Moisturizer

This protein-free, medium-moisture leave-in hydrates, protects, and softens all hair types—including fine, medium, and coarse textures with wavy, curly, or coily patterns.

It nourishes and revitalizes hair while offering UV protection. Its ultra-concentrated, dermatologist-tested formula keeps strands smooth, manageable, and healthy-looking.

✅ Protein-free & ultra-hydrating
✅ Ideal for wavy, curly, and coily textures
✅ Protects against UV damage
✅ Vegan, color-safe & Think Dirty rated 0–1
✅ Dermatologist-tested & non-irritating

How to Use:
Apply to damp hair, focusing on mid-lengths and ends. Follow with Bounce Curl Light Gel or Bounce Curl Avocado & Rose Oil Clump and Define Cream, then style as desired. Click here to learn how this specially formulated product can transform your hair.

This viral favorite brings out the best in wavy, curly, and coily hair by delivering the perfect balance of hydration, frizz-free definition, and soft bounce, without any heaviness.

Lightweight yet nourishing, it clumps curls together for smoother styling, enhances moisture between wash days, and keeps your hair feeling touchably soft.

✅ Lightweight, frizz-fighting formula
✅ Clumps curls for better definition
✅ Boosts softness & hydration
✅ Ideal between washes
✅ Dermatologist-tested
✅ Great for wavy, curly & coily textures

How to Use:
Apply to damp hair and work a small amount through mid-lengths and ends after washing. Use the Bounce Curl Define EdgeLift Brush or Volume EdgeLift Brush to evenly distribute and shape your curls. Air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

Curlsmith Curl Defining Soufflé is a unique styling gel and moisturizer in one, designed to deliver both hydration and hold, perfect for curl-boosting. Its semi-solid jelly texture gives your curls long-lasting definition, volume, and bounce. As it dries, it forms a light cast to lock in moisture and shape, which can be easily scrunched out for soft, touchable curls with zero crunch. Perfect for all curl types looking for definition without stiffness.

✨ Key Benefits:

• Moisturizes and defines in one step

• Medium hold with soft, bouncy finish

• Lightweight, non-crunchy texture

• Curly Girl Method approved

• Vegan, cruelty-free, and free of sulphates, silicones, mineral oils, and phthalates

Safe For:
All curl types | Dry, frizzy, or dehydrated hair | Color-treated hair
Sulfate-free | Silicone-free | Vegan | Cruelty-free

How to Use:
Apply to soaking wet hair in small sections. Use the praying hands method to smooth through, then scrunch. Air dry or diffuse. Once fully dry, scrunch again to break the cast and reveal soft, defined curls.

Get curls that pop, shine, and stay juicy all day with The Doux Bee Girl Honey Curl Custard—a lightweight, no-crunch styler packed with moisture-sealing honey, aloe, and silk amino acids. Designed for all curl types, this custard defines, hydrates, and leaves your curls bouncy, soft, and frizz-free—without the flakes or stiffness.

✨ Key Benefits:

• Delivers soft, touchable hold without crunch

• Defines curls and enhances natural texture

• Infuses intense moisture and shine

• Fights frizz and smooths the cuticle

• Promotes growth and elasticity with vitamins B, C, E & keratin

• Works for all curl types—waves, coils, and tight curls

✔️ Safe For:
All curl types | Color-treated hair | Daily styling | Low to high porosity hair

🌀 How to Use:
Start on clean, wet hair. Apply to small sections, raking through with fingers to clump curls. Dry completely using a diffuser or hooded dryer. Once dry, fluff and separate to your desired volume.

The African Pride Moisture Miracle Coconut & Baobab Oil Leave-In Cream is a rich, hydrating formula made to nourish, strengthen, and protect textured hair. Infused with Coconut Oil to deeply moisturize and repair dry, damaged strands, and Baobab Oil to lock in lasting moisture and improve elasticity, this cream leaves your hair soft, manageable, and less prone to breakage.

Perfect for curly, coily, and 4C hair, this leave-in cream helps detangle, smooth, and prep your hair for styling—without buildup or residue.

Key Benefits:

• Deep hydration & daily moisture

• Helps repair and strengthen weak strands

• Softens, detangles, and improves manageability

• Free from parabens, sulfates, mineral oil & petrolatum

How to Use:
Apply a generous amount to your hands and rub together. Distribute evenly on damp or dry hair from roots to ends. Do not rinse. Use daily or as needed. Can be layered with styling products. Click here to learn how to use it.

Define, hydrate, and shine—this feather-light curl cream wraps each strand in silky moisture for glossy, frizz-free curls that stay soft and polished.

Enriched with a nourishing trio of natural butters and oils, it enhances natural curl patterns while smoothing flyaways without weighing hair down.

✅ Lightweight moisture + definition
✅ Tames frizz without stiffness
✅ Glossy, smooth finish
✅ Natural butters + oils
✅ Cruelty-free + vegan
✅ Free from sulfates, parabens

How to Use:
Apply evenly to damp curls from roots to ends, using your fingertips to rake the product through. Let air dry for soft movement or diffuse for added volume and definition. Use a small amount on dry hair between washes to smooth and revive curls.

Click here to learn how this specially formulated product can transform your hair.

Bring dry, porous hair back to life with Curlsmith's Oil-in-Cream, a rich, ultra-moisturizing leave-in conditioner that deeply nourishes and softens curls. This creamy formula melts into the hair to hydrate from within, improve manageability, and restore vitality. Whether you're rocking waves, curls, or coils, it delivers intense moisture without heaviness, leaving your strands silky, frizz-free, and defined.

✨ Key Benefits:

• Deep hydration for dry, thirsty curls

• Rich leave-in formula to soften and nourish

• Enhances manageability and curl definition

• Ideal for medium to coarse hair textures

Safe For:
All curl types | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply to wet hair after your wash routine. Divide hair into sections and rake or smooth through for even coverage. Do not rinse. Click here to learn how this specially formulated product can transform your hair.

As I Am Classic Curling Crème delivers rich moisture and definition for curls and coils that shine and last. Whether you’re styling a wash n’ go or sculpting twist-outs, this crème locks in hydration while providing a soft, flexible hold—no frizz, no crunch.

Infused with fiber-strengthening ceramides and a blend of natural moisturizers and curl enhancers, it helps maintain healthy, manageable curls. The formula is free from sulfates, parabens, phthalates, and gluten—plus it’s cruelty-free and perfect for textured hair.

Key Benefits:
✔️ Defines curls and coils with long-lasting hold
✔️ Locks in moisture and adds shine
✔️ Reduces frizz without stiffness
✔️ Strengthens strands with ceramides
✔️ Sulfate- and cruelty-free

How to Use:
Apply to damp hair after using As I Am Leave-In Conditioner. Smooth through small sections from root to tip. Style as desired. Click here to learn how to use it.

Uncle Funky’s Daughter Curly Magic Curl Stimulator is your holy grail for curl definition and elongation. Infused with aloe vera, marshmallow, and jojoba oil, this curl stimulator locks in moisture, enhances shine, and delivers long-lasting hold—all without the crunch. Whether you’ve got coils, curls, or waves, this gel helps your natural texture pop with definition and softness.

✨ Key Benefits:

• Defines and elongates curls with a firm yet flexible hold

• Retains moisture with aloe vera and jojoba oil

• Marshmallow root helps soften and condition hair

• Encourages natural curl pattern with no flaking

• Lightweight and non-sticky for touchable curls

• Great for Wash & Go styles and curl refreshes

🌀 How to Use:
Apply generously to soaking wet hair. Finger comb through small sections from root to tip to activate and define curls. Air dry or diffuse for best results. Avoid touching hair while drying for max definition.

✔️ Safe For:
Wavy, curly, coily hair | Wash & Go styling | Daily curl definition | Moisture retention

Uncle Funky’s Daughter Thirsty Curls is your go-to curl enhancer for soft, juicy, and defined curls that crave moisture. Whether your texture is coily, curly, or wavy, this lightweight formula wakes up thirsty strands with a quick shot of hydration and shine—no buildup, no crunch.

✨ Key Benefits:

• Instantly hydrates dry curls and refreshes second- or third-day hair

• Defines curls with a light hold that keeps them bouncy and frizz-free

• Aloe vera, marshmallow, and jojoba oil work together to soften, smooth, and seal in moisture

• Alcohol-free, paraben-free, and BPA-free for healthy, nourished curls

• Revives dull curls without weighing them down

💦 How to Use:
Spray directly onto dry or damp curls as needed. Scrunch to refresh and reshape. Use it as a daily curl hydrator or to bring your style back to life between washes.

✔️ Safe For:
Coily, curly, and wavy hair | Daily use | Moisture retention | Lightweight styling

Aunt Jackie’s Curl La La Defining Custard is your go-to for frizz-free, beautifully defined curls, spirals, and coils. Packed with mega-moisture humectants, shea butter, and olive oil, it gives long-lasting hold, bounce, and brilliant shine—without caking, flaking, or crunchiness.

Whether you're creating soft waves or bold, bouncy curls, this versatile styling custard helps shape and define your look while keeping hair hydrated and touchably soft. Perfect for all natural hair types, it leaves your curls well-nourished, frizz-free, and full of personality.

Key Benefits:
✔️ Defines curls and coils with lasting hold
✔️ Adds shine and bounce without stiffness
✔️ Moisturizes with shea butter and olive oil
✔️ Controls frizz and enhances manageability
✔️ No caking, flaking, or crunch, just soft, healthy curls

How to Use:
Apply to damp or dry hair and distribute evenly. Use your fingers to shape curls, coils, or waves. Allow to air dry for a natural finish or use a diffuser for more volume and bounce. Click here to learn how this specially formulated product can transform your hair.

Hydrate and define your curls with the Maui Moisture Curl Quench + Coconut Oil Curl Smoothie! This rich, creamy leave-in treatment is made with 100% aloe vera as the first ingredient, blended with coconut oil, plumeria, and papaya extracts to deeply moisturize, smooth, and enhance your natural texture. 

✔ Rich, creamy leave-in styling smoothie
✔ Softens, defines, and adds shine to curls
✔ Hydrates and tames frizz for thick, curly, or coily textures
✔ Great for twist-outs, braids, and wash-and-go styles
✔ Vegan, silicone-free, paraben-free, and color-safe

How to use:
Section hair and apply product sparingly to damp or dry hair. Do not rinse out. Style hair as desired. For best results, use as a styling cream for twist-outs, braids, and wash-and-go styles.

Transform your hair care routine with ORS Olive Oil Fortifying Cream Hair Dress, the ultimate solution for dry, damaged hair. Rich in essential fatty acids, this luxurious olive oil crème infuses moisture directly into the hair shaft and cuticle, boosting elasticity and delivering a deeper, longer-lasting shine. It imparts lustrous softness and can be used as an overnight treatment for intensified hydration and resilience. Perfect for anyone seeking intense moisture and vitality, this paraben-free formula revives dry, dirty hair into a silky, radiant mane.

How to use:

Daily Use: Apply olive oil sparingly to the entire scalp. Massage the scalp and comb or brush your hair to distribute the olive oil creme throughout the hair shaft.

Split Ends Treatment: Apply a small amount of the cream to the ends of your hair nightly before putting in rollers or wrapping your hair.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.

Just For Me Curl Peace Defining Curl & Coil Cream is a lightweight, nourishing styling cream specially crafted for kids’ kinks, coils, and curls. Enriched with a unique blend of natural oils, this formula provides long-lasting definition and balanced hydration without weighing hair down. The result? Soft, shiny, defined curls that pop—perfect for wash-and-go’s, finger coils, braid-outs, and rod sets. Safe, gentle, and joyfully effective, it makes styling easy and fun.

✨ Why You’ll Love It:

• Defines curls & coils without heaviness

• Enriched with flaxseed, avocado, and castor oils

• Hydrates, shines & seals to reduce breakage

• Free from parabens, sulfates, petrolatum & mineral oil

• Kid-friendly formula designed for natural textures

How to Use:
Section hair and apply a small amount to hands. Rub together and work into dry or damp hair. Do not rinse. Style as desired.

Just For Me Curl Peace Nourishing Hair & Scalp Butter is a rich, soothing blend designed to hydrate and protect kinks, coils, and curls. Ideal for tender scalps and dry hair, this creamy butter locks in moisture, softens strands, and encourages healthy growth—making it a must-have for your little one’s wash day or daily styling routine.

✨ Why You’ll Love It:

• Soothes dry, sensitive scalps

• Deeply hydrates and seals in moisture

• Ideal for dry, textured hair

• Grapeseed Oil adds shine and thermal protection

• Shea Butter strengthens and softens

• Castor Oil promotes healthy growth

• Free of parabens, mineral oil, sulfates & petrolatum

How to Use:
Apply to damp or dry hair. Rub a small amount between hands and gently work through hair and scalp, focusing on the ends. Style as desired.

Just For Me Curl Peace 5-In-1 Wonder Spray is the ultimate leave-in for kids’ curls, coils, and kinks—offering tangle-free detangling, heat protection, frizz control, added shine, and intense hydration all in one lightweight mist. Perfect for both damp and dry hair, this non-drying spray softens strands, making styling a breeze without buildup.

✨ Why You’ll Love It:

• Detangles tough knots with ease

• Adds moisture and long-lasting shine

• Lightweight and non-drying formula

• Protects against heat damage

• Reduces frizz and flyaways

• Infused with Flaxseed, Avocado & Castor Oils

• Free from parabens, sulfates, petrolatum & mineral oil

How to Use:
For damp hair: Mist onto clean, damp hair before detangling or heat styling. Blow dry for added shine.
For dry hair: Spray into palm, then run fingers through hair to refresh curls and rehydrate strands.

Seal in moisture and soothe itch with this leave-in scalp treatment, expertly crafted for natural, relaxed, kinky, and coily hair types. The lightweight, no-rinse formula locks in hydration for up to 24 hours while helping prevent flakes and dryness associated with dandruff. Perfect for protective styles like twists and locs, it’s infused with nourishing coconut oil and free from sulfates, dyes, and mineral oils. Developed for Black hair by Black scientists, this daily cream respects the crown and supports a healthy scalp routine with every use.

Why You’ll Love It:

• 🌿 Daily Scalp Relief: Hydrates, soothes, and helps restore scalp health

• 💧 Moisture Lock: Lightweight cream helps seal in moisture & extend your style

• 🚫 No Nasties: Sulfate-free, dye-free, and mineral oil–free

• 👑 For Crown Care: Developed for textured hair types—natural, relaxed, kinky, and coily

• 🔄 No Rinse Needed: Great for use between wash days and on-the-go hydration

How to Use:
Apply daily by placing the tip directly on the scalp and squeezing as you move from front to back. Gently massage in with fingers. Use up to four times daily for best results.