All Products

Get long-lasting, ultra-defined curls with this 5-Day Curl Hold Formula! This curl enhancing glaze locks in style without crunch or flakes—perfect for wash-n-go’s, twist-outs, and defined sets. Infused with moisturizing honey and argan oil, it hydrates, adds shine, and fights frizz while protecting against humidity. Ideal for high-porosity and frizz-prone hair, this pro-formulated styler delivers salon-worthy results at home.

✨ Key Benefits:

• Long-lasting hold (up to 5 days)

• Anti-frizz & humidity protection

• Deep hydration & enhanced shine

• No crunch, no flakes

• Perfect for clean, product-free hair

How to Use:
Apply to clean, wet hair. Rake or shingle through small sections from roots to ends. Diffuse or air-dry. Avoid layering with oils or leave-ins.

Safe For:
All curl types | High-porosity hair | Sulfate-, paraben-, and mineral oil–free

The Crème of Nature Argan Oil Moisture & Shine Shampoo delivers increased moisture to damaged, dehydrated hair with 100% Organic Argan Oil from Morocco. This sulfate-free formula gently cleanses, detangles, and hydrates while enhancing Exotic Shine. Safe for curls and color-treated hair, it restores moisture balance, softens strands, and revitalizes hair without stripping or damage. Perfect for radiant, healthy-looking hair.

How to use:

Apply a generous amount to wet hair and massage into a lather. Rinse thoroughly and repeat. Follow with Creme of Nature Argan Oil from Morocco Intensive Conditioning Treatment.

Crème of Nature Argan Oil Moisture & Shine Curl Activator Crème is a rich, creamy formula designed to define and smooth your curls while keeping them bouncy and springy. Perfect for frizzy, coily, and curly hair, this curl enhancer instantly revives dry curls, tames frizz, and makes detangling a breeze. Infused with nourishing Argan Oil of Morocco, it provides lasting moisture and shine without using sulfates, silicones, petrolatum, or mineral oil, giving your hair a natural, healthy glow.

Click here to learn how this specially formulated product can transform your hair.

This nutrient-rich formula, infused with Coconut Milk, Avocado, and Marshmallow Root, provides the ultimate hydration therapy for dry, thirsty hair. It softens, detangles, and enhances manageability, leaving your hair silky smooth. Packed with the power of Flaxseed, a superfood known for its Omega fatty acids, this hair milk spray helps reduce thinning, combat shedding, and strengthen strands to prevent damage and breakage. Whether your hair type is 1a or 4c, it’s perfect for everyday hydration or as a go-to solution during protective styling. Free from sulfates, parabens, and dairy.

Key Benefits:
✔️ Delivers intense moisture to dry, thirsty hair
✔️ Helps reduce shedding and thinning
✔️ Strengthens strands to prevent breakage
✔️ Softens and detangles for easy styling
✔️ Ideal for protective styles and daily hydration
✔️ Suitable for all hair types (1a–4c)

How to Use:
Shake well before use. Spray evenly onto damp or dry hair and gently comb through to distribute. Use daily or as needed for moisture and manageability. Click here to learn how this specially formulated product can transform your hair.

Transform your hair with DOO GRO Mega Thick Formula Hair Oil, designed to promote thicker, stronger, and healthier locks. This nourishing formula deeply conditions to repair and strengthen weak, damaged hair while moisturizing dry scalp and targeting thinning edges and temple areas. It tames frizz, adds shine, and helps reduce breakage, encouraging longer, fuller hair growth. Safe for all hair types, including color-treated, relaxed, and braided styles, this paraben-, silicone-, and mineral oil-free oil is the perfect solution for achieving vibrant, healthy hair.

How to use: Apply directly to damp or dry hair and scalp. Gently massage in and do not rinse out. Style as usual. Use daily or as needed.

The Olive Oil Nourishing Sheen Spray adds a beautiful shine without weighing down the hair. For over 5,000 years, olive oil has been used as a healing elixir. 

Proclaimed as "liquid gold," olive oil is rich in essential fatty acids that impart moisture directly into the scalp and hair shaft. ORS Olive Oil Nourishing Sheen Spray is a non-greasy sheen enhancer created to restore the hair's natural moisture balance.

It features a blend of vitamin E, olive oil, coconut oil, and herbal extracts that provide new life to all hair textures. This product is free of fluorocarbons and drying alcohols. It won't fog or bead like other sheen sprays and does not weigh hair down. Perfect for all hair types as well as braids and loc styles.

How to use:

• Hold the can 10 - 12 inches from the hair. 
• Spray lightly and evenly for lustrous shine

CurlSmith Frizz Rescue Curl Retainer is a game-changing styler that delivers perfect definition and frizz control for up to 72 hours with a medium, non-crunchy hold. This lightweight, non-sticky jelly reduces frizz by 79% while enhancing curls, coils, and waves without stiffness. Powered by a nourishing tri-oil blend of sunflower, watermelon, and argan oils, it forms an invisible shield to lock in moisture and block humidity, leaving hair soft, shiny, and healthy-looking. This formula is free from sulfates, parabens, silicones, mineral oils, and phthalates, making it perfect for all curl and texture types.

How to use:

1. Rub between hands and smooth onto soaking wet hair using the “praying hands” method.
2. Flip head down, scrunch upwards to enhance curl pattern.
3. Air dry or diffuse, flipping in all directions for volume. Avoid touching.
4. Once dry, scrunch to break the cast for soft, bouncy curls.

Take your style to the extreme with Got2b Glued Water-Resistant Spiking Gel, designed for an ultra-strong hold that lasts until your next wash. Whether you're creating spikes, sleek edges, or bold styles, this waterproof and sweatproof formula keeps everything in place, no matter the occasion. Made with 88% naturally derived ingredients, this vegan-friendly gel is perfect for all hair types, giving you long-lasting control without compromise.

How to Use:

• Apply to damp hair.
• Rub a small amount into your palms.
• Distribute evenly throughout your hair.
• Avoid contact with eyes.

Style Tip: For an even stiffer hold, slightly dampen the tips of your spikes and reapply a small amount.

As I Am Coconut CoWash is a creamy cleansing conditioner that gently removes build-up while keeping curls soft, smooth, and moisturized. Perfect for regular use on curly, coily, and color-treated hair, it detangles effortlessly and cleanses without stripping away natural oils.

Enriched with nourishing coconut and safe for keratin-treated hair, this gentle formula helps maintain curl definition, smoothness, and silkiness between wash days. It’s vegan and free from sulfates, silicones, and parabens made to refresh your hair without harsh ingredients.

Key Benefits:
✔️ Gently cleanses without stripping natural moisture
✔️ Effortlessly detangles and softens curls
✔️ Safe for color-treated and keratin-treated hair
✔️ Helps maintain smoothness and curl definition
✔️ Sulfate-, silicone-, and paraben-free

How to Use:
Apply to soaking wet hair and distribute evenly.
Detangle thoroughly while the hair is saturated.
Rinse only after detangling, keeping hair aligned.

Click here to learn how to use it

Manetain Moisturizing Shampoo cleanses while deeply hydrating, strengthening, and repairing curls with protein-rich and moisture-locking ingredients. Designed to help curls retain water, it reduces frizz, enhances manageability, and improves curl formation for soft, shiny hair you can’t stop touching. Free from sulfates, parabens, and silicones, this vegan formula delivers the perfect balance of strength and moisture for healthy, bouncy curls.

How to Use:

1. Cleanse: Lather a coin-sized amount with water and massage into your scalp and hair.

2. Rinse: Rinse thoroughly to remove all shampoo.

3. Condition: Apply Manetain Multipurpose Conditioner, let sit, then rinse well.

Manetain Clarifying Shampoo deeply cleanses without stripping moisture, thanks to fruit-based AHAs that exfoliate, chelate, and remove buildup, excess oil, and pollutants. Unlike harsh clarifiers, its non-drying formula keeps hair soft and hydrated while refreshing the scalp. Perfect for curly and wavy hair, it enhances definition, reduces frizz, and serves as an ideal Curly Girl Method (CGM) starter or scalp reset. Safe for all hair types, including color-treated hair, it’s sulfate-free, paraben-free, silicone-free, and 100% vegan for a clean, healthy scalp.

How to Use:

1. Cleanse: Massage a coin-sized amount into your wet scalp, working in sections for full coverage.

2. Rinse: Rinse thoroughly from scalp to ends.

Manetain Multipurpose Conditioner is a rich, creamy formula that strengthens, repairs, and restores your natural hair with the perfect balance of moisture and protein. Designed for effortless curl and wave care, it works as a rinse-off conditioner, deep conditioner, and curl cream—all in one! This bestselling multitasker nourishes and defines curls while keeping hair soft, manageable, and frizz-free. Sulfate-free, paraben-free, silicone-free, and vegan. It’s the ultimate all-in-one conditioner for healthy, gorgeous hair.

How to Use:

1. Condition: Apply to sections of dripping wet hair, detangle, and leave for a few minutes before rinsing.

2. Deep Condition: Follow the same steps, but leave it on for at least 20 minutes (use a heat cap for extra hydration), then rinse well.

3. Curl Cream: Use as a leave-in on wet hair. Apply a small amount evenly, scrunch, and air dry or diffuse.

SheaMoisture Coconut & Hibiscus Defining Styling Gel delivers long-lasting curl definition, smoothness, and shine—perfect for twist-outs, braid-outs, or wash-and-go styles. This non-sticky, alcohol-free formula controls frizz, redefines curls between wash days, and helps protect against humidity. Made without sulfates or silicones, and crafted with ethically traded, sustainably sourced ingredients.

How to use: 

Apply a small amount to wet hair. Add more if needed—start light. Style as desired. Great for twist-outs, braid-outs, or wash-n-go looks.

Curlsmith Core Strength Shampoo is a gentle, protein-enriched formula designed for frequent washes without stripping your hair. Free from sulfates, parabens, and silicones, this shampoo deeply cleanses buildup while keeping color-treated hair safe. Infused with a low dose of protein, it helps strengthen strands without the risk of overload—perfect for maintaining the ideal balance between moisture and strength. Ideal for curly and damaged hair, it leaves your scalp refreshed and your curls soft, strong, and resilient.

How to use

Wet your hair well, apply shampoo to your scalp, and gently massage to remove buildup. Rinse thoroughly until the water runs clear.

Enhance natural definition with this wash day duo. The Cake ‘Curl Girl’ Curl Enhancing Shampoo cleanses and hydrates, while the ‘Curl Next Door’ Curl Enhancing Conditioner nourishes for bouncy, shiny, frizz-free curls.

🌻 GOOD FOR YOU INGREDIENTS
We pour in Sunflower Seed and Argan Oil for curls that look and feel healthier.

🔁 DEFINES AND HOLDS CURLS
For best results, start your shower routine with the Cake ‘Curl Girl’ Curl Enhancing Shampoo and ‘Curl Next Door’ Conditioner to restore moisture and cleanse curly locks.

🌱 CLEAN & KIND BEAUTY
Sulfate-free ❌🧪 | Paraben-free ❌ | Cruelty-free 🐰💗

💧 HOW TO USE
Apply a dollop of shampoo to wet scalp, gently massage to lather, then rinse through to ends. Follow with conditioner, focusing on strands. Run fingers through and rinse carefully. Click here to learn how this specially formulated product can transform your hair.

Difeel Rosemary Premium Hair Oil is a revitalizing treatment that supports hair length retention and strengthens hair from root to tip. Infused with rosemary oil, it helps nourish the hair follicles, reduce breakage, and smooth split ends for healthier, longer hair.

This lightweight oil also hydrates the scalp, helping to prevent dryness, flakes, and irritation. Perfect for all hair types, it leaves your hair soft, smooth, and conditioned—without feeling greasy or heavy.

💧 Key Benefits:

• Supports Longer Hair: Helps reduce breakage and retain length

• Nourishes Follicles: Promotes stronger, healthier roots

• Smooths & Seals Ends: Reduces split ends and frizz

• Hydrates the Scalp: Combats dryness and flaking

• For All Hair Types: Lightweight, non-greasy care for any texture

How to Use:
Place a few drops in your palms, rub together, and apply evenly through your hair, starting at the scalp.

Difeel Growth Hemp Hair Oil is a nutrient-rich treatment designed to stimulate natural hair growth and support healthy strands from root to tip. This potent blend combines hemp oil with castor, coconut, olive, rosemary, lavender, and peppermint oils—each chosen for their nourishing, restorative properties.

Packed with essential proteins and fatty acids, this oil helps boost hair strength, reduce breakage, and improve scalp health for fuller, longer hair over time. Ideal as a treatment or styling oil for all hair types.

🌿 Key Benefits:

• Stimulates natural growth: Hemp oil encourages healthier, stronger hair

• Multi-oil blend: Castor, coconut, olive, rosemary, lavender & peppermint

• Strengthens & protects: Rich in proteins and fatty acids

• Soothes scalp: Helps reduce dryness and irritation

• Ideal for all hair types

How to Use:
Apply oil to scalp and hair. Massage gently for several minutes. Leave on for 30 minutes or overnight. Rinse with shampoo. Use regularly for best results.

It’s a 10 Miracle Blow Dry H2O Shield is a heat-activated, humidity-resistant spray designed to lock in your blowout and shield hair from moisture. This lightweight mist helps repel water, preserve sleek styles, and add brilliant shine, making it your go-to for smooth, frizz-free results even in damp conditions. Perfect for all hair types, it protects against humidity and extends the life of your style with every spray.

✨ Why You’ll Love It:

• Heat-activated shield repels moisture

• Locks in blow-dried or straightened styles

• Adds a glossy, salon-like shine

• Lightweight mist—won’t weigh hair down

• Ideal for full styles or touch-ups

How to Use:
Towel-dry hair and divide into sections. Spray liberally onto each section from 8–10 inches away. Use a hair dryer and brush or flat iron to activate. For dry hair, lightly mist and style as needed—avoid soaking.