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Bring dry, damaged, frizzy hair back to life with this intensely moisturizing formula that softens from the very first wash. Powered by rich coconut milk and LipiPro Shield™ Technology, it helps protect hair’s protein & lipid barrier for healthier, smoother strands fast. Formulated without sulfated surfactants, parabens, phthalates, microplastics, or dyes.

✔ Hydrates & restores for softer hair after 1 wash
✔ Helps strengthen & reduce frizz and breakage
✔ Infused with rich coconut milk for creamy nourishment
✔ Free from sulfated surfactants, parabens, phthalates, microplastics & dyes

How to Use:
Apply generously to wet hair, massage into the scalp and lengths to create a lather, then rinse thoroughly. Repeat if needed and follow with conditioner. Click here to learn how this specially formulated product can transform your hair.

Click here to learn how this specially formulated product can transform your hair.

Achieve beautifully defined, hydrated curls with As I Am Curling Jelly, specially formulated for Type 3 and Type 4 hair. This lightweight jelly offers flexible, long-lasting hold to keep your curls looking fresh and natural for days. Enriched with natural moisturizers and curl-boosting ingredients, this product locks in moisture, minimizes frizz, and reduces shrinkage for enhanced curl definition and increased stretch. Perfect for harmonizing and maintaining curls, this jelly leaves hair soft, touchable, and bouncy, providing the ideal finish for curls that need moisture and definition.

How to use:

Apply the product to your hair to define curls and minimize frizz, and the style will hold its definition for days.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

Experience ultimate hair care with our Large Wide Band African Print Satin Hair Bonnet, designed to protect and nourish your hair overnight. This soft, elastic sleep cap keeps your hair tangle-free and preserves moisture, enhancing shine while preventing dryness, breakage, and loss. Wake up every morning with smooth, gorgeous hair ready to go! Perfect for more than just sleep, this versatile bonnet doubles as a stylish headband for washing your face, applying makeup, bathing, or even doing household chores. Choose your favorite color and make hair care an effortless part of your daily routine.

Keep your curls soft, shiny, and full of life with As I Am Double Butter Cream. This ultra-rich daily moisturizer is packed with nourishing butters and natural oils to deeply hydrate dry, thirsty hair while improving manageability and restoring shine.

🌿 Key Benefits:

• 💧 Intense Moisture: Hydrates and softens dry, brittle hair

• 💪 Strengthens & Repairs: Helps reduce breakage and split ends

• ✨ Boosts Shine & Manageability: Leaves curls radiant and easy to style

• 🔄 Ideal for Daily Use: Perfect for maintaining healthy, natural curls

• 🌱 Clean Formula: Free from parabens, sulfates, silicones, phthalates, gluten & cruelty

👩🏽🦱 Best for:

• Type 3 & Type 4 natural hair

• Transitioning from chemically treated hair

• Twist-outs and soft, defined styles

💡 How to Use:

Apply sparingly or generously based on your hair’s moisture needs. Rub between palms and gently scrunch into hair, keeping curls undisturbed. Also great for setting soft, lustrous twists and twist-outs.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

Enhance your look with our stylish Hair Scarf Head Turban Hijab – a versatile, fashion-forward accessory perfect for all occasions. Made from lightweight, breathable fabric, this headwrap is ideal for covering your hair comfortably and elegantly, whether as a turban, hijab, or a chic headscarf. Its generous size allows for various wrapping styles, from classic knots to bohemian drapes, making it suitable for all hair types and lengths. Redefine your style with this unique blend of tradition and modern fashion.

Add charm and personality to your look with our Gold Cuff Braiding Hair Accessories, perfect for braids, hair extensions, or simply enhancing your natural style. Crafted from durable aluminum using an electroplating process, these braid cuffs boast a bright, smooth finish that’s gentle on hair and free from rough edges, ensuring a comfortable fit without pulling. These gold hair accessories are adorned by all who love a little personal touch and are commonly worn in African culture. Adjustable to your preferred size, these hair ornaments were designed to suit any occasion and offer endless styling possibilities—whether weaving long hair or adding a touch of elegance to everyday hairstyles. 

Add a touch of charm to your hairstyle with our 12MM Big Hole Wooden Hair Locs Braids Beads Accessories, designed to elevate your look. Perfect for braids, these dreadlock hair beads add a unique, eye-catching element, making you stand out effortlessly. Versatile and stylish, they can be used on braids, ponytails, and dreadlocks, enhancing any hairdo with ease. Not only limited to hair, these wooden beads are also ideal for creating custom jewelry like necklaces and bracelets, offering endless possibilities for DIY enthusiasts.

Add a playful and stylish touch to your little one’s hairstyle with our Kids Ponytail Box Braid Bow Butterfly Clips! This beautiful synthetic hair accessory features braided box-style ponytail extensions adorned with a charming bow and delicate butterfly accents. Its curly texture gives a natural, voluminous look, while the unique design complements any occasion, from everyday play to special events. Designed to match most girls’ styles, this versatile hairpiece is a fun way to elevate any look effortlessly, adding extra charm to your child’s hairdo!

The Beading Hair Tool is a must-have for both professionals and DIY hair enthusiasts. Made with a durable plastic handle and metal needle, its anti-slip design ensures comfortable control, making it perfect for barbershops or at-home use. This lightweight tool is ideal for installing feather hair extensions with micro beads and tubes, helping you save time and effort. Its practical, user-friendly design makes it an essential accessory for seamless hair extensions. Perfect for braids, locs and any hair style requiring beads to be added.

The Hook Crochet Needle or latch hook is a versatile tool perfect for creating and maintaining a wide range of hairstyles, including faux locs, crochet hair, braiding hair, Senegalese twists, Havana Mambo dreadlocks, and braided wig knots. Its portable size and lightweight design make it easy to carry in your purse or pocket, allowing you to maintain your dreads or hair extensions wherever you go. Whether you’re installing micro braids, feather extensions, or performing dread maintenance, this crochet hook is an essential tool for flawless hair styling.

Introducing our Rat Tail Comb Pin with Stainless Pintail, designed with spiral grooves on the needle tips for smooth, painless detangling, even with the most stubborn knots. Made from durable, lightweight ABS material, it’s heat- and chemical-resistant, perfect for daily styling without damaging your hair. Suitable for all hair types, it glides effortlessly through straight, curly, or wavy locks, making it ideal for both wet and dry hair. Whether you’re distributing conditioner, creating precise partings, or styling intricate updos, this comb is a versatile must-have for flawless, salon-quality results at home.

Achieve sleek edges and a polished look with our 3-in-1 Edge Control Brush. This versatile tool combines a comb and brush on the same side, making it incredibly easy to switch between styling functions. Perfect for taming flyaways, shaping eyebrows, or even smoothing mustaches, it’s your all-in-one solution for a flawless finish. The brush is sturdy, reliable, and designed for daily use, bringing a touch of convenience to your beauty routine. Not only does it make your hair shiny and soft, but it also ensures smoothness and control throughout the day.

Sulfur8 Medicated Anti-Dandruff Hair and Scalp Conditioner provides relief from a tight, itchy scalp while controlling dandruff and flaking. Its moisturizing formula restores essential moisture to hair and scalp, leaving your hair softer, more manageable, and healthier-looking. Perfect for relieving dryness, it makes styling easier without worrying about visible flakes.

How to use: Apply a generous amount to hair and scalp, massage in, leave on for 5-10 minutes, then rinse thoroughly. For best results, use Sulfur 8 Medicated Regular Formula Anti-Dandruff Shampoo.

Our Detangling Hair Brush is designed to make hair care easier and gentler, especially for curly, coily, wavy, and kinky hair. It effortlessly detangles matted, thick, or long hair without causing damage, split ends, or breakage, helping you save time and reduce scalp discomfort. Whether your hair is wet or dry, and whether you’ve applied conditioner or oil, the flexible bristles glide smoothly through even the most stubborn tangles. Ideal for all hair types—curly, straight, thick, or fine—this brush is perfect for men, women, and kids, leaving hair soft and manageable.

Sulfur8 Deep Cleaning Shampoo delivers a rich, lathering experience for thorough cleansing of your hair and scalp. Specially formulated to clean away dandruff flakes, this deep-cleansing shampoo leaves your hair feeling soft, smooth, and manageable after every wash. Ideal for the entire family, it works gently yet effectively to maintain scalp health while keeping hair fresh and revitalized. Experience the power of deep cleaning with Sulfur8, your trusted solution for a clean scalp and manageable hair.

How to use: Apply shampoo to wet hair, lather, rinse, and repeat if necessary. Apply conditioner to wet hair, let it sit, and then rinse out.

The African Pride Moisture Miracle Coconut & Baobab Oil Leave-In Cream is a rich, hydrating formula made to nourish, strengthen, and protect textured hair. Infused with Coconut Oil to deeply moisturize and repair dry, damaged strands, and Baobab Oil to lock in lasting moisture and improve elasticity, this cream leaves your hair soft, manageable, and less prone to breakage.

Perfect for curly, coily, and 4C hair, this leave-in cream helps detangle, smooth, and prep your hair for styling—without buildup or residue.

Key Benefits:

• Deep hydration & daily moisture

• Helps repair and strengthen weak strands

• Softens, detangles, and improves manageability

• Free from parabens, sulfates, mineral oil & petrolatum

How to Use:
Apply a generous amount to your hands and rub together. Distribute evenly on damp or dry hair from roots to ends. Do not rinse. Use daily or as needed. Can be layered with styling products. Click here to learn how to use it.

Mixed Chicks Coil, Kink & Curl Styling Cream is a nourishing treatment in every application. Packed with moisture-retaining natural oils and botanical extracts, this cream defines, conditions, and strengthens textured hair. Whether you're doing a wash & go, twist-out, or finger styling, it enhances shine, bounce, and manageability while supporting hair growth and scalp health.

✔️ Defines curls, coils, and kinks with long-lasting hold
✔️ Infused with six natural oils to retain moisture and add shine
✔️ Promotes hair growth and improves scalp health
✔️ Conditions and strengthens hair with botanical infusions
✔️ Great for wash & go, twists, coils, and finger styling

How to Use:
Apply to damp or dry hair. Use fingers to distribute evenly from roots to ends. Perfect for wash & go styles, twists, coils, or spirals. Style as desired.

Mixed Chicks Curl Defining & Frizz Eliminating Leave-In Conditioner is the ultimate solution for dry, unmanageable curls. This lightweight, non-sticky formula hydrates and conditions while enhancing bounce, softness, and definition. Infused with jojoba oil to add shine and protect color, and evening primrose oil to nourish and strengthen, it locks in moisture and tames frizz for flawless styling. Whether your hair has been exposed to heat, chemicals, or sun damage, this leave-in keeps your curls vibrant, defined, and protected. Perfect for all curl types!

✔ Hydrates & conditions curls without stickiness
✔ Eliminates frizz & controls flyaways
✔ Boosts bounce, softness & shine
✔ Infused with jojoba & evening primrose oils
✔ Safe for color-treated hair & all curl patterns

How to use:
Work evenly through wet hair, focusing on mid-lengths to ends. Leave in and let air dry naturally or diffuse for added volume. For a quick refresh, reapply a small amount to slightly damp hair between washes to maintain definition and frizz-free curls.