Curly

Unleash your curls' full potential with Marc Anthony's Strictly Curls 3X Moisture Curl Control Styling Jelly. Formulated with a powerful triple blend of Marula Oil, Coconut, and Shea Butter, this lightweight styling jelly hydrates, protects, and defines your curls with a natural, flexible hold—without any crunchiness or flakes. It smooths frizz and restores moisture, leaving your curls beautifully controlled and naturally vibrant. Free from parabens, sulfates, and phthalates, it's the perfect solution for maintaining healthy, defined curls every day.

How to Use: Apply a small amount to your hands and work it through your hair. If desired, twist curls around your finger to enhance their definition. Style as desired.

SheaMoisture Manuka Honey Shampoo with Mafura Oil is a sulfate-free, deeply moisturizing shampoo designed for Type 4 hair. Enriched with Shea Butter, Mafura and Baobab Oils, and Fig, it gently cleanses while infusing hair with intense hydration and nutrients, leaving it soft, revitalized, and protected from environmental stress. Perfect for dry, damaged hair, this formula is free from sulfates, parabens, phthalates, mineral oil, petrolatum, and animal testing, offering a clean, ethical solution for healthier, more manageable hair. Click here to learn how this specially formulated product can transform your hair.

How to use: Massage into wet hair to create a rich lather, then rinse thoroughly.

SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie is a top choice for thick, curly hair. This rich, nourishing cream defines curls, tames frizz, and adds brilliant shine without weighing hair down. Infused with coconut oil, silk protein, and neem oil, it restores moisture, enhances bounce, and leaves curls soft, silky, and full of life. Perfect for achieving smooth, manageable, and beautifully defined curls.

How to use:

Section hair and apply a small amount to damp or dry hair. Do not rinse out. Style as desired. For best results, use as a styling cream for twist-outs, braids, or wash-and-go looks.

As I Am Hydration Elation delivers a surge of deep moisture and strength to curly and coily hair in need of revival. Whether your strands feel dry, brittle, or overworked, this rich treatment penetrates the hair shaft to restore softness, shine, and elasticity.

Infused with coconut, sugar cane, green tea, apple, lemon, shea butter, and vitamin E, it smooths the cuticle, repairs damage, and fortifies weak areas. The herbal-powered formula stimulates the scalp to encourage healthy growth and is 100% vegan and free from sulfates, parabens, and silicones.

Key Benefits:
✔️ Deeply hydrates and softens dry curls
✔️ Repairs split ends and strengthens weak spots
✔️ Promotes scalp health and hair growth
✔️ Leaves curls shiny, springy, and defined
✔️ Vegan and free of sulfates, parabens, and silicones

How to Use:
Apply evenly to clean, detangled hair after shampooing. Cover with a plastic cap and leave on for 15 to 30 minutes. For deeper penetration, use a warm hooded dryer during the treatment. Rinse thoroughly and style as usual. Click here to learn how to use.

Curlsmith Wash & Scrub Detox Shampoo is a clarifying formula made for dry, itchy, or flaky scalps. Infused with Apple Cider Vinegar and micro-exfoliating particles, it gently removes buildup and impurities without stripping moisture. Leaves your scalp clean and refreshed, and your curls light and shiny.

✔️ Gently exfoliates the scalp
✔️ Removes buildup and impurities
✔️ Helps soothe dry, flaky, or itchy scalps
✔️ Leaves curls shiny and refreshed
✔️ Ideal for all hair types

How to Use:
Wet hair thoroughly. Apply a generous amount directly to the scalp and massage gently to exfoliate and lift buildup. Rinse thoroughly until the water runs clear.

Aunt Jackie’s Kids Baby Curls Custard delivers long-lasting definition and moisture for curls, coils, twists, and braids without any crunch or residue. Designed for little ones' delicate strands, it gives soft, manageable hold that keeps styles in place while maintaining bounce and shine.

Infused with coconut oil, shea butter, and extra virgin olive oil, this rich custard nourishes and softens every strand. Perfect for protective styles and everyday curl definition, the gentle, sulfate- and paraben-free formula is proudly made in the USA and free of mineral oil.

Key Benefits:
✔️ Defines curls, coils, and twists with soft hold
✔️ Moisturizes and adds natural shine
✔️ Non-sticky, non-crunchy finish
✔️ Enriched with coconut oil, shea butter & olive oil
✔️ Gentle and safe for kids—no sulfates or mineral oil

How to Use:
Apply to clean, damp, or towel-dried hair. Use generously for thick or coarse hair, and sparingly on finer textures. Comb through for even distribution, then style as desired. Click here to learn how this specially formulated product can transform your hair.

Aunt Jackie’s Fix My Hair Masque is your go-to deep treatment for reviving dry, brittle, and overworked curls, coils, and waves. Whether your hair has been stressed by color, weaves, wigs, or protective styles, this rich repair formula brings it back to life.

Infused with flaxseed, shea butter, avocado, and coconut oil, it delivers deep moisture while helping reduce breakage, smooth frizz, and improve elasticity. Ideal for hard-to-soften textures and curl types 2C to 4C, this masque restores shine and strength with every use. It’s sulfate-free, paraben-free, and contains no mineral oil or petrolatum.

Key Benefits:
✔️ Deeply moisturizes and strengthens damaged hair
✔️ Helps reduce breakage and frizz
✔️ Restores softness and shine to curls and coils
✔️ Infused with flaxseed, shea butter, avocado & coconut oil
✔️ Free from sulfates, parabens, mineral oil, and petrolatum

How to Use:
Apply generously to clean, damp hair from roots to ends. For deep repair, cover with a plastic cap and sit under a warm dryer for 10 minutes, then rinse. For regular conditioning, leave on for 5 minutes, rinse thoroughly, towel dry, and style as usual. Click here to learn how this specially formulated product can transform your hair.

SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo
Transform your curls from dry and brittle to vibrant and defined! This gentle, sulfate-free shampoo cleanses without stripping essential moisture, making it perfect for wavy, curly, and coily hair.

✨ Why You’ll Love It:

• 🥥 Hydrating Formula: Coconut oil and silk protein deeply moisturize and enhance curl elasticity.

• 🌿 Nourishing Ingredients: Neem oil helps repair and add brilliant shine.

• 💧 Defines Natural Curls: Instantly improves texture and bounce after just one use.

• ✅ Clean Beauty: Made with Fair Trade Shea Butter, and free from silicones, sulfates, parabens, phthalates, mineral oil, and petrolatum.

• 🌱 For All Curl Types: Ideal for wavy, curly, and coily hair seeking shine and moisture.

💡 How to Use:
Massage gently into wet hair, focusing on the roots. Rinse thoroughly. Repeat if needed, then follow with SheaMoisture Curl & Shine Conditioner for best results.

Bring the bounce back to your curls with this ultra-nourishing, rinse-out conditioner. It instantly hydrates, softens, and defines wavy, curly, and coily hair without weighing it down.

✨ Why You’ll Love It:

• 🥥 Moisture Boost: Deeply hydrates dry, brittle strands to restore softness and shine.

• 🌿 Curl-Defining Power: Enhances elasticity and helps define your natural curl pattern.

• 💧 Healthy-Looking Hair: Neem oil and coconut oil leave curls shiny, healthy, and vibrant.

• ✅ Clean & Conscious: Made with Fair Trade Shea Butter. No silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum.

• 🌱 For All Curl Types: Designed for wavy, curly, and coily textures needing extra care.

💡 How to Use:
After shampooing, apply generously and use a wide-tooth comb to distribute evenly. Leave in for 3 minutes, rinse thoroughly, and style as desired.

Difeel Premium Biotin Hair Oil is a lightweight, multitasking oil infused with fortifying Biotin to promote healthier, stronger, and shinier hair. Perfect for all hair types, this weightless oil tames frizz, adds shine to braids and scalp, smooths split ends, and boosts styling results. Use it daily for instant softness or apply generously for an overnight deep treatment to restore dry, damaged strands.

🌿 Key Benefits:
💧 Weightless Hydration: Leaves no greasy residue
💪 Strengthens & Repairs: Biotin promotes healthy growth
✨ Smooths & Adds Shine: Ideal for taming frizz and flyaways
🌙 Deep Treatment Option: Use overnight for intense nourishment

👩🏽🦱 Best For:

• Daily moisture & styling

• Frizz control & split ends

• All hair types needing a light yet powerful oil

💡 How to Use:
Apply a small amount daily to tame frizz and enhance shine. For a deep treatment, apply liberally to scalp and hair overnight, then rinse.

Eco Style Argan Oil Styling Gel is designed to condition, revitalize, and define your hair while giving it a soft, flexible hold. Infused with 100% pure argan oil, this gel deeply nourishes the hair, tames frizz, and adds long-lasting shine without flaking or stiffness. Perfect for creating smooth styles, enhancing curls, or laying edges, it provides lightweight control that lasts all day.

✨ Key Benefits:

• Infused with argan oil for deep nourishment

• Controls frizz and smooths flyaways

• Adds brilliant shine without heaviness

• Provides a lightweight, flexible hold

• Great for all hair types and textures

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as needed.

Eco Style Curl & Wave Gel is specially designed for wavy and curly textures, giving your curls the definition, moisture, and control they deserve. Infused with high-nutrient botanical ingredients, this lightweight gel delivers a strong, long-lasting hold—without the flakes. Whether you're styling edges or managing flyaways, Curl & Wave Gel offers maximum control and shine for beautiful, bouncy curls that last all day.

✨ Key Benefits:

• Flake-free formula for smooth, polished results

• Defines curls & waves without stiffness

• Strong edge control & frizz-fighting hold

• Lightweight feel, intense moisture

• Perfect for curly, wavy, and textured styles

How to Use:
Apply to wet or dry hair. Work desired amount through hair and style as usual.

Let your curls shine soft, defined, and frizz-free. The tgin Rose Water Curl Defining Styling Gel delivers lightweight moisture and long-lasting hold without crunch or residue. Infused with rose water and acai berry, this gel enhances definition, tames frizz, and adds natural volume while nourishing your hair with essential vitamins and Omegas.

🌸 Key Benefits:

• Defines curls and creates smooth, frizz-free styles

• Boosts volume and shine without weighing hair down

• Packed with Vitamins A, B, C, D, E, and B3

• Rich in Omega-3 3, 6, and 9 to strengthen the hair shaft

• Lightweight and non-sticky formula, ideal for low porosity hair

• Free of sulfates, parabens, petrolatum, lanolin, and artificial colors

• Vegan & cruelty-free

💧 How to Use:

Start with clean, damp hair. After using the tgin Rose Water Shampoo and Conditioner, apply a small amount of the Rose Water Smoothing Leave-In Conditioner. Then follow with the Rose Water Curl Defining Gel, distributing evenly from roots to ends. Style as desired and air dry or diffuse.

Go bananas for unbeatable hold. The Doux Bananas Xtreme Hold Hair Gel brings pro-level performance with a wild side—offering next-level control for curls, coils, slick-backs, spikes, and sculptural styles that do not budge. This is not your average gel. This is extreme hold that means business—without the crunch, flaking, or buildup.

🍌 Key Benefits:

• Delivers professional-strength, long-lasting hold

• Perfect for sleek styles, edgy spikes, curl definition & more

• No flaking, helmet-head, or sticky residue

• Reactivates with water—style stays flexible and refreshable

• Great for all curl types and hair textures

• Leaves hair with a clean finish and natural-looking shine

💦 How to Use:
Wet It – Soak your hair; this gel thrives on water
Apply It – Be generous, root to tip
Define It – Shingle, finger coil, or sculpt into place
Dry It – Diffuse or sit under a hooded dryer until 100% dry
Style It – Fluff, separate, and show out
Reactivate It – Just spritz with water to remix your style

Revive limp, lifeless curls with this lightweight volumizing conditioner, infused with a plant-based stem cell complex designed to nourish and plump hair from the inside out. Powered by Olive Stem Cell Extract and Linden Buds, it targets the hair cortex to deliver fuller, thicker, and more bouncy curls. Enjoy up to 72 hours of volume, enhanced manageability, and soft, detangled strands without added weight.

✨ Key Benefits:

• Plumps hair from the inside out

• Boosts fullness, bounce & volume 

• Softens and detangles without weighing curls down

• Improves manageability and curl vitality

Safe For:
All curl types | Especially fine to medium hair
Color-treated hair | Sulfate-free | Paraben-free | Vegan

How to Use:
Apply to clean, wet hair. Distribute evenly from mid-lengths to ends. Leave on for 1–2 minutes, then rinse thoroughly.

Repair, renew, and lay your edges in one swipe. Infused with biotin, this edge control stick provides 24-hour extreme hold while nourishing your hairline. Smooth flyaways and tame baby hairs without flaking, stiffness, or buildup—just sleek, healthy edges all day long.

✨ Key Benefits:

• 24-hour extreme hold

• Infused with biotin to strengthen and repair edges

• Smooths flyaways and controls frizz

• Non-flaky, non-greasy finish

• Compact stick format for easy, mess-free application

How to Use:
Apply directly along the hairline and smooth with fingers, a brush, or edge tool. Reapply as needed for touch-ups and added hold.

Safe For:
All hair types | Color-treated hair | Cruelty-free | Animal test-free

Skala Abacate is your go-to 3-in-1 multitasker that works as a treatment cream, leave-in conditioner, and heat protector (up to 230°C/446°F). Infused with avocado and castor oil, this powerful blend delivers deep hydration, frizz control, and promotes healthy hair growth. Whether you’re styling, repairing, or protecting, this product wraps your strands in natural nourishment, without weighing them down.

Benefits

• 3-in-1: Use as a deep treatment, leave-in, or heat protector

• Hydrates, strengthens, and smooths all hair types

• Boosts shine, reduces frizz, and encourages growth

• Heat protection up to 230°C / 446°F

• Lightweight, non-greasy formula

• Free from petrolatum, silicones, and mineral oil

How to Use
Treatment Cream: After shampooing, apply to clean hair (avoiding roots), massage through strands, and leave for 3 minutes. For intense hydration, use a heat cap for 15 minutes before rinsing.

Leave-In: Apply a small amount to damp or dry hair. Do not rinse. Style as usual.

Heat Protector: Apply to damp hair before using heat tools. It forms a protective barrier around the hair fiber for safe heat styling.

Specifically crafted for those embracing their natural texture, Skala The Divine Curl Line supports you through the hair transition process with care and confidence. This ultra-hydrating formula works wonders on dual-textured hair by moisturizing dry strands, eliminating frizz, reviving dull hair, and defining curls—without weighing them down or leaving residue. It’s your go-to solution for balanced volume, smooth curl definition, and manageable hair at every stage.

Benefits:

• Ideal for transitioning hair with mixed textures

• Defines curls without residue or buildup

• Reduces frizz and adds moisture

• Restores shine to dull, dry strands

• Enhances volume while maintaining softness

How to Use:
Apply the conditioner to clean, wet hair after shampooing. Distribute evenly, focusing on the lengths and ends. Leave in for a few minutes, then rinse thoroughly. For enhanced results, use alongside the full Skala The Divine Curl range.