Curly

Wave goodbye to dryness and frizz—and wave hello to gentle, all-natural moisture. The tgin Rose Water Sulfate-Free Hydrating Shampoo deeply hydrates dry, thirsty strands while gently cleansing the scalp. Infused with antioxidant-rich rose water and a blend of vitamins, this shampoo refreshes your curls without stripping them, leaving hair clean, soft, and naturally shiny.

🌹 Key Benefits:

• Gently cleanses without stripping moisture

• Hydrates dry curls, kinks, and waves

• Reduces oiliness and frizz for a smoother finish

• Promotes hair growth and soothes the scalp

• Lightweight formula ideal for low porosity and fine hair

• Free of sulfates, parabens, petrolatum, lanolin, and artificial colors

• Cruelty-free and 100% Black, women-owned

💧 How to Use:
Wet hair thoroughly. Apply a liberal amount of shampoo to palms and distribute evenly throughout hair and scalp. Rinse well. Repeat if needed. Follow with the Rose Water Hydrating Conditioner or Hydrating Hair Mask for extra moisture.

Aunt Jackie’s Quench Moisture Intensive Leave‑In Conditioner quenches thirsty curls, coils, and waves with superb slip and lightweight hydration. Whether refreshing twist‑outs or daily styles, it restores softness and manageability without weighing hair down.

Enriched with Shea Butter, extra virgin olive oil, and marshmallow root, it combats dryness and fortifies strands, leaving hair soft, smooth, and deeply nourished. Ideal for natural hair and free from sulfates and parabens, it supports healthy curl definition and shine.

Key Benefits:
✔️ Provides lightweight moisture and slip
✔️ Softens and hydrates dry, tangled hair
✔️ Enhances manageability and ease of styling
✔️ Contains Shea Butter, olive oil, and marshmallow root
✔️ Free from sulfates and parabens

How to Use:
On clean, damp hair, scoop some into your palms and smooth through evenly. Gently comb from ends to roots, applying more product to areas that are tangled or dry. Style as usual. Click here to learn how this specially formulated product can transform your hair.

The Yellow Skala is even better than you think! More than just a hair product—it’s a celebration of Brazil. Infused with the strength of Patauá Oil, also known as “Amazonian Olive Oil,” and the freshness of Passion Fruit (Maracujá), this formula supports growth, resilience, and a vibrant tropical scent that brings Brazilian beauty straight to your hair routine.

Hair Types
All Hair Types

Main Benefits

• 2-in-1 Cream: Use as a deep conditioner, leave-in, or co-wash

• Strength and Resistance

• Nourishing Formula with a Brazilian Twist

Free From
Sulfates, Parabens, Petrolatum, Silicones, and Mineral Oil

How to Use

Conditioning Hair Treatment
Apply to freshly washed hair, massaging along the length for 3 minutes, avoiding the roots. Rinse thoroughly. For deeper results, wear a heat cap for 15 minutes before rinsing.

Leave-in
Apply a small amount to damp hair in sections, avoiding the roots. Distribute evenly. Do not rinse. Style as desired.

Co-wash
Massage a small amount onto wet scalp and strands like a regular shampoo. Rinse thoroughly. Repeat only if needed.

Pre-Shampoo
On dry, unwashed hair, section and apply product generously. Wrap hair and leave on for 15 minutes. Rinse, then follow with shampoo and conditioner.

This curl-loving duo gently cleanses, hydrates, and defines while keeping frizz under control. Infused with a blend of rice, keratin amino acids, and enzymes, it helps protect strands, boost curl retention, and leave curls soft and manageable. Both formulas are safe for natural and color-treated hair, with a refreshing Citrus Jasmine scent.

✔ Gently cleanses without stripping moisture
✔ Provides long-lasting hydration and frizz control
✔ Enhances curl retention with Rice Curl Complex™
✔ Works on all curl types (2A–4C)
✔ Free from sulfates, silicones, parabens, phthalates, dyes & gluten

How to use:
Massage Curl Talk Shampoo into wet hair, lather, and rinse thoroughly. Follow with Curl Talk 3-in-1 Conditioner—use as a rinse-out, leave-in, or co-wash depending on your curl needs.

Just For Me Curl Peace Tender Head Detangling Treatment is a gentle, pre-wash detangler crafted for sensitive scalps and tender-headed kids. Ideal for removing stubborn knots and tangles, it works beautifully before shampooing or after taking down protective styles. With soothing, hydrating ingredients, it calms the scalp while softening hair for a stress-free detangling experience.

✨ Why You’ll Love It:

• Calms sensitive scalps with Aloe Vera

• Softens knots and tangles before shampoo

• Perfect after protective style take-downs

• Marshmallow Root enhances slip and eases detangling

• Raw Honey boosts moisture and shine

• Free from parabens, mineral oil, sulfates & petrolatum

How to Use:
Pre-Wash: Apply to dry hair before shampooing. Distribute evenly and detangle. Rinse.
Post-Styling: After removing braids, apply to dry hair and distribute. Leave on for 15 minutes, detangle, and rinse. Follow with Ultimate Detangling Shampoo.

Miss Jessie’s Coily Custard is the perfect wash-n-go styler for tight curls, TWAs, and kinky-coily textures. This rich, slippery custard coats every strand with deep moisture and shine while defining your natural curl pattern and fighting frizz. Ideal for elongating curls and reducing shrinkage without weighing down your hair, it leaves curls soft, shiny, and ready to shine—day one or refresh.

✨ Key Benefits

• Defines and elongates tight curls and coils

• Fights frizz and shrinkage

• Adds moisture and lasting shine

• Perfect for TWAs and wash-n-gos

• Non-drying, lightweight formula

How to Use:
Apply a generous amount to damp, freshly washed, conditioned, and detangled hair. Distribute evenly and scrunch to activate curls. Air dry or diffuse. To refresh, dampen curls and reapply.

Clean Formula:
No sulfates, parabens, mineral oil, or petroleum. Not tested on animals.

Bring dry, porous hair back to life with Curlsmith's Oil-in-Cream, a rich, ultra-moisturizing leave-in conditioner that deeply nourishes and softens curls. This creamy formula melts into the hair to hydrate from within, improve manageability, and restore vitality. Whether you're rocking waves, curls, or coils, it delivers intense moisture without heaviness, leaving your strands silky, frizz-free, and defined.

✨ Key Benefits:

• Deep hydration for dry, thirsty curls

• Rich leave-in formula to soften and nourish

• Enhances manageability and curl definition

• Ideal for medium to coarse hair textures

Safe For:
All curl types | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply to wet hair after your wash routine. Divide hair into sections and rake or smooth through for even coverage. Do not rinse. Click here to learn how this specially formulated product can transform your hair.

Curlsmith Shape Up Aqua Gel is our lightest, water-like gel, perfect for those who find traditional gels too heavy. Designed to evenly coat curls without weighing them down, it provides a soft, natural hold while enhancing bounce and definition. Infused with a low dose of protein, it strengthens weak, brittle hair, making it ideal for medium to high porosity curls and fine textures. Depending on how much you apply, it may create a light cast while drying, which will feel slightly crunchy to the touch, but this is only temporary. Once fully dry, simply scrunch out the crunch for soft, bouncy curls. Free from sulfates, silicones, and phthalates, this vegan, cruelty-free formula works for all curl types.

How to use:

1. Rub the gel between your hands and smooth it onto soaking wet hair using the “praying hands” method.
2. Flip your head upside down and scrunch gently to enhance curl definition.
3. Air dry or diffuse, flipping your head in all directions for volume. Avoid touching while drying.
4. Once fully dry, scrunch again to break the cast for soft, bouncy curls.

Aunt Jackie’s Oh So Clean Deep Moisturizing & Softening Shampoo transforms dry, unruly hair with its lather-rich, nourishing formula. Infused with Coconut Oil, Shea Butter, and Extra Virgin Olive Oil, it gently cleanses while delivering intense hydration and softness to curls, coils, and waves.

This shampoo makes detangling easier and leaves hair feeling super clean, manageable, and shiny. Ideal for hard-to-manage textures, it restores moisture and vitality without harsh ingredients. Free from sulfates, parabens, mineral oil, and petrolatum.

Key Benefits:
✔️ Deeply cleanses without stripping natural oils
✔️ Hydrates and softens curls, coils, and waves
✔️ Helps detangle and improve manageability
✔️ Enriched with Coconut Oil, Shea Butter & Olive Oil
✔️ Gentle, sulfate-free formula

How to Use:
Apply to wet hair and gently massage into the scalp and hair. Rinse thoroughly and repeat if needed. For best results, follow with a conditioner or treatment masque. Click here to learn how this specially formulated product can transform your hair.

Eco Style Olive Oil Gel delivers weightless styling with maximum moisture and hold. Infused with 100% pure olive oil, this alcohol-free gel deeply hydrates your scalp and hair while smoothing split ends and adding shine. Whether you’re braiding, coiling, or slicking it back, this versatile gel gives you soft, bouncy, flake-free styles that last all day—without heavy buildup.

✨ Key Benefits:

• Weightless hold with natural flexibility

• Made with pure olive oil for added moisture & shine

• No alcohol, flakes, or residue

• Tames frizz and smooths split ends

• Great for natural styles, locs, braids & more

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

Take your curls to the next level with Big Poppa Defining Gel—a holy grail styler for serious definition, high shine, and long-lasting hold. Whether you're rocking a wash & go, braid-out, or bun, this gel delivers juicy, touchable curls without flaking or crunch.

✨ Key Benefits:

• Defines curls, coils & waves with flexible, flake-free hold

• Babassu oil adds moisture and shine while fighting frizz

• Humidity-resistant for long-lasting curl control

• Perfect for wash & go’s, twist-outs, slick styles, and more

• Clean, light fragrance the whole family will love

How to Use:
Apply to clean, wet, product-free hair in small sections from root to tip. Do not touch while drying. Air dry or diffuse until 100% dry, then fluff and style. For extra hold and humidity protection, layer with Mousse Def Texture Foam.

Safe For:
Waves | Curls | Coils | High-density textures | All curl types

CurlSmith Fragrance-Free Shine Oil is a lightweight, 100% naturally derived formula designed to deliver intense shine without weighing hair down or causing buildup. Powered by PlantSilk, an innovative plant-based blend that outperforms silicones, this oil instantly softens hair while enhancing gloss and hydration.

Perfect for all curl types, straight hair, any texture, and even fine strands, it provides nourishment without heaviness. Ideal for those with scalp and fragrance sensitivities, it’s free from sulfates, parabens, silicones, mineral oils, and phthalates, making it a clean, effective choice for healthy, radiant hair.

How to use: 

1. Apply to fully dry hair after air drying or diffusing.
2. Smooth over curls to lock in moisture.
3. Scrunch to soften and add bounce.
4. Separate larger curls for more volume.

The Frizz Control Duo Conditioner is a multi-use formula that works as both a rinse-out and a leave-in, giving your curls the flexibility they need. Infused with blackcurrant seed oil and coconut butter—rich in omegas 3, 6, and 9—it helps replenish moisture, smooth the cuticle, and fight frizz. Whether you're detangling or boosting shine and softness, this lightweight, nourishing conditioner leaves hair manageable and silky without build-up. Perfect for all curl and texture types, and free of parabens, silicones, and sulfates.

How to use:

How to Use (Rinse-Out):
After shampooing, apply to wet hair in sections. Detangle, leave for 1–2 minutes, then rinse.

How to Use (Leave-In):
On clean, wet hair, apply in sections. Comb through and scrunch to shape curls.

CurlSmith In-Shower Style Fixer is the ultimate styling gel for curly hair enthusiasts. This powerful, paraben-free formula locks your curls in a super strong hold, delivering extreme definition, long-lasting frizz control, and reliable weather protection. While it creates a temporary crunchy cast during drying, that phase quickly gives way to beautifully defined, vibrant curls. Embrace bold, statement-making style with CurlSmith In-Shower Style Fixer—perfect for all curl types, best for medium to coarse textured hair, and suitable for any porosity.

How to use: Use on soaking wet hair, right out of the shower. Smooth down the length of your hair using the “praying hands” method. Scrunch gently upward, then air dry or diffuse. When fully dry, scrunch again to break the cast, revealing soft, bouncy, defined curls.

Transform dry, shrunken curls and twists into beautifully elongated styles with Aunt Jackie’s Flaxseed Recipes Don’t Shrink Gel. Infused with moisturizing conditioners, flaxseed, shea butter, and extra virgin olive oil, this nutrient-rich formula delivers hydration, stretch, and definition for curly and coily hair.

Packed with Omega-3 fatty acids, flaxseed promotes hair growth, combats thinning, and supports scalp health, while leaving your hair soft, touchable, and free of crunch or tackiness. Achieve long-lasting, healthy-looking curls with every use!

Key Benefits:
✔️ Hydrates and stretches curls for elongation
✔️ Defines curls and coils without crunch or tackiness
✔️ Promotes hair growth and scalp health with flaxseed
✔️ Softens and nourishes dry, shrunken hair
✔️ Enriched with shea butter and extra virgin olive oil

How to Use:
Apply to clean, damp hair and distribute evenly. Style as desired for long-lasting definition and stretch. Click here to learn how this specially formulated product can transform your hair.

Just For Me Curl Peace Nourishing Hair & Scalp Butter is a rich, soothing blend designed to hydrate and protect kinks, coils, and curls. Ideal for tender scalps and dry hair, this creamy butter locks in moisture, softens strands, and encourages healthy growth—making it a must-have for your little one’s wash day or daily styling routine.

✨ Why You’ll Love It:

• Soothes dry, sensitive scalps

• Deeply hydrates and seals in moisture

• Ideal for dry, textured hair

• Grapeseed Oil adds shine and thermal protection

• Shea Butter strengthens and softens

• Castor Oil promotes healthy growth

• Free of parabens, mineral oil, sulfates & petrolatum

How to Use:
Apply to damp or dry hair. Rub a small amount between hands and gently work through hair and scalp, focusing on the ends. Style as desired.

Turn up the volume, definition, and shine with The Doux CRAZY SEXY CURL Honey Setting Foam—an all-in-one styler powered by super-charged honey, aloe, bamboo, and silk amino acids. This fast-drying mousse delivers juicy, flexible curls with zero flakes, frizz, or fuss. It detangles, defines, conditions, and sets—all in one easy step.

✨ Key Benefits:

• Smooths the cuticle and locks in moisture with natural honey

• Defines curls with soft, flake-free hold

• Hydrates and adds brilliant shine with aloe & silk amino acids

• Sets all styles: wash & go’s, twist-outs, braids & TWA’s

• Lightweight formula dries quickly—no crunch, no grease

• Suitable for all hair types and textures

✔️ Safe For:
All curl types | Color-treated hair | Daily use | Wash & go, twist-outs & more

🌀 How to Use:
Apply a juicy amount to clean, damp hair in small sections. Smooth from roots to ends. Let air dry, diffuse, or sit under a hooded dryer. Allow hair to dry completely before fluffing or separating. Important: Do not apply oil before using this product.

Uncle Funky’s Daughter Thirsty Curls is your go-to curl enhancer for soft, juicy, and defined curls that crave moisture. Whether your texture is coily, curly, or wavy, this lightweight formula wakes up thirsty strands with a quick shot of hydration and shine—no buildup, no crunch.

✨ Key Benefits:

• Instantly hydrates dry curls and refreshes second- or third-day hair

• Defines curls with a light hold that keeps them bouncy and frizz-free

• Aloe vera, marshmallow, and jojoba oil work together to soften, smooth, and seal in moisture

• Alcohol-free, paraben-free, and BPA-free for healthy, nourished curls

• Revives dull curls without weighing them down

💦 How to Use:
Spray directly onto dry or damp curls as needed. Scrunch to refresh and reshape. Use it as a daily curl hydrator or to bring your style back to life between washes.

✔️ Safe For:
Coily, curly, and wavy hair | Daily use | Moisture retention | Lightweight styling