Shampoos & Conditioners

Curlsmith Core Strength Shampoo is a gentle, protein-enriched formula designed for frequent washes without stripping your hair. Free from sulfates, parabens, and silicones, this shampoo deeply cleanses buildup while keeping color-treated hair safe. Infused with a low dose of protein, it helps strengthen strands without the risk of overload—perfect for maintaining the ideal balance between moisture and strength. Ideal for curly and damaged hair, it leaves your scalp refreshed and your curls soft, strong, and resilient.

How to use

Wet your hair well, apply shampoo to your scalp, and gently massage to remove buildup. Rinse thoroughly until the water runs clear.

Revive your curls with Creme of Nature Creamy Hydration Co-Wash—a gentle, sulfate-free cleanser infused with Argan Oil from Morocco. This lightweight, color-safe formula removes product buildup while adding moisture, softness, and shine. Perfect for all curl types, it hydrates and detangles to leave thick, curly hair frizz-free and refreshed, with enhanced curl definition and bounce.

How to use:

The Crème of Nature Argan Oil Moisture & Shine Shampoo delivers increased moisture to damaged, dehydrated hair with 100% Organic Argan Oil from Morocco. This sulfate-free formula gently cleanses, detangles, and hydrates while enhancing Exotic Shine. Safe for curls and color-treated hair, it restores moisture balance, softens strands, and revitalizes hair without stripping or damage. Perfect for radiant, healthy-looking hair.

How to use:

Apply a generous amount to wet hair and massage into a lather. Rinse thoroughly and repeat. Follow with Creme of Nature Argan Oil from Morocco Intensive Conditioning Treatment.

Say goodbye to flat, lifeless hair and hello to volume with Aussie Miracle Volume Shampoo! Infused with lightweight rice water, this volumizing shampoo gently cleanses while adding body, bounce, and a healthy shine that lasts all day. Designed for straight, wavy, and fine hair, it lifts without weighing your strands down, leaving them soft, fresh, and full of life after just one wash. Plus, its tropical fruit and floral scent make every wash a sensory delight. Aussie is proudly PETA-certified cruelty-free because great hair should never come at the cost of kindness.

Key Benefits:
✅ Boosts volume and body from the first wash
✅ Lightweight formula with rice water for gentle cleansing
✅ Leaves hair soft, shiny, and fresh
✅ Ideal for straight, wavy, and fine hair
✅ Cruelty-free and infused with a tropical-fruity scent

How to Use:
Apply a generous amount to wet hair and massage from root to tip, working up a rich, foamy lather. Rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Flat, lifeless hair doesn’t stand a chance with Aussie Miracle Volume Conditioner! Infused with lightweight rice water, this nourishing formula moisturizes each strand while adding body and shine, leaving your hair soft, radiant, and full of life. Designed for fine, straight, or wavy hair, it enhances volume without weighing your hair down, making it a must-have for your wash day routine. In just minutes, your locks will feel refreshed, hydrated, and ready to turn heads. Plus, it’s cruelty-free and paraben-free.

Key Benefits:
✅ Adds volume without weighing hair down
✅ Infused with lightweight rice water for hydration
✅ Enhances shine and body
✅ Perfect for fine, straight, or wavy hair
✅ Cruelty-free and paraben-free

How to Use:
Apply to clean, wet hair. Detangle gently with fingers or a wide-tooth comb, then rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Oh So Clean Deep Moisturizing & Softening Shampoo transforms dry, unruly hair with its lather-rich, nourishing formula. Infused with Coconut Oil, Shea Butter, and Extra Virgin Olive Oil, it gently cleanses while delivering intense hydration and softness to curls, coils, and waves.

This shampoo makes detangling easier and leaves hair feeling super clean, manageable, and shiny. Ideal for hard-to-manage textures, it restores moisture and vitality without harsh ingredients. Free from sulfates, parabens, mineral oil, and petrolatum.

Key Benefits:
✔️ Deeply cleanses without stripping natural oils
✔️ Hydrates and softens curls, coils, and waves
✔️ Helps detangle and improve manageability
✔️ Enriched with Coconut Oil, Shea Butter & Olive Oil
✔️ Gentle, sulfate-free formula

How to Use:
Apply to wet hair and gently massage into the scalp and hair. Rinse thoroughly and repeat if needed. For best results, follow with a conditioner or treatment masque. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s In Control is your go-to solution for taming frizz and hydrating dry, brittle hair. Perfect for all hair types, including natural, colored, relaxed, and texturized. It’s gentle enough for daily use and enriched with Shea Butter, Extra Virgin Olive Oil, and Keratin to restore softness, strength, shine, and manageability.

This deep-conditioning formula nourishes and improves elasticity, making curls, coils, and waves more defined and easier to style. Plus, it’s free from sulfates, parabens, mineral oil, and petrolatum, giving your hair the care it deserves without compromise.

Key Benefits:
✔️ Hydrates and softens dry, brittle hair
✔️ Tames frizz and improves manageability
✔️ Enriched with Shea Butter, Olive Oil, and Keratin
✔️ Restores shine, elasticity, and strength
✔️ Gentle enough for daily use on all hair types

How to Use:
Apply generously to clean, damp hair from roots to ends. Leave on for 3–5 minutes for a quick condition, or cover with a plastic cap and sit under a warm dryer for deep conditioning. Rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Kids Heads Up Shampoo gently cleanses young curls and waves without stripping natural moisture. This nourishing wash is specially formulated for delicate, dry, or tangle-prone hair, leaving strands soft, refreshed, and easy to manage after every wash.

Infused with coconut oil, shea butter, and extra virgin olive oil, it restores hydration while making detangling a breeze. Free from sulfates, mineral oil, and petrolatum, it’s the perfect wash day companion for keeping kids’ curls healthy, soft, and happy.

Key Benefits:
✔️ Gently cleanses without harsh stripping
✔️ Softens and hydrates delicate hair
✔️ Nourishes with coconut oil, shea butter & olive oil
✔️ Helps improve manageability and reduce tangles
✔️ Safe and sulfate-free for kids’ curls and waves

How to Use:
Massage a small amount into wet hair and gently work into a lather. Lightly cleanse the scalp and strands—avoid scrubbing too hard. Rinse thoroughly and repeat if needed. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Purify Me Co-Wash Cleanser delivers gentle cleansing and deep hydration in one nourishing step. Perfect for dry, damaged, or protective styles, this creamy co-wash refreshes hair without stripping away natural oils, leaving your curls soft, manageable, and full of moisture.

Infused with flaxseed, avocado, coconut, and apple cider vinegar, it works to improve hair health over time while softening and detangling with ease. Ideal for all hair types and textures, it’s your go-to for clean, hydrated curls between wash days.

Key Benefits:
✔️ Gently cleanses while deeply moisturizing
✔️ Softens and detangles dry, brittle hair
✔️ Ideal for protective styles and dry textures
✔️ Enriched with flaxseed, avocado, and apple cider vinegar
✔️ Safe for all hair types and textures

How to Use:
Wet your hair thoroughly, then apply the co-wash and gently massage it into your scalp and strands. Use your fingers to detangle if needed, rinse well, and repeat if necessary. Click here to learn how this specially formulated product can transform your hair.

Say goodbye to tough tangles and hello to soft, manageable hair with Aunt Jackie’s “Triple Threat” Conditioning Treatment. This multi-use conditioner is packed with botanical extracts that help soften coarse, hard-to-manage textures, making combing and styling a breeze. It works to strengthen strands from root to tip, promoting healthier growth and reducing breakage.

🌿 Key Benefits:

• 🌸 Softens & Loosens Textures: Gently softens tight, coarse curls

• 💧 Restores Moisture: Deep hydration for dry, brittle hair

• 💪 Strengthens Strands: Helps support stronger, healthier growth

• 🌀 Improves Manageability: Easier detangling and styling

🧴 How to Use:

• As a regular conditioner: Apply generously to wet or towel-dried hair from roots to ends. Leave on for 1 minute, then rinse thoroughly with lukewarm water.

• Also works great as a co-wash or deep conditioning treatment. 

Click here to learn how this specially formulated product can transform your hair.

As I Am Coconut CoWash is a creamy cleansing conditioner that gently removes build-up while keeping curls soft, smooth, and moisturized. Perfect for regular use on curly, coily, and color-treated hair, it detangles effortlessly and cleanses without stripping away natural oils.

Enriched with nourishing coconut and safe for keratin-treated hair, this gentle formula helps maintain curl definition, smoothness, and silkiness between wash days. It’s vegan and free from sulfates, silicones, and parabens made to refresh your hair without harsh ingredients.

Key Benefits:
✔️ Gently cleanses without stripping natural moisture
✔️ Effortlessly detangles and softens curls
✔️ Safe for color-treated and keratin-treated hair
✔️ Helps maintain smoothness and curl definition
✔️ Sulfate-, silicone-, and paraben-free

How to Use:
Apply to soaking wet hair and distribute evenly.
Detangle thoroughly while the hair is saturated.
Rinse only after detangling, keeping hair aligned.

Click here to learn how to use it

Argan Magic Ultra Hydrating Conditioner is a rich, restorative formula that transforms dry, brittle strands into soft, shiny, and manageable hair after just one use. Infused with luxurious Argan Oil, Shea Butter, and powerful antioxidants, it replenishes lost moisture, enhances elasticity, and smooths the cuticle for tangle-free, healthier-looking hair.

Perfect for all hair types, especially dry, overprocessed, or chemically treated hair, this ultra-hydrating conditioner helps strengthen and protect against breakage and future damage. Inspired by ancient Moroccan beauty rituals, it’s paraben-free and cruelty-free—clean care you can trust.

Key Benefits:

• Deeply hydrates and softens

• Restores moisture and shine

• Detangles and improves manageability

• Helps prevent breakage and future damage

• Safe for color-treated and chemically processed hair

• Paraben-free & cruelty-free

How to Use:
After shampooing, apply conditioner generously from roots to ends. Gently massage through the hair. Leave on for 2–5 minutes, then rinse thoroughly. Click here to learn how to use it.

The African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo is a moisture-rich treatment that softens, detangles, and preps natural hair for gentle cleansing. Made with Aloe Vera to soothe and condition and Coconut Water to hydrate and nourish, this formula helps protect your curls and coils from breakage before shampooing.

It’s the perfect first step for curly, coily, or dry hair, helping to melt away tangles and make wash day easier, without stripping your strands.

Key Benefits:

• Softens and detangles before shampooing

• Protects strands from breakage

• Adds moisture and slip for easier wash days

• Free from parabens, mineral oil, sulfates & petrolatum

How to Use:
Before cleansing, apply generously to dry hair and distribute evenly. Detangle with fingers or a comb. Rinse thoroughly. For extra moisture, leave on 15–30 minutes before rinsing. Follow with African Pride Moisture Miracle Shampoo. Click here to learn how to use it.

SheaMoisture Manuka Honey Shampoo with Mafura Oil is a sulfate-free, deeply moisturizing shampoo designed for Type 4 hair. Enriched with Shea Butter, Mafura and Baobab Oils, and Fig, it gently cleanses while infusing hair with intense hydration and nutrients, leaving it soft, revitalized, and protected from environmental stress. Perfect for dry, damaged hair, this formula is free from sulfates, parabens, phthalates, mineral oil, petrolatum, and animal testing, offering a clean, ethical solution for healthier, more manageable hair. Click here to learn how this specially formulated product can transform your hair.

How to use: Massage into wet hair to create a rich lather, then rinse thoroughly.

Bring your strands back to life with this ultra-nourishing rinse-out conditioner. Infused with 100% Virgin Coconut Oil, creamy Coconut Milk, Acacia Senegal, and certified Fair Trade Shea Butter, it delivers deep hydration to rehydrate, soften, and detangle hair—without weighing it down. The bonus? A light tropical coconut scent that lingers for days.

✨ Why You’ll Love It:

• 🥥 Deep Hydration: Replenishes moisture and improves manageability.

• 🌴 Coconut Milk + Acacia Senegal: Helps reduce frizz and smooth strands.

• 🌿 Fair Trade Shea Butter: Strengthens and restores softness.

• 🌸 Light Coconut Scent: Leaves your hair smelling dreamy.

• 💖 Great for All Hair Types: Wavy, curly, coily or straight—it works for everyone.

• 🚫 No Silicones or Sulfates: Free from harsh ingredients that dry out hair.

💡 How to Use:
After cleansing with our Daily Hydration Shampoo, apply generously to clean, wet hair. Gently comb through from roots to ends. Leave in for up to 3 minutes, then rinse thoroughly.

Deeply hydrate, restore, and strengthen dry or transitioning hair with this moisture-rich, sulfate-free shampoo. Infused with Fair Trade Shea Butter, Argan Oil, and Sea Kelp, it gently cleanses while helping fortify strands from root to tip.

✨ Why You’ll Love It:

• 💧 Ultra Moisturizing: Delivers intense hydration to dry, damaged, or transitioning hair.

• 🌿 Nourishing Ingredients: Formulated with nutrient-rich Argan Oil, Sea Kelp & Fair Trade Shea Butter.

• 🌀 Perfect for Natural Hair: Ideal for curly, coily, and chemically treated textures.

• 🚫 No Nasties: Sulfate-free, silicone-free, and made without harmful ingredients.

• 🌍 Ethically Made: Sustainably produced, cruelty-free, and supports community empowerment.

💡 How to Use:
Apply to wet hair and gently massage into a rich lather. Rinse thoroughly and repeat if needed. Follow with conditioner for best results.

Make wash day a breeze! This rich, gentle conditioner softens and smooths children’s hair while helping to detangle and protect against breakage. Formulated with nourishing Mango Butter, Carrot Oil, and Fair Trade Shea Butter, it strengthens delicate strands and leaves curls soft, healthy, and manageable.

✨ Why Parents Love It:

• 🥭 Tames Tangles: Makes detangling easier for curly, coily, and wavy hair.

• 🥕 Strengthens Strands: Carrot oil and shea butter nourish and help protect from breakage.

• 💧 Moisture-Rich: Deeply conditions without heaviness.

• 🚫 No Nasties: Free of silicones, sulfates, parabens, phthalates, mineral oil & petrolatum.

• 🌍 Kid-Friendly Care: Gentle enough for daily use and crafted with Fair Trade ingredients.

💡 How to Use:
After shampooing, apply a dollop to wet hair. Gently run fingers through to distribute evenly. Rinse well and style as desired.

Quench thirsty strands and bring dry, damaged hair back to life. This rich, rinse-out conditioner is infused with Manuka Honey, Mafura Oil, and Fig Extract to provide deep, restorative hydration while instantly detangling and softening hair. Perfect for curls in need of moisture and care.

✨ Why You’ll Love It:

• 🍯 Deep Hydration: Instantly moisturizes and revives dry, brittle strands.

• 🌰 Restorative Formula: Blended with Manuka Honey, Mafura Oil & Fig Extract for nourishment.

• 💧 Softens & Detangles: Smooths and conditions for easier styling.

• 🚫 No Nasties: No sulfates, parabens, phthalates, mineral oil, petroleum or animal testing.

• 🌍 Ethically Made: With Fair Trade Shea Butter and sustainably sourced ingredients.

💡 How to Use:
After shampooing, apply from roots to ends. Leave on for 3 minutes, then rinse thoroughly.