Curly

As I Am Hydration Elation delivers a surge of deep moisture and strength to curly and coily hair in need of revival. Whether your strands feel dry, brittle, or overworked, this rich treatment penetrates the hair shaft to restore softness, shine, and elasticity.

Infused with coconut, sugar cane, green tea, apple, lemon, shea butter, and vitamin E, it smooths the cuticle, repairs damage, and fortifies weak areas. The herbal-powered formula stimulates the scalp to encourage healthy growth and is 100% vegan and free from sulfates, parabens, and silicones.

Key Benefits:
✔️ Deeply hydrates and softens dry curls
✔️ Repairs split ends and strengthens weak spots
✔️ Promotes scalp health and hair growth
✔️ Leaves curls shiny, springy, and defined
✔️ Vegan and free of sulfates, parabens, and silicones

How to Use:
Apply evenly to clean, detangled hair after shampooing. Cover with a plastic cap and leave on for 15 to 30 minutes. For deeper penetration, use a warm hooded dryer during the treatment. Rinse thoroughly and style as usual. Click here to learn how to use.

Achieve effortlessly soft, romantic curls with the Hold Me Softly Style Balm—a whipped-cream styling cream designed to enhance natural curls and waves. Offering a very soft hold without any cast or crunch, it’s perfect for creating a touchable, natural look. Use it on its own for looser curl patterns or layer it with stronger stylers for defined, frizz-free curls. This vegan, cruelty-free balm is suitable for all curl types, medium to coarse textures, and any hair porosity. Free from sulfates, silicones, parabens, and mineral oils, it’s a gentle, nourishing option for healthy, hydrated hair. 

How to use: Take a small amount of Balm (start with a dime-sized amount per section and add more if needed). Rake it through soaking wet hair, ensuring even coverage. Use the "prayer hands" method to smooth strands, seal the cuticles, and reduce frizz. Flip your hair and gently scrunch to encourage curls. Leave it as is for a soft, loose style, or layer with a gel for added hold!

Frizz Control Cleanser is a gentle yet effective shampoo designed to cleanse without stripping moisture. Perfect for wavy, curly, and coily hair types, it hydrates while controlling frizz and leaves your curls soft, smooth, and manageable. Infused with a tropical mango and papaya scent, it transforms every wash day into a lush experience.

✔️ Gently removes dirt and buildup
✔️ Helps retain moisture and softness
✔️ Controls frizz without drying out curls
✔️ Leaves curls feeling smooth and manageable
✔️ Invigorates the senses with mango and papaya scent

How to Use:
Wet hair thoroughly. Apply a small amount of shampoo to your scalp and gently massage to remove buildup and dirt. Rinse completely and repeat if needed.

Aunt Jackie’s Kids Baby Curls Custard delivers long-lasting definition and moisture for curls, coils, twists, and braids without any crunch or residue. Designed for little ones' delicate strands, it gives soft, manageable hold that keeps styles in place while maintaining bounce and shine.

Infused with coconut oil, shea butter, and extra virgin olive oil, this rich custard nourishes and softens every strand. Perfect for protective styles and everyday curl definition, the gentle, sulfate- and paraben-free formula is proudly made in the USA and free of mineral oil.

Key Benefits:
✔️ Defines curls, coils, and twists with soft hold
✔️ Moisturizes and adds natural shine
✔️ Non-sticky, non-crunchy finish
✔️ Enriched with coconut oil, shea butter & olive oil
✔️ Gentle and safe for kids—no sulfates or mineral oil

How to Use:
Apply to clean, damp, or towel-dried hair. Use generously for thick or coarse hair, and sparingly on finer textures. Comb through for even distribution, then style as desired. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Fix My Hair Masque is your go-to deep treatment for reviving dry, brittle, and overworked curls, coils, and waves. Whether your hair has been stressed by color, weaves, wigs, or protective styles, this rich repair formula brings it back to life.

Infused with flaxseed, shea butter, avocado, and coconut oil, it delivers deep moisture while helping reduce breakage, smooth frizz, and improve elasticity. Ideal for hard-to-soften textures and curl types 2C to 4C, this masque restores shine and strength with every use. It’s sulfate-free, paraben-free, and contains no mineral oil or petrolatum.

Key Benefits:
✔️ Deeply moisturizes and strengthens damaged hair
✔️ Helps reduce breakage and frizz
✔️ Restores softness and shine to curls and coils
✔️ Infused with flaxseed, shea butter, avocado & coconut oil
✔️ Free from sulfates, parabens, mineral oil, and petrolatum

How to Use:
Apply generously to clean, damp hair from roots to ends. For deep repair, cover with a plastic cap and sit under a warm dryer for 10 minutes, then rinse. For regular conditioning, leave on for 5 minutes, rinse thoroughly, towel dry, and style as usual. Click here to learn how this specially formulated product can transform your hair.

SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo
Transform your curls from dry and brittle to vibrant and defined! This gentle, sulfate-free shampoo cleanses without stripping essential moisture, making it perfect for wavy, curly, and coily hair.

✨ Why You’ll Love It:

• 🥥 Hydrating Formula: Coconut oil and silk protein deeply moisturize and enhance curl elasticity.

• 🌿 Nourishing Ingredients: Neem oil helps repair and add brilliant shine.

• 💧 Defines Natural Curls: Instantly improves texture and bounce after just one use.

• ✅ Clean Beauty: Made with Fair Trade Shea Butter, and free from silicones, sulfates, parabens, phthalates, mineral oil, and petrolatum.

• 🌱 For All Curl Types: Ideal for wavy, curly, and coily hair seeking shine and moisture.

💡 How to Use:
Massage gently into wet hair, focusing on the roots. Rinse thoroughly. Repeat if needed, then follow with SheaMoisture Curl & Shine Conditioner for best results.

Bring the bounce back to your curls with this ultra-nourishing, rinse-out conditioner. It instantly hydrates, softens, and defines wavy, curly, and coily hair without weighing it down.

✨ Why You’ll Love It:

• 🥥 Moisture Boost: Deeply hydrates dry, brittle strands to restore softness and shine.

• 🌿 Curl-Defining Power: Enhances elasticity and helps define your natural curl pattern.

• 💧 Healthy-Looking Hair: Neem oil and coconut oil leave curls shiny, healthy, and vibrant.

• ✅ Clean & Conscious: Made with Fair Trade Shea Butter. No silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum.

• 🌱 For All Curl Types: Designed for wavy, curly, and coily textures needing extra care.

💡 How to Use:
After shampooing, apply generously and use a wide-tooth comb to distribute evenly. Leave in for 3 minutes, rinse thoroughly, and style as desired.

Difeel Premium Biotin Hair Oil is a lightweight, multitasking oil infused with fortifying Biotin to promote healthier, stronger, and shinier hair. Perfect for all hair types, this weightless oil tames frizz, adds shine to braids and scalp, smooths split ends, and boosts styling results. Use it daily for instant softness or apply generously for an overnight deep treatment to restore dry, damaged strands.

🌿 Key Benefits:
💧 Weightless Hydration: Leaves no greasy residue
💪 Strengthens & Repairs: Biotin promotes healthy growth
✨ Smooths & Adds Shine: Ideal for taming frizz and flyaways
🌙 Deep Treatment Option: Use overnight for intense nourishment

👩🏽🦱 Best For:

• Daily moisture & styling

• Frizz control & split ends

• All hair types needing a light yet powerful oil

💡 How to Use:
Apply a small amount daily to tame frizz and enhance shine. For a deep treatment, apply liberally to scalp and hair overnight, then rinse.

Eco Style Argan Oil Styling Gel is designed to condition, revitalize, and define your hair while giving it a soft, flexible hold. Infused with 100% pure argan oil, this gel deeply nourishes the hair, tames frizz, and adds long-lasting shine without flaking or stiffness. Perfect for creating smooth styles, enhancing curls, or laying edges, it provides lightweight control that lasts all day.

✨ Key Benefits:

• Infused with argan oil for deep nourishment

• Controls frizz and smooths flyaways

• Adds brilliant shine without heaviness

• Provides a lightweight, flexible hold

• Great for all hair types and textures

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

Eco Style Curl & Wave Gel is specially designed for wavy and curly textures, giving your curls the definition, moisture, and control they deserve. Infused with high-nutrient botanical ingredients, this lightweight gel delivers a strong, long-lasting hold—without the flakes. Whether you're styling edges or managing flyaways, Curl & Wave Gel offers maximum control and shine for beautiful, bouncy curls that last all day.

✨ Key Benefits:

• Flake-free formula for smooth, polished results

• Defines curls & waves without stiffness

• Strong edge control & frizz-fighting hold

• Lightweight feel, intense moisture

• Perfect for curly, wavy, and textured styles

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as usual.

Define, hydrate, and love your curls with the Manetain Curl Cream—a nourishing styling essential crafted to bring out your natural texture with bounce, shine, and soft hold. Infused with powerful ingredients like rice extract, avocado oil, amino acids, and plant-based lipids, this cream deeply hydrates and strengthens curls without stiffness or crunch. Finished with soothing amber and lavender, your haircare routine just got a calming upgrade.

✨ Key Benefits:

• Hydrates & Smooths: Locks in moisture to keep curls soft, shiny, and frizz-free all day.

• Defines & Enhances Texture: Brings out your natural curl pattern with long-lasting bounce.

• Soft Hold Without Crunch: Keeps curls in place while maintaining natural movement.

• Strengthens with Amino Acids: Helps protect against breakage and supports healthy hair growth.

• Clean, Vegan Formula: Sulphate-free, paraben-free, cruelty-free, and safe for daily use.

🌿 How to Use:
Apply a small amount to damp hair from root to tip. Scrunch to define curls and allow to air dry or diffuse for added volume.

Let your curls shine soft, defined, and frizz-free. The tgin Rose Water Curl Defining Styling Gel delivers lightweight moisture and long-lasting hold without crunch or residue. Infused with rose water and acai berry, this gel enhances definition, tames frizz, and adds natural volume while nourishing your hair with essential vitamins and Omegas.

🌸 Key Benefits:

• Defines curls and creates smooth, frizz-free styles

• Boosts volume and shine without weighing hair down

• Packed with Vitamins A, B, C, D, E, and B3

• Rich in Omega-3 3, 6, and 9 to strengthen the hair shaft

• Lightweight and non-sticky formula, ideal for low porosity hair

• Free of sulfates, parabens, petrolatum, lanolin, and artificial colors

• Vegan & cruelty-free

💧 How to Use:

Start with clean, damp hair. After using the tgin Rose Water Shampoo and Conditioner, apply a small amount of the Rose Water Smoothing Leave-In Conditioner. Then follow with the Rose Water Curl Defining Gel, distributing evenly from roots to ends. Style as desired and air dry or diffuse.

Go bananas for unbeatable hold. The Doux Bananas Xtreme Hold Hair Gel brings pro-level performance with a wild side—offering next-level control for curls, coils, slick-backs, spikes, and sculptural styles that do not budge. This is not your average gel. This is extreme hold that means business—without the crunch, flaking, or buildup.

🍌 Key Benefits:

• Delivers professional-strength, long-lasting hold

• Perfect for sleek styles, edgy spikes, curl definition & more

• No flaking, helmet-head, or sticky residue

• Reactivates with water—style stays flexible and refreshable

• Great for all curl types and hair textures

• Leaves hair with a clean finish and natural-looking shine

💦 How to Use:
Wet It – Soak your hair; this gel thrives on water
Apply It – Be generous, root to tip
Define It – Shingle, finger coil, or sculpt into place
Dry It – Diffuse or sit under a hooded dryer until 100% dry
Style It – Fluff, separate, and show out
Reactivate It – Just spritz with water to remix your style

Give ultra-dry curls the moisture surge they crave with Curlsmith Double Cream Deep Quencher. This rich, buttery deep conditioner is specially designed to revive dull, thirsty strands in just minutes. Infused with nourishing Andiroba and Resurrection Flower, it delivers deep hydration, softness, and elasticity to even the driest curls.

✨ Key Benefits:

• Intense hydration for very dry hair

• Softens, smooths, and restores elasticity

• Rich, creamy texture is perfect for thick or coarse curls

• Boosts moisture retention and curl vibrancy

Safe For:
Very dry, dull curls | Thick or coarse hair | Color-treated hair | Sulfate-free | Silicone-free | Vegan | Cruelty-free | CG Method approved

How to Use:
Apply generously to clean, wet hair. Distribute evenly and leave on for 15–30 minutes. Rinse thoroughly. Use weekly for best results. Click here to learn how this specially formulated product can transform your hair.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth flyaways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths flyaways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

The African Pride Moisture Miracle Coconut & Baobab Oil Leave-In Cream is a rich, hydrating formula made to nourish, strengthen, and protect textured hair. Infused with Coconut Oil to deeply moisturize and repair dry, damaged strands, and Baobab Oil to lock in lasting moisture and improve elasticity, this cream leaves your hair soft, manageable, and less prone to breakage.

Perfect for curly, coily, and 4C hair, this leave-in cream helps detangle, smooth, and prep your hair for styling—without buildup or residue.

Key Benefits:

• Deep hydration & daily moisture

• Helps repair and strengthen weak strands

• Softens, detangles, and improves manageability

• Free from parabens, sulfates, mineral oil & petrolatum

How to Use:
Apply a generous amount to your hands and rub together. Distribute evenly on damp or dry hair from roots to ends. Do not rinse. Use daily or as needed. Can be layered with styling products. Click here to learn how to use it.

Say goodbye to shrinkage and hello to stretch! Miss Jessie’s Curly Pudding transforms tight, kinky, and curly textures into elongated, defined, and ultra-shiny curls. This iconic styling cream delivers firm hold without the crunch or weight, making it a go-to for wash 'n go styles, twist-outs, and stretched looks.

✨ Key Benefits:

• Firm hold for defined, elongated curls

• Smooths and stretches tight kinks and coils

• Adds brilliant shine and softness

• Ideal for wash-n-go, twist-outs & daily styling

• Perfect for transitioners and natural styles

How to Use:
Apply a palmful to damp, freshly washed and conditioned hair. For max elongation, comb a nickel-sized amount through small sections. Air dry or diffuse.

Safe For:
Kinky, coily, curly hair | Transitioners | Daily styling | Sulfate- and paraben-free regimens

Manetain Multipurpose Conditioner is a rich, creamy formula that strengthens, repairs, and restores your natural hair with the perfect balance of moisture and protein. Designed for effortless curl and wave care, it works as a rinse-off conditioner, deep conditioner, and curl cream—all in one! This bestselling multitasker nourishes and defines curls while keeping hair soft, manageable, and frizz-free. Sulfate-free, paraben-free, silicone-free, and vegan. It’s the ultimate all-in-one conditioner for healthy, gorgeous hair.

How to Use:

1. Condition: Apply to sections of dripping wet hair, detangle, and leave for a few minutes before rinsing.

2. Deep Condition: Follow the same steps, but leave it on for at least 20 minutes (use a heat cap for extra hydration), then rinse well.

3. Curl Cream: Use as a leave-in on wet hair. Apply a small amount evenly, scrunch, and air dry or diffuse.