Curly

The African Pride Moisture Miracle Coconut & Baobab Oil Leave-In Cream is a rich, hydrating formula made to nourish, strengthen, and protect textured hair. Infused with Coconut Oil to deeply moisturize and repair dry, damaged strands, and Baobab Oil to lock in lasting moisture and improve elasticity, this cream leaves your hair soft, manageable, and less prone to breakage.

Perfect for curly, coily, and 4C hair, this leave-in cream helps detangle, smooth, and prep your hair for styling—without buildup or residue.

Key Benefits:

• Deep hydration & daily moisture

• Helps repair and strengthen weak strands

• Softens, detangles, and improves manageability

• Free from parabens, sulfates, mineral oil & petrolatum

How to Use:
Apply a generous amount to your hands and rub together. Distribute evenly on damp or dry hair from roots to ends. Do not rinse. Use daily or as needed. Can be layered with styling products. Click here to learn how to use it.

Mixed Chicks Curl Defining & Frizz Eliminating Leave-In Conditioner is the ultimate solution for dry, unmanageable curls. This lightweight, non-sticky formula hydrates and conditions while enhancing bounce, softness, and definition. Infused with jojoba oil to add shine and protect color, and evening primrose oil to nourish and strengthen, it locks in moisture and tames frizz for flawless styling. Whether your hair has been exposed to heat, chemicals, or sun damage, this leave-in keeps your curls vibrant, defined, and protected. Perfect for all curl types!

✔ Hydrates & conditions curls without stickiness
✔ Eliminates frizz & controls flyaways
✔ Boosts bounce, softness & shine
✔ Infused with jojoba & evening primrose oils
✔ Safe for color-treated hair & all curl patterns

How to use:
Work evenly through wet hair, focusing on mid-lengths to ends. Leave in and let air dry naturally or diffuse for added volume. For a quick refresh, reapply a small amount to slightly damp hair between washes to maintain definition and frizz-free curls.

SheaMoisture Coconut & Hibiscus Defining Styling Gel delivers long-lasting curl definition, smoothness, and shine—perfect for twist-outs, braid-outs, or wash-and-go styles. This non-sticky, alcohol-free formula controls frizz, redefines curls between wash days, and helps protect against humidity. Made without sulfates or silicones, and crafted with ethically traded, sustainably sourced ingredients.

How to use: 

Apply a small amount to wet hair. Add more if needed—start light. Style as desired. Great for twist-outs, braid-outs, or wash-n-go looks.

Manetain Multipurpose Conditioner is a rich, creamy formula that strengthens, repairs, and restores your natural hair with the perfect balance of moisture and protein. Designed for effortless curl and wave care, it works as a rinse-off conditioner, deep conditioner, and curl cream—all in one! This bestselling multitasker nourishes and defines curls while keeping hair soft, manageable, and frizz-free. Sulfate-free, paraben-free, silicone-free, and vegan. It’s the ultimate all-in-one conditioner for healthy, gorgeous hair.

How to Use:

1. Condition: Apply to sections of dripping wet hair, detangle, and leave for a few minutes before rinsing.

2. Deep Condition: Follow the same steps, but leave it on for at least 20 minutes (use a heat cap for extra hydration), then rinse well.

3. Curl Cream: Use as a leave-in on wet hair. Apply a small amount evenly, scrunch, and air dry or diffuse.

Manetain Clarifying Shampoo deeply cleanses without stripping moisture, thanks to fruit-based AHAs that exfoliate, chelate, and remove buildup, excess oil, and pollutants. Unlike harsh clarifiers, its non-drying formula keeps hair soft and hydrated while refreshing the scalp. Perfect for curly and wavy hair, it enhances definition, reduces frizz, and serves as an ideal Curly Girl Method (CGM) starter or scalp reset. Safe for all hair types, including color-treated hair, it’s sulfate-free, paraben-free, silicone-free, and 100% vegan for a clean, healthy scalp.

How to Use:

1. Cleanse: Massage a coin-sized amount into your wet scalp, working in sections for full coverage.

2. Rinse: Rinse thoroughly from scalp to ends.

Crème of Nature Argan Oil Moisture & Shine Curl Activator Crème is a rich, creamy formula designed to define and smooth your curls while keeping them bouncy and springy. Perfect for frizzy, coily, and curly hair, this curl enhancer instantly revives dry curls, tames frizz, and makes detangling a breeze. Infused with nourishing Argan Oil of Morocco, it provides lasting moisture and shine without using sulfates, silicones, petrolatum, or mineral oil, giving your hair a natural, healthy glow.

Click here to learn how this specially formulated product can transform your hair.

As I Am Coconut CoWash is a creamy cleansing conditioner that gently removes build-up while keeping curls soft, smooth, and moisturized. Perfect for regular use on curly, coily, and color-treated hair, it detangles effortlessly and cleanses without stripping away natural oils.

Enriched with nourishing coconut and safe for keratin-treated hair, this gentle formula helps maintain curl definition, smoothness, and silkiness between wash days. It’s vegan and free from sulfates, silicones, and parabens made to refresh your hair without harsh ingredients.

Key Benefits:
✔️ Gently cleanses without stripping natural moisture
✔️ Effortlessly detangles and softens curls
✔️ Safe for color-treated and keratin-treated hair
✔️ Helps maintain smoothness and curl definition
✔️ Sulfate-, silicone-, and paraben-free

How to Use:
Apply to soaking wet hair and distribute evenly.
Detangle thoroughly while the hair is saturated.
Rinse only after detangling, keeping hair aligned.

Click here to learn how to use it

CurlSmith Frizz Rescue Curl Retainer is a game-changing styler that delivers perfect definition and frizz control for up to 72 hours with a medium, non-crunchy hold. This lightweight, non-sticky jelly reduces frizz by 79% while enhancing curls, coils, and waves without stiffness. Powered by a nourishing tri-oil blend of sunflower, watermelon, and argan oils, it forms an invisible shield to lock in moisture and block humidity, leaving hair soft, shiny, and healthy-looking. This formula is free from sulfates, parabens, silicones, mineral oils, and phthalates, making it perfect for all curl and texture types.

How to use:

1. Rub between hands and smooth onto soaking wet hair using the “praying hands” method.
2. Flip head down, scrunch upwards to enhance curl pattern.
3. Air dry or diffuse, flipping in all directions for volume. Avoid touching.
4. Once dry, scrunch to break the cast for soft, bouncy curls.

Quench thirsty strands and bring dry, damaged hair back to life. This rich, rinse-out conditioner is infused with Manuka Honey, Mafura Oil, and Fig Extract to provide deep, restorative hydration while instantly detangling and softening hair. Perfect for curls in need of moisture and care.

✨ Why You’ll Love It:

• 🍯 Deep Hydration: Instantly moisturizes and revives dry, brittle strands.

• 🌰 Restorative Formula: Blended with Manuka Honey, Mafura Oil & Fig Extract for nourishment.

• 💧 Softens & Detangles: Smooths and conditions for easier styling.

• 🚫 No Nasties: No sulfates, parabens, phthalates, mineral oil, petroleum or animal testing.

• 🌍 Ethically Made: With Fair Trade Shea Butter and sustainably sourced ingredients.

💡 How to Use:
After shampooing, apply from roots to ends. Leave on for 3 minutes, then rinse thoroughly.

Difeel Rosemary Premium Hair Oil is a revitalizing treatment that supports hair length retention and strengthens hair from root to tip. Infused with rosemary oil, it helps nourish the hair follicles, reduce breakage, and smooth split ends for healthier, longer hair.

This lightweight oil also hydrates the scalp, helping to prevent dryness, flakes, and irritation. Perfect for all hair types, it leaves your hair soft, smooth, and conditioned—without feeling greasy or heavy.

💧 Key Benefits:

• Supports Longer Hair: Helps reduce breakage and retain length

• Nourishes Follicles: Promotes stronger, healthier roots

• Smooths & Seals Ends: Reduces split ends and frizz

• Hydrates the Scalp: Combats dryness and flaking

• For All Hair Types: Lightweight, non-greasy care for any texture

How to Use:
Place a few drops in your palms, rub together, and apply evenly through your hair, starting at the scalp.

Difeel Growth Hemp Hair Oil is a nutrient-rich treatment designed to stimulate natural hair growth and support healthy strands from root to tip. This potent blend combines hemp oil with castor, coconut, olive, rosemary, lavender, and peppermint oils—each chosen for their nourishing, restorative properties.

Packed with essential proteins and fatty acids, this oil helps boost hair strength, reduce breakage, and improve scalp health for fuller, longer hair over time. Ideal as a treatment or styling oil for all hair types.

🌿 Key Benefits:

• Stimulates natural growth: Hemp oil encourages healthier, stronger hair

• Multi-oil blend: Castor, coconut, olive, rosemary, lavender & peppermint

• Strengthens & protects: Rich in proteins and fatty acids

• Soothes scalp: Helps reduce dryness and irritation

• Ideal for all hair types

How to Use:
Apply oil to scalp and hair. Massage gently for several minutes. Leave on for 30 minutes or overnight. Rinse with shampoo. Use regularly for best results.

Give your curls the bounce they deserve with our Volume Gel — a clean, curl-defining formula that lifts and enhances your natural texture while locking in moisture. With plant-powered hydration from aloe vera, flaxseed, and agave nectar, this lightweight gel delivers soft, long-lasting hold, frizz control, and brilliant shine—without flakes, crunch, or residue. Ideal for wavy, curly, and coily hair types looking for volume, definition, and clean ingredients.

✨ Key Benefits

• Boosts curl volume and enhances natural texture

• Medium, flake-free hold with a soft, touchable finish

• Hydrates and strengthens with aloe, flaxseed & agave

• Smooths frizz and provides humidity resistance

• CGM-approved, vegan, and free from sulphates, silicones, alcohol & parabens

How to Use:
Apply to soaking wet or damp hair in sections. Rake or scrunch through curls evenly from root to tip. Air dry or diffuse for added volume and definition. Once fully dry, scrunch out the cast if needed for softer curls.

Get long-lasting, ultra-defined curls with this 5-Day Curl Hold Formula! This curl enhancing glaze locks in style without crunch or flakes—perfect for wash-n-go’s, twist-outs, and defined sets. Infused with moisturizing honey and argan oil, it hydrates, adds shine, and fights frizz while protecting against humidity. Ideal for high-porosity and frizz-prone hair, this pro-formulated styler delivers salon-worthy results at home.

✨ Key Benefits:

• Long-lasting hold (up to 5 days)

• Anti-frizz & humidity protection

• Deep hydration & enhanced shine

• No crunch, no flakes

• Perfect for clean, product-free hair

How to Use:
Apply to clean, wet hair. Rake or shingle through small sections from roots to ends. Diffuse or air-dry. Avoid layering with oils or leave-ins.

Safe For:
All curl types | High-porosity hair | Sulfate-, paraben-, and mineral oil–free

Lift, fluff, and define your curls without disturbing your pattern. The Curl Collective Metal Pick is designed especially for coily, kinky, and tight curl textures. The smooth, metal prongs glide through the hair to gently lift at the root, add effortless volume, and shape your style without creating frizz.

Perfect for wash-and-go days, twist-outs, braid-outs, and any time your curls need extra height or definition.

Why You’ll Love It

• Root-Lift & Volume without breaking up your curl definition

• Smooth Metal Prongs glide easily with less snagging

• Comfort-Grip Handle for better control while styling

• Ideal for Coily, Kinky & 4A–4C Textures

• Great for Everyday Styling or refreshing second-day curls

How to Use
Gently lift hair at the roots and fluff upward. Avoid pulling through the ends to maintain curl shape and minimize frizz.

Just For Me Curl Peace 5-In-1 Wonder Spray is the ultimate leave-in for kids’ curls, coils, and kinks—offering tangle-free detangling, heat protection, frizz control, added shine, and intense hydration all in one lightweight mist. Perfect for both damp and dry hair, this non-drying spray softens strands, making styling a breeze without buildup.

✨ Why You’ll Love It:

• Detangles tough knots with ease

• Adds moisture and long-lasting shine

• Lightweight and non-drying formula

• Protects against heat damage

• Reduces frizz and flyaways

• Infused with Flaxseed, Avocado & Castor Oils

• Free from parabens, sulfates, petrolatum & mineral oil

How to Use:
For damp hair: Mist onto clean, damp hair before detangling or heat styling. Blow dry for added shine.
For dry hair: Spray into palm, then run fingers through hair to refresh curls and rehydrate strands.

Aunt Jackie’s Knot On My Watch Instant Detangling Therapy makes detangling a breeze by softening hair, restoring moisture balance, and eliminating stubborn knots and tangles. Enriched with shea butter and olive oil, it allows your comb to glide smoothly through curls, coils, and waves, while reducing breakage and protecting strands from damage. This sulfate-free, paraben-free formula is perfect for natural textures, leaving your hair soft, manageable, and ready for styling without harsh ingredients.

Key Benefits:
✔️ Instantly softens and detangles hair
✔️ Restores moisture and reduces breakage
✔️ Enriched with shea butter and olive oil
✔️ Safe for natural textures—sulfate- and paraben-free
✔️ Prepares hair for effortless styling

How to Use:
Apply generously to damp or dry hair, paying special attention to tangled areas. Use a wide-tooth comb to gently detangle in small sections, starting from the ends and working your way up. Click here to learn how this specially formulated product can transform your hair.

When curls need a quick reset, this is your go-to.
The Twisted Sista 30-Second Curl Spray revives tired, lifeless curls in moments—bringing definition, moisture, and shine back in as little as 30 seconds.

Formulated with Coconut, Almond Oil, and Avocado, this lightweight spray helps awaken curl patterns, seal in moisture, and tame frizz without weighing hair down. Curls are left soft, refreshed, and naturally defined with a healthy-looking finish.

Perfect for wash days or mid-week refreshes, it’s designed to work fast while keeping curls flexible and touchable.

Why you’ll love it:

• Refreshes and revives curls in as little as 30 seconds

• Helps define curl patterns and boost bounce

• Seals in moisture and reduces frizz

• Adds natural shine without heaviness

• Lightweight, non-sticky feel

Who is it for?
Suitable for all curl types.

How to use:
Shake well before use. Spray evenly from root to tip on wet hair.

• Diffuse and apply heat at the roots for enhanced definition, or

• Allow hair to air dry naturally

• Can also be used on damp hair to refresh curls between wash days

Give your curls a boost of moisture, softness, and shine with our lightweight Black Vanilla Leave-In Conditioner. Infused with Soy Protein and Vitamin B5, this formula restores hydration to dry, brittle strands without weighing your curls down. Perfect for daily moisture, easy detangling, and refreshing your style between wash days.

What It Does:
• Hydrates and softens dry hair
• Adds natural shine and manageability
• Helps make detangling easier
• Can be used on wet or dry hair
• Lightweight — no greasy feel and no buildup

Curl Benefits:
✓ Softens and hydrates
✓ Reduces dryness and brittleness
✓ Helps curls clump and define
✓ Enhances shine and manageability