curls while boosting volume and fighting frizz — all without weighing your hair down.

Why You’ll Love It:
🌴 Soft, Flexible Hold: Keeps curls in place with a soft, touchable finish — no stiffness or stickiness.
💧 Hydrating Formula: Made with 100% aloe vera as the first ingredient and enriched with coconut milk and mango butter to nourish and moisturize.
💨 Weightless Volume: Adds body and bounce to tight curls without flattening or buildup.
✨ Frizz Control: Smooths flyaways and enhances definition, leaving curls shiny and healthy-looking.

How to Use:
Dispense foam into your hands and apply evenly to damp hair. Scrunch and let air dry or diffuse for best results.

What’s Not Inside:
❌ No parabens
❌ No silicones
❌ No sulfated surfactants
❌ No synthetic dyes
❌ No mineral oil
❌ No gluten

Perfect for curlies looking for soft hold, lightweight moisture, and effortless styling.

Get defined curls without sacrificing movement. Not Your Mother’s Curl Talk Frizz Control Sculpting Gel provides flexible hold to help shape and define your natural curl pattern while keeping frizz under control.

The flake-free formula helps curls stay defined while maintaining their natural bounce and flexibility—without leaving hair feeling overly stiff. Ideal for wavy, curly, and coily hair that needs added definition and hold.

Why You'll Love It

• Provides flexible hold for lasting curl definition
• Helps control frizz
• Defines and shapes your natural curl pattern
• Keeps curls flexible with natural movement
• Flake-free formula
• Can be layered for additional hold
• Safe for natural and color-treated hair

How to Use

Start with a quarter-sized amount and scrunch or comb through damp hair. Apply more as needed depending on your hair length, density, and desired level of hold. Style as desired.

Best For

• Wavy, curly, and coily hair
• Curl definition
• Frizz control
• Flexible, touchable hold
• Maintaining natural curl movement

Experience the magic of Argan Magic Nourishing Hair Cream—a luxurious leave-in styling cream designed to eliminate frizz, enhance definition, and lock in brilliant shine with a soft, flexible hold. Made in the USA, this paraben-free, cruelty-free formula drenches your hair in a highly concentrated blend of premium Argan Oil, antioxidants, Vitamin E, and shea butter to boost shine, revive elasticity, and restore moisture. Perfect for all hair types, whether applied to damp or dry hair, it distributes evenly for effortless styling.

How to use: Apply a small amount of styling cream evenly to damp or dry hair. Comb through to ensure even distribution, then style as usual.

AllDay Locks Braid Gel delivers extreme hold and a sleek, flake-free finish for braids, locs, twists, and cornrows. Whether you're styling fresh or maintaining your look, this gel keeps frizz at bay and edges in place for long-lasting definition.

Infused with lavender, peppermint, witch hazel, and sage, it soothes dryness and itchiness while giving your hair a touch of shine. Its gentle formula is free of sulfates, phthalates, parabens, and gluten, making it ideal for all hair types.

Key Benefits:

• Long-lasting, extreme hold for braids and protective styles

• Smooths frizz and flyaways

• Doubles as edge control

• Calms itchiness and adds shine

• Flake-free and safe for all hair types

How to Use:
Apply to sectioned hair before braiding or twisting. Style as desired. To refresh, smooth over frizz or edges. For best results, pair with AllDay Locks Braid Foam. Click here to learn how to use it.

Murray’s Beeswax Braiding Wax is your go-to for tighter, longer-lasting braids, locs, and twists. Formulated with a powerful blend of natural ingredients, it delivers superior hold without flaking or build-up. Beeswax tames frizz, while Panthenol (Vitamin B5) locks in moisture. Coconut and Canola oils deeply hydrate and add brilliant shine for sleek, polished styles.

✨ Key Benefits:

• Holds braids, locs & twists tighter and longer

• Smooths frizz and enhances shine

• Moisturizes and seals in hydration

• Non-greasy, no build-up formula

• Ideal for protective styling

How to Use:
Apply a small amount to each section of damp or dry hair before braiding or twisting. Smooth in and style as desired.

Free From:
Parabens | Silicones | SLS/SLES | Mineral Oil | Paraffin | Propylene Glycol | Drying Alcohols

Level up your styling game with the ORS Olive Oil Wrap/Set Hair Mousse—a fast-drying, lightweight foam that delivers long-lasting hold, shine, and moisture. Perfect for wraps, roller sets, braids, and molds, this salon-favorite formula is enriched with nourishing olive oil and panthenol to moisturize, smooth, and tame frizz in all hair types—even in humid climates.

✨ Key Benefits:

• Provides long-lasting hold without crunch

• Fast-drying formula cuts down styling time

• Moisturizes and softens with olive oil & Vitamin E

• Great for natural, relaxed, and color-treated hair

• Reduces frizz—ideal for humid weather

How to Use:
Apply enough mousse to coat each hair strand. Comb through for even distribution. Mold, wrap, or set as desired. Dry thoroughly before styling.

Safe For:
All hair types | Color-treated hair | Natural and relaxed textures | Paraben-, sulfate- & cruelty-free hair routines

Looking for fuller, bouncier hair without the weight? This volumizing lotion delivers instant lift, airy definition, and natural movement—without stickiness. Formulated with a plant-based stem cell complex powered by Olive Stem Cell Extract and Linden Buds, it plumps the hair from within the cortex. Infused with Rosemary, Watercress, and Scots Pine Bud, it increases volume by up to 68%* while nourishing strands for silky-soft, touchable curls that last.

✨ Key Benefits:

• Adds instant volume and lift

• Enhances natural movement and curl definition

• Lightweight, non-sticky finish

• Strengthens and plumps from the inside out

• Leaves hair silky, smooth, and soft

How to Use:
Apply to damp hair, focusing on roots or throughout for all-over volume. Style as desired and allow to air dry or diffuse.

Safe For:
All hair types | Especially ideal for fine or limp hair
Color-treated hair | Sulfate-free | Paraben-free | Vegan

Get a longer, stronger hold with a flake-free finish using Taliah Waajid’s Curly Curl “Gello.” This concentrated, lightweight gel is infused with all-natural ingredients to smooth, hydrate, and define your curls, coils, and waves whether natural or relaxed.

✨ Key Benefits:

• Delivers a stronger, long-lasting hold

• Lightweight, alcohol-free formula won’t dry out your hair

• Flake-free finish—no crunch, no residue

• Enhances definition while taming frizz

• Perfect for straw sets, two-strand twists, coils, and wash & go styles

• Works beautifully on natural and chemically relaxed hair

How to Use:
Apply to clean, damp hair. Section and distribute evenly with fingers or a comb. Style as desired and let air dry or diffuse. Avoid touching hair while drying to lock in definition and prevent frizz.    

Take your style to the extreme with Got2b Glued Water-Resistant Spiking Gel, designed for an ultra-strong hold that lasts until your next wash. Whether you're creating spikes, sleek edges, or bold styles, this waterproof and sweatproof formula keeps everything in place, no matter the occasion. Made with 88% naturally derived ingredients, this vegan-friendly gel is perfect for all hair types, giving you long-lasting control without compromise.

How to Use:

• Apply to damp hair.
• Rub a small amount into your palms.
• Distribute evenly throughout your hair.
• Avoid contact with eyes.

Style Tip: For an even stiffer hold, slightly dampen the tips of your spikes and reapply a small amount.

Achieve goddess-like length and strength with Carol's Daughter Goddess Strength True Stretch Defining Hair Cream. This elongating cream is designed to reduce shrinkage and define curls for up to 48 hours while deeply moisturizing and reinforcing strands to support a smoother, longer appearance. Infused with the power of castor oil and ginger, it combats breakage, tames frizz, and enhances stretch, perfect for curly textures seeking soft hold with definition. 

✅ Reduces shrinkage & defines curls
✅ Provides 48-hour curl stretch
✅ Helps reduce breakage & frizz
✅ No silicones, parabens, or mineral oil
✅ Perfect for curly hair needing elongation

How to use:
After shampooing and conditioning, evenly apply to wet hair and style as desired. Leave it in for the best results. Pair with Goddess Strength Shampoo and Conditioner. 

Coco Crème Curl Shaping Cream Gel is a lightweight styling cream infused with sustainably sourced Coconut Oil to shape, define, and nourish curls without sacrificing softness. This coconut oil curl cream glides effortlessly through your strands, locking in moisture and enhancing your natural curl pattern. Free from parabens, silicones, petrolatum, mineral oil, and artificial colors, it’s perfect for achieving smooth, bouncy, and touchable curls that last.

✅ Lightweight styling cream with flexible hold
✅ Enhances curl definition without crunch or flakes
✅ Infused with sustainably sourced Coconut Oil
✅ Free from parabens, silicones, and artificial colors
✅ Great for wavy, curly & coily textures

How to use:
Apply evenly on clean, wet hair. Work through curls and style as desired. Do not rinse out. Click here to learn how this specially formulated product can transform your hair.

Lock in your boldest looks with Got2b Glued Blasting Freeze Spray—the ultimate styling weapon for rock-hard hold that lasts until your next shampoo. Whether you're going for a sexy, tousled look or gravity-defying spikes, this powerful formula freezes your style in place with an ultra-strong, long-lasting hold. Perfect for stuck-up styles and extreme definition, this hairspray ensures your hair stays exactly where you want it—no matter what. Great for lace front wigs! 

How to use: For strong hold, spray evenly on your hair from 30 cm away. For a more defined style, spray selectively on separated strands.

Style Tip: For extreme spikes, start with Got2b Glued Water-Resistant Spiking Gel on wet hair, twist the tips, and spray generously to set. Let it dry, then finish with another spray for extra hold.

Get ultimate hold and control with Got2b Ultra Glued Invincible Styling Gel—designed for extreme, long-lasting styles that stay put for up to 48 hours. Its slow-drying formula gives you time to perfect your look before locking it in place, making it ideal for bold, spunky hairstyles. Made with 96% naturally derived ingredients, this vegan-friendly gel works for all hair types, delivering strong, indestructible hold without compromise.

How to Use:

• Apply to damp hair.
• Squeeze a small amount into your palms, rub hands together, and distribute evenly throughout your hair.

Style Tip: For precise edges, use together with Got2b Glued 4 Brows & Edges.

Don’t let flat strands get you down, lock in body, shine, and style that lasts all day! Aussie Instant Volume Hair Spray delivers a strong hold with a weightless feel, giving your hair the boost it needs without stiffness or heaviness. Its tropical fruit and floral scent leaves your hair smelling fresh, while the certified PETA Cruelty-Free formula makes it a kind choice for your routine. Perfect for wavy and straight hair, it’s your go-to for effortless, lasting volume.

✔ Provides 24-hour volume and strong hold
✔ Lightweight, non-sticky formula that won’t weigh hair down
✔ Adds shine while controlling style all day
✔ Fruity-floral scent for fresh-smelling hair
✔ Certified PETA Cruelty-Free
✔ Ideal for wavy and straight hair types

How to use: Hold the can 8–10 inches away from dry, styled hair. Spray in short bursts to finish your look and enjoy all-day hold and volume.

The Curls Blueberry Bliss Curl Sculpting Mousse delivers lightweight definition and soft hold for twist-outs, braid-outs, and voluminous wash-and-gos. Formulated with nourishing blueberry seed oil, green tea extract, and centella asiatica, this curl-loving mousse defines and sculpts without sacrificing bounce or vibrancy.

✨ Key Benefits:

• Lightweight, touchable hold with zero crunch

• Defines curls while maintaining volume

• Ideal for twist-outs, braid-outs, and wash-and-gos

• Infused with antioxidant-rich blueberry seed oil

• Nourishes and strengthens with every use

How to Use:
Apply evenly to damp hair before twisting, braiding, or styling a wash-and-go. Let air dry or diffuse for best results. Perfect as a prep styler or final step for sculpted curls.

Safe For:
All curl types | Daily styling | Twist-outs & braid-outs | Wash-and-go styles

Eco Style Super Protein Gel delivers the perfect balance of moisture, strength, and hold—ideal for dehydrated, coarse, or damaged hair. Formulated with plant-derived protein humectants, it deeply nourishes each strand while offering superior styling support. Whether you’re crafting updos, pin-ups, or twists, this gel provides a vibrant sheen and an anti-itch, flake-free finish—with zero tackiness.

✨ Why You’ll Love It:

• Restores moisture and reinforces strength

• Ideal for coarse or protein-needy textures

• No flakes, no tack, and anti-itch formula

• Leaves hair with a healthy, lasting sheen

• Perfect for updos, pin-ups, and twist styles

How to Use:
Apply a small amount to hands or hair. Style as desired. Ideal for structured looks and everyday definition.

Eco Style Krystal Styling Gel is your go-to for a clean, strong hold that enhances natural shine, body, and bounce—without buildup or flakes. This weightless, alcohol-free formula hydrates while providing gravity-defying hold, making it perfect for braids, coils, locs, and any style you want to lock in with confidence. Infused with a water base, it moisturizes as it styles, leaving your hair soft, healthy-looking, and full of movement.

✨ Key Benefits:

• Weightless hold with long-lasting shine and control

• Alcohol-free & water-based for added moisture

• Great for natural styles, slick backs, and defined curls

• No heavy buildup or flaky residue

• Suitable for all hair types

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.