Curly

Take control of your curls with our long-lasting Hard Hold Gel—formulated to deliver unbelievable shape, structure, and definition. Powered by potent amino acids and curl-defining polymers, this gel gives you serious hold without compromising on shine. The refreshing citrus formula is also humidity resistant, taming frizz and flyaways even in the toughest weather. Whether you're defining curls or slicking styles, this gel locks it in for the long haul—without stiffness or crunch.

✨ Key Benefits

• Hard hold for lasting styles

• Reduces frizz and flyaways

• Enhances curl and wave definition

• Fortifies with amino acids

• Delivers glossy, high-shine finish

• Humidity-resistant formula

Miss Jessie’s Feather Soft Curls is your go-to lightweight styling lotion for soft, touchable, and defined curls. This quick-drying formula adds shine, tames frizz, and enhances your natural curl pattern—without the crunch or stiffness. It’s perfect for wash-and-go styles, waves, and curls that need a little hold without feeling heavy. Great for those who love volume, bounce, and soft definition.

✨ Key Benefits

• Soft, featherweight hold

• Enhances curls & waves

• Adds shine without buildup

• No crunch, no frizz

• Perfect for wash & go styles

• Great for transitioners & natural textures

Clean Formula:
No parabens, paraffin, mineral oil, petroleum, or animal testing.

Treat your curls to the ultimate moisture therapy with Blueberry Bliss Reparative Leave-In Conditioner—a rich, nourishing formula that repairs damage, prevents breakage, and softens every strand. Infused with antioxidant-rich blueberry extract, coconut oil, aloe leaf juice, chamomile, and flower botanicals, this leave-in melts into dry or tangled hair, making detangling a breeze while promoting healthy, vibrant curls.

✨ Key Benefits:

• Restores and repairs dry, overworked curls

• Softens, detangles, and hydrates with every use

• Infused with blueberries, aloe, chamomile, and coconut oil

• Silicone-, paraben-, and sulfate-free

• Ideal for prepping styles like twists, braids, and updos

How to Use:
Apply to damp or dry hair. Work through with fingers or a wide-tooth comb to detangle. Use before styling, twisting, or braiding for optimal moisture and manageability.

Safe For:
Wavy, curly, coily, dry, tangled hair | Daily use | Protective styles | Color-treated hair

SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse is a lightweight styling foam that boosts volume, defines curls, and tames frizz for soft, bouncy, shiny hair. Made with Fair Trade Shea Butter, coconut oil, neem oil, and silk protein, it enhances natural curl patterns without leaving residue or crunch. Perfect for wavy and curly hair, this mousse leaves your curls smooth, moisturized, and full of life—free from silicones, sulfates, parabens, and mineral oil.

How to use: To define and hydrate curls, shake well and apply 2–3 pumps to each section of damp hair. Comb through evenly and enjoy soft, frizz-free curls that last.

Keep your curls soft, shiny, and full of life with As I Am Double Butter Cream. This ultra-rich daily moisturizer is packed with nourishing butters and natural oils to deeply hydrate dry, thirsty hair while improving manageability and restoring shine.

🌿 Key Benefits:

• 💧 Intense Moisture: Hydrates and softens dry, brittle hair

• 💪 Strengthens & Repairs: Helps reduce breakage and split ends

• ✨ Boosts Shine & Manageability: Leaves curls radiant and easy to style

• 🔄 Ideal for Daily Use: Perfect for maintaining healthy, natural curls

• 🌱 Clean Formula: Free from parabens, sulfates, silicones, phthalates, gluten & cruelty

👩🏽🦱 Best for:

• Type 3 & Type 4 natural hair

• Transitioning from chemically treated hair

• Twist-outs and soft, defined styles

💡 How to Use:

Apply sparingly or generously based on your hair’s moisture needs. Rub between palms and gently scrunch into hair, keeping curls undisturbed. Also great for setting soft, lustrous twists and twist-outs.

Unlock the secret to lasting, vibrant curls! Click here to learn how this specially formulated product can transform your hair.

Curlsmith Core Strength Shampoo is a sulfate-free, protein-enriched cleanser designed for frequent washes and suitable for all curl types, straight hair, and any hair texture. Particularly beneficial for weak, damaged hair, it’s ideal for medium to high-porosity hair but can also be used for low-porosity hair thanks to its low protein content. This gentle formula removes dirt and build-up without stripping natural oils, leaving the scalp clean and refreshed. Unlike traditional shampoos, it foams luxuriously while using mild ingredients that won’t dry out curls, making it color-safe and perfect for regular use. Enriched with fortifying proteins, it strengthens hair, protects against breakage, and ensures vibrant, healthy locks with every wash.

How to use: 

• Wet hair thoroughly.
• Dispense a generous amount of shampoo into your palms and apply directly to the scalp.
• Massage gently but thoroughly to cleanse the scalp and remove dirt and buildup.
• Rinse well until water runs clear.
• Follow with Curlsmith Glow Perfecting Conditioner to detangle, enhance shine, and boost color vibrancy.

Aunt Jackie’s Transform Leave-In Conditioner delivers intense hydration and lasting softness to dry, brittle curls, coils, and waves. This rich, nourishing formula restores manageability and helps reduce thinning, shedding, and breakage, leaving your hair smooth, healthy-looking, and ready to style.

Infused with flaxseed and castor oils to support scalp health and hair strength, it also features argan oil for added shine and shea butter for deep, lasting moisture. Perfect for all hair types and textures, this leave-in breathes life into dull strands and defines your curls without weighing them down.

Key Benefits:
✔️ Deeply hydrates and softens dry, damaged hair
✔️ Helps reduce thinning and shedding
✔️ Strengthens and adds shine with argan oil
✔️ Enhances manageability and curl definition
✔️ Ideal for all textures and curl types

How to Use:
Apply to damp hair and distribute evenly from roots to ends. Do not rinse out. For best results, use after shampooing and before styling. Click here to learn how this specially formulated product can transform your hair.

Eco Style Black Castor & Flaxseed Oil Gel delivers the perfect blend of hold, hydration, and hair health. Infused with two powerhouse ingredients—Black Castor Oil to seal in moisture and Flaxseed Oil to strengthen—this gel helps repair damaged strands while keeping your style fresh and shiny all day. Free of wax and grease, it offers a superior hold that doesn’t sacrifice softness or moisture.

✨ Key Benefits:

• Black Castor Oil locks in hydration to prevent dryness

• Flaxseed Oil reinforces and strengthens hair strands

• Long-lasting shine without build-up or greasiness

• Strong yet flexible hold for all-day style support

• Ideal for natural hair styles, curls, & edges

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

It’s a 10 Haircare Miracle Leave-In is your all-in-one solution for smooth, shiny, and manageable hair. This lightweight, leave-in treatment works instantly to eliminate frizz, detangle, restore shine, and protect against UV damage—making it perfect for everyday use or as a heat-styling primer.

Suitable for all hair types, this miracle formula hydrates, nourishes, and helps you achieve salon-level results at home. 

✨ Key Benefits:

• Hydrates, detangles, and smooths

• Restores shine and softness

• Provides UV and color protection

• Enhances manageability and prevents frizz

• Safe for color-treated and heat-styled hair

How to use:

Use on damp hair or before styling to unlock its full restorative power.

Give your hair an instant boost with our volume-enhancing curl mousse designed to deliver effortless bounce, frizz control, and defined curls in one step. Perfect for fine, wavy, or dry hair, this airy formula offers medium hold without any crunch or sticky residue. Infused with a botanical blend of ginseng, nettle, neroli, and bergamot, it nourishes with amino acids, B vitamins, and antioxidants—improving hair texture and shine. Use it on wash day or as a midweek refresh to revive limp strands and elevate your curl pattern.

✨ Key Benefits

• Adds instant volume & bounce without weight

• Enhances curl definition with soft, medium hold

• Nourishes with plant-based ingredients

• Tames frizz & dryness for smoother texture

• Vegan, cruelty-free & free from silicones, sulfates, and parabens

Give your curls the lightweight love they deserve with the tgin Rose Water Frizz-Free Hydrating Conditioner—a moisture-rich formula that detangles, nourishes, and enhances shine without weighing your hair down. Infused with antioxidant-packed Rose Water and vitamins A, C, D, E, and B3, this conditioner smooths frizz, promotes healthy growth, and leaves curls soft, defined, and full of bounce.

🌸 Key Benefits:

• Hydrates and softens without heavy buildup

• Detangles curls, coils, and waves with ease

• Smooths frizz and boosts natural shine

• Stimulates hair growth and helps reduce dandruff

• Lightweight formula—perfect for low porosity and fine hair

• Free from sulfates, parabens, petrolatum, lanolin, and artificial colors

• Black-owned, women-led, cruelty-free brand

💧 How to Use:
Wet hair thoroughly. Apply a generous amount to palms and distribute evenly from root to ends. Leave on for a few minutes to deep condition, then rinse well.

Give your curls the hydration they crave with the tgin Rose Water Hydrating Curl Cream, a lightweight, ultra-moisturizing styling cream designed to define waves and curls while adding soft volume and brilliant shine. Infused with Rose Water and Acai Berry, this one-and-done product delivers frizz-free definition without buildup, making it perfect for low-porosity hair types seeking moisture without the weight.

🌸 Key Benefits:

• Deeply hydrates and moisturizes low porosity hair

• Defines wavy to curly hair textures with lightweight hold

• Adds frizz-free volume and body without weighing hair down

• Smooths strands for a soft, shiny, non-greasy finish

• Perfect for one-product wash-and-go styling

💧 How to Use:
Apply to damp hair in sections. Work the product through using fingers or a curl-defining brush. Diffuse for extra volume. For dry or coarse hair types, layer with tgin Rose Water Leave-In Conditioner before styling.

Uncle Funky’s Daughter Curly Magic Curl Stimulator is your holy grail for curl definition and elongation. Infused with aloe vera, marshmallow, and jojoba oil, this curl stimulator locks in moisture, enhances shine, and delivers long-lasting hold—all without the crunch. Whether you’ve got coils, curls, or waves, this gel helps your natural texture pop with definition and softness.

✨ Key Benefits:

• Defines and elongates curls with a firm yet flexible hold

• Retains moisture with aloe vera and jojoba oil

• Marshmallow root helps soften and condition hair

• Encourages natural curl pattern with no flaking

• Lightweight and non-sticky for touchable curls

• Great for Wash & Go styles and curl refreshes

🌀 How to Use:
Apply generously to soaking wet hair. Finger comb through small sections from root to tip to activate and define curls. Air dry or diffuse for best results. Avoid touching hair while drying for max definition.

✔️ Safe For:
Wavy, curly, coily hair | Wash & Go styling | Daily curl definition | Moisture retention

The Essential Moisture Cleanser is a gentle, moisturizing shampoo made for regular use. Its creamy lather effectively cleanses without stripping natural oils, making it perfect for frequent washes and safe for color-treated hair. Formulated with nourishing ingredients like betaine (from sugar beet), avocado, coconut, and sunflower oil, this cleanser supports hydration, frizz control, and scalp health. Ideal for all curl types—and even straight hair—it’s your go-to for soft, clean, manageable strands.

✨ Key Benefits:

• Gently cleanses without drying

• Moisturizes and softens with plant oils

• Helps fight frizz and supports healthy hair

• Safe for colored and frequently washed hair

Safe For:
All curl types & straight hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CGM-friendly

How to Use:
Apply to wet hair and massage into the scalp. Rinse thoroughly. Follow with the Essential Moisture Conditioner for added hydration. Click here to learn how this specially formulated product can transform your hair.

Give your hair a surge of weightless moisture with Curlsmith's Hydro Crème Soothing Mask—a deeply hydrating treatment ideal for all hair types, including fine and low porosity strands. Infused with moisture-boosting Hyaluronic Acid, this buttery mask melts into the hair to deliver intense hydration, improve elasticity, and reduce the appearance of breakage and shedding—all without weighing curls down.

✨ Key Benefits:

• Deep hydration with a lightweight finish

• Supports elasticity and natural growth

• Softens, soothes, and detangles

• Perfect for fine, thin, or low porosity hair

Safe For:
All curl types | Low porosity hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply to clean, wet hair from root to tip. Leave on for 10–15 minutes for a quick boost or up to 30 minutes for a deep treatment. Rinse thoroughly. Click here to learn how this specially formulated product can transform your hair.

Unleash your curls' full potential with Marc Anthony's Strictly Curls 3X Moisture Curl Control Styling Jelly. Formulated with a powerful triple blend of Marula Oil, Coconut, and Shea Butter, this lightweight styling jelly hydrates, protects, and defines your curls with a natural, flexible hold—without any crunchiness or flakes. It smooths frizz and restores moisture, leaving your curls beautifully controlled and naturally vibrant. Free from parabens, sulfates, and phthalates, it's the perfect solution for maintaining healthy, defined curls every day.

How to Use: Apply a small amount to your hands and work it through your hair. If desired, twist curls around your finger to enhance their definition. Style as desired.

SheaMoisture Manuka Honey Shampoo with Mafura Oil is a sulfate-free, deeply moisturizing shampoo designed for Type 4 hair. Enriched with Shea Butter, Mafura and Baobab Oils, and Fig, it gently cleanses while infusing hair with intense hydration and nutrients, leaving it soft, revitalized, and protected from environmental stress. Perfect for dry, damaged hair, this formula is free from sulfates, parabens, phthalates, mineral oil, petrolatum, and animal testing, offering a clean, ethical solution for healthier, more manageable hair. Click here to learn how this specially formulated product can transform your hair.

How to use: Massage into wet hair to create a rich lather, then rinse thoroughly.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.