Miss Jessie’s Coily Custard is the perfect wash-n-go styler for tight curls, TWAs, and kinky-coily textures. This rich, slippery custard coats every strand with deep moisture and shine while defining your natural curl pattern and fighting frizz. Ideal for elongating curls and reducing shrinkage without weighing down your hair, it leaves curls soft, shiny, and ready to shine—day one or refresh.

✨ Key Benefits

• Defines and elongates tight curls and coils

• Fights frizz and shrinkage

• Adds moisture and lasting shine

• Perfect for TWAs and wash-n-gos

• Non-drying, lightweight formula

How to Use:
Apply a generous amount to damp, freshly washed, conditioned, and detangled hair. Distribute evenly and scrunch to activate curls. Air dry or diffuse. To refresh, dampen curls and reapply.

Clean Formula:
No sulfates, parabens, mineral oil, or petroleum. Not tested on animals.

The Yellow Skala is even better than you think! More than just a hair product—it’s a celebration of Brazil. Infused with the strength of Patauá Oil, also known as “Amazonian Olive Oil,” and the freshness of Passion Fruit (Maracujá), this formula supports growth, resilience, and a vibrant tropical scent that brings Brazilian beauty straight to your hair routine.

Hair Types
All Hair Types

Main Benefits

• 2-in-1 Cream: Use as a deep conditioner, leave-in, or co-wash

• Strength and Resistance

• Nourishing Formula with a Brazilian Twist

Free From
Sulfates, Parabens, Petrolatum, Silicones, and Mineral Oil

How to Use

Conditioning Hair Treatment
Apply to freshly washed hair, massaging along the length for 3 minutes, avoiding the roots. Rinse thoroughly. For deeper results, wear a heat cap for 15 minutes before rinsing.

Leave-in
Apply a small amount to damp hair in sections, avoiding the roots. Distribute evenly. Do not rinse. Style as desired.

Co-wash
Massage a small amount onto wet scalp and strands like a regular shampoo. Rinse thoroughly. Repeat only if needed.

Pre-Shampoo
On dry, unwashed hair, section and apply product generously. Wrap hair and leave on for 15 minutes. Rinse, then follow with shampoo and conditioner.

Give your curls the hydration they crave with the tgin Rose Water Hydrating Curl Cream, a lightweight, ultra-moisturizing styling cream designed to define waves and curls while adding soft volume and brilliant shine. Infused with Rose Water and Acai Berry, this one-and-done product delivers frizz-free definition without buildup, making it perfect for low-porosity hair types seeking moisture without the weight.

🌸 Key Benefits:

• Deeply hydrates and moisturizes low porosity hair

• Defines wavy to curly hair textures with lightweight hold

• Adds frizz-free volume and body without weighing hair down

• Smooths strands for a soft, shiny, non-greasy finish

• Perfect for one-product wash-and-go styling

💧 How to Use:
Apply to damp hair in sections. Work the product through using fingers or a curl-defining brush. Diffuse for extra volume. For dry or coarse hair types, layer with tgin Rose Water Leave-In Conditioner before styling.

Miss Jessie’s Feather Soft Curls is your go-to lightweight styling lotion for soft, touchable, and defined curls. This quick-drying formula adds shine, tames frizz, and enhances your natural curl pattern—without the crunch or stiffness. It’s perfect for wash-and-go styles, waves, and curls that need a little hold without feeling heavy. Great for those who love volume, bounce, and soft definition.

✨ Key Benefits

• Soft, featherweight hold

• Enhances curls & waves

• Adds shine without buildup

• No crunch, no frizz

• Perfect for wash & go styles

• Great for transitioners & natural textures

Clean Formula:
No parabens, paraffin, mineral oil, petroleum, or animal testing.

As I Am Classic Leave-In Conditioner delivers lightweight hydration and lasting softness to curly and coily hair. Whether you’re prepping for a twist-out or refreshing your wash day, this leave-in strengthens strands, reduces breakage, and enhances manageability by up to 80%.

Enriched with Coconut, Amla, and Green Tea, it nourishes from root to tip, boosting shine and moisture retention. The vegan, cruelty-free formula is gentle on curls and free from harsh ingredients, perfect for healthy, defined styles.

Key Benefits:
✔️ Strengthens and hydrates curls
✔️ Boosts shine and reduces breakage
✔️ Improves manageability by up to 80%
✔️ Lightweight, non-greasy formula
✔️ Vegan and cruelty-free

How to Use:
On clean, wet, detangled hair, apply generously from roots to ends. Comb through evenly to remove tangles, then style as desired. Click here to learn how to use it.

The Frizz Control Duo Conditioner is a multi-use formula that works as both a rinse-out and a leave-in, giving your curls the flexibility they need. Infused with blackcurrant seed oil and coconut butter—rich in omegas 3, 6, and 9—it helps replenish moisture, smooth the cuticle, and fight frizz. Whether you're detangling or boosting shine and softness, this lightweight, nourishing conditioner leaves hair manageable and silky without build-up. Perfect for all curl and texture types, and free of parabens, silicones, and sulfates.

How to use:

How to Use (Rinse-Out):
After shampooing, apply to wet hair in sections. Detangle, leave for 1–2 minutes, then rinse.

How to Use (Leave-In):
On clean, wet hair, apply in sections. Comb through and scrunch to shape curls.

Aunt Jackie’s Oh So Clean Deep Moisturizing & Softening Shampoo transforms dry, unruly hair with its lather-rich, nourishing formula. Infused with Coconut Oil, Shea Butter, and Extra Virgin Olive Oil, it gently cleanses while delivering intense hydration and softness to curls, coils, and waves.

This shampoo makes detangling easier and leaves hair feeling super clean, manageable, and shiny. Ideal for hard-to-manage textures, it restores moisture and vitality without harsh ingredients. Free from sulfates, parabens, mineral oil, and petrolatum.

Key Benefits:
✔️ Deeply cleanses without stripping natural oils
✔️ Hydrates and softens curls, coils, and waves
✔️ Helps detangle and improve manageability
✔️ Enriched with Coconut Oil, Shea Butter & Olive Oil
✔️ Gentle, sulfate-free formula

How to Use:
Apply to wet hair and gently massage into the scalp and hair. Rinse thoroughly and repeat if needed. For best results, follow with a conditioner or treatment masque. Click here to learn how this specially formulated product can transform your hair.

Just For Me Curl Peace Nourishing Hair & Scalp Butter is a rich, soothing blend designed to hydrate and protect kinks, coils, and curls. Ideal for tender scalps and dry hair, this creamy butter locks in moisture, softens strands, and encourages healthy growth—making it a must-have for your little one’s wash day or daily styling routine.

✨ Why You’ll Love It:

• Soothes dry, sensitive scalps

• Deeply hydrates and seals in moisture

• Ideal for dry, textured hair

• Grapeseed Oil adds shine and thermal protection

• Shea Butter strengthens and softens

• Castor Oil promotes healthy growth

• Free of parabens, mineral oil, sulfates & petrolatum

How to Use:
Apply to damp or dry hair. Rub a small amount between hands and gently work through hair and scalp, focusing on the ends. Style as desired.

Uncle Funky’s Daughter Thirsty Curls is your go-to curl enhancer for soft, juicy, and defined curls that crave moisture. Whether your texture is coily, curly, or wavy, this lightweight formula wakes up thirsty strands with a quick shot of hydration and shine—no buildup, no crunch.

✨ Key Benefits:

• Instantly hydrates dry curls and refreshes second- or third-day hair

• Defines curls with a light hold that keeps them bouncy and frizz-free

• Aloe vera, marshmallow, and jojoba oil work together to soften, smooth, and seal in moisture

• Alcohol-free, paraben-free, and BPA-free for healthy, nourished curls

• Revives dull curls without weighing them down

💦 How to Use:
Spray directly onto dry or damp curls as needed. Scrunch to refresh and reshape. Use it as a daily curl hydrator or to bring your style back to life between washes.

✔️ Safe For:
Coily, curly, and wavy hair | Daily use | Moisture retention | Lightweight styling

Keep your curls soft, shiny, and full of life with As I Am Double Butter Cream. This ultra-rich daily moisturizer is packed with nourishing butters and natural oils to deeply hydrate dry, thirsty hair while improving manageability and restoring shine.

🌿 Key Benefits:

• 💧 Intense Moisture: Hydrates and softens dry, brittle hair

• 💪 Strengthens & Repairs: Helps reduce breakage and split ends

• ✨ Boosts Shine & Manageability: Leaves curls radiant and easy to style

• 🔄 Ideal for Daily Use: Perfect for maintaining healthy, natural curls

• 🌱 Clean Formula: Free from parabens, sulfates, silicones, phthalates, gluten & cruelty

👩🏽🦱 Best for:

• Type 3 & Type 4 natural hair

• Transitioning from chemically treated hair

• Twist-outs and soft, defined styles

💡 How to Use:

Apply sparingly or generously based on your hair’s moisture needs. Rub between palms and gently scrunch into hair, keeping curls undisturbed. Also great for setting soft, lustrous twists and twist-outs.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

Achieve effortlessly soft, romantic curls with the Hold Me Softly Style Balm—a whipped-cream styling cream designed to enhance natural curls and waves. Offering a very soft hold without any cast or crunch, it’s perfect for creating a touchable, natural look. Use it on its own for looser curl patterns or layer it with stronger stylers for defined, frizz-free curls. This vegan, cruelty-free balm is suitable for all curl types, medium to coarse textures, and any hair porosity. Free from sulfates, silicones, parabens, and mineral oils, it’s a gentle, nourishing option for healthy, hydrated hair. 

How to use: Take a small amount of Balm (start with a dime-sized amount per section and add more if needed). Rake it through soaking wet hair, ensuring even coverage. Use the "prayer hands" method to smooth strands, seal the cuticles, and reduce frizz. Flip your hair and gently scrunch to encourage curls. Leave it as is for a soft, loose style, or layer with a gel for added hold!

Say goodbye to tough tangles and hello to soft, manageable hair with Aunt Jackie’s “Triple Threat” Conditioning Treatment. This multi-use conditioner is packed with botanical extracts that help soften coarse, hard-to-manage textures, making combing and styling a breeze. It works to strengthen strands from root to tip, promoting healthier growth and reducing breakage.

🌿 Key Benefits:

• 🌸 Softens & Loosens Textures: Gently softens tight, coarse curls

• 💧 Restores Moisture: Deep hydration for dry, brittle hair

• 💪 Strengthens Strands: Helps support stronger, healthier growth

• 🌀 Improves Manageability: Easier detangling and styling

🧴 How to Use:

• As a regular conditioner: Apply generously to wet or towel-dried hair from roots to ends. Leave on for 1 minute, then rinse thoroughly with lukewarm water.

• Also works great as a co-wash or deep conditioning treatment. 

Click here to learn how this specially formulated product can transform your hair.

Give your curls the lightweight love they deserve with the tgin Rose Water Frizz-Free Hydrating Conditioner—a moisture-rich formula that detangles, nourishes, and enhances shine without weighing your hair down. Infused with antioxidant-packed Rose Water and vitamins A, C, D, E, and B3, this conditioner smooths frizz, promotes healthy growth, and leaves curls soft, defined, and full of bounce.

🌸 Key Benefits:

• Hydrates and softens without heavy buildup

• Detangles curls, coils, and waves with ease

• Smooths frizz and boosts natural shine

• Stimulates hair growth and helps reduce dandruff

• Lightweight formula—perfect for low porosity and fine hair

• Free from sulfates, parabens, petrolatum, lanolin, and artificial colors

• Black-owned, women-led, cruelty-free brand

💧 How to Use:
Wet hair thoroughly. Apply a generous amount to palms and distribute evenly from root to ends. Leave on for a few minutes to deep condition, then rinse well.

The Essential Moisture Cleanser is a gentle, moisturizing shampoo made for regular use. Its creamy lather effectively cleanses without stripping natural oils, making it perfect for frequent washes and safe for color-treated hair. Formulated with nourishing ingredients like betaine (from sugar beet), avocado, coconut, and sunflower oil, this cleanser supports hydration, frizz control, and scalp health. Ideal for all curl types—and even straight hair—it’s your go-to for soft, clean, manageable strands.

✨ Key Benefits:

• Gently cleanses without drying

• Moisturizes and softens with plant oils

• Helps fight frizz and supports healthy hair

• Safe for colored and frequently washed hair

Safe For:
All curl types & straight hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CGM-friendly

How to Use:
Apply to wet hair and massage into the scalp. Rinse thoroughly. Follow with the Essential Moisture Conditioner for added hydration. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.

Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.

Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls

How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Transform Leave-In Conditioner delivers intense hydration and lasting softness to dry, brittle curls, coils, and waves. This rich, nourishing formula restores manageability and helps reduce thinning, shedding, and breakage, leaving your hair smooth, healthy-looking, and ready to style.

Infused with flaxseed and castor oils to support scalp health and hair strength, it also features argan oil for added shine and shea butter for deep, lasting moisture. Perfect for all hair types and textures, this leave-in breathes life into dull strands and defines your curls without weighing them down.

Key Benefits:
✔️ Deeply hydrates and softens dry, damaged hair
✔️ Helps reduce thinning and shedding
✔️ Strengthens and adds shine with argan oil
✔️ Enhances manageability and curl definition
✔️ Ideal for all textures and curl types

How to Use:
Apply to damp hair and distribute evenly from roots to ends. Do not rinse out. For best results, use after shampooing and before styling. Click here to learn how this specially formulated product can transform your hair.

It’s a 10 Haircare Miracle Leave-In is your all-in-one solution for smooth, shiny, and manageable hair. This lightweight, leave-in treatment works instantly to eliminate frizz, detangle, restore shine, and protect against UV damage—making it perfect for everyday use or as a heat-styling primer.

Suitable for all hair types, this miracle formula hydrates, nourishes, and helps you achieve salon-level results at home. 

✨ Key Benefits:

• Hydrates, detangles, and smooths

• Restores shine and softness

• Provides UV and color protection

• Enhances manageability and prevents frizz

• Safe for color-treated and heat-styled hair

How to use:

Use on damp hair or before styling to unlock its full restorative power.

Define, hydrate, and love your curls with the Manetain Curl Cream—a nourishing styling essential crafted to bring out your natural texture with bounce, shine, and soft hold. Infused with powerful ingredients like rice extract, avocado oil, amino acids, and plant-based lipids, this cream deeply hydrates and strengthens curls without stiffness or crunch. Finished with soothing amber and lavender, your haircare routine just got a calming upgrade.

✨ Key Benefits:

• Hydrates & Smooths: Locks in moisture to keep curls soft, shiny, and frizz-free all day.

• Defines & Enhances Texture: Brings out your natural curl pattern with long-lasting bounce.

• Soft Hold Without Crunch: Keeps curls in place while maintaining natural movement.

• Strengthens with Amino Acids: Helps protect against breakage and supports healthy hair growth.

• Clean, Vegan Formula: Sulphate-free, paraben-free, cruelty-free, and safe for daily use.

🌿 How to Use:
Apply a small amount to damp hair from root to tip. Scrunch to define curls and allow to air dry or diffuse for added volume.