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Creamy, weightless, and packed with coconutty moisture, this curl cream leaves your hair softer, bouncier, and more defined than ever.

Formulated with pure shea butter, Cantu’s award-winning Coconut Curling Cream lengthens, defines, and deeply hydrates Type 3 curls and Type 4 coils without weighing them down. It’s a lightweight conditioning solution that helps curls reach their fullest, healthiest potential—free from mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin, and propylene.

✅ Defines & softens curls
✅ Moisturizes without weighing hair down
✅ Shea butter–rich, coconut-scented formula
✅ Perfect for Type 3 & 4 textured hair
✅ Free from harsh ingredients
✅ Ideal for daily curl care or revitalizing dry curls

How to use:
Smooth onto damp hair, section by section, starting at the ends and working toward the roots. Do not rinse. It can also be used on dry hair to revitalize curls. Click here to learn how this specially formulated product can transform your hair.

This rich, creamy leave-in delivers intense hydration and nourishment for dry, damaged, or over-processed hair.

Formulated without drying alcohols or silicones, it deeply moisturizes, strengthens, and restores elasticity while helping protect against future breakage. Whether relaxed, natural, texturized, or color-treated, this versatile treatment brings shine, softness, and manageability back to your hair.

✅ Deep hydration + moisture repair
✅ Strengthens & improves elasticity
✅ Helps reduce breakage & split ends
✅ No drying alcohols or silicones
✅ Ideal for all textured hair types
✅ Use daily or as needed—no rinse required

How to Use:
Apply generously to damp hair from roots to ends. Do not rinse. Style as desired and reapply on dry hair for an extra boost of moisture. Click here to learn how this specially formulated product can transform your hair.

Transform your hair care routine with the ORS Olive Oil Replenishing Pack, a unisex organic root stimulator conditioner that delivers deep hydration and nourishment. Each pack contains 1.75 oz of rich, thick conditioner that clings perfectly to your hair without the mess—no dripping onto your neck or shoulders. Infused with the goodness of olive oil, this conditioner penetrates deeply to restore moisture, repair damage, and strengthen hair from the roots, leaving it soft, shiny, and more manageable. Ideal for all hair types.

How to use: 

1. Apply a generous amount to the palm of your hand.
2. Rub your palms together and apply to the hair, massaging thoroughly.
3. Use a wide-tooth comb to distribute the product evenly through your hair.
4. Cover your entire head with a plastic cap and let it sit for 10-15 minutes without heat if used after a relaxer, or with heat if applied after a regular shampoo.
5. For a deeper treatment, leave on for 45 minutes to 1 hour without heat.
6. Rinse thoroughly with warm water, then proceed with styling. 

Revive dry, thirsty hair with ORS Olive Oil Incredibly Rich Oil Moisturizing Hair Lotion! This hydrating formula, enriched with the nourishing power of olive oil, penetrates deeply to restore moisture, prevent breakage, and smooth the hair cuticle for reduced frizz and enhanced manageability. This product also provides protection for hair when using heated styling tools.

Perfect for all hair types, including curly, natural, and relaxed hair, it leaves your strands soft, silky, and healthy-looking.

Paraben-free, cruelty-free, and not tested on animals, this lotion provides intense hydration and protection, making it ideal for styling or maintaining your hair’s natural beauty.

How to use for best results:

• Apply evenly throughout hair, style
• Style as desired

The ORS Olive Oil Creamy Aloe Shampoo gently yet deeply cleanses, removing dull relaxer build-up and leaving hair soft, tangle-free, and full of shine. Enriched with nourishing Olive Oil, soothing Aloe Vera, and moisture-boosting Panthenol, this shampoo restores moisture and enhances luster while effectively eliminating residue. Perfect for all hair types, especially relaxed hair, it helps detangle effortlessly, making it ideal for anyone seeking more shine, softness, and manageability in their hair.

How to use: Start by applying a desired amount to wet hair. Massage it in to create a rich, cleansing lather, ensuring it reaches the scalp and roots. Rinse thoroughly to remove any residue, and repeat the application if your hair needs an extra cleanse. Finish by following up with an ORS conditioner that suits your specific hair needs for added hydration and nourishment.

The Olive Oil Nourishing Sheen Spray adds a beautiful shine without weighing down the hair. For over 5,000 years, olive oil has been used as a healing elixir. 

Proclaimed as "liquid gold," olive oil is rich in essential fatty acids that impart moisture directly into the scalp and hair shaft. ORS Olive Oil Nourishing Sheen Spray is a non-greasy sheen enhancer created to restore the hair's natural moisture balance.

It features a blend of vitamin E, olive oil, coconut oil, and herbal extracts that provide new life to all hair textures. This product is free of fluorocarbons and drying alcohols. It won't fog or bead like other sheen sprays and does not weigh hair down. Perfect for all hair types as well as braids and loc styles.

How to use:

• Hold the can 10 - 12 inches from the hair. 
• Spray lightly and evenly for lustrous shine

This rich, ultra-moisturizing cream is designed for thick, textured hair, including kinky-coily types 4a to 4c. It hydrates, defines curls, and enhances twist-outs, wash-and-go styles, and protective looks with a light to medium hold that keeps hair soft and manageable.

✅ Made for type 4a–4c curls & thick textures
✅ Boosts moisture, definition & curl retention
✅ Ideal for twist-outs, wash & gos & protective styles
✅ Light to medium hold without crunch
✅ Strengthens & nourishes dry, brittle strands
✅ Vegan, color-safe & Think Dirty rated 0–1
✅ Dermatologist-tested & non-irritating

How to Use:
Section clean, damp hair and apply the Bounce Curl Moisture Balance Leave-In Conditioner. Follow with the Defining Butta, distributing evenly through each section. Style as desired. Click here to learn how this specially formulated product can transform your hair.

This lightweight styling gel enhances curl definition while keeping wavy and curly hair soft, touchable, and naturally styled. Perfect for fine to medium textures, it provides gentle hold without buildup—ideal for smooth, effortless looks.

Infused with jojoba, oat protein, and aloe, this blend nourishes with nourishing botanicals for a frizz-free finish.

✅ Enhances curl definition with light hold
✅ Keeps hair soft and natural-looking
✅ Ideal for fine to medium textures
✅ Non-irritating, dermatologist-tested, and vegan
✅ Think Dirty rating: 0–1 (clean formula)
✅ Free from harsh chemicals and cruelty-free

How to Use:
Apply to damp hair after using Bounce Curl Moisture Balance Leave-In Conditioner. Distribute evenly, focusing on mid-lengths and ends. Style as desired, then air dry or diffuse. Click here to learn how this specially formulated product can transform your hair.

This lightweight, moisture-rich shampoo gently cleanses and softens wavy, curly, and coily hair while nourishing the scalp. Packed with botanical ingredients, it promotes strength, shine, and hydration with every wash.

Key Benefits:
✅ Hydrates and softens dry, damaged hair
✅ Soothes the scalp and strengthens strands
✅ Reduces breakage when used with Bounce Curl conditioners
✅ Safe for all hair textures: fine, medium & coarse
✅ Vegan, sulfate-free & infused with a light citrus scent

How to Use:
Wet your hair and apply the shampoo to your scalp and strands. Gently massage to create a lather, then rinse thoroughly. Repeat if needed, and follow up with Bounce Curl Super Smooth Cream Conditioner. Click here to learn how this specially formulated product can transform your hair.

Creme of Nature Argan Oil from Morocco Style & Shine Foaming Mousse is a lightweight styling essential that creates soft, bouncy wraps, defines curls, and prevents frizz while adding radiant shine. Infused with 100% organic Argan Oil from Morocco, this nourishing formula optimizes moisture balance, helping to detangle, soften, and hydrate dry, brittle hair. Perfect for all hair types, it delivers lasting hold for twist-outs without stiffness, leaving hair full of body and movement. Free from drying alcohol, mineral oil, and petrolatum, this mousse ensures a flawless finish. Great for braided hairstyles to reduce frizz and add shine.

How to use: For definition, apply foam liberally to towel-dried hair from roots to ends. Allow hair to air dry, or use a diffuser.

Taliah Waajid Curls Waves Natural Curly Curl Cream is your go-to for defining curls, waves, and coils while locking in moisture and shine. This non-greasy, paraben-free formula conditions hair, tames frizz, and enhances curl definition without buildup. Whether you're rocking spiral sets, braid-outs, or two-strand twists, it delivers a soft, lasting hold that keeps curls bouncy and styles intact.

✔️ Defines curls, waves, and coils with lasting hold
✔️ Moisturizes and conditions without greasy residue
✔️ Fights frizz and prevents sticky buildup
✔️ Ideal for spiral sets, braid-outs, and twists
✔️ Perfect for curly, coily, kinky, and wavy textures

How to Use:
Use on wet or dry hair. Section and apply evenly. Use fingers to smooth through and define curls. Great for spiral sets, two-strand twists, and braid-outs.

CurlSmith Shape Up Aqua Gel is our lightest, water-like gel, perfect for those who find traditional gels too heavy. Designed to evenly coat curls without weighing them down, it provides a soft, natural hold while enhancing bounce and definition. Infused with a low dose of protein, it strengthens weak, brittle hair, making it ideal for medium to high porosity curls and fine textures. Depending on how much you apply, it may create a light cast while drying, which will feel slightly crunchy to the touch, but this is only temporary. Once fully dry, simply scrunch out the crunch for soft, bouncy curls. Free from sulfates, silicones, and phthalates, this vegan, cruelty-free formula works for all curl types.

How to use:

1. Rub the gel between your hands and smooth it onto soaking wet hair using the “praying hands” method.
2. Flip your head upside down and scrunch gently to enhance curl definition.
3. Air dry or diffuse, flipping your head in all directions for volume. Avoid touching while drying.
4. Once fully dry, scrunch again to break the cast for soft, bouncy curls.

CurlSmith Frizz Rescue Curl Retainer is a game-changing styler that delivers perfect definition and frizz control for up to 72 hours with a medium, non-crunchy hold. This lightweight, non-sticky jelly reduces frizz by 79% while enhancing curls, coils, and waves without stiffness. Powered by a nourishing tri-oil blend of sunflower, watermelon, and argan oils, it forms an invisible shield to lock in moisture and block humidity, leaving hair soft, shiny, and healthy-looking. This formula is free from sulfates, parabens, silicones, mineral oils, and phthalates, making it perfect for all curl and texture types.

How to use:

1. Rub between hands and smooth onto soaking wet hair using the “praying hands” method.
2. Flip head down, scrunch upwards to enhance curl pattern.
3. Air dry or diffuse, flipping in all directions for volume. Avoid touching.
4. Once dry, scrunch to break the cast for soft, bouncy curls.

CurlSmith Fragrance-Free Shine Oil is a lightweight, 100% naturally derived formula designed to deliver intense shine without weighing hair down or causing buildup. Powered by PlantSilk, an innovative plant-based blend that outperforms silicones, this oil instantly softens hair while enhancing gloss and hydration.

Perfect for all curl types, straight hair, any texture, and even fine strands, it provides nourishment without heaviness. Ideal for those with scalp and fragrance sensitivities, it’s free from sulfates, parabens, silicones, mineral oils, and phthalates, making it a clean, effective choice for healthy, radiant hair.

How to use: 

1. Apply to fully dry hair after air drying or diffusing.
2. Smooth over curls to lock in moisture.
3. Scrunch to soften and add bounce.
4. Separate larger curls for more volume.

Dippity-Do Girls With Curls Light Hold Gelee is expertly crafted to shape, smooth, and define curls while eliminating frizz and calming kinks. Enriched with natural aloe, vitamin E, and wheat protein, it nourishes hair without harsh chemicals—free from sulfates, parabens, alcohol, and silicones.

This lightweight formula provides a long-lasting, natural hold without stiffness or crunch, keeping curls soft, bouncy, and beautifully defined all day. Perfect for all curly hair types, it delivers effortless styling with the hydration and control your curls need.

How to use: 

• Apply generously to freshly washed, damp hair.
• Style as you dry.
• Mist hair with water and reapply generously.
• Style as desired.

Marc Anthony Strictly Curl Enhancing Styling Foam delivers extra hold, maximum shine, and frizz control for fine, limp curls needing a fuller, more defined finish. Infused with Silk Amino Acids and Vitamin E, this lightweight formula enhances curls with long-lasting volume, bounce, and high-definition shape. Its strong hold keeps curls in place without stiffness while boosting shine and eliminating frizz.

Perfect for curly hair, this paraben-free, sulfate-free, and phthalate-free styling foam ensures soft, touchable curls with all-day manageability.

How to use: 

Gently tousle hair before applying foam. Shake well, then apply generously without pulling. Let hair air dry or blow-dry lightly. For extra curl, diffuse with your head flipped over.

Marc Anthony Strictly Curls Curl Defining & Enhancing Lotion delivers maximum curl definition without weight or stickiness, leaving curls soft, bouncy, and frizz-free. Infused with Vitamin E and Silk Proteins, this lightweight formula locks in shape and shine while repelling humidity for long-lasting, well-defined curls. It enhances texture, adds brilliant shine, and controls frizz for smooth, touchable curls.

Perfect for wavy and curly hair, this paraben-free, sulfate-free, and phthalate-free lotion ensures your best curl look yet.

How to use: Apply evenly to wet or damp hair and scrunch gently. For spiraled curls, twist small sections with your fingers without pulling. Let air dry or diffuse lightly.

Pro Tip: For more definition, once dry, wrap sections around a small or medium curling iron. Tousle with fingers—avoid combs or brushes.

Marc Anthony Leave-In Conditioner Spray & Detangler is designed to nourish and strengthen long hair, making it easier to manage and style. Infused with Caffeine, Ginseng, and Vitamin E, this lightweight formula restores moisture, reduces split ends and breakage, and smooths frizz for healthier-looking hair. Its extra detangling power makes combing effortless, helping to maintain length without damage.

Suitable for all hair types, especially curly hair, this paraben-free, sulfate-free, and phthalate-free spray keeps hair soft, strong, and tangle-free.

How to use: Spray onto wet or damp hair from roots to ends, comb through, and leave in. Style as desired.